How to Build a Lead Gen Machine

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1 How to Build a Lead Gen Machine In 8 Simple Steps Copyright 2017 Online Sales Pro - All rights reserved.

2 Step 1: Planning Makes Perfect

3 Who is your audience? Knowing your audience is essential. Who are they? Where do they hang out? What education do they have? How much money do they make? Are they married? Do they have children?

4 What is their pain point? Before you can solve a problem, you have to know what it is. Find potential pain points on: Forums Social media Surveys

5 How can you ease their pain? Brainstorm ideas to help your target audience. How can YOU or your products solve their problems?

6 What can you provide as a partial solution? Generate leads by offering a partial solution for the problem in the form of: An ebook or report Free consultation A video series A checklist or spreadsheet This will be your lead magnet.

7 Step 2: Design Your Funnel

8 What does a funnel look like? 1. Landing page - Where the sign-ups happen 2. Thank you page - Where people can download their freebie 3. Send out s - Deliver the freebie and continue to market 4. Make sales - Use our mobile app to close the sale

9 Step 3: Create Your Traffic Plan

10 Where Does Your Traffic Come From? How will you get your offer in front of people? Organic Traffic Natural traffic is slower, but doesn t require much money: Search engine optimization Viral posts on social media Content marketing Paid Traffic Paid ads drive traffic to your offer faster than SEO: Social media ads Google Adwords Newsletter ads Sponsored posts *Online Sales Pro does not drive traffic

11 Want to speed up your traffic and boost your sales? GrowthGeeks: Learn to boost your traffic via hot social media sites like Instagram, Twitter and LinkedIn. Facebook Ad Essentials ntials We ll teach you to use Facebook ads to create a steady stream of traffic to your offers.

12 Step 4: Create a Lead Magnet and s

13 Build Your Lead Magnet Types of lead magnets include: - Ebooks or reports - Infographics - Videos - Training courses - Tutorials - Quick start guides Remember, your lead magnet should at least partially solve your audience s pain point.

14 Ready to Create Your Lead Magnet? Sample steps: 1. Decide on a topic for a report. 2. Hire a writer on Fiverr. 3. Hire a designer to create a pretty PDF version of your report. 4. Upload finished product to Dropbox or Google Drive and get a shareable link.

15 Marketing Once you have your lead magnet, it s time to step up the marketing. You need: s, sent over a period of days The first TWO s deliver the lead magnets. The rest of the s have one of two purposes: Get people to engage OR get them to see a presentation. Check out our Swipe File:

16 Step 5: Create a Thank You Page

17 Elements of a Thank You Page 1. A brief thank you note. 2. Reminder of how they signed up. 3. Link to the lead magnet download. 4. Optional: Links to additional freebies or posts that readers may enjoy.

18 Step 6: Build a Landing Page

19 What is a Landing Page? Your landing page is a focused page with a single purpose... to capture leads. You ll need 4 strong elements: Headline Subheadline Call to Action Destination URL (thank you page)

20 Headline & Subheadline Use an eye catching headline in an easy-to-read font. This should provide your reader with the immediate benefits of signing up, such as a free report or tutorial. Your subheadline can explain more about what is on offer. Keep it simple! You want people to sign up for more information, so don t give it all away.

21 Call to Action Tell people what to do. This is your call to action. Examples: Sign up today! Get your free template now! Click here Fill out the form to get your free tutorial. Get started now Grab your free report! Get it now! After they complete the action, redirect the user to your thank you page or destination URL.

22 Step 7: Upload and Connect Your AutoResponder

23 What s an AutoResponder? An autoresponder automatically sends pre-written s for you. You need s set up ahead of time. s 1 & 2: Provide sign up confirmation and a link to the lead magnet. Welcome the reader to your list. s 3-7: Give useful information and invite readers to take action. Ask questions. Invite them to write you or to attend a presentation. Once the initial s are sent, you can follow up with the occasional reminder and up-to-date, manual note. (free trial)

24 Build Your AutoResponder Your list requires fresh s on a regular basis and an autoresponder like AWeber makes this simple. Learn more about using an autoresponder on the resources tab. Use OSP Express to speed the process up and track everything! Get it here:

25 Step 8: Test Your Funnel

26 Step 1: Use a fresh to test your funnel. Step 2: Make sure the process works. Step 3: Tweak as needed. Step 4: Repeat the test.

27 What next? Use this roadmap and start generating leads today!

28 Thanks! Online Sales Pro Phone: N. Indian Ruins Rd. Ste 3 & 4 Tucson, AZ 85715

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