Finding the Needle in a Social Media Haystack What we have learned in the weather world

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1 Finding the Needle in a Social Media Haystack What we have learned in the weather world Trevor Boucher WFO Austin/San Antonio

2 Let s remember what social media is

3 It s quick

4 It s easy 80% of internet users visit social media on their mobile devices

5 It s fun Oh boy! This is fun! 82% of people who use social media use it to keep up with friends/fill time.

6 It s now ~18 min Median tweet life-span

7 Building a disaster kit Is this preparedness action quick?.easy?.fun? now?

9 Another thing important to remember

11 Credit:

12 Credit: Alfred Lua of Buffer Social

14 Twitter/Instagram/Snapchat are where the party s at Live streaming too

Proposed Social Media Model *Adapted from Dux/Schumacher/Wolf (WFO Sioux Falls, SD) Increased Accuracy & Certainty Outlook Stage (Preparedness/Awareness) Alert Stage Watch Stage Warning Stage

15 Proposed Social Media Model *Adapted from Dux/Schumacher/Wolf (WFO Sioux Falls, SD) Increased Accuracy & Certainty Outlook Stage (Preparedness/Awareness) Alert Stage Watch Stage Warning Stage Post-Event Stage October 21, 2015, National Weather Association #nwas Hours Out - More General Forecast Info - Highlight Broad Areas - Good opportunity for relevant awareness info 72 to 24+ Hours Out - Add forecast details (amounts, areas of focus, etc) and stress impacts. 24 to 0+ Hours Ahead - Further strengthen wording - Stress confidence, impacts, calls to action. Event Ongoing - Focus shifts away from forecast to NOWcast - Situational Awareness (internal AND external) After Event - Summarization and further info gathering

16 Which Medium is Best? *Percentage of top 25 posts total engagement Outlook Stage (Preparedness/Awareness) Alert Stage Watch Stage 39% 11% 66% 38% 27% 27% Warning Stage 32% 32% 62% 62% Post-Event Stage 2% 0% October 21, 2015, National Weather Association #nwas15

17 During the Disaster You ll have to Make event updates Monitor incoming traffic Coordinate with partners Rumor control Data-mine Monitor multiple platforms Filter out fake and bogus posts You ll have to become a social media ninja!!

Mobile App Pros Free version Monitor/post to multiple social networks Mobile App Customizable columns for data mining.

18 Tweetdeck Hootsuite Pros Free Post scheduling Sound & popup notifications Real-time feed monitoring Customizable columns built for data-mining Manage multiple Twitter accounts simultaneously Cons Monitor/post to Twitter only* No Mobile App Pros Free version Monitor/post to multiple social networks Mobile App Customizable columns for data mining. Multiple tabs for various platforms or search templates. Cons No sound or popup notifications Near but not real-time feed monitoring

20 How to search Twitter Keyword search weather words - tornado impact words - slippery or broken heavy rain - returns tweets with heavy and rain heavy rain - returns tweets with the phrase heavy rain hail OR damage - returns tweets with that mention hail or damage ice -cream - returns tweets that mention ice but not tweets that mention ice and cream #mswx - returns tweets that mention the #mswx - returns tweets that mention user timbrice17

21 How to search Twitter Geo-location search geocode:lat,lon,xxmi geocode:33.756, ,50mi - 50 miles around Atlanta, GA near: City,ST within:xxmi (near: Tulsa,OK within:50mi) - 50 miles around Tulsa, OK Mileage will vary Miss non-geotagged tweets Sometime returns tweets from outside the search area Combine with keywords hail OR damage OR broken window geocode:31.79, ,50mi returns tweets from 50 miles around El Paso that mention hail or damage or broken window

22 Search Keywords

25 Other places to look Periscope* or Facebook Live Instagram Snapchat (map.snapchat.com) Google+ YouTube Waze Google Maps * can be filtered in Tweetdeck

26 Drop the image into Google image search Do a Tineye image search Look at the images meta data or Check if the photo has been edited When in doubt don't pass it along

27 Now go find all the reports!

28 SA Display to Ops NWSchat Social Media (Facebook, Twitter, Youtube, Instagram, Waze, etc.) AWIPS Station (LSRs, Radar SA) Skype/Hangouts (Briefings) Quickly Tweetable Radar The phone WFO Austin/San Antonio 3

29 What is a Virtual A VOST is a team of professional emergency managers and disaster volunteers around the country that lends virtual support to those on the site of a disaster. - Operations Support Team? Why would we want to use this? 2

30 Active s Across the Country

31 What does this mean for the local WFO? 4

32 FWD EWX 5

33 6

35 Atmo Science Students Communications Students Midland/Odessa, TX Lubbock, TX

36 Benefits of VOSTs 1. Can act as a message amplifier. 2. Participants can be trained for multiple purposes. 3. Can be activated or can be always active. 4. Turns one body into multiple. 5. Efficiently maximizes workforce. To learn more, visit vosg.us

37 Thank you! Questions? Trevor Boucher WFO Austin/San Antonio

Integrated Warning Team Workshop

Integrated Warning Team Workshop How to Utilize Social Media During Severe Weather Events Presented by Tiffany Sunday, Emerging Tech Strategist March 6, 2013 Social Media Is Digital Real Time Communication