Mixed-Signal Analog. C.S. Lee. Senior Vice President High-Volume Analog & Logic

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1 Mixed-Signal Analog C.S. Lee Senior Vice President High-Volume Analog & Logic

2 Mixed-Signal Analog Market Total Analog TAM 2004 $31.4 Billion Standard $11.9B Vertical Applications $19.5B Market Characteristics High-volume, end-equipment oriented Requirement for integration of analog + digital plays to TI strengths Significant investment to enter 23% growth in 2004 Mixed-Signal Market Other Consumer $1.5B $3.3B Communications $8.9B Auto $3.2B Computing $2.5B Source: WSTS 2004

3 TI s Mixed-Signal Analog At a Glance $2B+ revenue Other Printer Auto Many high-volume applications Wireless Consumer Disk Drive Proprietary process technology Applications Printer Automotive Broadband HDD Display Consumer Electronics Connectivity Wireless Industrial

4 Growing Faster Than the Market 40% 30% 2004 Application Specific Analog Growth TI Market 36% 38% % 20% 16% 15% 23% 20% 22% 10% 10% 0% Computing Consumer Automotive Wireless Source: isuppli, March 2005

5 Who Are the Mixed-Signal Analog Players? Rank Source: isuppli, 2004 Application Specific Analog Rankings Company STMicroelectronics Texas Instruments Philips Semiconductors Infineon Technologies Freescale Semiconductor TI is fastest growing ($ and %) To win, must have: Both digital and analog Scale to support the investment Internal wafer-processing capability Long-term technology roadmap Change Revenue ($) (%) % 25.1% 16.5% 16.6% 24.7%

6 Outpacing the Competition Application Specific Analog Revenue Growth (normalized) 22% CAGR TI Phillips Freescale Infineon STM 9% CAGR Source: isuppli, March 2005

7 TI Mixed-Signal Analog 2004 Progress Fastest mixed-signal growth among all competitors Leadership in hard-disk drive, printer and automotive Portfolio realignment to improve profit, e.g., LCD driver divestiture Achieved model operating margin (>25%) Limited automotive growth due to development resource constraints Position in consumer/industrial segment

8 TI Mixed-Signal Analog in Hard-Disk Drives HDD Market 306M hard-disk drives shipped in 2004, 18% growth >20% projected growth in % growth for sub 2.5 TI Position Servo-driver and pre-amp leader 367M combined units in 2004, 20% growth Clear leader in mobile and consumer micro-drive Source: IDC

9 TI Mixed-Signal Analog in Printers 86M inkjet printers and 800M cartridges shipped in 2004 TI Position TI provides solutions to motor control, pen driver and cartridge heater chip 30% market share and growing

10 TI Mixed-Signal Analog in Automotive Braking Systems ABS Controllers Stability Control Sensor Signal Conditioning Instrument Cluster LED Drivers Power Management Power Train Electronic Power Steering Transmission Solenoid Drivers Body Power Mirror Motor Drivers Door Lock Solenoid Drivers Power Window Motor Drivers Fan Motor Controllers Relay Drivers Engine Control Fuel Injector Drivers Sensor Signal Conditioning Safety Systems Airbags Passenger Recognition Mixed-signal semiconductors are key components for auto safety, control and entertainment functions TI Position Increased resource level and quality commitment Significant progress in new design win 36% revenue growth in 2004

11 TI Mixed-Signal Analog in Automotive Pressure Sensor Body Controller Pressure Sensor Hydraulic Pressure Sensor UHF Receiver Pressure Sensor Pressure Sensor Intelligent braking Stability / Safety Source: Continental Automotive Systems Tire pressure monitoring Electronics replace mechanical Sensor interface Yaw Sensor Axis Sensor Size / Cost reduction More Integrated Sensor

12 TI Mixed-Signal Analog in Consumer DC/DC Converters RF CCD Voltage Regulators Linear Regulators DSP, µcontrollers Market Large market, $3.3B in 2004 Applications for integrating digital, analog, power, sensor, RF are everywhere Motor Drivers A/D Converters TI Position Strengths Battery Management Backlight Control State Machine Supervisory and Protection Real-Time Clock Audio/video Signal conditioning and conversion Portable power management Revenue grew 23% in 2004

13 TI Mixed-Signal Analog in Consumer Custom Power Management Intelligent Motion Control MP3 Player Printer Dock Digital Still Camera Digital Still Camera Satellite Radio Laser Printer Gaming Camcorder Media Players DVD Player Medical Home Appliance PDA

14 Mixed-Signal Market Care-Abouts The Real World Temperature Pressure Position Speed Torque Flow Humidity Sound Light Signal Conditioning Signal Conditioning Power Management Analog to Digital Conversion Digital to Analog Conversion Digital Processing Cost, size, performance Optimal integration possibilities using TI s mixed-signal process technologies Design, manufacturing, quality and reliability are musts TI advantaged by advanced digital capability, unique mixed-signal silicon processes and high-volume manufacturing

15 Process Technology to Serve All Mixed-Signal Needs High-Speed BiCMOS BiCom1 1.0um, 30V, 2.5 GHz NPN & PNP BiCom2 0.7um 15V, 6 GHz BiCom3 0.35um, SiGe 5V, 26 GHz BiCom3XHV 0.35um, SiGe 36V, 4 GHz High-Precision Analog CMOS HPA07 0.3um TFR, MIM Cap, 1/f Noise 3370A21 Analog CMOS SOC 0.7um 3370A12 0.5um 3370A07 0.3um 3.3/7V 3370A07s 0.25um 3.3/7/5.5V A nm A0-Next TBD LBC8, 0.18um, 20-65V LDMOS, FLASH Medium-Voltage Power BiCMOS LBC6 0.5um, 18V LDMOS LBC7 0.25um, 30V LDMOS LBC9 130nm, 20V High-Voltage Power BiCMOS LBC3s 1.0um, 45V LBC4 0.7um 60V LDMOS LBC5 0.35um, 60V LDMOS LBC5X 0.35um, 80V LDMOS LBCSOI 0.7um, V LDMOS Most complete mixed-signal process capabilities in the industry

16 Mixed-Signal Business Model High volume; very differentiated Average product life 2 years $5M+ lifetime revenue High hit rate 85%+ of projects result in volume production High R&D efficiency and low SG&A High revenue per device drives low OpEx percentage TI delivers cost-effective solutions and flawless execution Make TI customers more competitive Deliver what we promise 45% gross margin; 25% PFO

17 TI Mixed-Signal Analog in 2005 Continue to grow revenue faster than competitors while maintaining model profitability Significantly expand position Automotive Industrial & Consumer Maintain strong position Hard-disk drive servo and pre-amp Printer control and consumables

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