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1 2016. Access Innovations, Inc. All rights reserved. Welcome To DCMI Special Session: Applying Taxonomies in Publishing Leveraging Your Semantic Enrichment Investment 13 October 2016, 10:30 to 12:00 Access Innovations, Inc. Changing search to found Jay Ven Eman, Ph.D., CEO Albuquerque, NM

2 Publishers ask, I have a taxonomy! Now what? v What do you plan to do with your taxonomy? Print it and Put your monitor on top of it Use it as a door stop Send it to Dad along with your student loan Archive it and Send a copy to your boss Post it on FaceBook Turn it into a Broadway musical Make a documentary and put it on YouTube Access Innovations, Inc. All rights reserved.

3 2016. Access Innovations, Inc. All rights reserved. What do you have in mind? v Your ideas... v Who has a Taxonomy, thesaurus, controlled vocabulary, ontology, etc? v Who plans on getting one? v Why?

4 Use Case 1 - Maintain your thesaurus v Who someone must be tasked with the responsibility v How many a part time person to two FTEs v Process Mine contributions Subject matter experts (SME) Authors Users Search logs Access Innovations, Inc. All rights reserved.

5 2016. Access Innovations, Inc. All rights reserved. Use Case 1 - Maintain your thesaurus v Process cont. Review source material Tools for maintenance v How often Analyze frequency of new terms and changes to existing terms Set a fixed schedule

6 Use Case 2 Index your content Tag Catalog Classify Categorize Content Publishing Pipeline Access Innovations, Inc. All Rights Reserved.

7 Use Case 2 Index your content Content Publishing Pipeline Access Innovations, Inc. All Rights Reserved.

8 Use Case 2 Index your content Peer Pool Data Harmony MAIstro Server Content Publishing Pipeline Access Innovations, Inc. All Rights Reserved.

9 Use Case 2 Index your content Access Innovations, Inc. All rights reserved Solving the Indexing Challenge By Jay Ven Eman The process of indexing a content object begins with Unstructured <Anchor><Date> </Date> <TI> Solving the Indexing Challenge </TI> <BLH>By</BLH> <Author> <AU_FN>Jay</AU_FN> <AU_MI></AU_MI> <AU_LN>Ven Eman</AU_LN> </Author> <Body>The process of indexing a content object begins with </Body> <Category>Indexing</Category> <Category>Thesauri</Category> <Category>Standards</Category> <Category>Classification</Category> </Anchor> Structured Data Harmony MAIstro Server Categorization System Content Repository e.g. Database

10 Sample unstructured document Access Innovations, Inc. All rights reserved.

11 2016. Access Innovations, Inc. All rights reserved. Run the documents through Metadata Extractor to create well-formed, rich XML Automatic (per doc template) E.g. Dublin Core Metadata, JATS Bibliographic citation

12 2016. Access Innovations, Inc. All rights reserved. Automatically add the taxonomy terms Entity extraction: People, Places, Things Conceptual indexing: using the taxonomy

13 Use Case 3 Integrate Send file Content Thesaurus Master Files Upload Return Enriched Content and Metadata MAI Rulebase Metadata and Entity Extractor Inline Tagging Also Lucene search engine CambridgeSoft Ektron CMS 400.net EMC Documentum OpenText Connectivity Jive SharePoint extyles OpenText ECM Oracle PostgreSQL Apache OpenOffice Access Innovations, Inc. All Rights Reserved.

14 2016. Access Innovations, Inc. All rights reserved. Use Case 4 Website navigation Courtesy: ASCE

15 Courtesy: ASCE Use the taxonomy here HTML Headers META NAME KEYWORD Access Innovations, Inc. All rights reserved.

16 2016. Access Innovations, Inc. All rights reserved.

17 Use Case 5 Search Harmony Recommender Thesaurus terms With Access Innovation s Search Harmony navigation layer, typing in the text box prompts the user to select from thesaurus terms for a search Access Innovations, Inc. All rights reserved. Copyright 2014 Access Innovations, Inc.

18 Use Case 5 Seach Harmony Recommender A list of content containing the selected thesaurus term is returned. Selecting an item returns its full record Access Innovations, Inc. All rights reserved. Copyright 2014 Access Innovations, Inc.

19 Use Case 5 Search Harmony Recommender v Thesaurus terms Thesaurus terms Similar content as well as suggesting other content with similar semantic fingerprints not just the original search term Access Innovations, Inc. All rights reserved. Copyright 2014 Access Innovations, Inc.

20 Use Case 6 - Related-term/concept navigation semantic navigation Auto-completion using the taxonomy Guide the user Navigate the full taxonomy tree BROWSE Access Innovations, Inc. All rights reserved.

21 2016. Access Innovations, Inc. All Rights Reserved. Breadcrumb searching with a twist

22 2016. Access Innovations, Inc. All Rights Reserved.

23 Use Case 7 - Facilitate ecommerce v Term disambiguation Sofas couches Motorcycle helmets brain buckets Bikes Motorcycles Tricycles Bicycles Unicycles v Related terms Bicycle helmets bicycle seats Motorcycles health insurance Access Innovations, Inc. All rights reserved.

24 Use Case 8 - Facilitate cross-marketing Courtesy: ASCE Use the taxonomy here HTML Headers META NAME KEYWORD Access Innovations, Inc. All rights reserved.

25 Use Case 8 - Facilitate cross-marketing Other Journal Articles on Topic A CME Activity on Topic A Journal Article on Topic A Upcoming Conference on Topic A Job Posting for Expert on Topic A Courtesy: AACR Grant Available for Researchers Working on Topic A Author Networks Social Networking SME Topic A Access Innovations, Inc. All rights reserved. Podcast Interview with Researcher Working on Topic A

26 2016. Access Innovations, Inc. All rights reserved. Use Case 9 Author networks Courtesy: AACR Other Journal Articles on Topic A Journal Article on Topic A CME Activity on Topic A Author Networks Social Networking SME Topic A Grant Available for Researchers Working on Topic A Upcoming Conference on Topic A Job Posting for Expert on Topic A Podcast Interview with Researcher Working on Topic A

27 Use Case 9 Author networks Authors and Affiliations Search Harmony Inline tagging Data Harmony MAIstro Access Innovations, Inc. All Rights Reserved.

28 2016. Access Innovations, Inc. All rights reserved. Affliations to review Affiliation Authority Control Search for Affliations

29 Authors to review Author Disambiguation Author record linked by DOI s Search for Authors Access Innovations, Inc. All Rights Reserved.

30 2016. Access Innovations, Inc. All rights reserved. Use Case 10 - Semantic fingerprint v Semantic profiles Your content Members Customers Authors/contributors Companies, institutions v Personalization, customization, targeting Topics Communities Centers of excellence

31 Use Case 10 - Semantic fingerprint Author Profile Filters by topic, date, publication, co-author, etc. List of Articles Access Innovations, Inc. All Rights Reserved.

32 2016. Access Innovations, Inc. All rights reserved. Use Case 11 Find-an-expert, peer review v Index at manuscript submission v Map to semantic profiles Authors Members Reviewers

33 2016. Access Innovations, Inc. All rights reserved. Use Case 12 - Matchups v People to people v People to resources and activities v People to organizations v Resources to resources Semantics adds precision to the matching process

34 Use Case 13 - Mapping terminology differences v v v v Department to department Finance to marketing Legal to production to Professional to lay person v v Iron pyrite fool s gold Dionaea muscipula venus flytrap Scientific to generic to trade name v N-acetyl-p-aminophenol paracetamol acetaminophen Tylenol Panadol v Acetylsalicylic acid aspirin Bayer Aspirin Old to new v v Consumption tuberculosis Light amplification by stimulated emission of radiation LASER - laser Access Innovations, Inc. All rights reserved.

35 2016. Access Innovations, Inc. All rights reserved. Use Case 14 - Different views v Thesaurus Master Hierarchical Alphabetical All Term Records Candidate Terms Frequency Permutated (Comma) Permutated (Tab) Deleted Terms Dynamic View

36 Use Case 15 Concept/term mining & visualization Access Innovations, Inc. All Rights Reserved.

37 Use Case 15 Concept/term mining & visualization Research Communities in the Information Science Discipline Access Innovations, Inc. All Rights Reserved.

38 Use 16 And more!! v v v v v v v v Image indexing Fate predicting & SciGen bogus papers detection Mining for grants & funding Patent mining & analysis Hot-topic page production Ad serving Analytics for product development, competitive analysis, metrics And more!! Access Innovations, Inc. All Rights Reserved.

39 2016. Access Innovations, Inc. All rights reserved. Thank you! Questions? Access Innovations, Inc. Changing search to found Jay Ven Eman, Ph.D., CEO Albuquerque, NM

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