What is Kentico CMS for ASP.NET?

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1 What is? is a full-featured enterprise-class Web Content Management System for building websites, intranets, extranets, on-line stores and community sites. It's easy to use for both site owners and developers. It features WYSIWYG editor, workflow, permissions, multilingual support, full-text search, on-line forms, newsletters, e-commerce, blogs, polls, web analytics and other modules. Kentico CMS is used by more than 4,000 websites in 83 countries. What's in it for Site Owners? Manage websites through a web browser anytime, anywhere Easily edit text and insert images using Word-like editor Choose from a wide range of built-in modules Build highly interactive sites that generate leads for your business Increase customer loyalty using social networking features What's in it for Developers? Leverage flexible framework for building dynamic websites Rapidly create websites using web browser or Visual Studio Extend it with your own C# or VB.NET code and modules Keep full control over HTML code, design and navigation Detailed documentation and full source code available What's in it for Partners? Get more clients by offering a complete, top-class solution Deliver websites faster, with less resources and with lower costs Join our Partner Program to get recognition and partner benefits Rebrand the CMS with your logo and design Get a responsive technical support

2 Table of Contents Feature Overview... 3 Content Management... 4 Website... 9 Build Websites for Global Audience Security and Membership Modules Blogs Booking System and Event Calendar Content Rating Content and Object Staging E-commerce Forums Geomapping Social Networking: Groups, Friends and Private Messaging Image Gallery Media Library Message Boards Newsletter On-line Forms and Surveys (BizForms Module) Polls Reporting Microsoft SharePoint Connector Taxonomy Widgets Wiki (User Contributed Content) Web Analytics Kentico CMS Performance and Scalability Who Uses Kentico CMS About Kentico Software More Information P a g e 2

3 Feature Overview What is a Web Content Management System? A Web Content Management System (CMS) is software that allows you to manage content of your website. Unlike static websites, CMS-driven websites (also called "dynamic websites") allow you to edit text and images using a graphical user interface, without technical knowledge. Once your website design is prepared by developer, you can manage content by yourself. An important feature of a CMS is that it stores content in a structured format separated from design, so you can reuse it when you decide to change your website look. Content Management Browser-based WYSIWYG (What You See Is What You Get) editor similar to Word Customizable workflow, versioning and unlimited rollback Schedule content for publishing in future Content/design separation Customizable document fields and metadata Multiple languages, UNICODE and RTL support Manage multiple sites and share their content and settings Publish Flash, YouTube, video and music Widgets for building new pages by editors Website Development Fully customizable design SEO-friendly (Search Engine Optimization) Flexible, dynamically generated navigation Advanced full-text search based on Lucene Web standards: XHTML, CSS, WAI (AAA), Section 508 Compatible with all major browsers Support for mobile websites Flexible caching for excellent performance Easy development through web browser or using Visual Studio Short implementation and deployment time Smooth integration of custom code, web parts and modules written in C# or VB.NET Custom ASPX pages Page templates and master pages Open and well-documented API Detailed documentation and tutorials Full source code available Easy customization of database fields Security and Membership Forms, Active Directory, LiveID, Facebook, OpenID or custom authentication methods Membership management Customizable roles Document-level permissions Secured areas with personalized content for members SSL support Tested for SQL Injection and XSS attacks Built-in Modules Blogs Event calendar and booking system Content staging Content rating E-commerce (shopping cart) Forums Image gallery Maps (Google, Yahoo, Binq) Media libraries Message boards Newsletter On-line forms Polls Reporting RSS, Atom and XML feeds Sharepoint Connector Social networking (friends, groups, messages) Taxonomies Wiki (user contributed content) Web analytics Robust Platform Runs on Microsoft ASP.NET 2.0, 3.5 and 4.0 Uses Microsoft SQL Server 2005/2008 database Unlimited scalability with web farms and SQL Server replication P a g e 3

4 Content Management Easily Edit Your Website in a Browser Do you need to call your web designer every time you want to make a change to your website? With Kentico CMS, you can edit your website by yourself anytime, anywhere. All you need is a standard web browser, such as Internet Explorer, FireFox or Safari, and an Internet connection. Then you sign in with your user name and password and you can start editing your website. Create/delete/ copy/ move/sort pages. Edit/Preview/Live site view Change font, create link, insert image, etc. Browse web pages in the navigation structure. This is your site. You can modify the text in the editable regions specified by web designer, so you never break the whole page. P a g e 4

5 Browsing Website Structure You can browse the website structure using the content tree on the left. The content is organized in the same way as your website which makes it easy to find pages you want to edit. As you can see on the figure below, the Services section in the content tree contains sub-pages Web Development, Web Design and Network Administration. The website on the right contains section Services in the main menu and links to Web Development, Web Design and Network Administration in the sub-menu. WYSIWYG Editor You can easily edit the content using WYSIWYG editor. WYSIWYG stands for What You See Is What You Get, which means you can see what your page will look like as you edit the text: Editor Features Bold, Underline, Strikethrough, Italics Choose font face, size, color and background Choose from predefined font styles Align paragraph Bulleted and numbered lists Create a link to another page or another website Upload and resize image, flash, YouTube, video or music Create tables Paste from Microsoft Word Edit HTML source if necessary Integrated spell-checker The live website is updated as soon as you save the page. If you create a new page, it's displayed in the menu automatically no need to call a web master. P a g e 5

6 Content Scheduling For every page, you can choose the time when it goes live and when it expires. It means you can schedule your news to be displayed on your website on Monday morning, at 8:00 a.m. Content/Design Separation An important feature every real CMS system must provide is content/design separation. Although it may sound complex, it's a very simple and useful concept. Compare these examples: Mixed content and design in a single box When you change the site design, you have to rewrite all news items :( Content cannot be re-used. Structured content When you change the site design, you only change the style of the site, without modifying the content. You can re-use the same news item on home page, in a "Latest news" box and in the News section. You can also easily share the same news on multiple websites that use a different design. Customizable document fields and metadata Kentico CMS goes an extra mile as it allows you easily customize the fields of news items, product specifications, office locations, etc. You can easily define your own document types and use any fields, such as textbox, rich text box, integer or decimal number, date and time, file upload, drop-down list, checkboxes, etc. It means you're not limited to pre-defined types of content and your website can accommodate to your business needs, not vice versa. P a g e 6

7 Workflow, Versioning and Rollback - Take Control over Your Content One of the advantages of a CMS system is that you can delegate content editing to your team members. If you leave them editing the site you may, however, end up with website containing inaccurate and misleading information or with inconsistent design. That's why you need a workflow. Workflow allows you to organize the content lifecycle and enforce content review and approval process. Here's an example of such workflow: Bob, Product Manager, creates a press release. Alice, Marketing Manager, reviews the content and style. Joe, CEO, adds his quote and approves the press release. The press release gets published on the live website. With Kentico CMS, you can customize the workflow process based on your real business needs; you're not limited to some predefined approval process. You can also apply different workflow to news, product catalog or home page. When someone approves a document, an notification is automatically sent to the person who created the document and to the next person who should review it. Before you approve the document, you can easily preview it on the site so that you know what it will look like when it gets published. The workflow history is tracked and users can add comments to every action they take. They can also reject the document and send it back to the author with comments. P a g e 7

8 Versioning and Roll-back When you use workflow, all versions of the document are stored in the CMS. It allows you to see what the previous version of the document looked like. You can also roll back to the chosen version. Joe published the document (1.0) Alice modified the document (0.3) Bob created a new document (0.1) Content Locking (Check-in/Check-out) If your team members edit the website, it may happen that two of them edit the same document at the same time, which may result in losing one's changes. That's why we implemented a feature called content locking. It allows users to lock (check out) the documents their working on and unlock (check in) them once they're ready. Publish Word Documents, PDF Files or Images Kentico CMS allows you to upload any type of file, such as DOC, PDF, BMP, GIF, JPG, Flash, MP3, WMA, MPEG and others, to the web server and then insert them into the text: 2) Choose the image on your computer and click Open. 3) The image is inserted into the text and you can resize it. 1) Click the "Quickly insert image" button. P a g e 8

9 Website With Kentico CMS, you're not limited to some predefined design, website structure or page layouts. Everything will accommodate to your needs. Site Structure and Navigation Kentico CMS organizes all content into a tree structure that represents the website navigation. When the editor creates a new page, such as the Network Administration page in the following example, it's automatically displayed in the site structure: You can choose from several types of built-in navigation controls: Navigation Controls Drop-down menu Breadcrumbs List menu (UL/LI + CSS) Tree menu Tree view (dynamic loading) Tab menu Site map Each menu item can have an image, mouse-over image and its own CSS style. A menu item can execute a JavaScript or redirect the user to some other page or external URL. A single page may be placed into multiple site sections (categories) by creating a linked document. A linked document works like multiple copies of the same document, but when you edit it, all "copies" are updated as well. P a g e 9

10 Design All you need to know about website design is this: there's no limit in design. If you can convert your design ideas into HTML, you can use them in Kentico CMS. You have full control over HTML and CSS styles. Below, you can see a few examples of websites created with Kentico CMS: Full-text Search You can easily integrate the full-text search into your website. You can choose which documents and fields should be searchable and you can also configure the system so that it searches uploaded documents, such as DOC, XLS, PPT or PDF files. Kentico CMS uses the Lucene search engine. P a g e 10

11 Multi-site support Kentico CMS is not a tool for editing single website. It's a complete platform for managing your on-line presence. If you have multiple websites or micro-sites for different brands and markets, you can manage all of them in a single Kentico CMS installation. It means you manage a single CMS system, you have all users and passwords in one place and you can share code, content or design elements between websites. So if you for example create a press release on one site, you can display it on all sites of your company. Search Engine Optimization (SEO) and Friendly URLs If your website cannot be found through the search engines, such as Google, easily, you may be losing lots of visitors and potential clients. Kentico CMS was designed so that your website can be easily indexed by search engines: Friendly URLs and unlimited URL aliases Every page has its own URL address e.g. you can configure the system to use your own extension, e.g..aspx or.html or you can use extension-less URLs. You can also use multiple aliases for the same page which is useful if you need to keep old links working or if you need to create shorter links for marketing campaigns. Page Metadata - Title, Description, Keywords You can specify the title, description and keywords metadata for whole website, site section or single page. You can also define a "dynamic" title that consists of global title and of the name of the current page, so the editors do not need to enter the page title manually for every page. ALT and TITLE attributes You can add ALT and TITLE attributes to images and links, providing an extra description for the search engines. SEO-friendly controls All Kentico CMS controls render a valid XHTML code that usually results in a better SEO results. Also, Kentico CMS comes with SEO-friendly navigation controls that ensure the search engine can find the links to other pages and crawl the whole website. Non-duplicate content The CMS automatically uses permanent redirects to avoid duplicate content that would lower your page rank. Standards XHTML, CSS and Accessibility Kentico CMS allows you to build websites using valid XHTML and CSS, which may improve your SEO results or, if you're a web developer, deliver a really professional website. Kentico CMS websites are compliant with W3C WAI standard at the AAA level (general accessibility standard) and with Section 508 (U.S. government accessibility standard every federal agency must follow). It enables people with disabilities to use your website with screen readers. P a g e 11

12 Build Websites for Global Audience Creating a website for global audience in multiple languages brings many challenges. But you don't need to worry about it since we solved this issue for you. Whether you live in a bilingual region or your company has a Chinese office, you can rely on Kentico CMS internationalization support. Kentico CMS allows you to manage multiple language versions of your website. Each language version may use a different site structure. You can also specify the default language (typically English) and choose to display the default language version if the given page is not translated to the visitor's preferred language. Eastern Languages, UNICODE and RTL support Kentico CMS uses the UNICODE standard for storing all content. It allows you to work with any language without worrying about content encoding (code pages). You can manage content in Chinese, Japanese, Arabic, Hebrew, Russian, German or Eastern- European languages. If you're creating a website in Arabic or Hebrew, you can use right-to-left (RTL) layout on the live site as well as in the administration interface. You can even mix left-to-right and right-to-left languages in a single website. Translation of the User Interface Beside content translation, Kentico CMS allows you to use localization macros throughout the system. So if you create an on-line form or a poll, you can easily enter the field captions or poll answers in multiple languages. When the form or poll is displayed on the website, its captions are displayed using the translations you have entered. Kentico CMS administration interface is available in English, German, Spanish, Italian, French, Dutch, Czech and Slovak and you can create your own translation or overwrite any strings in the administration interface. P a g e 12

13 Security and Membership Users and Authentication You can use either Forms authentication or Windows Authentication. When using Forms authentication, you can choose to store passwords in plain text or hashed for higher security. You can also create your own security provider that will authenticate the user against an external database. For intranet or extranet sites, you can choose to use the Windows Authentication against Active Directory. When the user signs in to the network, she is automatically recognized by Kentico CMS website or administration interface, so she needn't enter her password again. Users and groups from Active Directory can be easily kept synchronized with Kentico CMS using the Active Directory Import Tool. Kentico CMS also support authentication against LiveID, Facebook and OpenID out-of-the-box. Permissions inherited to the underlying documents. One of the important advantages of using a content management system for your website is the ability to delegate website management to other people in your company. When you allow multiple users to edit the content, you may need to set up different access rights for pages. For example, a Product Manager may edit the product catalog, but she may not be allowed to edit the home page or company information. Kentico CMS allows you to grant users or roles with permissions for chosen content type (News, Articles,...), site section or even a single page. The permissions can be Kentico CMS modules have their own permissions that can be assigned to roles using a permission matrix. It means you're not limited to some built-in roles. P a g e 13

14 Auditing Log All activities in Kentico CMS are tracked in the auditing log. You can see who signed in and when, who deleted a document, etc. Application errors are also tracked in the internal Event log. Membership and Secured Areas If you create a community site, extranet or portal, you can create secured site areas accessible only to site members. The users need to register and sign in to see the content. The secured areas can be easily defined through a user interface. Personalization The members visiting secured website areas can be displayed with personalized content according to their read permission for the displayed content. For instance, it allows you to personalize the navigation so that Silver and Gold Partners can see only content appropriate to their partner level. HTTPS Access (SSL) You can choose that the content is only accessible over HTTPS (SSL-secured) protocol. It can be configured for the whole site, particular site section or only for a single page (such as logon page). When a user visits the page over unsecured connection, she is automatically redirected to the same page displayed over HTTPS. P a g e 14

15 Modules Some content management systems are focused only on content publishing. If you need to add a newsletter, shopping cart or some other functionality to your site, you often need to undergo a painful process of purchasing and integrating third-party products. Kentico tries to deliver a complete solution out-of-the-box and it comes with many built-in modules, depending on the edition (you can find the feature matrix with edition comparison at the end of this brochure): Blogs Booking System Content Rating Content and Object Staging E-commerce Event Calendar Forums Geomapping Image Gallery Media Library Message Boards Newsletters On-line Forms Polls Reporting RSS, Atom and XML feeds Social Networking - Groups, Friends, Private Messaging, Abuse, Bad Words Taxonomy (tags and categories) Wiki (User Contributed Content) Web Farm Support Web analytics Widgets Please note that we do not mention modules like "Articles", "News" or "Press Releases" since these are just another content types managed by Kentico CMS. The Corporate Starter Site comes with built-in content types and templates for pages, articles, news, products, job openings, knowledge base articles, office locations, events, FAQ items and press releases. You can easily create your own content types with custom fields without programming, through the browser-based interface. You can also develop and integrate your own modules and leverage Kentico CMS user management and security infrastructure. P a g e 15

16 Blogs Today, enterprise blogging is a part of the communication mix for companies of all sizes. A blog is a great way how to inform your clients about new products, your activities and get client feedback. Kentico CMS allows you to easily publish a blog on your website. You can choose if the post can be commented and you can optionally moderate the comments. You can also publish your blog content through an RSS feed. The blog layout and graphic design is fully customizable by web designer. You can publish multiple blogs on your websites or you can have a single blog contributed by multiple editors. If you don't want your employees to publish sensitive information by mistake, you can enforce a workflow process and publish blog posts only after approval. Blogs leverage the content management infrastructure, including permissions, multilingual support and full-text search. Blog posts can use tags (with tag clouds) and categories for easy navigation. You can also use trackback URLs that allow other users to send a comment to your blog if they write an article referencing your blog post. Similarly, you can "ping" other blogs to inform them that you wrote a blog post that is related to their topic. The blog post can also include links to social bookmarking services, such as Digg it, Facebook, delicio.us and others. Kentico CMS comes with a Personal Starter Site that allows you to quickly set up your own blog. P a g e 16

17 Booking System and Event Calendar Whether you organize a conference, concert, community meeting or on-line webinar, you can use the event calendar to display events in a calendar format. The event calendar can be used for any content with a date field, such as news or press release. The event calendar can be combined with a booking system that allows users to register for the event. You can specify when the registration is open and the maximum capacity of the event. You can manage the list of registered attendees and send them a mass . The visitors can import the event to their Outlook calendar through their web browser. When visitors register, they receive a customizable confirmation . P a g e 17

18 Content Rating The Content Rating module allows you to get feedback from your site visitors and see how they like the content or products on your website. They can give 1 to 5 stars (or 1 to 10 - the range is configurable) to your content. This can be applied to blog posts, articles, products, etc. Rating is also supported in the Message Boards module that allows you to implement content rating where site visitors can add comments to their rating. P a g e 18

19 Content and Object Staging The Content and Object Staging module allows you easily synchronize content from one installation of Kentico CMS to another. A typical scenario may look like this: Development Server Staging Server Firewall Live Server The developers create a new functionality on the development server. Once it is working, they use the Staging Module to deploy the changes to the staging server. The staging server is used by content editors to create and test content. They can edit content here, see what it looks like on the site and test new functionality or design created by developers. After they check the new version of the site, they approve the changes and the Staging Module deploys changes to the live site. As you can see, the Staging Module gives you a higher level of control over the changes made to your website and avoids situations when your developers make changes directly on your live server. P a g e 19

20 E-commerce The E-commerce module allows you to build on-line stores. It can scale from a simple ordering system for a single product to a large store with thousands of products. Product Catalog The product catalog is tightly integrated with content management repository which allows you to leverage the standard Kentico CMS features, such as permissions, full-text search, friendly URLs and others. The products can use custom document fields which allows you to easily publish technical specification of the products (e.g. a size of an LCD panel, resolution of a camera, etc.). Product categories are defined as sections of the website and they can be nested up to 14 levels deep. You can also choose which products should be displayed as "featured", "new", etc. P a g e 20

21 Product Options The E-commerce modules allows you to sell configurable products, such as: t-shirts of various sizes and colors computers with various memory sizes, CPUs, graphic cards, etc. You can easily define your own sets of option categories (colors, sizes, hard drives) and the way the customer configures the product drop-down list, checkboxes or radio buttons. Every product can have its own options. P a g e 21

22 Shopping Cart and Checkout Process The customers can add the products to the shopping cart and then order them on-line. You can configure the steps of the checkout process and required information. Website developer can also create custom steps to collect additional information from the clients (e.g. add an extra question). The customers can review their order, submit it and then continue to the on-line payment (if it's enabled). On-line Payments The E-commerce module comes with native support for Authorize.NET payment gateway (for credit cards) and PayPal. You can also integrate custom payment gateways. Order Management Once the order is placed, an notification is sent to both customer and store owner. The store owner can see all orders in the administration interface and change their status as she processes the orders (e.g. new, waiting for vendor delivery, sent, paid, canceled, refunded, etc.) Discounts You can set up two types of discounts: discount coupons for specified products discount levels for partners or loyal customers on specified departments of your store; when the customer logs on, she is automatically displayed with discounted prices P a g e 22

23 Shipping You can configure the shipping options and the shipping costs for every option. The customer can decide how the products should be delivered during the checkout process. Taxes You can configure the E-commerce module for various types of sales taxes, value added taxes (VAT), special fees, etc. You can choose countries or states where the tax is applied. My Account Customers can review their orders and print invoices in the My Account dialog which allows them to check the order status without calling you. Wish List Customers can add products to their private wish list and buy them later. Customer Credit Customers can collect customer credit (e.g. through a customer loyalty program) and then purchase products using their credit. Integration and Customization The E-commerce module has been designed for a high level of customization. Web developers can: fully customize the store structure, categories and design override the calculation of the taxes, shipping and product price with custom procedures integrate external product catalogs implement custom payment gateways define custom fields for products, customers and orders add custom steps to the checkout process The E-commerce module also comes with an E-commerce Starter Site that can be easily customized and with many built-in web parts that allow you to build a complete on-line store without programming. P a g e 23

24 Forums Discussion forums are a basic tool for every on-line community. You can use them to start dialogs about your products, get feedback or provide support to your clients. Kentico CMS comes with advanced forums module that allows you to easily set up, run and moderate any number of forums on your website. The forums are organized into forum groups that contain forums. Alternatively, you can use ad-hoc forums, that are connected with some particular document and that are created at the moment when someone starts the first post. Ad-hoc forums can be used for discussions under articles or products. You can choose who can read the forum or post to the forum - anybody/only authenticated users/only chosen roles. The forums can also be moderated which means new posts need to be approved before they are displayed on the website. Users can also subscribe to receive notifications when a new post is added to a forum or particular thread. Post authors can have their avatars and they can also configure their signature that is displayed in all posts. The forum posts may also contain attachments, links and images. The forum topics can be hidden and you can lock them so that there cannot be more posts. If you're using forums for technical support, you can have the visitors to mark some post as answer to the original question. You can send private messages to authors of forum posts if you do not want others to see your message. The forums can be managed completely on-line, which is useful for community sites where site members can create new forum groups and forums and moderate or delete posts. P a g e 24

25 Geomapping The Geomapping module allows you to combine web content with maps. It integrates with maps by Google, Yahoo and Microsoft Binq, which allows you to display any content on a map. All you need to do is to add geographic location (longitude and latitude) to the content. It can be used for displaying: offices stores partner network friends real estates etc. P a g e 25

26 Social Networking: Groups, Friends and Private Messaging Kentico CMS allows you to create on-line social networks similar to Facebook. The Social Networking functionality leverages several modules: Blogs Groups Forums Friends Wiki (user contributed content) Private Messaging Polls Abuse Reporting Media Libraries Kentico CMS comes with ready-to-use, easily configurable Community Starter Site that allows you to quickly set up your own social networking solution for your public website or intranet. P a g e 26

27 Groups The Groups module allows community members to create groups of users with shared interests. For example, if you run a community site for travellers, you can create groups like "African travellers" and "European travellers". Or if you have a community of people who use your products, you can create focus groups for particular product features, such as "Engine enthusiasts" or "Car safety". Groups can be created by administrators or they can be created and managed by site members. The access to group content can be limited to site members or only to group members. The group members may invite other site members to join their group. A new group can be created with a default structure designed by the administrator. The group content includes: Message boards, Forums, Pages (Wiki), Polls and Media libraries for sharing pictures, music and videos. Member Profiles Users can create their own member profile with configurable visibility. Other users can post messages to their profile page (similar to Facebook wall). Users can add friends, join groups, send private messages or create their own groups. Member Points and Badges The members can be awarded with points for their activities in the community, such as forum posts, blog posts, etc. Based on the number of points, the members get an appropriate badge. The rules and graphics for badges is fully configurable. P a g e 27

28 Friends The Friends module allows you to build social connections - personal or professional. You can create a community site where registered users can join their peers. Site members can request friendship with other site members and once their request is approved by the other person, they can send the other person a messages and see her complete profile. Private Messaging If you run a community site, your site members may need to communicate with others. They may want to send a private message that won't be visible for other members (as it is in forums). But the members do not know the address of the other members. The solution is private messaging. Private messaging allows site members to send messages to other members. It's a "small Outlook" integrated into your website. Users can see their inbox, outbox, manage contact list and also block users from which they do not wish to receive messages. They can be notified by real when they receive a new message. Abuse Report and Bad Words Filtering If someone posts an inappropriate content to your community site, other visitors have an option of reporting an abuse by sending a notification to the administrator. You can also configure bad words that cannot be used on your community site and that are automatically replaced. P a g e 28

29 Image Gallery The Image Gallery module allows you to quickly publish an on-line gallery of images, such as product photos or photos of your team. The files can be uploaded through the browser or using the batch file import module. The gallery can display image thumbnails and detail images in required size. The thumbnails are generated automatically, so you do not need to resize them manually. You can also publish additional image information, such as name or description, in the gallery. Kentico CMS supports several types of galleries - classis, "Lightbox" gallery that opens a preview of the image on the top of the page or Sliding Image Gallery. P a g e 29

30 Media Library If you have lots of media files, such as images, video, MP3, PDF, Flash, etc. you can manage them using the Media Library module. You can create multiple Media Libraries and upload files through browser or using FTP. The files can be organized into folders. The files can be displayed in galleries. The content can also be uploaded by site visitors, site members or group members. The Media Library comes with built-in players for most common multimedia formats and you can also integrate your own players for specific formats. P a g e 30

31 Message Boards The message boards represent a simple alternative to forums. They allow site visitors to post comments in a flat structure. They are always bound to some page, so you can use them for article or product comments. The comments can be moderated by authorized users. Site visitors can subscribe to receive notifications when a new comment is posted in the message board. The comments in Message Board can also be combined with content rating, which can be used e. g. for product reviews in on-line stores. P a g e 31

32 Newsletter marketing became a standard part of marketing communication. Newsletters allow you to keep in touch with your clients, inform them about new products and get new leads. Kentico CMS comes with built-in newsletter module that allows you to manage several subscriber lists and send them newsletters using graphic templates prepared by web designer. You only enter the text and send it. You can also schedule the mail-out to a later day. The users can subscribe through your website and they can unsubscribe using a link in the newsletter e- mail. When they subscribe, they automatically receive a confirmation that may contain something valuable (e.g. a discount coupon or free e-book) that motivates them to subscribe to your newsletter. The newsletter can be personalized with subscriber first name and/or last name to achieve a more personal feel. You can also configure the Newsletter module so that it sends some content (such as "last week's articles") on a regular basis. P a g e 32

33 On-line Forms and Surveys (BizForms Module) You website should allow visitors to communicate with you and help you generate leads. You may also need to run a survey, create a registration form for some event, etc. In the past, such forms had to be created by programmer. The BizForms module enables business users to create on-line forms or surveys, publish them and view entered data. All without programming! You just define a new form and its fields. For each field, you can specify its type, caption, tooltip, validation rules, default value and if it allows empty values. There are several built-in field types, such as textbox, checkbox, drop-down list, multiple options, radio buttons, address, phone number, etc. Publishing form on the website The form can be published by business users through the editor - they only click a button, select the form and the system automatically inserts the form into the text. You can choose what happens when the user enters form data (display text/redirect to page/continue editing) and you can optionally send all entered values to some address or send an auto-reposponder to the person who filled-in the form. P a g e 33

34 Managing entered records All entered records are stored in the database. They can be viewed by authorized users through the web browser or exported to an Excel file. P a g e 34

35 Polls The Polls module allows you to publish polls on your website and get visitor opinions and feedback. Every poll may contain any number of answers and you can decide whether the visitor can choose only one answer or multiple answers. You can specify if any visitor, authenticated users or only members of chosen roles can vote. You can configure the polls web part so that it displays the results always, only after the user votes or not at all. P a g e 35

36 Reporting The reporting module is a universal module for creating reports from data stored in the Kentico CMS database. It can be used for web analytics, but it can also be used for reports on documents in the content repository, sales in the e-commerce module, most active forum posters and other custom reports you can create. The reports need to be created by a developer or administrator who knows SQL. Developers can design the layout of your report and insert a bar chart, pie chart, line chart, table or scalar value that display data specified by your SQL query. You can also define a filter for your report using various fields, such as textbox, date-time picker, dropdown list and others. The reports can be saved in report history or printed. P a g e 36

37 Microsoft SharePoint Connector Manage your content in SharePoint intranet and use Kentico CMS for your public-facing web sites. Kentico Connector for Microsoft SharePoint allows you to seamlessly publish website content from the SharePoint environment! Kentico CMS can be easily set up by a web developer and connected to your SharePoint server. While SharePoint is good for managing intranets, Kentico CMS is an excellent platform for managing your public-facing websites. With Kentico Connector for SharePoint, you can leverage your investment into SharePoint and enhance its functionality to the web. Technical details The Connector uses SharePoint Web Services to display lists, files, document libraries and pictures from Microsoft Office SharePoint Server (MOSS) 2007 or Windows SharePoint Services (WSS) 3.0. It can be used with any edition of Kentico CMS. P a g e 37

38 Taxonomy Kentico CMS supports three ways how to categorize and organize content: Content Tree Hierarchy All content in Kentico CMS is stored in a hierarchical repository. The documents can be organized into folders or site sections that represent categories. A single document can be placed into multiple categories by creating a "linked document", which is an analogy of a shortcut in Windows file system. Tagging Any type of document (not only blog posts) can be marked with tags. This allows you to easily group articles, news, products and other types of content based on topic. Tags are organized into tag groups and these can be displayed as a tag cloud. The tags can be predefined by administrator and the content authors can define their own tags. P a g e 38

39 Categories Additional categories can be used at places where you need an extra categorization along with content tree hierarchy and tagging. Categories can be defined by administrators and content authors can define their own categories. P a g e 39

40 Widgets Widgets represent a powerful feature that gives more power to end users and lowers the work load of developers. The widget technology allows content editors to add dynamic or interactive content, such as on-line forms, latest news or newsletter subscription box. It allows them to customize the layout of pages, so they can add boxes to a side column or change the featured items on the home page. The technology is so powerful that it allows the end users to create whole new pages with custom layout without waiting until the developer prepares an appropriate page template. The widgets can be placed into widget zones defined by the developer and the developer or administrator can also decide which widgets are available for particular user roles. Beside built-in widgets, the developers can easily create new ones using ASP.NET. Personalized Home Page/Portal Page Widgets can be also used to create personalized home pages or portal pages customized by the site visitor. In this case, the visitor can add, configure and move widgets on her home page and these changes are visible only to her. P a g e 40

41 Wiki (User Contributed Content) The Wiki module (also called User Contributions) enables site visitors to create content directly on your website, without having access to the Kentico CMS administration interface. It can be used in many scenarios, including: Partner section of your website where partners can manage their own profile. Community site where any community member can publish articles. Business directory where organizations can manage their profiles and contact details. Traditional Wiki site where site visitors can create and edit any content. Intranet/project portal where employees can add new content through the website without going to the administration interface. The Wiki module supports several security configurations: Any visitor can edit any content (traditional Wiki) Only authenticated visitors (site member) can edit content (community site) Only document owners can edit content (partner directory, business directory) Only visitors granted with permissions for given document can edit it (intranet, project portal) P a g e 41

42 Web Analytics The Web Analytics is a crucial part of any on-line marketing strategy. It gives you information about your visitors and about the success of your website. The Web Analytics module allows you to track website visitors and their behavior. You can track the following statistics on a yearly, monthly, daily and hourly basis: Visits, Page views, Downloads, Invalid pages, Referring URLs, Conversions, Campaigns, Browser types and Countries. Tracking Campaigns In order to get most out of your on-line campaigns, you need a system that will allow you to track the number of visitors who come from your campaigns. Since the referring URLs may not be enough for campaign tracking, the Web Analytics module allows you to specify a URL parameter that contains the ID of the campaign. Then, if you link your website using URL like paign=banner1_large, the statistics will show you how many people came from the given banner campaign. You can also create URL aliases for campaigns that use a simplified, easy-to-read format, such as Moreover, when the user registers on your website, the system stores the campaign and the URL from which the user came to your website and you can later track orders coming from a particular campaign. Tracking Conversions The only fact that you get thousands of visitors doesn't mean your website is successful. What you really need to track is the number of conversions. A conversion is something that gives you value, such as user registration, on-line store order, sign up for your services or sign up for a newsletter. You can then track the number of conversions and in combination with campaign tracking, you can also see which campaigns lead to most conversions. P a g e 42

43 Kentico CMS Performance and Scalability Kentico CMS can scale from small websites of a few pages to large sites with dozens of thousands documents. Some of our customers successfully use Kentico CMS to manage websites of 30,000+ pages and we made a successful performance test of a website with 100,000 pages and 10,000,000 users in the database. If you need high performance to handle large number of visitors, Kentico CMS can handle up to 16,000 page views per second on a single web server using the Full-page Caching technology. This technology saves often-used pages into memory. When another user comes to the same page, the CMS doesn't have to look into database or generate the page HTML code. Instead, it just takes the whole HTML code from memory and sends it to the client browser. Kentico CMS has been optimized for high performance and it offers a variety of caching options that enable granular configuration of caching and performance: - web part-level cache - page-level cache (Full-page Caching technology) - website-level cache - image cache If you need extra high performance or if you're looking for a fail-over configuration, you can use the built-in web farm support. It allows you to synchronize in-memory settings and uploaded files between multiple web servers. The performance tests show that Kentico CMS scales linearly with every new server added to the web farm. Moreover, Kentico CMS supports SQL Server Replication which means you can distribute the load to multiple database servers. Web farm and SQL Replication allow for virtually unlimited scalability and performance. P a g e 43

44 Who Uses Kentico CMS Kentico CMS has been on the market since 2004 and it's currently used by more than 4,000 websites in 84 countries. It's delivered through a network of 1,000+ partners in 80+ countries which means the clients have a wide range of Web design agencies to choose from and they do not get locked in with a single partner. Below, you can find a sample of major brands that use Kentico CMS for their on-line presence: P a g e 44

45 About Kentico Software Our Mission We help our clients grow their business through better websites, on-line stores, intranets and social networks created using our high-quality content management software. Business Overview - Founded in Privately held company solely owned by the CEO - No external funding, no debt, profitable every year since the first year on the market - 62 employees - Headquarters located in the Czech Republic in European Union strategically positioned in Brno, the Czech center of hi-tech industry with several technical universities - Sales office in the United States (Nashua, New Hampshire) to 200% annual growth of revenues for several years in a row - Around 50% of clients come from North America Our Partnerships Awards In 2008 and 2009, Kentico was named one of the fastest growing technology companies in Central Europe by Deloitte in the Rising Stars category. More Information You can find more information at where you can also download a free trial version or try Kentico CMS on-line without any installation using the Kentico CMS Virtual Lab. Should you need any help, please send an to sales@kentico.com or call P a g e 45