yourcompany.com 12 August 2014

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2 Contents Overview... 3 Top level scores 4 Marketing... 5 Content keywords 6 Incoming links 7 Amount of content 8 Facebook 9 Freshness 10 Headings 11 Open Graph 12 Search engine ranking 13 Search engine results 14 Social interest 15 Twitter 16 Operations ALT tags 18 Domain age 19 Contact details 20 Internal search 21 Popularity 22 Printability 23 Spelling 24 Typosquatting 25 URL format 26 Analytics used 27 Technology Mobile view 29 Tablet view 30 Mobile 31 Image usage 32 Missing files 33 Broken links 34 Error pages 35 Redirections 36 Speed 37 Style sheets 38 W3C compliance 39 Site structure 40 Recommendations Your Company

3 Overview Website MOT Test Number: MOT Website URL: yourcompany.com Customer name: Your Name Company: Your Company Ltd Date of test: 12 August 2014 Tester R Tester Tested by: 438 Marketing 123 King Street Knutsford Cheshire WA16 6EH 3

4 Top level scores The top level scores are calculated using a weighted average of other scores in that section. 47% Overall 70% 76% 34% Marketing Operations Technology 4

5 Marketing SCORE 70% How well your website is marketed on the internet with particular reference to social media and SEO. 5

6 Content keywords 70% This content of this website appears extremely well matched to the keywords it is aiming to rank for in search engines. Content Keyword Pages Emphasis product 100 IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII service 75 IIIIIIII offer 37 IIIII promotion 100 IIIIII item 100 IIII 6

7 Incoming links 70% About 258 other websites were found linking to this website. Generally the more links to a website, the higher it will rank in search engines. Good websites will tend to accumulate links naturally over time. The website is well linked to. Incoming links 54,354 links to this website Incoming linking sites 258 sites link to this website Source: SEOmoz, at 12 August Authority refers to the authority of the domain. This test only counts juice-passing links, which means some links may be excluded on purpose. The number of incoming links will always vary from source to source. 7

8 Amount of content 88% 98 pages contain a meaningful amount of text content, 78,100 words in total. Total words 78,100 Pages with substantial content 30 Pages with some content 68 Pages with negligible content 2 8

9 Facebook 79% This website has a Facebook page with 29,287 followers. 838 people are talking about this page. Facebook pages are the preferred means of representing an organisation, compared with Facebook groups or personal profiles. Facebook Likes 29,287 People talking about this page 838 # Name Likes Talking about Comments 1 st yourcompany.com 29.3k 838 Using a Facebook page 9

10 Freshness 91% This site appears to have been updated fairly recently (2.1 weeks ago). On average, this site appears to be updated every 7 days. Up-to-date content creates a positive impression of a website and gives visitors more reason to visit often. This analysis is an estimate, based on dates mentioned within the website - the same dates that real visitors will see, such as article dates and blog comments. Only the appearance of up-to-date content is considered, not images or page designs. Most recent update 2.1 weeks ago Average updates Every 7 days 10

11 Headings 99% All pages were found to use correctly defined headings. This is a crucial step towards optimising this website for search engines, and ensuring accessibility for users with disabilities. You can review all headings in use below - if this site is particularly concerned with search engine optimisation, these headings should be chosen carefully. Some headings (0.2%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.. Pages with headings 100% (100 of 100) Bad headings 0.2% (3 of 1,233) 11

12 Open Graph 45% This site does not use any Open Graph tags, although some basic information can be inferred from other tags. Open Graph tags tell Facebook and other social networks how to share content on this site. Because they are not used here, it is likely pages from this site will not look that great when they are shared. This makes it less likely content from this website will be shared or clicked on. Adding Open Graph tags is relatively straightforward for most sites. At a minimum, you should have a title, description, image, type and site name for every page. Title (og:title) 91.0% (91 of 100) Description (og:description) 90.0% (90 of 100) Image (og:image) 0% (0 of 100) Site name (og:site_name) 0% (0 of 100) 12

13 Search engine ranking 34% This website does not rank well in search engines for selected keywords. Results outside of the top 10 are of limited value, as they do not appear on the first page of search results. Keywords Search engine Keywords Rank Results Score Google product Not found 141,000,000 Google service Not found 1,500,000,000 Google offer Not found 134,000,000 Google promotion Not found 175,000,000 Google item Not found 1,150,000,000 Comparison # Website Keywords 1 st anothercompany.co.uk product, service 2 nd yourrival.com product, service, item 3 rd thecompetition.net offer, promotion 4 th someoneelse.com service, offer 5 th theirwebsite.co.uk promotion, item 13

14 Search engine results 81% Nearly all pages in this website should appear clearly in search engine results, which will help encourage people to visit this site. A website can control most of the text that appears in search engine results, seen below. Well-chosen titles and descriptions for each page will encourage people to click on your entry in search engine results, increasing the traffic to your site. How pages in this website will typically appear in Google results. Search engine result Issue Importance Your Company Homepage This text shows the page description as it appears in Google search results. If there is a lot of text then it will appear to be trunc... Your Company Subpage This text shows the page description as it appears in Google search results. If there is a lot of text then it will appear to be trunc... Your Company Product This text shows the page description as it appears in Google search results. If there is a lot of text then it will appear to be trunc... Your Company Item This text shows the page description as it appears in Google search results. If there is a lot of text then it will appear to be trunc... Description is too long Description is too long Description is too long Description is too long Very high Very high Very high Very high 14

15 Social interest 38% 13% of this website (13 pages) has been shared socially. Both Facebook and Twitter were tested, the two most popular social networks worldwide. Facebook Likes 311 Tweets linking to this site 31 Pages with any social interest Page Likes Tweets Total

16 Twitter 80% This website has a Twitter account with 2,176 followers. Followers 2,176 Tweets made by this account 258 # Name Followers Following Tweets Score 1 st yourcompany.com 2, Weekly 16

17 Operations SCORE 70% How accessible your site is, especially for people with disabilities or those using older browsers as well as general house-keeping points such as spelling mistakes, contact details and analytics. 17

18 ALT tags 95% A small number (9.5%) of images do not have alternative text specified for search engines or users with visual disabilities. The website may be harder to use for some disabled users, and therefore in violation of legislation in many countries (e.g. UK, US, Australia). 2 images are used as a links, but do not have alternative text.any images which are used as links should always have meaningful alternative text. Content Keyword Pages Emphasis product 100 IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII service 75 IIIIIIII item 37 IIIII offer 100 IIIIII promotion 100 IIII 18

19 Domain age 100% This website has an established domain name (yourcompany.com), which will help with ranking in search engines. Search engines like Google consider the age of a domain name a key factor in how trustworthy a website is. Registered date 28/03/03 Updated date 27/02/13 Domain age 11.3 Years Expiry date Unknown 19

20 Contact details Info 4 different addresses were found in this website. 2 different phone numbers were found in this website. 2 different postal addresses were found in this website. Because these contact details were detected automatically by software, it is possible some other details have not been identified. This test can only find contact details written in the text of pages, not those inside images. Content Type Details Pages Address Company Address, Town/City, County, Postcode URL Address Company Address, Town/City, County, Postcode URL info@yourcompany.com URL privacy@yourcompany.com URL support@yourcompany.com URL sales@yourcompany.com URL Phone XXX XXXX XXXX URL Phone XXX XXXX XXXX URL 20

21 Internal search Info None of this site appears to include a search facility. As this website has only 100 pages, a search facility isn't necessary, but should be considered if the website grows to around 100 pages. 21

22 Popularity 74% This website is ranked 221,097th in the world for popularity (source: Alexa). In the last 3 months, this website has become slightly more popular. This is reasonable and suggests the website is fairly well visited. Popularity rank 221,097 3 month change Up 16.0% Content # Pages 1 United Kingdom 10, % 2 Other 1.2% Source: Alexa, at 29th July All figures are best estimates for the whole domain shown. 22

23 Printability 0% Some (1.0%) of this website appears to be optimised for printing. Wherever possible, a website should define specific style sheets for printing. Printable style sheets allow for extensive control over the printed version of a webpage, for instance removing navigation and adjusting the layout to fit. Optimised for printing 1.0% 23

24 Spelling 0% 2,015 potential spelling errors were found on this website. All pages appear to contain at least one spelling error. Possible misspelt words wrd word ordw wwrd oord woord wrrd wdd wurd wrdr roow wodr 24

25 Typosquatting 100% There are no apparent signs that this domain name is being abused by domain squatters. If this website attracts high volumes of traffic, you may wish to pre-emptively register potential mis-spellings of your domain names. For most websites, this is not a practical concern. Possible domain typos Domain name Status Domain points to Not used Not used Not used Not used Not used Not used Not used Not used 25

26 URL format 86% Overall, URLs are very well formatted. (A URL is the technical name for a web address). An effective URL format has many benefits: webpages are more likely to appear highly in search engines, are easier to exchange socially, and easier to understand for users. URLs can be improved by using technology like URL rewriting, without needing to completely replace the existing website. Good web addresses e.g. Bad web addresses e.g. Use natural language Separate words with dashes Use lowercase Avoid query parameters unless needed Avoid file extensions Are not understandable by users Separate words with underscores Mix uppercase and lowercase Use query parameters where not needed Use file extensions 26

27 Analytics used 100% Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behaviour. Pages using analytics 100% Pages with no analytics 0% 27

28 Technology SCORE 70% How well your website is built and looked after technical perspective and whether it s easy to maintain and follow certain technical standards. 28

29 Mobile view 29

30 Tablet view 30

31 Mobile 84% This website appears to be optimised for mobile and tablet devices, via a separate copy of the website. When browsing this site on a mobile device, it redirects users to another web address: This approach works, but is generally considered sub-optimal. You can see a preview of this website on a mobile and tablet device below. 2 screenshots have been chosen automatically for important looking pages. You can choose up to 6 different pages manually if you wish. 31

32 Image usage 47% Most images (68.1%) don't have defined sizes, all images are in a web friendly format. Defining an image size allows the webpage to display layout correctly before loading all of the images. Not specifying an image size often causes the layout of pages to change as the page loads. This is not a critical issue, however we recommend image sizes are defined wherever possible. Images with size 31.9% (751 of 2,351) Web-friendly images 100% (2,351 of 2,351) 32

33 Missing files 24% 34 missing files were found spread over 26 pages. This suggests a technical problem. It may not be noticeable to users, but you should check to be sure. Missing files can also slow down your site unnecessarily. Missing files Pages with missing files 26 File image.png 2top.png map.png 2top.png Fig1.png Table2.png Fig3.png Tap3.png Table5.png Fig9.png Fig12.png WaterMark.js dfsvf.png Used by page

34 Broken links 78% 4 links appear to point to pages which do not exist. Note that some of these pages may not appear to be broken to the average web browser, but they are incorrectly reporting themselves as missing. Broken links frustrate users and can sometimes indicate a technical problem. Over time is it common for some external links to break, as websites outside of your control change or are no longer available. You may wish to detect and remove these links. In total 1,454 links were tested. Internal broken links 0 External broken links 4 Page Links to Internal? Type seating/seating.aspx aspx no Page not found - graceful (403) no Page not found - graceful (403) no Page not found - graceful (403) no Page not found - graceful (403) 34

35 Error pages 100% No error pages were found. This doesn't mean there is nothing wrong with this website, but no clear error messages were found. All errors 0 Dangerous errors 0 35

36 Redirections 100% No client-side redirections were found on this website. Client-side redirections generally break the Back button - when users click Back they are stuck on the current page. This can frustrate users and prevent them from finding their way around a site. Meta refresh redirections 0 Javascript redirections 0 36

37 Speed 44% This website is slow to load. On average pages take 15.5 seconds to download (on a simulated 4Mb broadband connection). On average individual pages are fairly quick to respond (0.9 seconds per page). Load time 5.7 seconds Response time 0.5 second 37

38 Style sheets 100% This website correctly uses Cascading Style sheets (CSS) for layout for all pages. Websites built using style sheets are generally faster, more accessible and easier to maintain. Style sheets have been accepted best practice since 2001; any websites not using them now are usually extremely out of date, or poorly written. External style sheets are used throughout. External style sheets are considered best practice for ensuring sites are maintainable and quick to load. Use CSS 100% (100 of 100) External style sheets 100% (100 of 100) 38

39 W3C compliance 0% The majority (99.0%) of pages are not W3C compliant. W3C compliance is an international standard for measuring code quality, accessibility and browser compatibility. One page could not be tested. This is probably because the W3C compliance service was not available at this time, or because this website took so long to test that it aborted. You may wish to try re-running this test again later. W3C compliance 0% (0 of 100) 39

40 Site structure 100% The first 100 pages of this website have a shallow page structure. The average page is 1.5 clicks away from the homepage. The deepest pages are 2 clicks away from the homepage. Not all pages in this website were tested, so this information may not be representative. For more accurate details, re-test this site with a higher number of pages. Note that client-side redirections (e.g. Meta Refreshes, Javascript) count as 'clicks' to a page. These should be avoided where possible as they slow down the load speed of a website, particularly for homepages. Average distance 1.5 Clicks Maximum distance 2 Clicks 40

41 Recommendations Your personalised checklist of suggestions, ideas and things to consider 41

42 Your Company 1. There s no obvious hierarchy of information. Purple is used a lot and the main call to action doesn t appear to stand out 2. The About Us button is blue and in CAPS appears more prominently than the Buy Now links 3. There are 8 different ways to navigate to content from the homepage 4. The vector style images don t necessarily complement the photo style used everywhere else. 5. As you navigate through the site the page layouts keep changing creating an inconsistent user experience which could frustrate your visitors. 6. Overall the site is not optimised for search engines so there are lots of little improvements we could make there to give you some quick wins. 7. There s no phone number on the contact us page. 8. Consider adding an internal search facility to every page in this website. 9. This website should be made responsive, i.e. suitable for mobile and tablet devices. 10. This website would benefit from an effective link building strategy. 11. Develop more substantial content for this website, particularly content that would attract visitors. 12. Consider using a Content Management System for this website. Usually, this will require a complete rebuild of the website. 42

43 13. Add a meta description to this page Use URL rewriting wherever possible to simplify the URLs of key pages in the site. 15. Review what internal searches are popular on this site, and consider optimising for them. 16. Add print-specific style sheets for all pages, wherever possible. In most cases, one shared print stylesheet can cover the whole website. 17. Check all contact details (4 , 2 phone numbers, 2 postal addresses) are correct. 18. Consider rewriting the title of this page to be unique Add a meta description to this page Clean up the URL for this page, if at all possible Fix this broken link on this page Fix this apparently broken link on this page Add a meta description to this page Consider whether addresses should be listed on your website, as they will be much more susceptible to spam. 25. Fix the 10 W3C compliance issues on this page Define an explicit size for images on this page Add a meta description to this page. 43