IAT D101 Michaela Tsumura + Mandy Cheung

Transcription

1 IAT D101 Michaela Tsumura + Mandy Cheung

2 STRAVA + MUSIC INTEGRATION Integrating music into Strava provides users with a seamless listening experience while running or riding. Additionally, track progress and gain insight on how song choices can affect athletic performance.

3 REMOVING PAIN POINTS After conducting extreme user interviews and an online survey we discovered the main pain points within Strava s user experience. AREAS OF USER FRUSTRATION No Music Integration Premium Lacks Value GPS Inaccuracy Other

4 CHOOSING SPOTIFY By implementing Spotify it reduces complications within Strava and prevents Strava from diluting Spotify s features. Spotify is the world s most popular music streaming app with the largest global music library. McAlone, N. (2015).

5 THE VALUE OF MUSIC INTEGRATION Strava with music integration provides value to both stakeholders and consumers. FOR CONSUMERS 1. Saves time for users By syncing users Spotify profile into Strava, users can seamlessly access their saved music on Spotify in Strava. When recording their runs, they can access their synced music to play during their run Add variety to my exercise routine by constantly changing my routes 2. Provides users with an uninterrupted exercise experience 3. Music statistics allow users to plan for future runs and achieve new goals PACE 10:00 9:00 MUSIC STATISTICS 8:00 7:00 6:00 5:00 00:00:00 01:29:18 DURATION OF RUN

6 THE VALUE OF MUSIC INTEGRATION Strava with music integration provides value to both stakeholders and consumers. $ $ FOR STAKEHOLDERS 1. Allows Strava to be on par with competitors 2. Spotify and Strava can increase their user-base with this cross application integration Music Integration Fitness Tracker Goals Challenges Social Build Routes Audio Cues

7 CHRIS FERDINAND GOALS End goal: To track statistics and progress of runs Achieve personal fitness goals (ex. Run time, pace, distance) Experience goal: To achieve relaxation during run Uninterrupted exercise flow To feel motivated while running Add variety to my exercise routine by constantly changing routes Age: 28 Gender: Male Location: Denver, Colorado, USA Occupation: Software Salesman Life Goal: To stay physically fit Lower chances of health problems VALUES Practicality Efficiency Aesthetics

8 VISUAL LANGUAGE COLOURS # #e0d9d5 TYPE TREATMENT + PATTERNS #d03f28 #ffffff #ed492f #a4e2f5 #ed5c30 Stopped #45b5e8 Now Playing BUTTONS ICONS Run Announcements None (off) Playlists Working For It Zhu Login to Spotify 00 s

9 FEATURE Before Run User s Feed Spotify is located in the drop-down menu Login once to Spotify to connect your account

10 FEATURE Before Run 99% 5: 48 PM 99% 5: 48 PM Login takes users to app or web login (based on whether the user has the mobile app installed) Sync playlists or stations from Spotify Syncing progress bar provides feedback

11 FEATURE Notifications User is notified when playlists have synced User is notified after they have changed their playlists in Spotify and need to sync them to Strava

12 FEATURE Before Run Record Run screen with music feature Select which playlists and/or stations to listen to during your run or ride

13 FEATURE Start Run After music has been selected, record run The current song will show on the record screen and lock screen for easy accessibility

14 FEATURE Pause Run Edit the Queue by changing the order of your playlist or removing unwanted songs Select or deselect playlists Select or deselect stations When activity is stopped users can edit music selection Edit Queue or select new playlists/stations

15 FEATURE Pause Run Queue shows upcoming songs Change the order of upcoming songs (Hold and drag icon up or down to reorder songs) Remove unwanted songs from Queue (Hold + swipe icon left to remove songs)

16 FEATURE After Run 00:00:00 01:29:18 When saving an Activity view your Music Statistics View songs from your Activity and corresponding statistics/data (Drag the sliders left and right to highlight sections of the run and display the songs played)

17 FEATURE After Run After posting an Activity to your feed you can review your playlist(s) and Music Statistics View songs from your Activity and corresponding statistics/data (Drag the sliders left and right to highlight sections of the run and display the songs played)

18 FEATURE After Run After posting an Activity to your feed followers can view additional information Followers can tap the music note icon to view your playlist(s) Followers see a list of songs and playlists from your Activity

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20 REFERENCES [Always be like you - Album Cover] Retrieved June 9, 2016 from [Android BG Image] Retrieved June 9, 2016 from [Bad Suns; Language and Perspective] Retrieved June 11, 2016 from [Cycling Up a Grassy Hill] Retrieved June 11, 2016 from [Guy listening to Music] Retrieved June 9, 2016 from [Map my Ride Logo] Retrieved June 11, 2016 from bikekraft.com/merchant/1226/images/site/logo.png [Nike+ Logo] Retrieved June 11, 2016 from [Runkeeper Logo] Retrieved June 11, 2016 from [Persona - Chris Ferdinand] Retrieved June 9, 2016 from [Running on the beach] Retrieved June 11, 2016 from [Strava Logo] Retrieved May 25, 2016 from [Tea by the mountain - Album Cover] Retrieved June 9, 2016 from [Two Dance - Album Cover] Retrieved June 9, 2016 from [User with phone] Retrieved May 30, 2016 from ow.jpg [Work from School - Album Cover] Retrieved June 9, 2016 from McAlone, N. (2015). Spotify just unseated Pandora to become the most popular music streaming app in the world. Retrieved from come-most-popular-music-stream-app-in-the-world