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2 Transforming Storage An EMC Overview Wim Vandebroeck MID-TIER STC

3 IN 2000 THE WORLD GENERATED TWO EXABYTES OF NEW INFORMATION Sources: How Much Information? Peter Lyman and Hal Varian, UC Berkeley, IDC Digital Universe Study.

4 IN 2000 THE WORLD GENERATED TWO EXABYTES OF NEW INFORMATION EVERY DAY Sources: How Much Information? Peter Lyman and Hal Varian, UC Berkeley, IDC Digital Universe Study.

5 10 VMs STARTED EVERY MINUTE Faster than the rate of babies born in the U.S. 6 vmotions PER SECOND More VMs are in motion than planes in flight. 20 MILLION VMs If they were physical machines they would stretch 2x the length of Great Wall of China

6 Data Sources Are Expanding Source: 2011 IDC Digital Universe Study

7 Applications Drive Storage Growth Structured Data Unstructured Data Telco Billing Retail POS Sales Forecast Gene Sequencing Movie Editing Seismic Study Web Content Storage Services Social Media Clickstream Productivity

8 You Need A Storage Portfolio Enterprise Applications Big Data Applications Storage Mobility Scale-Out Block Storage Unified Storage Scale-Out File & Object Backup And Recovery

9 The EMC Storage Portfolio Enterprise Applications Big Data Applications Scale-Out Block Storage VPLEX Storage Mobility RecoverPoint Unified Storage Scale-Out File & Object VMAX VNX / VNXe Isilon Atmos Backup And Recovery Data Domain, Avamar, NetWorker

10 The EMC Storage Portfolio Enterprise Applications WHY VNX? Big Data Applications Scale-Out Block Storage Unified = File and Block <16TB file systems (small) Multiple applications with multiple file systems Rich enterprise data services features & application integration VPLEX RecoverPoint Storage Mobility Unified Storage Scale-Out File & Object VMAX VNX / VNXe Isilon Atmos Backup And Recovery Data Domain, Avamar, NetWorker

11 EMC VNX AFFORDABLE. SIMPLE. EFFICIENT. POWERFUL.

12 6000 NEW CUSTOMERS 1184 PETABYTES SHIPPED TOTAL UNITS SHIPPED 160 PB+ CUSTOMERS

13 New VNX Software More Efficient Pools Reduce Cost Mix & Match New RAID-Sets In Same Pool Auto-Balancing For Performance Lower Response Time With Self-balancing VNX Pools 256 Writable Snaps Per LUN Test, Develop And Backup Different Versions Of Data

14 The EMC Storage Portfolio Enterprise Applications Scale-Out VMAX Block Storage WHY ISILON? Big Data Applications Big unstructured Data = File-based/NAS Multiple applications with a single file systems Big data apps requiring scale-out capabilities >16TB file system (large +100TB) VPLEX RecoverPoint Storage Mobility Unified Storage Scale-Out File & Object VNX / VNXe Isilon Atmos Backup And Recovery Data Domain, Avamar, NetWorker

15 EMC ISILON SIMPLICITY AT SCALE

16 90% FASTER Highest File System Throughput World s Fastest Scale-Out NAS 740 MB/s 390 MB/s Source: EMC Internal Testing Isilon 36000x Isilon X400

17 20X FASTER 20X Faster Than Traditional NAS Single File System Throughput 106 GB/s <5 GB/s Source: EMC Internal Testing Brand N Isilon X400

18 Big Data Storage Requirements Operational Simplicity Rapid Growth Massive Scale Performance

19 Enterprise IT Requirements Security Data Protection Interoperability Performance

20 Introducing OneFS Mavericks Best-of-Breed Capabilities For Scale-Out NAS & Enterprise IT Operational Simplicity Security Rapid Growth Massive Scale Performance OneFS Mavericks Data Protection Interoperability Performance

21 The EMC Storage Portfolio WHY Enterprise VMAX? Applications BIG business applications = Block storage Multiple IO intensive applications Mainframe deployments BIG enterprise applications requiring scale-out capabilities VPLEX RecoverPoint Storage Mobility Big Data Applications Scale-Out VMAX Block Storage Unified Storage Scale-Out File & Object VNX / VNXe Isilon Atmos Backup And Recovery Data Domain, Avamar, NetWorker

22 EMC VMAX POWERFUL. TRUSTED. SMART.

23 VMAX 40K POWER 2X CAPACITY

24 VMAX Copyright 2012 EMC Corporation. All rights reserved. 40K 20K 10K ENGINUITY 5876

25 USABLE CAPACITY 4. 0 PETABYTES 2. 1 PETABYTES 1. 5 PETABYTES VMAX 40K VMAX 20K VMAX 10K VMAX 20K VMAX 40K RELATIVE PERFORMANCE 1X 2X 4X

26 The EMC Storage Portfolio Enterprise Applications WHY ATMOS? Big Data Applications Web service apps = Object Multi-site content distribution Multi-tenancy Public cloud web apps > 60 TB cloud storage needs VPLEX RecoverPoint Storage Mobility Scale-Out Block Storage Unified Storage Scale-Out File & Object VMAX VNX / VNXe Isilon Atmos Backup And Recovery Data Domain, Avamar, NetWorker

27 EMC ATMOS GLOBALLY DISTRIBUTED DATA

28 Atmos Sumatra Overview 50% Faster Performance Expanded Networking Improves Object Throughput 3X Improved Visibility System-Wide Views With Historical Reporting New Cloud Accelerators Browser Plug-ins, HTML5, Expanded APIs

29 MANAGE BILLIONS PB CLOUD

30 The EMC Storage Portfolio WHY VPLEX? Enterprise Automated Applications DR Flexible, on-demand workload mobility Simple and easy migrations Big Data Applications Scale-Out Block Storage Storage VPLEX Mobility RecoverPoint Unified Storage Scale-Out File & Object VMAX VNX / VNXe Isilon Atmos Backup And Recovery Data Domain, Avamar, NetWorker

31 EMC VPLEX DISSOLVING DISTANCE.

32 75+ PB DEPLOYED WITH ACTIVE/ACTIVE OVER 4 MILLION RUN HOURS OVER 40 SUPPORTED PLATFORMS OVER 5-9S SYSTEM UPTIME

33 Two Great Technologies VPLEX RECOVERPOINT ACCESS ANYWHERE PROTECT EVERYWHERE

34 AccessAnywhere TM ProtectEverywhere TM ANY APPLICATION ANY STORAGE ANY LOCATION Exclusive Capability ANY POINT IN TIME YOUR CHOICE

35 The EMC Storage Portfolio Enterprise Applications Big Data Applications WHY DATA DOMAIN? SAFE AND RELIABLE BACKUP HIGH-SPEED DEDUPLICATION NETWORK-EFFICIENT REPLICATION Scale-Out Block Storage Storage VPLEX Mobility RecoverPoint Unified Storage Scale-Out File & Object VMAX VNX / VNXe Isilon Atmos Backup And Recovery Data Domain, Avamar, NetWorker

36 DATA DOMAIN THE WORLDS FASTEST DEDUPLICATION STORAGE SYSTEM

37 EMC Is The Market Leader Worldwide Purpose-Built Backup Appliance Capacity For % 9.2% 8.9% 4.5% 3.7% 7X MARKETSHARE OF THE NEAREST COMPETITOR Source: IDC,

38 World s Fastest Dedupe Storage System DD990 Is 6X Faster Than Our Nearest Competitor Source: EMC Internal Testing

39 Extending Data Domain Leadership Faster Database Backups DD Boost For Oracle RMAN And Greenplum Backup & Archive Up To 65 PB DD Extended Retention Software Improved Recoverability Data Invulnerability Architecture Proactively Repairs Data

40 The EMC Storage Portfolio Enterprise Applications Big Data Applications Scale-Out Block Storage VPLEX Storage Mobility RecoverPoint Unified Storage Scale-Out File & Object VMAX VNX / VNXe Isilon Atmos Backup And Recovery Data Domain, Avamar, NetWorker

41 Join us on Facebook facebook.com/emcbeluxcommunity

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