Advanced Analytics guide

Transcription

1 guide tagged links Track links from Twitter, Facebook, your ads and campaigns to your event pages to determine the most effective marketing tactics and spend your marketing budget more efficiently. Source Performance Report Determine where sales originated to help identify which Ticketfly marketing tools are most effective. google analytics Integrate Google Analytics data into the Analytics Dashboard to track your website data without leaving Ticketfly Backstage. report descriptions Looking for specific data? Check out this list of available reports and analytics in Ticketfly Backstage.

2 Tagged Links Track links from Twitter, Facebook, your ads and campaigns to your event pages to determine the most effective marketing tactics and spend your marketing budget more efficiently. Add Source and Medium tags to event links; these tags can be used in multiple ways, but here s how we recommend using the tags: Source = location of the event link, example: BrooklynVegan Medium (optional) = type of promotion or marketing medium, example: BannerAd Text is freeform, but do not include spaces In place of a basic event link, use this URL template and replace SourceCode, MediumCode and EventID : To view results in Backstage, select Source Performance report in the Dashboard section and look at the matrix below the pie chart Sources are shown for all events in the Source Column Click on a source to see a medium report Note: Links will only be tracked in Backstage if they link directly to a Ticketfly or Client Website page, links directed towards Facebook Pages cannot be tracked by Ticketfly due to Facebook limitations Event Link Type Codes Added Tagged URL Example Event URL with Tag Placeholders Source & Medium Event URL with Tag Placeholders Source Google AdWords Search Ad Source & Medium Facebook Banner Ad Linking to Client Website Source & Medium Google AdWords Search Ad Source Only Facebook Banner Ad Linking to Client Website Source Only Twitter Link, not through Twitter Amplifier Source Only Twitter and Facebook Amplifier Links n/a Do Not Need Tagged Link, Results Available in Source Performance Report Affiliate Network Purchase Links n/a Do Not Need Tagged Link, Results Available in Source Performance Report Ticketfly er Purchase Links n/a Do Not Need Tagged Link, Results Available in Source Performance Report

3 Source Performance Report Determine where sales originated to help identify which Ticketfly marketing tools are most effective. The Source Performance section of the Analytics Dashboard shows a pie chart of sales referral sources and a detailed matrix of sales by source Some sources, including Facebook, Twitter, and ticketfly.com, also include the medium if you click on the source listed in the report (see image, outlined in blue) Example: Determine if sales came from the Ticketfly Facebook App, Facebook Amplifier, or a fan Facebook share Only sales caused by a user clicking on a Ticketfly link will appear in the source performance report category source medium Referral Source Facebook Facebook (via Ticketfly) Timeline Facebook Timeline or Ticker share Facebook (via Ticketfly) Facebook App Purchase within Ticketfly Facebook app Facebook (via Ticketfly) shr Event details (from Ticketfly.com or Client Websites) share on Facebook Facebook (via Ticketfly) amp Facebook Event Page created with Amplifier or an Amplifier Facebook share by client Facebook (via Ticketfly) msh Mobile Facebook share of event details facebook.com ORGANIC User Facebook post with purchase link m.facebook.com Organic User Facebook post from mobile device Twitter Twitter (via Ticketfly) amp Scheduled Tweet created with Amplifier Twitter (via Ticketfly) shr Event details share (from Ticketfly.com or Client Websites) on Twitter Twitter.com Organic User Tweet with purchase link m.twitter.com Mobile Twitter Share of event details Ticketfly Tools ticketfly.com Organic Ticketfly.com touch.ticketfly.com Ticketfly.com on mobile device Ticketfly er blast #, visible in preview URL Ticketfly Affiliates Organic Ticketfly Affiliate Network, listing from Ticketfly Affiliate API Ticketfly Purchase Points CALL_CENTER Ticketfly Phone order Box Office Box_Office Box Office purchase Ticketfly Order Receipt tel Ticketfly confirmation Search Yahoo Search Yahoo paid & organic search Google Search Google paid & organic search Bing Search Bing paid & organic search Other Sites Songkick (in Affiliate Network) Links created manually, not via Ticketfly, or mobile links BandsinTown (in Affiliate Network) Links created manually, not via Ticketfly, or mobile links Last.fm (not in Affiliate Network) AOL (not in Affiliate Network) Artist Websites (not in Affiliate Network)

4 google analytics Integrate Google Analytics data into the Analytics Dashboard to track your website data without leaving Ticketfly Backstage. Ticketfly hosted client websites already have Google Analytics Tracking Code installed If your website is not hosted by Ticketfly, you will need to install Google Analytics and/or modify the Google Analytics code Contact your Client Services Rep or check the Ticketfly Support Desk for detailed instructions 1 Once Google Analytics is properly set up, your Backstage Account and Google Analytics must be associated by entering your Google Analytics Profile ID and site information into the Google Analytics Section of the Ticketfly Analytics Dashboard [see 1] After setup is complete, you can view site visits, page views, pages per visit, bounce rate, avg. time on site, and new visits, all within the Analytics Dashboard [see 2] For additional data about specific events, website referral traffic, exit paths, or unique visitors click the Google Analytics button in the Analytics Dashboard to login into your Google Analytics Account [see 3] To search for a particular event s data, go to Content in the left side navigation in Google Analytics, drill down to Site Content then Pages, and enter the event id (found in event page URL) in the search box on the right side To view traffic sources for the event, select add a section dimension from the navigation bar above the results matrix and select Traffic Sources Note: Purchase pages are hosted by Ticketfly and tracked through Ticketfly s Google Analytics account, not your own Google Analytics account Therefore, you cannot implement ecommerce tracking through your Google Analytics account, but you can use the Analytics Dashboard to track sales metric Visits Page Views Pages per visit Bounce Rate Definition Number of sessions on your site for selected date range Total number of pages viewed on your site; equals visits times pages per visit The average number of pages a visitor views before leaving the site Percentage of single-page visits; visits in which the person left your site after only viewing one page The average length of time for a site visit The number visits by people who have never been to your site before 2 3 Avg time on site New Visits

5 Report Descriptions Looking for specific data? Check out this list of available reports and analytics in Ticketfly Backstage. Backstage Section Report Type Format Description Dashboard Overview Online in Backstage Org level snapshot of sales, Google Analytics, sales sources, and demographic data Dashboard Sales Details Online in Backstage Sales overview graph, sales rollup, sales and sell-through rate by event Dashboard Source Performance Online in Backstage Dashboard Event Performance Online in Backstage Sales data by event Pie chart of sales referral sources, org-level sales source data, sales source and medium data by event Reports Org Sales Summary XLS, PDF and Backstage Event level sales and basic source performance data by date range Reports Promotion Performance PDF and Backstage Sales details by promo code Reports Seller Detail XLS, PDF and Backstage Order and seller details for offline sales (Box Office, prebox, comps etc) Reports Ticket Counts XLS, PDF, Chart and Backstage Ticket inventory by event: sold, open, allotted and gross sales Reports Transaction Detail XLS, PDF and Backstage Customer name, order #, POS, delivery method, sales data Reports Box Office Sales Summary PDF and Backstage Box office order details including payment method, time, and operator Reports My Box Office Summary PDF and Backstage Box office sales and ticket totals by method of payment Reports Weekly Settlement PDF and Backstage Settlement details by event: amount owed to client, revenue share, credit card processing fees, total event settlement Event Reports Will Call XLS, PDF and Backstage Event level will call ticket details and totals Event Reports Transaction Detail XLS, PDF, Chart and Backstage Event level order details by name Event Reports Audit Report PDF and Backstage Event level sales details, today and total Event Reports Sales by Day Report XLS, PDF and Backstage Event level sales with ticket type by day Event Reports Promotion Report PDF and Backstage Tickets sold by promo codes or credit card promotions Event Reports Event Summary PDF and Backstage Event level billing summary broken down by revenue source Event Reports Sales by Market XLS, PDF, Map and Backstage Event level sales by market/zip code and sales by location on map Event Reports Purchase Questions Report XLS and Backstage Marketing Campaigns Online in Backstage Purchase Question responses campaign statistics including tickets sold, gross sales, and open and unsubscribe rates