Pablo Vera +1 (561)

Transcription

1 Pablo Vera +1 (561) Summary Personal Website Vera is a highly awarded User Experience Architect and Mobile business leader with 15 years of experience delivering remarkable business results to Fortune 500 companies such as Office Depot, Office Max, Walt Disney, Nickelodeon, Best Buy, Remax, ESPN, Land Rover, and Quilmes. His unique value proposition consists of skillfully blending a strong technical acumen, creativity and a solid business mindset. Vera delivers fast results by masterfully bridging programming teams with the business organization thanks to his programming expertise and to his strategic business background. Some of the latest awards and successes he has experienced in his career can be found in the following links: Industry Excerpts Office Depot s image-rich mobile site gets higher marks on speed than availability Blockbuster, Office Depot nail Black Friday mobile performance: report Office Depot ramps up back-to-school promotion via augmented reality Mobile Site of Office Depot Inc. (NYSE:ODP) Gets Higher Marks in Speed Than Availability Why Office Depot (ODP) Stock Is Up Today Office Depot eyes adding mobile activity to rewards program Awards Office Depot 2013 President s Club - Most Innovative User Experience Concept Office Depot Winner of Hackathon 2014 Loyalty Application Contributor To - UX Week - Event Apart

2 Professional Background Lexis Nexis Boca Raton, FL August Present LexisNexis is a leading global provider of content critical applications that designs advanced data centered solutions to government agencies, law enforcement, and academic markets like the FBI, CIA, and the NSA. Role: Lead - UX Architect / UI Designer Mobile / Tablets - Led the design of Lexis Nexis new Web Application used across the US by 18,000+ Law Enforcement Agencies. - Attained highest usability ratings from FBI, CIA & NSA on data critical applications designed from scratch. - Applied Human Centered Design techniques to deliver highly responsive touch friendly solutions that are screen agnostic. - Appointed Design Architect and Usability Leader of Lexis Nexis product star: Virtual Crime Center Web App. - Expert in the theory and practice of user experience and proven thought leadership as evidenced in articles, awards, industry recognition, etc. - Proficiency with planning, wireframing, and prototyping tools to translate UX ideas into templates and "blueprints" - Expertise in, or experience with, front-end technologies such as CSS 3, HTML5 Angular and JavaScript. - Led and Coordinated Usability Testing with UserTesting.com / Usability Science. - Worked closely and communicate proactively with the account team, project management and engineering teams - Translated the Client's business requirements and feature set into an innovative and usable User Experience - Evangelized and advocate for User Experience best practices, strategies, techniques, and methodologies - Facilitated and create site maps, wire frames, information flow diagrams, visual storyboards, user persona documents, and user stories - Conducted primary and secondary research, including stakeholder and end user interviews - Advocate for best practices, emerging techniques, great usability, and exceptional quality to both internal and Client teams - Participated in a team-based collaborative environment Silver Back Concepts, LLC. Boca Raton, FL Present Silverback Concepts is a High Performing Digital Marketing Boutique Agency that supports small to large size companies on areas such as online brand strategy, website architecture, e-commerce shopping, digital marketing strategies, acquisition, retention, , application development and integration. Currently serving as Director of Ecommerce and UX. Founded this company to keep pushing the boundaries of learning by experimenting and applying latest technology concepts and digital marketing techniques to companies seeking innovation (Walt Disney, Nickelodeon, ESPN, Land Rover, Quilmes, Cadillac, IBM, NIKE, Pepsi) Role: Director e-commerce and UX Direct Reports: 2 Back end Developer, 1 UI Designers, 1 Copy Writer, 1 Graphic Designer, and 2 Business Analysts

3 - Owner of the ecommerce Strategy and Roadmap. - Led the Development, Analytics and Creative teams under an Agile Scrum environment towards delivering highly intuitive, location aware and personalized digital experience across all screens. - Served as liaison with the digital media team to maximize digital marketing efforts and optimize conversion - Secured organic traffic was maximized by focusing on the creation of high quality content and effective monitoring of the quality of code for smart crawling - Designed and Implemented a highly productive Experience Map that allowed for fast results on conversion and a sensitive increase in traffic through the purchasing funnel Razorfish Dayton, Ohio June 2015 August 2015 Razorfish Technology Platforms is a full service ebusiness-consulting firm that excels in driving engaging commerce, content, customer experience, and managed services solutions for market leaders across a myriad of B2C and B2B industries Role: Team Lead - UX Architect / UI Designer - Mobile / Tablet - Took the lead on updating the company s Mobile practice. - Overtook the responsibility of leading the UX/UI practice and the team of 3 UI Designers to work on OCALEY, Home Depot Canada, and SAP Ecommerce business environments. - Built Razorfish s Mobile Governance and Practice. - Wrote the guidelines, both mandatory and flexible elements, of the Razorfish s new Usability Testing, Personas, User Groups, Demographics and UX Analytical competencies. - Expertise in, or experience with, front-end technologies such as CSS 3, HTML5, Angular and JavaScript. - Lead and Coordinated Usability Testing with UserTesting.com / Usability Science. - Worked closely and communicate proactively with the account team, project management and engineering teams - Evangelized and advocate for User Experience best practices, strategies, techniques, and methodologies - Facilitated and create site maps, wire frames, information flow diagrams, visual storyboards, user persona documents, and user stories - Conducted primary and secondary research, including stakeholder and end user interviews - Advocate for best practices, emerging techniques, great usability, and exceptional quality to both internal and Client teams - Help grow and scale the Experience discipline - Participated in a team-based collaborative environment Office Depot, Inc. Boca Raton, FL June 2015 Office Depot is the 5th Largest e-commerce Retailer in the US with more than15 million monthly visitors to its sites and more than $5Billion in online revenue/year) Role: e-commerce - Lead UX Architect / UI Designer - Co- founded Office Depot s UX/UI team - Led Mobile UX team including IOS, Android, and Mobile Site (16 Sr UX/UI Designers) - Got Office Depot to embark on a Human Centered Design journey by embracing a discipline of constant testing and listening to customers/users. - Managed a budget of $1M applied to usability sciences, customer monitoring, feedback technologies and rapid prototyping.

4 - Responsible for the User Experience of all mobile platforms of Office Depot & Office Max across B2B and B2C venues. - Accountable for sustained growth in user acquisition and retention of mobile sites and mobile applications spanning from smartphones to tablets. - Designed and implemented a User Experience design and testing competency that drove triple digit revenue growth on mobile apps (Android & ios) as well as on the company s Mobile Site. - Defined and Articulated Office Depot s UX vision through the creation of style guides, wireframes and prototypes. - Worked closely with Product Managers and Senior Management to align the UX strategy with customer needs and business goals. - Experience with Agile Methodology / Scrum. - Led and Coordinated Usability Testing with UserTesting.com / Usability Science. - Created prototypes, wireframes, mockups, personas, flow charts and high-fidelity designs for iphone, Android, Tablets, Re-skinning 3rd party Office Depot Websites, Store Fronts, Shopping Cart, My Account, Dashboards, Subscription, Reorder & more... Amerijet International, Fort Lauderdale, FL Amerijet is a leading freight forwarder providing logistics services to Fortune 500 companies doing business throughout the US and Latin America. Role: Senior UX Architect / UI Designer - Designed and developed the company s new web site including a strategic redefinition of the user interface (flows, graphics, icons, color schemes, content and architectural infrastructure of amerijet.com) - Successfully redesigned and led a new social media campaign strategy that relied on a highly relevant content development practice that increased engagement across Facebook, Twitter, and YouTube channels. e-neighborhoods Boca Raton, FL Homes.com provides advertising and marketing services to help real estate professionals connect with homeowners, buyers, and sellers. Role: Senior UX Architect / UI Designer - Developed CSS cross-platform/browser-compatible production-ready solutions in IE6, IE7, IE8. IE9, Chrome, Safari, and Firefox. - Built CSS cross-platform/browser solutions and ensure link integrity and overall quality. - Managed testing of finalized sites for stability and work load performance. - Performed media editing and conversion for fusing into site designs. - Built SEO/semantic solutions for client sites to improve the site authority and organic strength. - Managed the design of digital promotional materials for marketing department to increase consumer engagement.

5 Education Academic Boca Raton Community High School Boca Raton, FL., US Programming Languages, E-Commerce and CMS - CSS 3, CSS Sprites, DIV, DHTML, XHTML, XML, HTML. - E-Commerce Carts - OS-Commerce, Zen Cart, Pinnacle Cart, Magento Cart, ECWID, WooCommerce, and Open Cart. - CMS / Forum Platforms WordPress, BB Press, Drupal, and phpbb Forum, and Joomla. - Working Knowledge and Code Manipulation of the following Programming Languages - PHP, ASP.NET 3.0, Java, AJAX, Action Script (Flash), and Java Script. Software Knowledge / Windows & Mac - Adobe CS6 - Photoshop, Illustrator, Dream Weaver, InDesign, Fire Works, and Flash. - Microsoft Office - Word, Excel, PowerPoint, Access, Visio, Outlook. - Operating Systems - Windows and Mac. - Other - Lotus Notes, AS/400, Source Safe, SharePoint, RAD/Web Sphere, Sugar CRM, Trackit, JIRA, Axure 6.5, Scene7, IBM Coremetrics Web Analytics, and GreenHopper.