Social Media Messaging: Market Shares, Strategies, and Forecasts, Worldwide,

Transcription

1 Social Media Messaging: Market Shares, Strategies, and Forecasts, Worldwide, Table of Contents Social Media Messaging: Executive Summary The study is designed to give a comprehensive overview of the Social Media Messaging market segment. Research represents a selection from the mountains of data available of the most relevant and cogent market materials, with selections made by the most senior analysts. Commentary on every aspect of the market from independent analysts creates an independent perspective in the evaluation of the market. In this manner the study presents a comprehensive overview of what is going on in this market, assisting managers with designing market strategies likely to succeed. Table of Contents Social Messaging Executive Summary 23 Social Messaging Market Forces 23 Social Media Messaging Market Driving Forces 27 Social Media Messaging Vendor E-Commerce Development 33 Social Message Features 35 Social Messaging Market Shares 36 Social Messaging Market Forecasts Social Messaging Description and Market Dynamics Addition of Text Messaging To The Social Media Platform Mobile Is Key Driver of Social Messaging 39 TOC-1

2 1.1.2 Seventy-Eight Percent Of People In The U.S. Say Their Phone Is Always With Them Facebook Battery Drain Mobile-Feed Based Environment Information Absorption People Watch And Absorb Information Differently In A Mobile Environment Fast Content Retention Social Network Texting On Mobile Phones Studies Supporting Ubiquity of Messaging Social Messaging Sales and Operations Social Messaging Marketing Cloud Computing Model Open Systems SOA Foundation Digital Messaging E-commerce Products Getting Ready to Support E-Commerce Social Media Messaging With Mission Critical Systems Mission Critical Messaging As A Base For Services Oriented Architecture (SOA) Messaging E-Commerce Communication Message Trends Mission Critical Messaging Market Dynamics SOA Governance Lifecycle Social Messaging Market Shares and Forecasts Social Messaging Market Forces Social Media Messaging Market Driving Forces 65 TOC-2

3 2.1.2 Social Media Messaging Vendor E-Commerce Development Social Message Features Social Messaging Market Shares Facebook Whatsapp Facebook: WhatsApp Tencent Holdings / WeChat Twitter Alphabet s (GOOGL) Google Google Baidu Inc ADR Rakuten Rakuten / Viper Twitter Seen Trying Social Commerce Tango Line Kik App Identified As Digital Platform Abused By Criminals, Drug Dealers, Terrorists Tawkers KakaoTalk IBM Social Messaging Amazon Messaging Chinese Social Messaging Social Messaging Market Forecasts Social Media Messaging Text Forecasts Social Media Messaging Video Forecasts Social Media Messaging Game Forecasts Social Platform Games Using Virtual Reality Social Media Messaging E-Commerce Forecasts 109 TOC-3

4 2.3.6 Assistive Collaboration And Productivity Messaging E-Commerce Tools Communication Tools Morph Into E-Commerce Platforms Twitter Seen Trying Social Media Platform e-commerce Mission Critical Decoupled Messaging is the Base for E-Commerce Mission Critical Messaging Market Shares IBM WebSphere MQ Tibco Transport Layer NET MSMQ from Microsoft Mission Critical Messaging Market Forecasts Social Messaging Revenue and Valuation per User Social Messaging Regional Analysis United States Europe China Japan Korea India Tailand LINE Monthly Active User (MAU) Market Share (Japan, Taiwan, Thailand and Indonesia Facebook Regional Positioning Facebook WhatsApp Regional Issues Facebook Geographical Information Social Messaging Product Description Facebook Messaging Facebook Messenger 136 TOC-4

5 3.1.2 Video Calling in Facebook Messenger Facebook Whatsapp Facebook Core App WhatsApp Facebook WhatsApp Target Markets Facebook WhatsApp Advertising Positioning WhatsApp View of Advertising WhatsApp User Base for Android WhatsApp User Base for iphone Facebook Oculus Virtual Reality Technology Oculus Rift Experience of Immersion Facebook Instagram Facebook Instagram Boomerang Post to Facebook and Windows Live Tencent / WeChat Tencent WeChat Translation Tencent Free Messaging & Calling App Tencent / WeChat Twitter Chat Twitter Eliminates 140-Character Message Limit Twitter / Vine Viper Google Google Building A New Mobile Messaging App Google Hangouts Mobile Google Hangouts Gmail Google Virtual Reality Microsoft Skype Skype Translator 168 TOC-5

6 3.6.2 Skype for Business Skype Messaging App GroupMe Baidu Rakuten / Viper Yahoo / Tumblr Yahoo / Tumblr / Mobile / Integrated Instant Messaging Yahoo Messenger Kik Kik Offers Teenagers, and Predators, Anonymity Kik App Identified As Digital Platform Abused By Criminals, Drug Dealers, Terrorists Line LINE real-time voice and video calls Line Out Line Pay KakaoTalk KakaoTalk Messaging App K-Minute KakaoTalk Promotion KakaoTalk TV Nimbuzz Tawkers Tawkers Share Text Messaging on iphone NetDirect App Slack Slack and Hipchat Kore 193 TOC-6

7 3.18 Yik Yak Snapchat imessage Confide Confide Transport Layer Security Confide Ephemeral and Encrypted Wickr Tango Tango Teams with Wal-Mart, Alibaba for M-Commerce Blackberry Messanger IBM Social Messaging IBM offers SOA Platform Messaging Technology IBM Messaging Foundation For SOA Connectivity IBM WebSphere Open Systems Foundation for Cloud Computing IBM SOA As Mechanism For Defining Business Services Tibco Middleware Messaging Tibco Messaging Tibco Mission Critical Messaging Solutions Tibco Messaging Backbone FioranoMQ Fiorano SOA Platform Fiorano Enterprise Services Bus (Fiorano ESB ) Fiorano Pre-Built Services Software AG webmethods Broker Social Media Messaging Technology and Research Facebook Messaging Technology 227 TOC-7

8 4.1.1 Facebook Android Integration Gmail Best All-Round Product Microsoft Office: Workhorse of the Software Television: Dethroned Mission Critical Messaging Communication Protocols Mission Critical Messaging Middleware Transport Layer IBM WebSphere MQ Read Ahead On Client Connections Mission Critical Messaging As A Base For Services Oriented Architecture (SOA) Streams For Messaging and Data Access Message Queuing Database Message Queuing Data and Message Transformation Componentization Speed, Flexibility, and Scalability Mission Critical Message Throughput Message Persistence Message Size Data Format Message Flow Complexity Message Input To Output Ratio Required Message Rate Parallel Message Processing Serial Message Processing Recovery Requirements 248 TOC-8

9 4.16 Typical Message Patterns Processors Manage Specified Message Flows Messaging Technology Issues Report Messages Functions Real-Time Technology Issues MCA Exit Chaining Remove Channel Process Definition Improved Stop Channel Command AMI Objects From LDAP Secure Sockets Layer (SSL) Dynamic Systems Robust, Enterprise-quality Fault Tolerance Cache / Queue Multicast Performance Optimization Fault Tolerance Gateways Cloud Model For Consuming And Delivering Business And IT Services Microsoft Cloud Business Model: Private Cloud Unlimited Virtualization Rights PRC Government Regulates The Internet Industry Web Search Technology Social Media Messaging Company Descriptions Apple Apple Business Strategy 273 TOC-9

10 5.6.2 Apple Product Introductions Apple Second Quarter 2015 Revenue Apple iphone Apple HomeKit Apple Message Hack Baidu Baidu.com Website Distributors Used to Help Identify SMEs Baidu Web Search Baidu Personalized Homepage Baidu Video Search Baidu News Baidu Open Cloud Baidu Revenue Blackberry BBM Protected Daum Kakao Facebook Facebook App Draining Smart Phone Batteries Facebook Messaging Provides Access to User Behavioral Data Facebook Creating Better Ads Facebook Next Generation Services Facebook Platform Facebook Free Basics Facebook AI Facebook Revenue Facebook Revenue Growth Priorities: Facebook Average Revenue Per User ARPU Facebook Geographical Information 298 TOC-10

11 Facebook WhatsApp Facebook WhatsApp Focusing on Growth Fiorano Fiorano Leadership In Enterprise Middleware Fiorano Customers Worldwide Fujitsu Fujitsu Revenue Fujitsu Corporate Strategy Fujitsu Fiscal 2015 Third-Quarter Revenue Fujitsu Interstage Fujitsu Acquires RunMyProcess Cloud Service Provider Five Google Google Search Technology Google Recognizes World Is Increasingly Mobile Google Nest Google / Nest Protect Google / Nest Safety History Google / Nest Learning Thermostat Google Chromecast Hike International Business Machines (IBM) IBM Verse IBM Revenue 2015 Fourth-Quarter And Full-Year Results Kik Microsoft Microsoft Reportable Segments 328 TOC-11

12 Skype and Microsoft Microsoft / Skype / GroupMe Free Group Messaging Microsoft SOA Microsoft.Net Open Source Naver / Line Corporation Line Revenue Naver Subsidiary Line Corporation Line Corporation Line Plus Corporation Line Highest Earning Publisher Across ios And Google Play Platforms Line Sticker Business Line Continues To Develop Its Services Line Seeks To Continue To Refine Its Messaging App As A Hub To A Broader platform Line Strategy NetDirect NetDirect App Helps with Group Communcation Newcall / Nimbuzz Owler Rakuten Rakuten / Viper Snapchat Snapchat Viacom Partnership Software AG Tango 350 TOC-12

13 5.27 Tawkers Tencent TenCent Revenue Tencent Revenues Tencent Holdings Has a Partnership With Glu Tencent WeChat Tibco FTL Messaging Middleware Tibco Lightning-Fast Messaging Transport with Extreme Low Latency Tibco Reliable, High Throughput and Persistent Messaging Seamless Integration Twitter Bringing Tweets To More People Around The World Yahoo Yahoo Revenue Yahoo Mavens Revenue Yahoo Tumblr Yahoo Tumblr Sponsored Posts Yahoo Tumblr Sponsored Day Yahoo Tumblr Use Case Yahoo Display Revenue Yahoo Display Metrics Yahoo / Microsoft Yahoo / Google Yahoo / Tumblr Yik Yak Yolodata 370 TOC-13

14 Yolodata REST API and Developer SDK's Weather Messaging Weather Message Operation Weather Message Components Weather Message Licensing Weather Message Evaluation 374 Table ES-1 25 Social Messaging Mapping 25 Table ES-2 28 Social Media Messaging Market Driving Forces 28 Table ES-3 29 Social Messaging Age Group Driving Forces 29 Table ES-4 30 Social Messaging Advantages Derived from Communication Offset from Real Time 30 Table ES-5 31 Media Platforms For Marketers 31 Table ES-6 32 Social Media Messaging Media Platform Features 32 Table ES-7 32 Social Media Messaging Media Platform Development Functions 32 Figure ES-8 37 Social Media Messaging Market Shares, Shipments, Dollars, Worldwide Figure ES-9 38 Social Media Messaging Forecasts, Dollars, Worldwide, Table Cloud Computing Model Positioning for Social Media Messaging 45 Figure TOC-14

15 IBM SOA Foundation Business, Infrastructure, and Data Information Architecture 47 Table Mission Critical Messaging As A Base For SOA Software Used to Implement Process Flexibility 51 Table Messaging Middleware Messaging Trends 54 Table Mission Critical Messaging Market Dynamics 56 Figure IBM SOA Governance Lifecycle 57 Figure Private Cloud Attributes 58 Table Private Cloud Computing Model Characteristics 59 Table Social Messaging Mapping 63 Table Social Media Messaging Market Driving Forces 66 Table Social Messaging Age Group Driving Forces 67 Table Social Messaging Advantages Derived from Communication Offset from Real Time 68 Table Media Platforms For Marketers 69 Table Social Media Messaging Media Platform Features 70 Table Social Media Messaging Media Platform Development Functions 70 Figure TOC-15

16 Social Media Messaging Market Shares, Shipments, Dollars, Worldwide Table Social Media Messaging Direct and Advertising Revenue Market 76 Shares, Dollars, Worldwide, Table Social Media Messaging Market Shares, Units and Dollars, Worldwide, Table Social Messaging Users Per Month Market Shares, Users, Worldwide, Table Social Media Messaging Regional Competitors 79 Table Facebook Social Messaging Markets and Systems Shares, Number of People, Worldwide, Table Facebook Social Media Use Statistics 82 Figure Social Media Messaging Forecasts, Dollars, Worldwide, Table Social Media Messaging Market Systems Including Text, Video, Games, and E- Commerce Transactions Dollars, Worldwide, Figure Social Media Messaging Market Forecasts, Revenue Generating Users, Worldwide, Table Social Messaging Users Per Month Market Shares, Users and Dollars, Worldwide, Table Social Media Messaging Market Systems Revenue and Nonrevenue Users, Worldwide, Figure Social Media Messaging Text Forecasts, Dollars, Worldwide, TOC-16

17 Figure Social Media Text Messaging Market Forecasts, Revenue Generating Users, Worldwide, Table Social Media Messaging Market Systems by Segment, Text, Forecasts, Dollars and Users, Worldwide, Figure Social Media Messaging Video Forecasts, Dollars, Worldwide, Figure Social Media Video Messaging Market Forecasts, Revenue Generating Users, Worldwide, Table Social Media Messaging Market Systems by Segment, Video, 104 Forecasts, Dollars and Users, Worldwide, Figure Social Media Messaging Games Forecasts, Dollars, Worldwide, Figure Social Media Messaging Games Market Forecasts, Revenue Generating Users, Worldwide, Table Social Media Messaging Market Systems by Segment, Games, Forecasts, Dollars and Users, Worldwide, Figure Social Media Messaging E-Commerce Forecasts, Dollars, Worldwide, Figure Social Media Messaging E-Commerce Market Forecasts, Revenue Generating Users, Worldwide, Table Social Media Messaging Market Systems by Segment, E-Commerce Transactions Forecasts, Dollars and Users, Worldwide, TOC-17

18 Table Messaging Middleware Market Driving Forces 116 Table Middleware Messaging Market Factors 117 Figure Social Media Messaging Regional Market Segments, Dollars, Table Social Media Messaging Regional Market Segments, Dollars, Figure Social Media Messaging Regional Market Segments, Users, Table Social Media Messaging Regional Market Segments, Users, Figure Facebook Messenger 137 Figure Video Face to Face Conversations in Facebook Messenger 138 Figure Video Calling in Facebook Messenger 139 Figure Instagram Images 148 Figure Instagram Distributors 149 Figure Facebook Instagram Boomerang Creative Photography 150 Figure Facebook Instagram Boomerang Video Can Be Viewed On The Smartphone 152 Figure Tencent WeChat Broadcast Messages 154 Figure Tencent WeChat Broadcast Message Contact Selections 155 TOC-18

19 Table Tencent WeChat Broadcast Message Platforms Supported 156 Table Tencent WeChat Regional Locations 157 Table Tencent / WeChat Functions 159 Table Google Products with One-Billion Monthly Active Users 164 Figure Google Hangouts 166 Table Skype for Business Functions 170 Figure Kik Privacy for Teens, Terrorists, and Gangsters 176 Table Law Enforcement Cases Involving Kik in 10 Days 177 Figure Kik Anonymity 178 Figure Line Chat 180 Table LINE Stickers Functions 181 Table LINE Pay PCI DSS and ISO/IEC Standards Compliance 183 Figure KakaoTalk Messaging App 186 Table Tawkers Messaging App Features 190 Table Slack Messaging Modalities 192 TOC-19

20 Figure Snapchat Images 196 Figure Wickr Tower of Encryption Protection 199 Figure Wickr Encryption Scrambler and Security Layer 200 Figure Wickr Encryption Secondary Scrambler 201 Figure Wickr Hardware Binding and Transport Layer Security 202 Figure Wickr Unique Message Key Message Security 203 Table Wickr Multiple Layers Of Messaging Encryption 204 Table Wickr Layers Of Messaging Security 205 Figure WICKR For Business Functions 206 Table Tango Video Technology Features 208 Table Tango Video Technology Groups Target Markets 209 Table IBM Defined Key SOA Entry Points 213 Figure IBM SOA Foundation Business, Infrastructure, and Data Information Architecture 215 Table Tibco ActiveMatrix Functions 216 Table TOC-20

21 Tibco FTL Industry-Leading Technology Design Features 219 Table Tibco FTL Industry-Leading Technology Key Features 220 Table Tibco FTL Industry-Leading Technology Transport Features 221 Figure Fiorano MQ Server Components 222 Figure Fiorano SOA Platform Components 225 Table Facebook Long-Term Research Initiatives 227 Table IBM WebSphere MQ Layered Architecture Objectives: 232 Table Mission Critical Messaging As A Base For SOA Software Used to Implement Process Flexibility 235 Table Aspects Of Data Streaming Management 237 Table Mission Critical Message Throughput Variables 243 Table Typical Message Flow Characteristics 250 Table Messaging Technology Issues 252 Table 4-7 (Continued) 253 Middleware Messaging Technology Issues 253 Table Automatic Detection And Recovery From Network And System Failure 259 Table 4-8 (Continued) 260 Automatic Detection And Recovery From Network And System Failure 260 TOC-21

22 Table Fault Tolerance Features 265 Table 4-10 (Continued) 266 Fault Tolerance Features 266 Table Baidu.com Website Types Of Online Participants: 278 Table Baidu Web Search Features 282 Table Baidu Open Cloud Modules 284 Table Baidu.com Branding 286 Table Fujitsu Facts 306 Figure Fujitsu Positioning for IoT 307 Figure Five CEO Mateusz Mach 312 Figure Google / Nest Learning Thermostat 318 Table Microsoft Productivity and Business Processes Segment 329 Table Microsoft Intelligent Cloud Segment 330 Figure Microsoft / Skype / GroupMe Free Group Messaging 334 Table Microsoft Service Orientated Architecture SOA Functions 336 Table Snapchat Communication Functions 349 TOC-22

23 Table Weather Messaging Features 371 TOC-23

24 TOC-24