BLOCKBUSTER BACKUP REDESIGN
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1 BLOCKBUSTER BACKUP REDESIGN Markus Fischer BRS Sales Austria 1
2 Today s Discussion What s Happening in Backup Redesign Market Update EMC Backup and Recovery Solutions 2
3 Data Protection Software Market Appearance Same Players Similar Share Trench War Why? Retooling 3
4 Tape Automation Market Collapse Tape Automation Factory Revenue as % of External Storage Factory Revenue 12% 10% 8% 1999: 11.9% 6% 4% 2% 0% : 4.6% Forecast Source: IDC Tape Automation Worldwide Forecast , April
5 What s Changed 5
6 DEDUPLICATION CHANGED EVERYTHING 6
7 Protection Storage Disrupts Backup Market $6.8B 100% 90% 80% 70% 60% 50% 40% 30% 20% CAGR: 5.2% CAGR: 16.6% $9.7B Source: IDC Data Protection and Recovery Software Purpose Built Backup Appliances Tape Marginalized Storage, Software Functionality Peers Software Within Storage End-to-end Designs Will Dominate 10% CAGR: 7.9% 0% Tape Automation Source: IDC, Worldwide Tape Automation Forecast and Analysis and 2009 Vendor Shares, Doc #223182, May
8 Purpose-Built Backup Appliances Open Systems + Mainframe 2010 Total Market $1.69B EMC: 64.2% EMC IBM HP Oracle Quantum Sepaton FalconStor Dell Others Source: IDC, Worldwide Purpose-Built Backup Appliance Forecast and 2010 Vendor Shares, Doc #228091, May
9 EMC Backup & Recovery Market Leadership $ Millions Data Protection & Recovery Software Purpose-built Backup Appliances Tape Automation (est.) 0 EMC Symantec IBM Oracle Quantum CA Source: IDC, Worldwide Tape Automation Forecast and Analysis and 2009 Vendor Shares, Doc #223182, May
10 Today s Discussion What s Happening in Backup Redesign Market Update EMC Backup and Recovery Solutions 10
11 Backup Architectures Are In Transition Application Backup Clients Backup/Media Manager Onsite Backup Storage Disaster Recovery Storage Conventional (Tape-centric) DB Backup software Backup software Tape VTL Tape VTL/Tape Transformational (Disk-centric) Home Backup software Deduplication storage Deduplication backup software and system 11
12 Why? 12
13 VIDEO BRS Customer 13
14 BLOCKBUSTER BACKUP REDESIGN Thomas Zauper BRS Sales Austria 14
15 Data Continues to Explode Data Volume Growing 44x = 0.8 Zettabytes TB 2020 = 35.2 Zettabytes TB 15
16 Data Continues to Explode Data Volume Growing 44x = 0.8 Zettabytes TB DB.doc/.ppt 2020 = 35.2 Zettabytes TB 16
17 Data Continues to Explode Data Volume Growing 44x = 0.8 Zettabytes TB DB.doc/.ppt 2020 = 35.2 Zettabytes TB 17
18 Shift from Physical to Virtual Tipping Point Physical Hosts Virtual Machines IDC 18
19 Shift from Physical to Virtual Tipping Point 57% Physical Hosts Virtual Machines IDC 19
20 Cloud Acceleration 1) IT Production 0% Physical Environment 100% Increasing Data Protection Demands 0% Virtual Environment 100% 20
21 Cloud Acceleration 1) IT Production 2) Business Production 0% Physical Environment 100% Increasing Data Protection Demands 0% Virtual Environment 100% 21
22 Cloud Acceleration 1) IT Production 2) Business Production 3) IT as a Service 0% Physical Environment 100% Increasing Data Protection Demands 0% Virtual Environment 100% 22
23 Traditional Backup Can t Keep Up Reliability Issues Costly and Complex Not Built for the Future 23
24 Deduplication Makes Redesign Happen Data Set 1 Data Set 2 More Efficient Reduced Storage Less Bandwidth Data Set 3 24
25 Deduplication Makes Redesign Happen Data Set 1 Data Set 2 Data Set 3 More Efficient Reduced Storage Less Bandwidth 46% 15% 25
26 EMC Deduplication Makes it Better Faster (24TB /h) Greater Scalability (26PB logical) Data Domain 26
27 EMC Deduplication Makes it Better Data Domain Avamar Faster (24TB /h) Greater Scalability (26PB logical) More Efficient (95/90/95) Proven Reliability More than 20,000 Systems in Use 27
28 Backup and Recovery with Deduplication Retain longer Keep backups onsite longer eliminate tape WAN 28
29 Backup and Recovery with Deduplication Retain longer Keep backups onsite longer eliminate tape WAN Replicate smarter Only deduplicated data over networks 29
30 Backup and Recovery with Deduplication Retain longer Keep backups onsite longer eliminate tape WAN Replicate smarter Only deduplicated data over networks Recover reliably Fault detection and self-healing 30
31 EMC Leads Backup Deduplication: F1000 The in-use rating for EMC is now over 3x that of its nearest competitor Source: TheInfoPro, Wave 14 Storage Study Q2 2010, published August 19, 2010; n=146 (7/6/10 F1000 sample) 31
32 Integrated Deduplication Architecture Integrated Performance Ease of Use Predictability Supportability 32
33 Virtualization New Efficiencies But Requires New Thinking New Infrastructure New Management Paradigm New Backup and Recovery Options 33
34 EMC Provides Better Backup for VMware Deduplication Software Deduplication Software Deduplication Software Deduplication Storage System VMware Speed Backups Simplify Recovery Save Resources 34
35 Backing Up 1,000 Virtual Machines 50 TB protected in 43 minutes , , ,5 13,13 13,75 14,38 STEADY STATE Proxy infrastructure: Dual-quad core, 64 GB memory VCE Vblock Infrastructure ,5 2,5 2,5 Day 1 (250 VMs) Day 2 (500 VMs) Day 3 (750 VMs) Day 4 (1000 Day 5 (1000 Day 6 (1000 Day 1 Day 2 Day 3 VMs) Day 4 Day VMs) 5 VMs) Day 6 (250 VMs) (500 VMs) (750 VMs) (1,000 VMs) (1,000 VMs) (1,000 VMs) TB Protected TB Scanned Total Time (Min) Day 7 (1000 VMs) Day 7 (1,000 VMs) 35
36 Our Comprehensive Portfolio Enterprise Applications Greenplum Big Data Applications VMware VPLEX Ionix VMware VNX VMAX Isilon Atmos Primary Storage EMC Backup and Recovery Solutions Backup And Archive 36
37 EMC: #1 in Backup and Recovery Data Domain Avamar Disk Library for Mainframe NetWorker Data Protection Advisor 37
38 Start Your Backup Redesign Now Next Steps Assessments Workshop Contact Your EMC Account Rep or Partner Visit emc.com/backuptothefuture 38
39 THANK YOU 39
Balakrishnan Nair. Senior Technology Consultant Back Up & Recovery Systems South Gulf. Copyright 2011 EMC Corporation. All rights reserved.
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