2011 Fall Webinar Series

Transcription

1 2011 Fall Webinar Series 2011 Christian Brothers Services, Romeoville, IL. All Rights Reserved. No part of this presentation may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of Christian Brothers Services. Christian Brothers Information & Technology Services Re-Captivate Your Website Audience / 45 Day Website Challenge October 27, FALL WEBINAR SERIES Opening Prayer Creator God, through your world and people that surround us, we pray that we may grow more aware this day of your life giving presence. Open our minds and hearts to apply the knowledge from today s webinar for the good of all. We ask these things in Jesus Name. Amen 1

2 Christian Brothers Information & Technology Services Re-Captivate Your Website/ The 45 Day Website Challenge Tom Drez Chief Information Officer Greg Hays Website Services Design & Development 2011 FALL WEBINAR SERIES Analyze & Measure Results 45 Days Analyze (Measure Results in 7 Days) Optimize (SEO in 11 Days) (Promote in 15 Days) Re-energize (New Life in 12 Days) Analyze & Measure Results 45 Days NOVEMBER DECEMBER 2

3 Analyze & Measure Results Measure Your Results Have a Target and Goals Analyze Analyze & Measure Results Day 1 Check website load speed of all pages. Check for broken links. validator.w3.org/checklink Check spelling. Analyze & Measure Results Day 2 Check your websites popularity using link: at google.com Check your search engine ranking. alexa.com - Install toolbar 3

4 Analyze & Measure Results Day 3 Make a list of your website keywords and phrases. Visit each page and write down page information or title of content. Analyze & Measure Results Day 4 Define your target audience. Is it members, customers, those interested in vocations, potential customers? What are they looking for? Benefits or features? Availability? looking for a Sister or doing research? What are their skills? Can they download files? Computer savvy? Do the have limited motor skills? Analyze & Measure Results Day 5 Analyze your website traffic reports. Top Referring websites? Most visited pages? Most active pages? 4

5 Analyze & Measure Results Day 6 Test your website in all browsers including mobile devices. browserlab.adobe.com Analyze & Measure Results Rest. Day 7 Analyze and measure your results. Are you getting more visitors? More orders? More newsletter sign ups? More form submissions? Twitter, Facebook, YouTube Blogs Optimize for SEO (Search Engine Optimization) Optimize More search engine traffic = Website Traffic Less errors and issues = Website Visitors Stay & Return 5

6 Optimize for SEO (Search Engine Optimization) Fix load speed issues. Fix broken links. Fix spelling errors. Day 8 Optimize for SEO (Search Engine Optimization) Remove frames. Day 9 Optimize for SEO (Search Engine Optimization) Day 10 Convert any website image/graphic that contain text as part of the image to an image with text underneath or as text over the graphic but not part of the graphic. 6

7 Optimize for SEO (Search Engine Optimization) Day 11 Use Google Keyword tool to add keywords to your site. Optimize for SEO (Search Engine Optimization) Day 12 Sign up and add Google analytics code to every page. Optimize for SEO (Search Engine Optimization) Day 13 Remove redundant keywords on multiple pages. Day 14 Remove irrelevant links on all pages. Do not take visitors away from your site unless there is a good reason to. 7

8 Optimize for SEO (Search Engine Optimization) Day 15 Optimize images. (72 DPI Sized appropriately.) Add alt tags to all images on your website. Optimize for SEO (Search Engine Optimization) Day 16 Ask your associates, friends, affiliates to add a link to your website. Be persistent. Ask again in case they missed your . Optimize for SEO (Search Engine Optimization) Day 17 Put your full address and phone number on each page of your site, along with your Facebook and twitter address and links to your blogs, flickr account, etc. Search engine will not penalize you for this and it will help. 8

9 Optimize for SEO (Search Engine Optimization) Day 18 Rest. Analyze and measure your results. Promote your website Keep Audience Connected Day 19 Create a QR Code. Put them on business cards, flyers, t-shirts, etc. Many phones come with a feature to scan these codes 9

10 Day 20 Submit your site to search engines such as Day 21 Get listed in Google places. Go to Google and make sure that your organization is listed in Google places, if not, list it. Day 22 Get listed on Yelp! and other local directories for maximum exposure and high search results. Angies List 10

11 Day 23 Update your company information on Google, Yahoo! and Live s local search tool. Day 24 Sign up for an Marketing program at ConstantContact.com MailChimp.com Add sign up form with only an address on your home page and add address you might have collected over the years. Day 25 Write a press release/news article. Did you hire someone new? Create a new product? Complete a new project? Win a prize? Have visitors come in? Brag about it on your website s home page, tweet about it and send s. 11

12 Day 26 Start up a Facebook Page Add friends. Day 27 Sign up for a YouTube account at youtube.com. Add videos you have. Create new videos using images or a small camera phone. You can use youtube.com/create to create any videos. Day 28 Sign up for a Twitter account at Twitter.com. Set up your bio, your website link, follow others. Re-tweet those tweets that have over 1,000 followers. 12

13 Day 29 Sign up for social news sites such as squidoo.com digg.com stumbleupon.com reddit.com Post your press release/news article and have your friends vote on them and watch them rise to the top. Use your marketing program to inform your audience. Day 30 Set up a Blogger, Tumbler and Posterous blog accounts. Post your press release/news article. Day 31 Comment on others blogs with a link back to your site. Day 32 Set up a Ping.fm account. Ping.fm is a simple and free service that makes updating your social networks a snap! 13

14 Day 33 Rest. Analyze and Measure your results. Re-Energize Your Website Re-Energize Add New/Fresh Content Simplify Your Menu Build Great Footers Re-Energize Your Website Day 34 Re-organize your website to follow the F shape heat patterns. useit.com/alertbox/reading_pattern.html 14

15 Re-Energize Your Website Day 35 Rewrite your content to include your keywords you worked on earlier. Day 36 Revise your site color palette to match your organization s look and feel. Re-Energize Your Website Day 37 Re-organize your website to 6-8 major sections. Re-Energize Your Website Day 38 Make your website is ADA compliant. Section 508 ( Americans with Disabilities Act) sets ground rules to assure your website is accessible to disabled users. Does each non-text element on the page have a "alt" (alternative text attribute) Colors. Is the page understood if users cant identify specific colors CSS cascading style sheets? Is it viewable without these. Tables? does each cell provide identification of row and column headers? Applets or plug-ins that may cause the screen to flickerwith a frequency greater than 2 Hz and lower than 55 Hz? 15

16 Re-Energize Your Website Day 39 Create a footer with links to important pages on the bottom of your site Re-Energize Your Website Day 40 Add testimonials to your site. Re-Energize Your Website Day 41 Create a link to us section at the bottom of your articles encouraging others to link to the page. <a href= URL >Title</a> 16

17 Re-Energize Your Website Day 42 Add Twitter to your website. Re-Energize Your Website Day 43 Add Facebook Social Plug-Ins to your website Re-Energize Your Website Day 44 Plan a Mobile Ready Website. 17

18 Re-Energize Your Website Day 45 Rest. Analyze and measure your results. Begin again. Links and Helpful Resources Outreach Articles: cbservices.org/outreach 45 Day Website Challenge PDF QUESTIONS? 18

19 For more information on Christian Brothers Services Website Development Contact Greg Hays at x 3031 For more information on Christian Brothers Information & Technology Services or for a link to handouts for today s webinar Karen McGuire at karen.mcguire@cbservices.org x

20 2011 Christian Brothers Services, Romeoville, IL. All Rights Reserved. No part of this presentation may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of Christian Brothers Services. 20