Introduction of Seoul Smart City. Pillars of Seoul Smart City 90% No.6 10,370,000 GDP 25%

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1 Introduction of Seoul Smart City 90% More than 90% of Seoul citizens are Smart Phone Users Pillars of Seoul Smart City No.6 Ranked 6th on Urban Competitiveness Worldwide ( 15) 1 The best ICT infrastructure which connects and empowers citizens 2 Open Government focused on communication, participation and sharing 3 Strong public-private partnership for sustainable development Size of Seoul km2 Population of Seoul ( 16.05) 10,370,000 Accounts for 25% of Korea GDP GDP 25% 4 5 Adoption of latest technology such as bigdata, IoT, GIS & Cloud to solve urban issue Sharing Seoul s smart solutions with the world

2 Recognition of Seoul Smart City by the world Seoul has been ranked #1 for 6 times by Global e-governance Survey by Rutgers Univ. and the UN Rutgers Global E-Governance Survey ( 13-14) ITU(International Telecommunication Union) published a special report on Seoul Smart City The case study about Seoul was distributed to 193 member countries Founder and President City of WeGO (World e-governments Organization of Cities and Local Governments)

3 Access to information is a citizens right e-seoul Net, u-seoul Net Fiber Optic Cables along the subway lines Free Wi- Fi Main streets in Subway 2,291 sites 7,448AP Markets Public facilities Tourist attractions Parks e-seoul Net connects 36 major administrative offices, 25 district offices and HQ for electronic approval, personnel affairs, traffic, tax, various government information and administrative phone calls & internet u-seoul Net is a service network that provides citizens with transportation information, CCTV clips, audio and video data and internet. Cooperation between Seoul Metropolitan Government(SMG) and 3 telecom companies; SMG provides network and facilities and telecom companies provide and operate AP

4 Responsive City that listens to even small voices of it s citizens 120 Call Center For any inquiries and petition about Seoul, call 120 Launched in 2007 with 400 staff, It opens for 24/7 and handles 24,000 daily counseling. Seoul Smart Complaint Reporting System Seoul Smart Complaint app Sign language counseling for hearing/language impaired individuals. Foreign language counseling in five languages (English, Chinese, Japanese, Mongolian, Vietnamese) Reporting by PC in Seoul Map website ( Eumgdapso, an unified petition and suggestion integrating system Citizen SNS Instant response for simple request Receiver Department manager Person in charge Mobile app for citizens to report diverse inconvenience or incidents found in real life e.g. damaged roads, littering, illegal parking Mark reporting location with GPS on the map, attach pictures of the site and check the results Call/Mobile/ SMS 150 homepages Smart Complaint System Allot complex petition and suggestion Eungdapso Assign person in charge Inform the result by SMS, , or SNS Handle and reply for complex petition Citizens receive a photo of the site with the problem being taken care of through SMS Reporting can be regarded as volunteering time - 4 cases equals an hour of volunteer activity

5 Citizens suggestions come to reality 120 Oasis of 10 Million Imagination a citizen suggestion system which reflects citizens creative idea or policy suggestion to real life after citizens vote or examination from experts/officials (Contest) mvoting M V mvoting Register suggestion Citizen voting Review suggestion Selection meeting Oasis of 10 mil. Imagination 10 days after registration For 20 days after getting more than 10 votes The suggestion presented on Once a quarter Once a quarter Oasis of 10mil. Imagination will be recommended as candidate of Seoul Creative Award, with USD 850 ~ 8500 prize money and certificate of award. The Seoul Policy Expo Through mvoting Seoul collect citizens opinion during policy planning and realize cooperative governance Citizen Participatory Budget Project by using mvoting Seoul citizens decided where the $50 million city budget would be spent in 2016 Showcase of Seoul s policies & NGOs Discussion with the Mayor of Seoul

6 The Late-night bus, a data-based governance of Seoul Why Late-night bus? A citizen tweeted to the Mayor of Seoul Buses don t run when I get off work. I don t have a car. I hope there will be buses available at late Response of the City Let s set-up Late night bus routes Facing Problems 1.Limited resources bus, drivers & budget 2.Where are the passengers in mid-night? 3. Where do they want to go? No public transportation between 01:00 AM ~ 05:00 AM Subway Bus Taxi Depart (location of phone call) Effects of Late-night bus *** night buses cover 6,079 passengers daily 11.8% increase of women s mid-night activities Arrive(phone billing address) Merge 3 billion phone calls data and transportation data and analyze populated place at midnight and movement pattern design 9 Late-night bus lines 8.9% reduction of refusal rate to passengers of midnight taxi A new and cheap way to go home at mid-night

7 Seoul opens public data and citizens make services Seoul Open Data Plaza Open 4,500 data set in 10 areas such as general administration, culture & tourism, public health, and environment Average 670 thousand use daily Provide data in various forms such as open API, LOD, chart, map & file Data Application Case From raw data to value added data for citizens Yellow Dust Finding public restrooms Card companies Seoul Bus Affiliation Administrative document 120 call center, smart complaint reporting & Eungdapso data Mining Analysis of subway riders in Seoul Change in Seoul s population Cultural events in Seoul Dropin Tour guide for Chinese tourists More than 100 apps were developed through Open Data Plaza by citizens including an air quality information app, transportation information app, etc

8 Social innovation based on big data Big Data Campus An environment for analyzing SMG s useful big data with various members of the society to solve the complex social problems Analytics Data: 60 kinds of data produced by SMG, offered by Basic Architecture of the Big Data Campus Big data cloud Virtual link Duplicate SMG Big data platform public institutions and purchased by private companies Analytics System: hardware and software based on cloud computing - Analytics software (commercial use/open-source), distributed file processing system (Hadoop, etc.) Analytics Staff: staff of research institutes capable of managing analytics to support non-professional users - Assist with the use of analytics system and data processing Citizen Partner Laboratories Startup SMG s Big Data Lab Data are analyzed through the Big Data Cloud linked to a Big Data Platform SMG s Big Data Platform: a system that enables citizens to share and use all Big Data kept by SMG Big Data Cloud: data analytics tools and Big Data by sector accessible in a virtual environment Data for analysis cannot be exported out of the campus

9 Bukchon IoT Project: leveraging IoT to resolve urban issues of Seoul through public-private partnership Implementation Strategy Bukchon Hanok Village (Testbed for IoT services) Features: One of the major tourist attractions of Seoul where a lot of museums, restaurants, and traditional houses are concentrated # of visitors: More than a million a year Service cases by cooperation In progress between Seoul and startups Free public wifi in the entire Seoul by 2017 Parking lot sharing based on app & sensors Jaedong elementary school, an IoT Smart School in Seoul Spread the projects to 100 areas throughout Seoul Establish and operate the IoT Incubation Center and Big Data Campus for citizens and developers and global cooperation Partnership for IoT projects in Seoul More than 30 startups and global companies including Intel