PERFORMANCE DASHBOARDS
|
|
- Wesley Sparks
- 6 years ago
- Views:
Transcription
1 ASOA 2017 Bring Focus Using PERFORMANCE DASHBOARDS KAY COULSON, PRESIDENT ELECTIVE MEDICAL MARKETING
2 A BIT ABOUT ME IN THE BEGINNING LIFE BEFORE EYES CENTER OPENED CONSULTING WORLDWIDE
3 FINANCIAL DISCLOSURES 0.
4 PERFORMANCE DASHBOARDS BIGGEST CHALLENGE ADMINISTRATORS FACE?
5 (Y)OUR BIGGEST CHALLENGE
6 ADMINISTRATOR S HIGHEST & BEST USE PRIORITIZE DISTILL FOCUS YOUR TEAM
7 PERFORMANCE DASHBOARDS PAINT A PICTURE FINANCIAL MARKETING PATIENT Right people? Right services? Fair return? Find us? Contact us? Enjoy the experience? Like their result? Tell others?
8 PRACTICE PERFORMANCE FINANCIAL REVENUE ($000) LENS IMPLANTS EP Ex NP Ex Lens Evals Monofocal Presbyopic Toric Eyes per Eval % Lifestyle IOLs Revenue per Eye Lens All Other Inquiries Consults Eyes Inq:Con Cons:Sx Revenue per Eye 17 YTD 16 YTD
9 PRACTICE PERFORMANCE FINANCIAL REVENUE ($000) $1,148 +8% vs. LY $900 $63 $185 EP Ex NP Ex Lens Evals Monofocal Presbyopic Toric Data Source: LENS IMPLANTS PROCEDURE REPORT (DOE) Lens All Other $750 $60 $1,060 $250 Inquiries Consults Eyes Eyes per Eval PRK SMILE Enhancements % Lifestyle IOLs LENS CODES YTD YTD Presbyopic, Toric Inq:Con ORA Laser over Lens 17 YTD 16 YTD Cons:Sx Revenue per Eye ALL OTHER All Other CPT codes A/R adjustments Revenue per Eye
10 PRACTICE PERFORMANCE FINANCIAL REVENUE ($000) Data Sources: PROCEDURE REPORT (DOS) APPOINTMENTS ATTENDED EXAM CODES EP Exams: , NP Exams: , Lens All Other APPOINTMENT CODES Lens Evals (Cataract Evals) PROCEDURE CODES Monofocal Lens: 66982, Presbyopic Lens Toric Lens EP Ex NP Ex Lens Evals Eyes per Eval 1.34 Inquiries Consults Eyes LENS IMPLANTS % Lifestyle IOLs 75% 17 YTD 16 YTD Inq:Con 73% Monofocal Presbyopic Toric Cons:Sx Revenue per Eye $3,191 $3,448 Revenue per Eye
11 PRACTICE PERFORMANCE FINANCIAL REVENUE ($000) Data Sources: EP Ex NP Ex Lens Evals LENS IMPLANTS PROCEDURE REPORT (DOS) APPOINTMENTS ATTENDED PHONE & FORM TRACKING Monofocal Presbyopic Toric Lens All Other INQUIRIES Eyes per Eval Phone tracking - Call Rail Form tracking - Google Analytics CONSULTS Consults attended from appt report % Lifestyle IOLs PROCEDURES Revenue per Eye Primary surgical eyes from procedure report Inquiries Consults Eyes Inq:Con Cons:Sx Revenue per Eye YTD 69% 50% $968 $ YTD 68% 62%
12 KNOW WHAT YOU DON T KNOW LEAD TRACKING
13 PRACTICE PERFORMANCE FINANCIAL REVENUE ($000) LENS IMPLANTS EP Ex NP Ex Lens Evals Monofocal Presbyopic Toric $1,148 +8% vs. LY Eyes per Eval % Lifestyle IOLs Revenue per Eye Lens All Other $1,060 Inquiries Consults Eyes 17 YTD Inq:Con Cons:Sx Revenue per Eye 16 YTD
14 PRACTICE PERFORMANCE FINANCIAL REVENUE ($000) LENS IMPLANTS $900 $63 $1,148 +8% vs. LY $185 EP Ex NP Ex Lens Evals Monofocal Presbyopic Toric Eyes per Eval % Lifestyle IOLs Revenue per Eye Lens All Other % 73% $3,191 $3,448 $750 $60 $1,060 $250 Inquiries Consults Eyes YTD Inq:Con 69% Cons:Sx 50% Revenue per Eye $968 $ YTD 68% 62%
15 SEO WEBSITE SEM COMPETITION PRACTICE PERFORMANCE MARKETING SEARCH SEARCH DISPLAY DISPLAY LY LY CTR 3.18% 3.43% 0.23% 0.26% 75% 50% Impression Share Q4 CPC $2.51 $1.98 $0.69 $ % Avg POS % ECNW Alcon Mann Lalin Kaden Laser Eye Surgery Fresno Fresno Eye Surgery Cost Center Best Reviews Surgeon Reviews Surgery Best Surgeon Geo-Relevant Visits 1,027 1,235 New Visitors 904 1,111 Pages per Visit Avg Time on Site 1:41 1:49
16 SEO WEBSITE SEM COMPETITION PRACTICE PERFORMANCE MARKETING SEARCH SEARCH DISPLAY DISPLAY LY LY CTR 3.18% 3.43% 0.23% 0.26% 75% 50% Impression Share Q4 CPC $2.51 $1.98 $0.69 $ % Avg POS Laser Eye Surgery Fresno Fresno Eye Surgery Cost Center Best Reviews Surgeon Reviews Surgery Best Surgeon Data Source: Google Adwords (or Acquisio or similar) 0% ECNW Alcon Mann Lalin Kaden Geo-Relevant Visits 1,027 1,235 New Visitors 904 1,111 Pages per Visit Avg Time on Site 1:41 1:49
17 PRACTICE PERFORMANCE SEARCH VS. DISPLAY Source:
18 SEARCH ADVERTISING NEW LAYOUT. 2-4 PAID ADS Varies by device. New extended ad size. No more sidebar ads. LENGTH. RULES. LOCAL RESULTS NEXT Make sure listing is complete! THEN ORGANIC RESULTS Less noticeable. Must send to proper page.
19 SEO WEBSITE SEM COMPETITION PRACTICE PERFORMANCE MARKETING SEARCH SEARCH DISPLAY DISPLAY LY Data Source: Google Adwords LY CTR 3.18% 3.43% 0.23% 0.26% 75% 50% Impression Share Q4 CPC $2.51 $1.98 $0.69 $ % Avg POS % ECNW Alcon Mann Lalin Kaden Laser Eye Surgery Fresno Fresno Eye Surgery Cost Center Best Reviews Surgeon Reviews Surgery Best Surgeon Geo-Relevant Visits 1,027 1,235 New Visitors 904 1,111 Pages per Visit Avg Time on Site 1:41 1:49
20 SEO WEBSITE SEM COMPETITION PRACTICE PERFORMANCE MARKETING SEARCH SEARCH DISPLAY DISPLAY LY LY CTR 3.18% 3.43% 0.23% 0.26% CPC $2.51 $1.98 $0.69 $0.62 Avg POS Laser Eye Surgery Fresno Fresno Eye Surgery Cost Center Best Reviews Surgeon Reviews Surgery Best Surgeon 75% 50% 25% 0% Data Source: MOZ MOZ.COM $99/MONTH ECNW Alcon Mann Lalin Kaden Your keywords By geography 2016 Competitive comparison Shows algorithm changes that impact SEO Impression Share Q Geo-Relevant Visits 1,027 1,235 New Visitors 904 1,111 Pages per Visit Avg Time on Site 1:41 1:49
21 SEO WEBSITE SEM COMPETITION PRACTICE PERFORMANCE MARKETING Data Source: SEARCH SEARCH GOOGLE ANALYTICS DISPLAY LY DISPLAY CTR 3.18% 3.43% 0.23% 0.26% 75% 50% Impression Share Q4 CPC $2.51 $1.98 $0.69 $ % Avg POS % ECNW Alcon Mann Lalin Kaden Laser Eye Surgery 2016 Fresno Fresno Eye Surgery Cost Center Best Reviews Surgeon Reviews Surgery Best Surgeon 2017 Geo-Relevant Visits 1,027 1,235 New Visitors 904 1,111 Pages per Visit Avg Time on Site 1:41 1:49
22 SEO WEBSITE SEM COMPETITION PRACTICE PERFORMANCE MARKETING SEARCH SEARCH DISPLAY DISPLAY LY LY CTR 3.18% 3.43% 0.23% 0.26% 75% 50% Impression Share Q4 CPC $2.51 $1.98 $0.69 $ % Avg POS % ECNW Alcon Mann Lalin Kaden Laser Eye Surgery Fresno Fresno Eye Surgery Cost Center Best Reviews Surgeon Reviews Surgery Best Surgeon Geo-Relevant Visits 1,027 1,235 New Visitors 904 1,111 Pages per Visit Avg Time on Site 1:41 1:49
23 OUTCOMES REVIEWS INTEREST TIME IN OFFICE PRACTICE PERFORMANCE PATIENT EXPERIENCE Leads & Fuel Visits Phone Form Fuel Visits 50 0 Jan '16 Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Jan '17 Feb Mar 2:07 1:37 1:07 Lens Evaluation 1:44 1:19 0:54 Consult 1:30 1:08 0:46 Complete Exam 1:18 1:14 0:57 0:52 1:53 1:30 1:06 0:45 0:29 0:35 0:29 0:12 Pre-Op Other Surgery Post-Op Lens Implants /- 0.25D +/- 0.50D More than 0.50D +/- 0.25D +/- 0.50D More than 0.50D New/Total 4/95 Yelp (42) Google+ (5) Facebook (8) & Healthgrades (40)
24 OUTCOMES REVIEWS INTEREST TIME IN OFFICE PRACTICE PERFORMANCE PATIENT EXPERIENCE Leads & Fuel Visits Phone Form Fuel Visits Phone Form Fuel Visits Data Source: Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Jan Feb Mar '16 '17 Lens Implants 2:07 1:44 1:30 CALL RAIL 1:18 1:37 1:19 1:14 GOOGLE 1:08 ANALYTICS 0:57 0:52 1:53 1:30 1:07 1:06 0:54 PM APPOINTMENT 0:46 0:35 REPORT 0:29 Lens Evaluation Consult Complete Exam CALLRAIL.COM ~$200/MO 0:45 0:29 0:12 Pre-Op Other Surgery Post-Op +/- 0.25D +/- 0.50D More than 0.50D +/- 0.25D +/- 0.50D More than 0.50D Enough interest? From where? Conversion strong? 3 1 New/Total 4/95 Yelp (42) Google+ (5) Facebook (8) & Healthgrades (40)
25 OUTCOMES REVIEWS INTEREST TIME IN OFFICE PRACTICE PERFORMANCE PATIENT EXPERIENCE Leads & Fuel Visits Phone Form Fuel Visits 50 0 Data Source: CHECK-IN/OUT DATA Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Jan Feb Mar '16 '17 MEDICALCHECKIN.COM $399/YR Lens Implants 2:07 1:37 1:07 Lens Evaluation 1:44 1:19 0:54 Consult 1:30 1:08 0:46 Complete Exam 1:18 1:14 0:57 0:52 1:53 1:30 1:06 0:45 0:29 0:35 0:29 0:12 Pre-Op Other Surgery Post-Op Understand bottlenecks? Revise templates. Improve patient flow. Increase satisfaction. +/- 0.25D +/- 0.50D More than 0.50D +/- 0.25D +/- 0.50D More than 0.50D New/Total 4/95 Yelp (42) Google+ (5) Facebook (8) & Healthgrades (40)
26 OUTCOMES REVIEWS INTEREST TIME IN OFFICE PRACTICE PERFORMANCE PATIENT EXPERIENCE Leads & Fuel Visits Phone Form Fuel Visits 50 0 Jan '16 Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Jan '17 Feb Mar 2:07 1:53 1:44 1:37 Data 1:30 Source: 1:18 1:30 1:19 1:14 SURGICAL 1:08 1:07 OUTOMES 0:57 DATA 1:06 0:54 0:52 0:46 0:35 0:29 Lens Evaluation HOW Complete GOOD Consult Exam ARE YOU? 0:45 0:29 0:12 Pre-Op Other Surgery Post-Op Lens Implants +/- 0.25D +/- 0.50D More than 0.50D +/- 0.25D +/- 0.50D More than 0.50D Useful in consultations. Motivates staff. 3 1 Keeps improvement continuous New/Total 4/95 Yelp (42) Google+ (5) Facebook (8) & Healthgrades (40)
27 OUTCOMES REVIEWS INTEREST TIME IN OFFICE PRACTICE PERFORMANCE PATIENT EXPERIENCE Leads & Fuel Visits Phone Form Fuel Visits 50 0 Jan '16 Data Source: REVIEW SITES Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Jan Feb Mar '17 FOCUS ON KEY SITES Lens Implants 2:07 1:37 1:07 Lens Evaluation 1:44 1:19 0:54 Consult 1:30 1:08 0:46 Complete Exam 1:18 1:14 0:57 0:52 1:53 1:30 1:06 0:45 0:29 0:35 0:29 0:12 Pre-Op Other Surgery Post-Op Yelp Google+ Facebook Healthgrades +/- 0.25D +/- 0.50D More than 0.50D +/- 0.25D +/- 0.50D More than 0.50D New/Total 4/95 Yelp (42) Google+ (5) Facebook (8) & Healthgrades (40)
28 OUTCOMES REVIEWS INTEREST TIME IN OFFICE PRACTICE PERFORMANCE PATIENT EXPERIENCE Leads & Fuel Visits Phone Form Fuel Visits 50 0 Jan '16 Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Jan '17 Feb Mar 2:07 1:37 1:07 Lens Evaluation 1:44 1:19 0:54 Consult 1:30 1:08 0:46 Complete Exam 1:18 1:14 0:57 0:52 1:53 1:30 1:06 0:45 0:29 0:35 0:29 0:12 Pre-Op Other Surgery Post-Op Lens Implants /- 0.25D +/- 0.50D More than 0.50D +/- 0.25D +/- 0.50D More than 0.50D New/Total 4/95 Yelp (42) Google+ (5) Facebook (8) & Healthgrades (40)
29 FINAL THOUGHTS 1. SELECT KEY METRICS THAT DRIVE PERFORMANCE. 2. PICK REALISTIC REPORTING TIMEFRAMES. 3. DON T GET LOST IN THE WEEDS. 4. USE FOR PROOF & IMPROVEMENT, NOT PUNITIVE.
30 FINAL THOUGHTS TRUST YOUR NUMBERS.
31 FINAL THOUGHTS QUESTIONS?
32 THANK YOU GET STARTED WITH OUR TEMPLATES
Monthly SEO Report. Example Client 16 November 2012 Scott Lawson. Date. Prepared by
Date Monthly SEO Report Prepared by Example Client 16 November 212 Scott Lawson Contents Thanks for using TrackPal s automated SEO and Analytics reporting template. Below is a brief explanation of the
More informationIndustrial Machinery. Search Marketing Case Study
Industrial Machinery Search Marketing Case Study 2015-2016 A performance digital marketing consultancy & training academy. Our team comprises of digital researchers, strategists, consultants, usability
More information= SEO Mastery at the Pace of Google
+ = SEO Mastery at the Pace of Google Sarah Bird - CEO of Moz Rumors of my death have been largely exaggerated -- SEO Misinformation: Social drives more traffic than SEO. Misinformation: Bing is growing
More informationMaximising Search Engine Marketing. Search Marketing and Google Analytics
Maximising Search Engine Marketing Search Marketing and Google Analytics Why Digital Marketing? UK Business Digital Index 2016 52% state cost savings is one of the advantages to being online, a significant
More informationThis report is based on sampled data. Jun 1 Jul 6 Aug 10 Sep 14 Oct 19 Nov 23 Dec 28 Feb 1 Mar 8 Apr 12 May 17 Ju
0 - Total Traffic Content View Query This report is based on sampled data. Jun 1, 2009 - Jun 25, 2010 Comparing to: Site 300 Unique Pageviews 300 150 150 0 0 Jun 1 Jul 6 Aug 10 Sep 14 Oct 19 Nov 23 Dec
More informationAgility in tools can be pretty and deliver significant impact ScienceDirect Topics
Agility in tools can be pretty and deliver significant impact ScienceDirect Topics Bryan Davies VP Product Solutions Reference Solutions Books Elsevier Agenda The problem and understanding the opportunity
More informationSocial Media Optimization Driving Traffic to Website
Social Media Optimization Driving Traffic to Website A Case Study of our Social Media Activity 25 Jake Aull Zen Fires Digital Marke3ng 44.259.555 ZenFires.com @jakeaull Social Media Marketing impact on
More informationMeasurement and Tracking Awareness June 2011
Measurement and Tracking Awareness June 2011 1 2010-2011 Cooperative Awareness Program Goals and Measurement The below goals were based on a initial budget of $547,572, actual media spend was $418,483.
More informationCASE STUDY. Inbound Marketing Engagement With Stepping Stones Centre, UAE. July Ongoing
CASE STUDY Inbound Marketing Engagement With Stepping Stones Centre, UAE July 216 - Ongoing Presentation Agenda! Deliverables Agreed To Activities Taken Up Results What s Next 3 About Stepping Stones Stepping
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Reporting Pricing Plans Why Us & Contact Generate organic search
More informationAll King County Summary Report
September, 2016 MTD MARKET UPDATE Data Current Through: September, 2016 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 Active, Pending, & Months Supply of Inventory 15,438 14,537 6.6 6.7
More informationWELCOME TO THE 2018 NOVEMBER ASHEVILLE, NC
SPONSORS WELCOME TO THE 2018 NOVEMBER 13-14 ASHEVILLE, NC Critical Questions to Ask Your Vendors or Marketing Team Justin Belleme Question Categories 1. 2. 3. 4. 5. SEO Social Media Google AdWords PR Email
More informationGoogle Data Studio. Toronto, Ontario May 31, 2017
Google Data Studio Toronto, Ontario May 31, 2017 Introductions Share with us: Your name, organization, and role How do you currently display and share data? e.g. Excel? PowerPoint? Dashboards in Google
More informationSeattle (NWMLS Areas: 140, 380, 385, 390, 700, 701, 705, 710) Summary
October, 2016 MTD MARKET UPDATE Data Current Through: October, 2016 (NWMLS Areas: 140, 380, 385, 390,, 701, 705, 710) Summary Active, Pending, & Months Supply of Inventory 4,500 4,000 3,500 4,197 4,128
More informationSeattle (NWMLS Areas: 140, 380, 385, 390, 700, 701, 705, 710) Summary
September, 2016 MTD MARKET UPDATE Data Current Through: September, 2016 (NWMLS Areas: 140, 380, 385, 390,, 701, 705, 710) Summary Active, Pending, & Months Supply of Inventory 5,000 4,500 4,000 3,500 4,091
More informationReplay available. Watch it now
Replay available In this webinar replay, Daniel Burstein, Director of Editorial Content, MECLABS, and Ryan Hutchings, Director of Marketing, VacationRoost, discuss testing strategies from the stage at
More informationSeattle (NWMLS Areas: 140, 380, 385, 390, 700, 701, 705, 710) Summary
November, 2016 MTD MARKET UPDATE Data Current Through: November, 2016 (NWMLS Areas: 140, 380, 385, 390,, 701, 705, 710) Summary 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0 Active, Pending, & Months
More informationGoDaddy Blog: Learn How To Deploy Your Blog Globally - One Market at A Time
GoDaddy Blog: Learn How To Deploy Your Blog Globally - One Market at A Time Christopher Carfi, ccarfi@godaddy.com Garth O Brien, gxobrien@godaddy.com Monica Catunda, mcatunda@godaddy.com #LocWorld38 GoDaddy
More informationSEO CASE STUDY REPORT
SEO CASE STUDY REPORT CLOUDVOTE WEBSITE - HTTP://CLOUDVOTE.COM/ TARGET LOCATION UNITED STATES CONTACT NO - (610) 260-6800 EMAIL - INFO@CLOUDVOTE.COM TIME FRAME 1.5 YEARS CLIENT NAME PETER BABEL PREPARED
More informationGoNevadaCounty.com JUNE 2013 & FINAL REPORT
GoNevadaCounty.com JUNE 2013 & FINAL REPORT HIGHLIGHTS: Visits to GNC.com continue to increase (up 105 percent from last November) because of posting fresh content that exceeds the stated goals (blog posts,
More informationINTERNET MARKETING January 2009
INTERNET MARKETING January 29 Prepared by: Deborah Holland Internet Marketing Manager ONLINE MARKETING CAMPAIGNS NEWSLETTERS The January consumer electronic newsletter included: o Featured Item: New Residence
More informationMicrosoft Technical Training Public Class Schedules Year 2019
Microsoft Technical Training View Class Schedules by Categories Below 1. Windows Server 2016 2. Windows Server 2012 3. Azure Windows 10 Skype for Business 2015 Power BI 4. SQL Server 5. Exchange Server
More informationUnderutilized Reports for 6 Frequently Asked Questions
Underutilized Reports for 6 Frequently Asked Questions Caitlin Halpert Account Director @ 3Q Digital, a Harte Hanks Company About Over $400 million in annual managed spend on Google Advertising in 140
More informationSection 1.2: What is a Function? y = 4x
Section 1.2: What is a Function? y = 4x y is the dependent variable because it depends on what x is. x is the independent variable because any value can be chosen to replace x. Domain: a set of values
More informationWebsite. Pages & Updates
Website Pages & Updates The events page is one of the most visited pages, and content was often lacking. We added content to event pages to keep people on the website longer, and added links to the Stay
More informationmobile friendly? Google s survey shows there are three key points to a mobile-friendly site:
1. Is your site mobile friendly? Now more than ever before it is important for your website to be mobile-friendly. According to a July 2012 Google survey of the more than 1,000 smartphone users people
More informationMobile Search: Techniques and Tactics for Marketers
Mobile Search: Techniques and Tactics for Marketers Follow along using #mobileppc Eli Goodman & Mike Solomon *Note: A copy of this presentation will be sent to all attendees within 2-3 business days Our
More informationNMEDA CAP Report July 2015
MONTHLY PERFORMANCE REPORT NMEDA CAP Report July 2015 SUMMARY AT-A-GLANCE Media spend for July 2015 was $2,900.17, the amount was low due to working on a new media plan and QAP ad campaign. Media spend
More informationInstructor training course schedule v3 Confirmed courses due completion by 31 st July 2019
Confirmed courses due completion by 31 st July 2019 Courses: 2 Orientation 2 IoT Fundamentals 2 Networking Essentials 2 Cybersecurity Essentials 2 IT Essentials: PC Hardware and Software 2 CCNA Routing
More informationTelkomtelstra Corporate Website Increase a Business Experience through telkomtelstra Website
Telkomtelstra Corporate Website Increase a Business Experience through telkomtelstra Website Award for Innovation in Corporate Websites Asia Pacific Stevie Awards 2016 Table of Content Telkomtelstra Website
More informationDriving Traffic to Your Online Retail Site via Social, SEO and PPC. Amy Hobson Autumn Fair - 5th September 2018
Driving Traffic to Your Online Retail Site via Social, SEO and PPC Amy Hobson Autumn Fair - 5th September 2018 International Digital Marketing Experts Our Accreditations & Partners Some Of Our Clients
More informationONLINE EVALUATION FOR: Company Name
ONLINE EVALUATION FOR: Company Name Address Phone URL media advertising design P.O. Box 2430 Issaquah, WA 98027 (800) 597-1686 platypuslocal.com SUMMARY A Thank You From Platypus: Thank you for purchasing
More informationSecrets to Success! Accountability in Global Organizations. Marisa Rogers & Jenifer Garone, Microsoft Ruby Zefo, Intel
Secrets to Success! Accountability in Global Organizations Marisa Rogers & Jenifer Garone, Microsoft Ruby Zefo, Intel AGENDA Accountability at the top Accountability across the business Assessments & Reporting
More informationApp Economy Market analysis for Economic Development
App Economy Market analysis for Economic Development Mustapha Hamza, ISET Com Director mustapha.hamza@isetcom.tn ITU Arab Forum on Future Networks: "Broadband Networks in the Era of App Economy", Tunis
More informationSME Developing and managing your online presence. Presented by: Rasheed Girvan Global Directories
SME Developing and managing your online presence Presented by: Rasheed Girvan Global Directories DIGITAL MEDIA What is Digital Media Any media type in an electronic or digital format for the convenience
More informationISPOR Student Network Committee Work Plan Template
2013- SURVEY COMMITTEE ISPOR Student Network Committee Work Plan Template Goal 1: Calling the meeting of the survey committee 2 nd week of Sept Discussing the ISPOR Student Internship Survey (SIS-1) -
More informationJohn Biancamano Inbound Digital LLC InboundDigital.net
John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC digital marketing consulting and training: websites, SEO, advertising, and social media. Senior
More informationMeasurement and Tracking Awareness August 2012
Measurement and Tracking Awareness August / Cooperative Awareness Program Goals OBJECTIVES MEASUREMENT BASELINE July -June GOALS Add value to NMEDA/QAP membership as a consumer preference. Monthly overall
More informationImage Credit: Photo by Lukas from Pexels
Are you underestimating the importance of Keywords Research In SEO? If yes, then really you are making huge mistakes and missing valuable search engine traffic. Today s SEO world talks about unique content
More informationGrow Mobility Measurement and Tracking Awareness September 2010
Grow Mobility Measurement and Tracking Awareness September 2010 2010-2011 Cooperative Awareness Program Goals and Measurement OBJECTIVES MEASUREMENT BASELINE July 2010 -June 2011 GOALS July 2010 - June
More informationExecuted by Rocky Sir, tech Head Suven Consultants & Technology Pvt Ltd. seo.suven.net 1
Executed by Rocky Sir, tech Head Suven Consultants & Technology Pvt Ltd. seo.suven.net 1 1. Parts of a Search Engine Every search engine has the 3 basic parts: a crawler an index (or catalog) matching
More informationHPE Security Data Security. HPE SecureData. Product Lifecycle Status. End of Support Dates. Date: April 20, 2017 Version:
HPE Security Data Security HPE SecureData Product Lifecycle Status End of Support Dates Date: April 20, 2017 Version: 1704-1 Table of Contents Table of Contents... 2 Introduction... 3 HPE SecureData Appliance...
More informationTURN DATA INTO ACTIONABLE INSIGHTS. Google Analytics Workshop
TURN DATA INTO ACTIONABLE INSIGHTS Google Analytics Workshop The Value of Analytics Google Analytics is more than just numbers and stats. It tells the story of how people are interacting with your brand
More informationDiploma in Digital Marketing - Part I
Diploma in Digital Marketing - Part I Lesson 3 Google PPC and SEO Presented by: Richard Hegarty Course Educator Lesson 4 Recap We covered who is your Buyer? We will showed you how to profile the customer
More informationUAE PUBLIC TRAINING CALENDAR
UAE 102-R8.3 Primavera P6 Professional Fundamentals Rel 8.3 5 Abu Dhabi 4-Jan 8-Jan 19.5 106-R8.3 Primavera P6 Professional Advanced Rel8.3 3 Dubai 18-Jan 20-Jan 13.0 PMI-SP01 SP) Certification) 5 Abu
More informationCOURSE LISTING. Courses Listed. with SAP Hybris Marketing Cloud. 24 January 2018 (23:53 GMT) HY760 - SAP Hybris Marketing Cloud
with SAP Hybris Marketing Cloud Courses Listed HY760 - SAP Hybris Marketing Cloud C_HYMC_1702 - SAP Certified Technology Associate - SAP Hybris Marketing Cloud (1702) Implementation Page 1 of 12 All available
More informationFluidity Trader Historical Data for Ensign Software Playback
Fluidity Trader Historical Data for Ensign Software Playback This support document will walk you through the steps of obtaining historical data for esignal into your Ensign Software program so that you
More informationGoogle Analytics: A Worm's-Eye View & DigitalCommons Usage Reports
University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Library Conference Presentations and Speeches Libraries at University of Nebraska-Lincoln 4-1-2010 Google Analytics: A Worm's-Eye
More informationSEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE
SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE Brock Murray @SEOBrock BEFORE WE START REQUIREMENTS Website (preferably on a CMS ie WordPress) HIGHLY RECOMMENDED! WHAT IS SEO? Search Engine Optimization
More informationAdding Three Fractions. Choosing the Best Graph
Adding Three Fractions Problem Solving: Choosing the Best Graph Adding Three Fractions How do we use good number sense with fractions? Let s review least common multiples. Look at the following set of
More informationDIGITAL CONTENT STRATEGY WORKSHOP SERIES >>> Carrie Hawthorne Consulting Fair Trade Federation Conference PART 3 MEASURING + OPTIMIZING
DIGITAL CONTENT STRATEGY WORKSHOP SERIES Carrie Hawthorne Consulting Fair Trade Federation Conference >>> PART 3 MEASURING + OPTIMIZING ABOUT ME >>> CARRIE HAWTHORNE CONSULTING Digital marketing + communications
More informationDashboard. Jan 13, Jan 8, 2012 Comparing to: Site. 12,742 Visits % Bounce Rate. 00:05:26 Avg. Time on Site.
Dashboard 3 3 15 15 Jan 17 Feb 18 Mar 22 Apr 23 May 25 Jun 26 Jul 28 Aug 29 Sep 3 Nov 1 Dec 3 Ja Site Usage 12,742 4.3% Bounce Rate 39,496 Pageviews :5:26 Avg. Time on Site 3.1 Pages/Visit 61.73% % New
More informationQuarterly Sales (in millions) FY 16 FY 15 FY 14 Q1 $706.8 $731.1 $678.5 Q Q Q
The following represents historical unaudited financial and statistical information regarding MSC s operations. MSC does not undertake any obligation to update any of the information presented below to
More informationCIMA Asia. Interactive Timetable Live Online
CIMA Asia Interactive Timetable 2017 2018 Live Online Version 1 Information last updated 09 October 2017 Please note: Information and dates in this timetable are subject to change. CIMA Cert BA Course
More informationOVERVIEW GOOGLE ANALYTICS
OVERVIEW GOOGLE ANALYTICS What is Google Analytics? Google Analytic identifies a website s target audience members for desktop and mobile [aka the users ], articulates what success means to a site s visitor,
More informationHow to Find Your Most Cost-Effective Keywords
GUIDE How to Find Your Most Cost-Effective Keywords 9 Ways to Discover Long-Tail Keywords that Drive Traffic & Leads 1 Introduction If you ve ever tried to market a new business or product with a new website,
More informationMeasurement and Tracking Awareness December 2012
Measurement and Tracking Awareness December / Cooperative Awareness Program Goals OBJECTIVES MEASUREMENT BASELINE July -June GOALS Add value to NMEDA/QAP membership as a consumer preference. Monthly overall
More informationCOURSE LISTING. Courses Listed. Training for Database & Technology with Modeling in SAP HANA. 20 November 2017 (12:10 GMT) Beginner.
Training for Database & Technology with Modeling in SAP HANA Courses Listed Beginner HA100 - SAP HANA Introduction Advanced HA300 - SAP HANA Certification Exam C_HANAIMP_13 - SAP Certified Application
More informationMETRIC MADNESS: The Best Marketing Metrics for Your Business
METRIC MADNESS: The Best Marketing Metrics for Your Business You will discover THE TOP 25 METRICS YOU NEED TO KNOW 1. Grow website leads 2. Increase your website conversions 3. Improve your email and social
More informationThe Power Of An Integrated Search Strategy
The Power Of An Integrated Search Strategy Chad Hallert Director of Digital Strategy Noble Studios A Quick Introduction About Me About Noble Studios 15 Years in Digital Marketing 2015 Direct Marketing
More informationSpice UK. Susan Hallam. Susan Hallam Page 1. Spice UK. Agenda for Today
UK UK www.shcl.co.uk susan@shcl.co.uk Agenda for Today Getting Found in Google Social Media Marketing Adwords Pay Per Click Advertising Promotion Techniques Google Analytics susan@shcl.co.uk Page 1 UK
More informationSearch. Smart. Getting. About
Smart Search About Getting like Google, Yahoo and others: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. SEO typically has a higher longterm ROI while short-term results are seen
More informationTravellers reviews impact on destination brands. Jonathan Howlett VP Global Destination Marketing
Travellers reviews impact on destination brands Jonathan Howlett VP Global Destination Marketing Evolution Of Travel The Users Take Control Advanced Discovery Plan & Have The Perfect Trip Source: Oyster.com
More informationGlobal Intraocular Lens (IOL) Market: Trends, Opportunities and Forecasts ( )
Global Intraocular Lens (IOL) Market: Trends, Opportunities and Forecasts (2015-2020) Global IOL Market By Value, By Volume Market By Type Standard & Premium Market By Region APAC, Europe, Americas, Africa,
More informationHow to NOT Get Ripped Off on Your Digital Marketing. David Mayne Vice President - Digital Strategy Performance Intermedia LLC.
How to NOT Get Ripped Off on Your Digital Marketing David Mayne Vice President - Digital Strategy Performance Intermedia LLC. David Mayne Vice President - Digital Strategy Performance Intermedia LLC. My
More informationSESSION 206 Wednesday, November 2, 11:30am - 12:30pm Track: People, Culture and Value
SESSION 206 Wednesday, November 2, 11:30am - 12:30pm Track: People, Culture and Value The Value of ITSM: An Executive Perspective Anthony Iorio Former, Senior Vice President, Information Technology Group
More informationDMGT INVESTOR BRIEFING 1 February 2018
DMGT INVESTOR BRIEFING 1 February 2018 Martin Clarke, Publisher Rich Caccappolo, COO Katherine Thomson, US Editor Deborah Arthurs, Metro.co.uk Editor 1 Ten years on, MailOnline has grown tremendously Today
More informationBUYER S GUIDE WEBSITE DEVELOPMENT
BUYER S GUIDE WEBSITE DEVELOPMENT At Curzon we understand the importance of user focused design. EXECUTIVE SUMMARY This document is designed to provide prospective clients with a short guide to website
More informationKeyword Research Guide
Keyword Research Guide Techniques for Intelligent Keyword Use to Increase Your Search Engine Opportunity July 2017 ToTheWeb LLC (650) 627.8800 success@totheweb.com Table of Contents STRATEGIES FOR IDENTIFYING
More informationsoftware.sci.utah.edu (Select Visitors)
software.sci.utah.edu (Select Visitors) Web Log Analysis Yearly Report 2002 Report Range: 02/01/2002 00:00:0-12/31/2002 23:59:59 www.webtrends.com Table of Contents Top Visitors...3 Top Visitors Over Time...5
More informationSEO ISSUES FOUND ON YOUR SITE (MARCH 29, 2016)
www.advantageserviceco.com SEO ISSUES FOUND ON YOUR SITE (MARCH 29, 2016) This report shows the SEO issues that, when solved, will improve your site rankings and increase traffic to your website. 16 errors
More informationA compliance journey to the cloud how to build a medical cloud platform regulatory- and ISO27000-compliant. Carl Zeiss Meditec AG Thorsten Bischoff
A compliance journey to the cloud how to build a medical cloud platform regulatory- and ISO27000-compliant Carl Zeiss Meditec AG Thorsten Bischoff Carl Zeiss Meditec Company Snapshot Headquarters in Jena,
More informationBudget Transfers. To initiate a budget transfer, go to FGAJVCM (Journal Voucher Mass Entry). FGAJVCM
Budget Transfers To initiate a budget transfer, go to FGAJVCM (Journal Voucher Mass Entry). FGAJVCM 1 You don t need to enter a document number. It will auto-populate later. Continue on to the Next Block
More informationGoogle Analytics. Gain insight into your users. How To Digital Guide 1
Google Analytics Gain insight into your users How To Digital Guide 1 Table of Content What is Google Analytics... 3 Before you get started.. 4 The ABC of Analytics... 5 Audience... 6 Behaviour... 7 Acquisition...
More informationYOUR BUSINESS Networking Lunch & Vendor Fair
10th Annual YOUR BUSINESS Networking Lunch & Vendor Fair THURSDAY, FEBRUARY 8, 2018 9:30 AM - 2 PM OPEN TO THE PUBLIC - Tell your Customers! The Center for Visual & Performing Arts, 1040 Ridge Rd., Munster
More informationAsks for clarification of whether a GOP must communicate to a TOP that a generator is in manual mode (no AVR) during start up or shut down.
# Name Duration 1 Project 2011-INT-02 Interpretation of VAR-002 for Constellation Power Gen 185 days Jan Feb Mar Apr May Jun Jul Aug Sep O 2012 2 Start Date for this Plan 0 days 3 A - ASSEMBLE SDT 6 days
More informationIs your website your best sales tool?
Is your website your best sales tool? It should be! @ All Rights Reserved Leads How Can You Generate More Sales Leads? 3 Easy Steps 1. Drive prospects to your site 2. Keep them there 3. Convert to customers
More informationSEO ISSUES FOUND ON YOUR SITE (JANUARY 2, 2017)
www.aircontrols.com SEO ISSUES FOUND ON YOUR SITE (JANUARY 2, 2017) This report shows the SEO issues that, when solved, will improve your site rankings and increase traffic to your website. 12 errors 4
More informationMARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions.
Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit
More informationAnalytics. EduPristine DM Analytics. EduPristine
Analytics EduPristine www.edupristine.com Making the Data work for the Business 1 Digital Analytics Digital analytics is the analysis of qualitative and quantitative data from your business and the competition
More informationCIMA Asia. Interactive Timetable Live Online
CIMA Asia Interactive Timetable 2018 Live Online Information version 8 last updated 04/05/18 Please note information and dates are subject to change. Premium Learning Partner 2018 CIMA Cert BA Course Overview
More informationWhat We re Up Against Over 2 million blog posts are published every day.
What We re Up Against Over 2 million blog posts are published every day. To compete, consider these critical elements when writing your next awesome blog post. Source: HostingFacts.com Aug, 2017 2 What
More informationJanuary 2015 GREAT INTERNET NUMBERS
January 215 GREAT INTERNET NUMBERS Mar '8 May '8 Jul '8 Sep '8 Nov '8 Jan '9 Mar '9 May '9 Jul '9 Sep '9 Nov '9 Jan '1 Mar '1 May '1 Jul '1 Sep '1 Nov '1 Jan '11 Mar '11 May '11 Jul '11 Sep '11 Nov '11
More informationGoogle Analytics: Part 3
Attract Shoppers Google Analytics: Part 3 In this lesson, you will learn about: How to use Site Search Tracking How to view your Google Adwords Statistics Valuable ecommerce metrics to watch Tips and tricks
More informationwhitehvac.com SEO ISSUES FOUND ON YOUR SITE (JANUARY 2, 2017)
whitehvac.com SEO ISSUES FOUND ON YOUR SITE (JANUARY 2, 2017) This report shows the SEO issues that, when solved, will improve your site rankings and increase traffic to your website. 6 errors 4 warnings
More informationWhat is. Search Engine Marketing
What is Search Engine Marketing About the presenter Tom Fernandez CRMLS Smart Solutions Specialist 909-859-2040 ext.2095 tom@crmls.org About this class 1. Good for all agents (with or without a website)
More informationHey Guys, My name is Piyush Mathur. By Profession I am a Digital marketing consultant.
BY PIYUSH MATHUR Hey Guys, My name is Piyush Mathur. By Profession I am a Digital marketing consultant. I work with many startups and large companies to develop intelligent and effective online strategies.
More informationS2S Marketing. Advertising Kit. S2S Marketing. Advertising to Scientists on Bitesize Bio. Scientist to Scientist Marketing with Bitesize Bio
S2S Marketing Advertising Kit Advertising to Scientists on Bitesize Bio S2S Marketing Scientist to Scientist Marketing with Bitesize Bio www.bitesizebio.com info@bitesizebio.com Table of Contents 1 - Intro
More informationNew Provider Onboarding
New Provider Onboarding A comprehensive onboarding program represents a proactive retention strategy Why We Are Here Our Core Purpose To make lives better together through health and healing. Our Vision
More informationHow To Set Up Your First Google Analytics Dashboard - SkiftEDU Skift
pagina 1 van 10 HOW-TOS GOOGLE TOOLS Editor s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing
More informationICT PROFESSIONAL MICROSOFT OFFICE SCHEDULE MIDRAND
ICT PROFESSIONAL MICROSOFT OFFICE SCHEDULE MIDRAND BYTES PEOPLE SOLUTIONS Bytes Business Park 241 3rd Road Halfway Gardens Midrand Tel: +27 (11) 205-7000 Fax: +27 (11) 205-7110 Email: gauteng.sales@bytes.co.za
More informationWebsite Planning & Creation (14 hrs)
Website Planning & Creation (14 hrs) Understanding Internet Difference between Internet & web Understanding websites Understanding domain names & domain extensions What is web server & web hosting Different
More informationKevin M. Miller, MD Kolokotrones Professor of Clinical Ophthalmology David Geffen School of Medicine at UCLA
IOL Power Calculation l in Post-LASIK Eyes Kevin M. Miller, MD Kolokotrones Professor of Clinical Ophthalmology David Geffen School of Medicine at UCLA Jules Stein Eye Institute I have no financial disclosures
More informationGoogle Analytics. powerful simplicity, practical insight
Google Analytics powerful simplicity, practical insight 1 Overview Google Analytics Improve your site and increase marketing ROI Free, hosted web analytics service View over 80+ reports online, for download,
More informationService Excellence by Design. Tom Floodeen Vice President & General Manager Customer Support Division Mentor Graphics Corporation
Service Excellence by Design Tom Floodeen Vice President & General Manager Customer Support Division Mentor Graphics Corporation A Culture of Service A A business absolutely devoted to service will have
More informationFrom Zero to Hero in 18 Month SEO Case Study WSI. All rights reserved.
From Zero to Hero in 18 Month SEO Case Study 2017 WSI. All rights reserved. StoneSense Company Background: StoneSense in Ottawa supplies and installs Natural Stone Countertops, tiles and flooring. Their
More informationWHAT ARE MOBILE PHONE SHOPPERS SEARCHING ONLINE?
WHAT ARE MOBILE PHONE SHOPPERS SEARCHING ONLINE? Data Centric Insights on Mobile Phone Brands Considered by Shoppers August 2018 Sparkwinn Research The Smart Shopper Insights Report June 2018 has been
More informationAutomating and Maximizing your SEO Essentials for a Robust SEO Strategy
Automating and Maximizing your SEO Essentials for a Robust SEO Strategy Luke Kohler, Naked Wines Chris Raniere, 46 Mile Rhonda Motil, J. Lohr Misty Roudebush Cain, St. Supery What is SEO? The process of
More informationGlobal Intraocular Lens (IOL) Market: Trends, Opportunities and Forecasts ( )
Global Intraocular Lens (IOL) Market: Trends, Opportunities and Forecasts (2015-2020) Global IOL Market By Value, By Volume Market By Type Standard & Premium Market By Region APAC, Europe, Americas, Africa,
More informationTransition Implementation Status Reporting. 31 March 2016
Transition Implementation Status Reporting 31 March 2016 Content 1. Overall Timeline 2. Status Update 3. Projects Plans 2 Overall Timeline Implementation Timeline Proposals Delivered in Mar. 2016 Nov Dec
More information