Copyright 2011 EMC Corporation. All rights reserved. PAT GELSINGER. President & COO EMC Corporation

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1 1 PAT GELSINGER President & COO EMC Corporation

2 2 Business Catalysts For Change Budget Dilemma Information Deluge Cyber Security

3 3 TECHNOLOGY CATATLYSTS FOR CHANGE

4 CLOUD COMPUTING IS THE ANSWER

5 5 Waves Of Disruption & Opportunity Mainframe Minicomputer PC / Microprocessor Client / Server Cloud Computing

6 6 EMC s Mission To Lead Our Customers And Partners On Their Journey To Hybrid Cloud Computing

7 7 Private Cloud Is The First Step Enterprise IT Private Cloud 35% Implementing A Private Cloud In % Starting To Implement In 2011 GARTNER DATA CENTER CONFERENCE 2010 Infrastructure Transformation

8 8 Cloud A New Architecture Old World Physical New World Virtual Dedicated, Vertical Stacks Dynamic Pools Of Compute & Storage

9 9 Cloud A New Architecture Old World Physical New World Virtual Dedicated, Vertical Stacks Dynamic Pools Of Compute & Storage

10 Management 10 Cloud Infrastructure Requirements Cloud Infrastructure Application Platform Virtualization Platform Dynamic Pools Of Compute & Storage

11 vcenter 11 VMware Product Portfolio Cloud Infrastructure vfabric vsphere Dynamic Pools Of Compute & Storage VMware still dominates the market with about 81% of the installed VMs Gartner Group

12 vcenter 12 Virtual Storage Requirements Cloud Infrastructure vfabric vsphere VMware Integration Automated Storage Tiering Dynamic Pools Of Compute & Storage Flash SATA

13 vcenter 13 EMC The Market Leader Which Is Your Storage Vendor Of Choice In Virtualized Cloud Infrastructure Server Environments? 44% vfabric vsphere 19% 13% 12% 8% Dynamic Pools Of Compute & Storage Source: Goldman Sachs IT Spending Survey, September % 75+ Points Of Integration Fully Automated Storage Tiering (FAST) VMAX VNX

14 14 Private Cloud Is The First Step Enterprise IT Private Cloud 35% Implementing A Private Cloud In % Starting To Implement In 2011 GARTNER DATA CENTER CONFERENCE 2010 Infrastructure Transformation

15 15 Hybrid Cloud Is The Destination Infrastructure Transformation Private Automated Hybrid Cloud Infrastructure Public

16 16 Hybrid Clouds Require Hybrid Technologies Management Federation Trust Infrastructure Transformation Private Automated Hybrid Cloud Infrastructure Public

17 17 Hybrid Clouds Require Trusted Partners Infrastructure Transformation Private Automated Hybrid Cloud Infrastructure Public

18 18 Virtualize Mission Critical Applications Application Transformation Infrastructure Transformation Private Automated Hybrid Cloud Infrastructure Public

19 19 Build New Business Applications New Application Platform Application Transformation Infrastructure Transformation Private Automated Hybrid Cloud Infrastructure Public

20 20 Access Application From Any Device New End User Computing End User Provisioning Transformation New Application Platform Application Transformation Infrastructure Transformation Private Automated Hybrid Cloud Infrastructure Public

21 21 A New Layering Of IT End User Provisioning Transformation Application Transformation New End User Computing New Application Platform Infrastructure Transformation Private Automated Hybrid Cloud Infrastructure Public

22 S E C U R I T Y 22 A New Layering Of IT New End User Computing Private New Application Platform Automated Hybrid Cloud Infrastructure Public A U T O M A T I O N

23 23 Tenets Of Hybrid Cloud Computing Efficiency Control Agility Choice

24 24 Three Cloud Models Are Emerging Über-Cloud Verticalization Virtualization Systems Integrators Systems Integrators Service Providers Service Providers Applications Middleware Applications Middleware Database Operating System Database Operating System Server Storage Virtual Infrastructure Network CPU Pool Storage Pool Network

25 25 CLOUD TRANSFORMS IT BIG DATA TRANSFORMS BUSINESS

26 26 New Big Data Infrastructure Is Needed Structured Data Enterprise Applications Clickstream Analysis Unstructured Data Social Graphing Genomics Movie Rendering Seismic Exploration Cloud Infrastructure Cloud Infrastructure VMAX VNX?

27 27 Big Data Storage Is Different Unstructured Data Demands A New Approach Scale Up, Manual Scale Out, Automated Storage Islands More Capacity, More Admins Performance Optimization Whack-A-Mole One Storage Pool To 15+PB More Capacity, Same Admins Linear Performance Scalability

28 28 Big Data Storage For Big Data Applications Structured Data Unstructured Data Enterprise Applications Big Data Applications Cloud Infrastructure Cloud Infrastructure VMAX VNX Isilon Atmos

29 29 Optimize Workload Execution Enterprise Applications Big Data Applications Migrate Data To Server Migrate Application To Storage Flash SATA

30 30 Next-Generation Cloud Infrastructure Enterprise Applications Big Data Applications Cloud Infrastructure Fully Automated Storage Tiering (FAST) vmotion Compute Tier Storage Tier

31 31 How Is Big Data Transforming Business?

32 Percent of Losses 32 Big Data Enabled Insurance Population (Sorted by Predicted Risk) Model Sourced From Progressive IR Meeting, June 2010

33 Percent of Losses 33 Big Data Enabled Insurance Application For Insurance Credit Check Telematics Integration Social Graph Check 6-12 Data Pts 1-8 Data Pts K Data Pts 10-1K Data Pts TYPICAL P&C PROVIDER BIG DATA ENABLED P&C PROVIDER Population (Sorted by Predicted Risk) Model Sourced From Progressive IR Meeting, June 2010

34 Likelihood Of Conversion 34 Big Data Enabled Customer Dialogue Leveraging Clickstream Data To Drive Online Conversions Traditional URL-Only Data Big Data Enabled Clickstream TRADITIONAL DATA LEVERAGED BIG DATA LEVERAGED

35 35 Big Data Apps Require Big Data Analytics Your Approach To Business Analytics Must Change Limited, Pre-Defined Expansive, Iterative Structured Data Summaries Rigid, Manual Process, Batch Isolated & Standalone Structured & Unstructured Full Fidelity Data Sets Agile, Self-Service, Realtime Collaborative & Integrated

36 36 Greenplum Unified Analytics Platform The World s First Big Data Analytics Platform Structured & Unstructured Data Scale-Out Architecture Improve Productivity Of Data Science Team Data Scientist Data Analyst Bl Analyst Analytic Productivity Platform Partner Tools & Services Data Access & Query LOB User Data Platform Ops New Data Platform Ops Role Cloud Infrastructure

37 37 Documentum xcp: Insight To Action Easy To Build A Tool For Non-Programmers! Drag & Drop Process Modeling Better, Faster Decisions Deliver The Latest Data Enable Contextualized Decisions Complete Audit Trail Keep IT Audit Happy! Reduce Information Risk

38 38 Drive Insight To Action With Data In Context Improve Business Results With Better Decisions Data Ops Business Analyst Data Scientist LOB Exec Embedded In Business Process Flow Big Data Platform

39 39 Cloud Meets Big Data A New Cloud Architecture Is Re-Layering IT Transforming Infrastructure, Applications, Access Enterprise Data Will Grow 50x Over The Next Decade New Technology Is Needed To Manage It Big Data = Big Opportunity Use Big Data Analytics To Deliver Insight & Take Action!

40 40 THANK YOU