ACTIVATE ON EVERY PLAN! Plus: The Latest Spiffs! RETAILER PROFILE: JOlanta. ULTRA SPOTLIGHT: Ian williams. & Much More!

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1 ACTIVATE AUGUST 2017 // BY ULTRA MOBILE Special Edition U N L O C K I N G ON EVERY PLAN! Plus: The Latest Spiffs! RETAILER PROFILE: JOlanta ULTRA SPOTLIGHT: Ian williams & Much More!

2 ACTIVATE BY ULTRA MOBILE JULY 2017 Contents DESTINATION FASCINATION Germany Page 8 cover story unlocking unlimited All Plans Now Offer Unlimited Data! Page 6 8 Retailer Profile: Jolanta 10 Ultra Spotlight: Ian Williams: Ultra Mobile Brand Manager 12 Did You Know? 13 Spiffs! 15 Ultra Flex Family & Ultra Flex Compensation 16 Plan Spotlight

3 ACTIVATE BY ULTRA MOBILE AUGUST 2017 UNLOCK A BONUS ON EVERY PLAN! ON EVERY PLAN! UNLIMITED DATA! MULTI-MONTH! NEW PLANS & PRICING! Plus, opportunities for Retailers to earn their full spiffs instantly! A lot has changed so let s get into it! MORE DATA ON CORE PLANS We ve added more data to all of our core plans, reflecting the very real shift in the ways our customers communicate as data-intensive chat apps continue to rise in popularity. EARN YOUR FULL SPIFF INSTANTLY! Multi-month is great for Retailers because it allows you to redeem your entire spiff all at once! Now you can lock down all three months in a single purchase, instantly entitling you to full compensation! (Note: multi-month purchase not available on our $23 plan.) NEW PLANS, NEWLY SIMPLIFIED LINEUP We ve completely overhauled our core lineup, resulting in bolder, easier choices for your customers that still deliver the powerful talk, text, data and international features they demand. OUR FIRST TRULY UNLIMITED 4G LTE PLAN Our new $49 plan is the first Ultra Mobile offering to feature the truly unlimited 4G LTE data your customers have been waiting for. Even better, customers will get their fourth month of service free when they chose multi-month! EVERY PLAN NOW UNLIMITED EVEN $19! All plans in Ultra Mobile s Classic lineup now offer unlimited data in one form or another even our value-priced $19 plan when customers select multi-month. (Note: Ultra Flex Family and Ultra Flex do not feature unlimited data.)

4 ACTIVATE BY ULTRA MOBILE AUGUST 2017 DESTINATION FASCINATION: Germany SIZE: 137,903 SQUARE MILES //APPROX. THE SAME AREA AS THE STATE OF NEW MEXICO POPULATION: 82,175,700 // THE MOST POPULOUS COUNTRY IN THE EUROPEAN UNION GERMANY TRIVIA A highly diverse nation, Germany is host to the second-largest population of international migrants in the entire world, trailing behind only the United States. Today, over 16 German million residents are of foreign descent. OUR PICK FOR GERMANY: ULTRA MOBILE $29 Customers that make a lot of calls to Germany will love Ultra Mobile s popular $29 plan. Our $29 plan includes unlimited talk to German landlines plus a $1.25 International Call Credit that can be used to call German mobiles. The plan also features built-in INTL Roaming credit, ideal for the next time they visit back home. Here s what s included on the Ultra Mobile $29 plan: The home of Oktoberfest, Germany is the second-biggest consumer of beer in the world after the Czech Republic. The average German consumes 107 liters of beer each year. Well-known for their work ethic, Germans actually enjoy a relaxed work-life balance, with employees working an average of 35 hours per week and taking an average of 24 paid vacation days per year. $ 29/MO + Unlimited Nationwide Talk & Global Text + Unlimited INTL Talk to 60+ Destinations including Germany + 4GB High-Speed Data (8GB High-Speed Data with Multi-Month Bonus) + International Call Credit $1.25/mo + One-Time INTL Roaming Credit $5

5 ACTIVATE BY ULTRA MOBILE AUGUST 2017 RETAILER PROFILE: JOLANTA EUROCENTER CHICAGO, IL WHERE ARE YOU FROM AND HOW LONG HAVE YOU BEEN IN THE UNITED STATES? I am originally from Poland. I have been here in the USA for 35 years. I have lived here longer than I lived in Poland, so I consider America my home. WHAT BROUGHT YOU TO THE USA? I came here to be with my immediate and extended family and start a new life. WHAT EXPERIENCES FROM YOUR LIFE BACK HOME HELP YOU EVERY DAY HERE IN THE USA? Knowing other languages. WHEN DID YOU START YOUR BUSINESS? I have had my business for 21 years. When I started, this industry was growing very fast. It was a great opportunity to get into. WHAT IS YOUR FAVORITE PART OF RUNNING YOUR BUSINESS? My favorite part is trying to keep up with the technology. Every year something new comes up and it s very exciting. WHAT DO YOU DO WHEN YOU MISS HOME? I am fortunate that most of my family is here, but I have Polish television, newspapers, stores, concerts and more when I miss Poland. If you want, you can always be in touch with your people and culture. HOW IMPORTANT TO YOU IS BEING ABLE TO COMMUNICATE WITH FAMILY AND FRIENDS BACK HOME? For me it isn t that important, but I can see how important that is to our customers. To chat with a beloved sister, check on a sick mother or father. To talk to a doctor at the hospital concerning a family member. To try to live their day-to-day lives with them. Communication today is so easy it s like the world shrank. I still remember how expensive it was to call 30 or even 20 years ago. Now, you can call every day to check what your mom is having for dinner. WHAT IS THE BIGGEST EVERYDAY DIFFERENCE BETWEEN YOUR HOME AND THE USA? The slower pace. People have more time to enjoy life, family and friends. More vacations, longer holidays. WHAT HAS BEEN YOUR BEST EXPERIENCE SO FAR IN THE USA? For me it has been adding new aspects to my business and meeting so many wonderful people. //

6 ACTIVATE BY ULTRA MOBILE AUGUST 2017 ULTRA PROFILE: IAN WILLIAMS ULTRA MOBILE BRAND MANAGER IN A NUTSHELL, WHAT IS YOUR ROLE AT ULTRA MOBILE? In general, my role is to ensure the Ultra Mobile brand provides the right services and markets them in a way that resonates with our Retailers and customers. I get to be involved from the start of a strategy all the way through the end result and into future improvements, helping to make the products worth selling and buying. WHAT ARE SOME WAYS THAT THE DECISIONS MADE BY A BRAND MANAGER AFFECT OUR RETAILERS? A Brand Manager should focus on how the product affects everyone it touches. Our Retailers aren t just a way to get products sold. They are crucial customers too, who need to be considered. How fast, fun and easy the process is for them, how well the product fits their customers, and how they are treated matters. IN WHAT WAYS DO YOU HAVE TO KEEP RETAILERS TOP OF MIND IN YOUR DAY-TO-DAY AT ULTRA? Having worked with Indirect Wireless Retailers for some time, considering their struggles and strengths is second nature to me. Whether discussing new ideas or improving current products, I consider how to most positively affect and leverage them. WHEN DID YOU BECOME AN ULTRA AND WHAT ARE THE BIGGEST CHANGES YOU VE SEEN SINCE THEN? I ve been an Ultra for a little over a year and the biggest change I ve seen is the organization becoming more collaborative. It s been great to see how our ideas improve when people from all different parts of the team (including our Retailers!) can add their perspectives. ULTRA MOBILE HAS SEEN A LOT OF CHANGES IN 2017, FROM EXPANDING THE CLASSIC LINE TO INTRODUCING ULTRA FLEX FAMILY AND ULTRA FLEX. WHAT HAS GIVEN YOU THE GREATEST FEELING OF ACCOMPLISHMENT? I m most proud of our focus on the Retailer experience with the Ultra Flex products. We created a revolutionary product that would resonate with customers and Retailers. Flex has the most aggressive comp model since calling cards, the industry s first Auto Recharge model that keeps Retailers whole even if their customers sign up on their own, as well as the most effective videos and selling aids in Ultra s history. WHAT IS YOUR FAVORITE THING TO DO WHEN YOU RE NOT BEING ULTRA? I like to mix things up. For hobbies, I ll do whatever I m passionate about for a time and move on when I m ready for something new. ULTRA MOBILE IS A GLOBAL BRAND. WHAT S YOUR FAVORITE PLACE ON THIS PLANET OF OURS AND WHY? Two places stick out to me most. First, I love Cartagena, Colombia for the people, the history, the food and its laid-back culture. Plus, it s cheap! Second, I ve spent several months in Zimbabwe, Southern Africa in the bush helping with anti-poaching efforts. Living off the land in the world s largest nature conservatory with one of the largest Rhino populations was a true blessing. WHAT ARE YOUR GOALS FOR ULTRA MOBILE FOR THE REST OF 2017? Ultra will continue to become more competitive. Further, as a team we will continue to refine our products so that they benefit our Retailers and their customers even more. Be on the lookout for continuous innovations and refinement through the end of the year! //

7 ACTIVATE BY ULTRA MOBILE AUGUST 2017 DID YOU KNOW? Add-Ons Add up! ULTRA MOBILE spiffs UNLOCK FULL SPIFF INSTANTLY WITH MULTI-MONTH! With so much focus on activating Ultra Mobile Classic and Ultra Flex plans, sometimes it s easy to forget that Ultra s add-ons are another great way to increase your revenue. Although add-ons may seem like a small matter initially, they can really add up to big bucks over time! As an Ultra Authorized Retailer, you can earn an 8.5% airtime margin on every Ultra Classic add-on.* This is in addition to the 3% earned throughout that customer s lifetime for a total of 11.5%. *8.5% if with an Authorized RTR Provider ULTRA MOBILE ADD-ONS INCLUDE: 4G LTE DATA INTERNATIONAL CALL CREDIT 8.5 % Airtime Margin on every Ultra Classic add-on.* With Ultra Flex Family and Ultra Flex, Retailers will earn a generous 20% airtime margin on every add-on sold in store. Plus, if the customer signs up for Auto Recharge, Retailers will earn a 20% Auto Recharge margin on any add-ons purchased online. INTERNATIONAL ROAMING GLOBE UNLIMITED (TO THE PHILIPPINES) $ 50 Spiff! $ 30 Spiff! $ 15 Spiff! For Activating the $49 Plan $15 spiff for new activations, plus earn an additional $15 spiff after the second month recharge, and an additional $20 spiff after the third month recharge. For Activating the $23, $29 & $39 Plans $15 spiff for new activations, plus earn an additional $10 spiff after the second month recharge, and an additional $5 spiff after the third month recharge. For Activating the $19 Plan $5 spiff for new activations, plus earn an additional $5 spiff after the second month recharge, and an additional $5 spiff after the third month recharge. EARN UP TO 6% LIFETIME RESIDUAL: Retailer Residual is 3% and an additional 3% if customer is put on Auto Recharge at time of activation for a total of 6%. See Retailer Spiff FAQs on UltraAgents.com.

8 ACTIVATE BY ULTRA MOBILE ACTIVATE BY ULTRA MOBILE in the news ULTRA FLEX FAMILY & ULTRA FLEX: CATCHING FIRE AT RETAIL! After just over two months on the scene, Ultra Flex Family and Ultra Flex have made their mark in the prepaid marketplace and we re just getting started! Customers are responding in a big way to the Ultra Flex plans INTL calling capability, essentials-only approach and tiered multi-month pricing. Plus, more and more families are taking advantage of Ultra Flex Family s pricing structure, which allows them to lock-in at the lowest possible rate when they add four family members or more as low as $12.50 per month! Subscribers also love the control Ultra Flex gives them over their data. Rather than paying for 4G LTE they may not need, Ultra Flex offers 250MB of 4G LTE per line per month added as well as the ability to buy as much as they want at any time. Plus, unused data always rolls over from month to month, so they know they re getting their money s worth. A BIG THANKS TO ALL OF OUR ULTRA RETAILERS WHO ARE HELPING TO EDUCATE CUSTOMERS ABOUT ULTRA FLEX AND MAKING IT INTO THE SUCCESS WE KNEW IT COULD BE!? Questions? Please ask your sales representative or Master Agent! Our all-new Ultra Flex plans also feature an all-new compensation model. Ultra Retailers like you will earn a fixed margin up to two times the industry standard rate on all Ultra Flex Family and Ultra Flex sales you make. YOU LL EARN 20% AIRTIME MARGINS OR 20% AUTO RECHARGE MARGINS & EARN MARGINS ON ALL ULTRA FLEX PRODUCTS YOU'LL EARN 20 % AIRTIME MARGINS OR AUTO-RECHARGE MARGINS NOT GETTING 20%? REACH OUT OUT TO YOUR MASTER AGENT OR SALES REPRESENTATIVE TO LEARN HOW! OR CLICK HERE TO VIEW OUR SPIFFS FAQ NOW!

9 PLAN SPOTLIGHT AUGUST 2017 RETAILER SUPPORT Ultra is supported by our incredible Retailer Support (RSR) Team. Our trained staff strives for one-call resolution while providing technical assistance, as well as general support. We also provide Retailer tools to assist customers directly on UltraAgents.com via the Manage Subscribers tab. RETAILER SUPPORT CAN BE REACHED AT: Our new multi-month bonus takes the classic $19 plan s value to the next level. When customers choose three months, they ll enjoy more than just a talk and text plan with plenty of INTL calling power they ll unlock unlimited 3G data and the world of streaming content and apps including chat apps that help people stay connected around the world. HERE S EVERYTHING THAT S INCLUDED ON ULTRA MOBILE S NEW AND IMPROVED $19 PLAN: $ WHEN YOU BUY 3 MONTHS! + UNLOCK Unlimited 3G Data When You Buy 3 Months + Unlimited Nationwide Talk & Global Text + Unlimited INTL Talk to 60+ Destinations + 100MB 4G LTE RETAILER SUPPORT HOURS: English: 6:00a - 6:00p PST / 9:00a - 9:00p EST Spanish (Press 2): 6:00a - 6:00p PST / 9:00a - 9:00p EST Chinese (Press 3): 6:00a - 6:00p PST / 9:00a - 9:00p EST CUSTOMER SERVICE: Please share our Customer Service number with your customers should they wish to speak with a Care Representative who can provide account support. Ultra Mobile Customer Service can be reached at or by dialing 611 from their mobile phone. SOCIAL MEDIA: 19/MO + $1.25 International Call Credit + $5 One-Time Rollover Roaming Credit

10 THANKS!