AdMob Publisher Survey

Transcription

1 AdMob Mobile Metrics AdMob Publisher Survey March 2010

2 Survey Summary: Methodology and Findings AdMob surveyed 108 developers over a 2-week period 1 Respondents were sourced through AdMob s Publisher Newsletter No incentive was offered Publishers are increasingly focused on developing for multiple platforms 31% of developers are currently developing for >1 platform Almost half (47%) plan on developing for >1 platform in the next 6 months 58% of developers currently develop mobile Web sites Considerable cross-development from iphone and Android developers More than 7 of iphone devs plan to develop for Android over the next 6 months Close to half of Android devs (48%) plan to develop for iphone in the next 6 months Developers are generally satisfied with their app s success on mobile platforms 64% rate their app as very or somewhat successful Developers are most satisfied with iphone platform and least satisfied with RIM 1 Sample size for each of the platforms was 47 Apple iphone OS, 50 Android OS, 13 RIM Blackberry OS, 9 webos, 17 Symbian OS, 7 Windows Mobile 6.x OS, 4 Adobe Flash Lite, 19 J2ME; some developers develop for multiple platforms 1

3 31% of respondents currently develop for more than one platform and 47% plan to develop for more than one in the next six months More than 7 of iphone developers plan to develop for Android over the next six months and close to half of Android developers (48%) plan to develop for iphone 58% of respondents develop for the mobile web % of respondents 8 Which of the following platforms do you currently develop for or have plans to develop for in the next 6 months? 7 68% % 54% 51% Now 6 Months 13% 9% 11% 19% 17% 7% 13% 4% 7% 19% Apple iphone OS Android OS RIM Blackberry OS webos Symbian OS Windows Mobile 6.x OS Adobe Flash Lite J2ME 2

4 49% of developers have been developing for mobile for less than a year 25% How long have you been developing for mobile? 25% 2 14% 5% 0-3 Months 3-6 Months 6-12 Months 1-2 Years 2+ Years 3

5 Developers use a mix of different business models to monetize their apps How do you make money from your apps or mobile sites? % % 34% 22% Paid apps/sites Advertising Freemium model Free app with in-app transactions 11% None Note: % of respondents using advertising may be overweight due to respondents being sourced through AdMob s Publisher Newsletter 4

6 iphone and Android devs have a similar number of apps; Symbian has superdevs (62% have 4+ apps on the platform) 64% of developers have more than one app on a platform 10 How many apps in an app store do you have on the following platforms? % 23% 4% 11% 8% 32% 23% 2 37% 4 43% 5 13% 25% 33% 44% 11% 33% 44% 33% 24% 18% 34% 25% Apple iphone OS Android OS RIM Blackberry OS webos Symbian OS Windows Mobile 6.x OS Adobe Flash Lite J2ME Total Weighted average apps per platform 4.2 apps 3.8 apps 3.7 apps 5.3 apps 6.5 apps 5.2 apps 4.5 apps 4.3 apps 4.7 apps Note: Only includes answers of respondents who indicated that they have 1 or more apps on a platform. Weighted averages calculated using midpoint of each app segment; 10 apps assumed for 7+ Apps segment 5

7 Developers consider apps generally successful on all major platforms 10 If you have an app on any of the following platforms, how would you rate the app's success? % 3 42% 33% 55% 3 27% 47% 18% 24% Very Successful Somewhat Successful Neutral Somewhat Unsuccessful Very Unsuccessful 17% 8% Apple iphone OS 4% 2% Android OS 25% 7% 5% RIM Blackberry OS 27% 9% webos Symbian OS Windows Mobile 6.x OS Adobe Flash Lite J2ME 2 4% Total 6

8 iphone and Android have the greatest percentage of satisfied developers with the platform while Blackberry has the lowest 10 If you have an app on any of the following platforms, how satisfied are you with the platform? % 3 44% 27% 33% 3 37% % 23% 23% 38% 3 31% 9% 27% 19% 7% 5% 2% Apple iphone OS Android OS RIM Blackberry OS 13% 45% 18% 9% webos Symbian OS Windows Mobile OS 22% 44% Adobe Flash Lite 21% 14% J2ME 28% 27% 7% 1% Total Very Satisfied Somewhat Satisfied Neutral Somewhat Dissatisfied Very Dissatisfied Note: Satisfied as defined by % of respondents who selected Very Satisfied or Somewhat Satisfied 7

9 75% of developers use either an iphone or an Android device What type of handset do you personally use? 35% 38% 37% 25% 17% 5% 2% 4% 3% Apple iphone Android OS Device webos Device RIM Blackberry Device Symbian OS Device Windows Mobile 6.x OS 8

10 About AdMob AdMob is one of the world's largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide. AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com's 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit