Partner Playbook. File Archiving with the Hitachi Content Platform and ARKIVIO Auto-stor Solution

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1 Partner Playbook File Archiving with the Hitachi Content Platform and ARKIVIO Auto-stor Solution Proactive Storage Management, Monitoring and Archiving

2 2 Table of Contents Introduction... 3 Overview... 3 Hitachi File and Content Services Strategy for Microsoft SharePoint... 4 Data Classification and Reporting... 5 File Archiving and Tiering to the Hitachi Content Platform... 7 Solution Details... 8 Identifying the Right Architecture for the Customer... 8 Qualifying Customer Challenges Key Value Propositions Demonstrations to Win Partner Activation Quote and Configure Implementation Training Services Additional Information PartnerXchange Hitachi Data Systems/ ARKIVIO Relationship Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 2

3 3 Introduction Overview The purpose of this Partner Playbook is to assist Hitachi Data Systems partners with file optimization, tiering and archiving opportunities by enabling them to: Identify opportunities to provide a solution to customers that includes the Hitachi Content Platform and ARKIVIO auto-stor for archiving and tiering of file data Learn more about the file assessment program and how to use it to identify candidates for archiving and tiering Understand the market for file archiving Understand the joint Hitachi Data Systems and ARKIVIO auto-stor solution Know where to go for more information Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 3

4 4 Hitachi File and Content Services Strategy for Microsoft SharePoint Unstructured file data represents up to 60% 1 of existing corporate data and 70-80% of new data created 2. A recent storage audit of more than 200 large companies showed that the typical organization has not accessed more than 60% of its file data in over one year 3. The growth of unstructured file data puts a strain on the server and storage where it resides, as well as the backup and replication systems that protect it. Having an intelligent solution to manage this data enables backup and recovery optimization, reclamation of primary storage resources, and regulatory compliance and retention management. Additionally, advanced reporting makes planning for future purchases easier and allows additional capacity to be acquired at the proper time. In the past, the solution to the problem of file growth was to simply add more storage. Over time, as the file data continues to grow, there is nothing simple about adding additional storage. Servers begin to run slowly, backups exceed available windows and data that must be retained for compliance is lost or deleted. Part of the problem is that all data has been treated as equal, regardless of who created it, when it was last accessed or even what type of data it is. When the volume of data in the enterprise is combined with not understanding what it is, where it is, or what the value is, the process begins to break down and become unmanageable. The solution to the problem of file growth is intelligent data management, classification and archiving with the Hitachi Content Archive Platform and ARKIVIO auto-stor. The Hitachi Content Platform is a distributed object store that provides an active archive with intelligent storage of files, scalability to 40 PB in a single system and guaranteed authenticity of data. ARKIVIO auto-stor provides the key components for intelligent data management in one product: agentless data collection, data classification and automated management, including archiving and tiering to the Hitachi Content Platform. 1 IDC 2 UC Berkley 3 ARKIVIO/Hitachi Data Systems Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 4

5 5 Hitachi Data Systems File Archiving Solution Solution Overview Hitachi Data Systems can address the challenges of file growth in enterprise environments with a complete solution based on the Hitachi Content Platform and ARKIVIO auto-stor software. ARKIVIO auto-stor has been certified to work with the Hitachi Content Platform and is fully supported by Hitachi Data Systems and Rocket Software, parent company of ARKIVIO. ARKIVIO auto-stor integrates with the Content Platform via the HTTP or HTTPS protocol. HTTP/HTTPS is the preferred protocol and provides the highest performance for archiving and retrieval of data. ARKIVIO auto-stor also supports authenticated namespaces, figure below, on the Content Platform and can set retention periods for files. Each tenant & set of namespaces is a virtual Hitachi Content Platform Tenants segregate management Namespaces segregate data Namespaces can be uniquely configured Separate service levels Separate data management policy Separate data access rules Data access accounts control which users and applications can access data in that virtual content platform Tenants and Authenticated Namespaces on the Hitachi Content Platform The next two sections describe the process of classifying and archiving data. Data Classification and Reporting The first step to optimizing a file environment is to understand the make up and distribution of the data. ARKIVIO auto-stor collects information on total and usable capacity by server and export/share as well as file type, last access date, last modified date, file size, path and user/group information. See Figure 3 for an example of a report based on file last access date; a full report will also include detailed file information. The process for collecting this information with ARKIVIO auto-stor is straightforward and uses a single web-based management console for the enterprise. Information is collected without the use of agents and with minimal impact on the network and the servers themselves. During collection, user access to data is not impacted as the process is non-disruptive. Once data is collected it can be grouped and classified based upon the requirements of the organization. Groups are logical collections and can be based on volumes or specific file characteristics, type, age, owner, etc. Figure 4 shows an example of file groups. Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 5

6 6 ARKIVIO auto-stor File Groups After data has been collected and groups have been created, detailed reporting and classification can be performed. ARKIVIO auto-stor provides four different report categories: Resource Usage displays information on physical storage resources Data Usage displays information at the file level Capacity Planning displays trending and forecasting information Policy Monitoring displays information on data management policies Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 6

7 7 File Archiving and Tiering to the Hitachi Content Platform After data has been classified and reports have been generated, intelligent decisions can be made about how to manage files. ARKIVIO auto-stor includes policy-based data management that can be used to copy, move or migrate data to the Hitachi Content Platform or Hitachi NAS Platform, or to delete data. Data can also be archived to the Hitachi Content Platform with a retention policy. When data is archived with retention, the Hitachi Content Platform will enforce the retention period specified in the ARKIVIO auto-stor policy. Administrators have several options when performing archiving, or tiering, to the Hitachi Content Platform with ARKIVIO auto-stor. If a migration policy is used, the data will still be accessible to end users via a stub or link. If the data needs to be preserved without end user access, a move policy can be used and a stub or link will not be created. If a move policy is used, files can be restored to a separate location by an administrator. File Archiving with the Hitachi Content Platform and ARKIVIO auto-stor Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 7

8 8 Solution Details Hitachi Content Platform (Hitachi Content Platform) The Hitachi Content Platform is a multipurpose, distributed storage solution that addresses many challenges in the growth of unstructured data. An intelligent, content-based system, it supports multiple tiers of storage for a wide range of unstructured content, all in a single platform. The Content Platform can be used to securely segregate data and provide different features and levels of service for different datasets. Scales to 40 PB in a single cluster, online and without interruption Can be divided into multiple virtual content platforms (tenants and namespaces), each with its own unique configuration and access control Provides data integrity checking, RAID-6, replication, encryption, WORM, multiple versions of objects and audit logging Automates the movement of data from old storage to new storage for online upgrades and expansion Manages and enforces policies for retention, disposal, shredding and other compliance and lifecycle management operations ARKIVIO auto-stor ARKIVIO auto-stor enables organizations to discover and collect statistics on storage utilization and data usage patterns across heterogeneous file systems without deploying server agents. Storage and data can be organized into logical groups based on administrator defined criteria in order to simplify data management. Tiered storage management is simplified through automatic transparent migration of data from primary storage to the Hitachi Content Platform. Tiering storage introduces backup and restore efficiencies that lead to cost savings. Policies automate the retention of regulatory data archived to the Hitachi Content Platform. Data management actions such as migrate, move, copy and delete can be automated based on changing data retention and availability requirements. Integrated discovery, grouping, classification and data management Agent-less discovery and management of heterogeneous storage environments from a single interface Light weight and fast discovery has no impact on a server s compute resources Optimized for WAN deployments Scales to over 8 billion objects Can be deployed on virtual servers Capacity management with trending and forecast reports Identifying the Right Architecture for the Customer Hitachi Content Platform and ARKIVIO auto-stor ARKIVIO auto-stor provides data movement and management functions. The Hitachi Content Platform provides the final tier of storage for fixed content and a secure repository for compliance data. The Hitachi Content Platform and ARKIVIO auto-stor solution is suitable for customers who: Would like to archive stale data to a lower cost tier of storage Have a requirement to store files for compliance Would like to shrink the size of primary file system backups Continually must purchase tier 1 storage for file system data Hitachi Content Platform and ARKIVIO auto-stor plus auto-view ARKIVIO auto-view provides detailed reporting on data and is a licensed feature of ARKIVIO auto-stor. The Hitachi Content Platform with ARKIVIO auto-stor plus auto-view is suitable for customers who have any of the previous requirements plus any of the following: Would like to understand the makeup of data before performing archiving Need detailed reporting Would like trending and forecast information to better plan storage purchases Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 8

9 9 Solution Set File Archiving File Classification and Reporting Compliance Archiving Hitachi Content Platform + auto-stor Hitachi Content Platform + auto-stor and autoview Solution Highlights Integrated System ARKIVIO auto-stor integrates seamlessly with the Hitachi Content Platform via HTTP to provide a high-performance unified data management solution Policy-based Management Automate reporting and archiving to the Content Platform Multitenancy ARKIVIO auto-stor takes advantage of authenticated namespaces on the Content Platform to help enable cloud and multi-tenant archiving Contextual Classification Provides flexible grouping and prioritization of data based on intelligence collected from files, user groups, directory structure and business relevance Transparent Data Access Users and applications access data from the original location without the requirement for agents, scripting or additional software Enterprise Scalability The Hitachi Content Platform scales non-disruptively to 40PB and billions of objects, ARKIVIO auto-stor by Rocket Software manages billions of files across thousands of servers Multi-threaded Data Collectors High performance data collectors provide high speed and scalability for complex heterogeneous enterprise environments Global Deployment Unicode compliant for deployment internationally Heterogeneous Management Support for Windows, Unix/Linux and NAS Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 9

10 10 Sales Qualification Identifying Opportunities The table below has information on target customers and how Hitachi Data Systems and ARKIVIO can help. Target Customer Opportunity Rationale Large amount of unstructured file content Typically 60-80% of file data has not been accessed in more than 12 months Stale data can be archived to reclaim tier 1 storage capacity 20% or greater data growth per year High growth rate requires more strategic purchasing of new storage, forecasting and trending allow purchasing the right storage at the right time Archiving will reclaim tier 1 storage for re-use Automated policy based archiving reduces management burden Heterogeneous file environment Support for any CIFS or NFS device allows archiving from Windows, Unix/Linux or NAS device Archive from NetApp or EMC to the Hitachi Content Platform Data is still accessible from the original by end users and applications Has data retention initiatives Data can be archived with retention policies, retention is enforced by the Content Platform The Content Platform can keep multiple copies of important data and replicate offsite for disaster recovery Problems meeting backup requirements Replacing stale data with stubs or shortcuts reduces the size of backup The Content Platform does not require backup Smaller backup = faster restore Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 10

11 11 Qualifying Customer Challenges The following table contains qualifying questions for customer challenges associated with unstructured file growth. Challenge Description Qualifying Questions 20% or more data growth per year Backup and restore Data retention and preservation Constantly adding additional storage for file data Not understanding the makeup or growth rate of data File data distributed across the enterprise including remote sites Data is growing at 20% year over year Backup is growing and exceeding available window Industry or government requirements for preservation File data is growing faster than the environment can handle File data is difficult to manage if it is all treated as equal, storage acquisition is reactionary without accurate forecasting Multiple locations with file servers in each location How much storage do you plan to add in the coming year? Do you have plans to start archiving file data? Is the growth of file data a concern for your business? How has data growth affected your ability to meet backup windows? Are you exceeding your backup window? Do you have data sets that you can t backup because of the size? Do you have industry or government requirements to preserve data? Are you currently using tape to preserve data? What are your data retention and preservation policies? Are you adding storage to your file environment on a frequent interval? Do you have multiple silos of file data? Do you have a data consolidation initiative? Do you know what data you have, where it is located and when it was last used? How do you plan for future storage purchases? Do you have file servers in remote offices? Do you have a data consolidation initiative? Are you adding storage to remote sites to accommodate file growth? Key Value Propositions The Hitachi Content Platform and ARKIVIO auto-stor provide a scalable file management solution Simplify storage management by automating migration of data to the Hitachi Content Platform Reduce backup and recovery time and cost by archiving stale data Reclaim primary storage capacity by archiving stale data Optimize archived data with compression and duplicate elimination on the Hitachi Content Platform Classify data and storage resources into logical groups for efficient management, reporting and archiving Discover and report on storage utilization across file systems without the need for agents Proactively monitor storage usage and provide trending and forecasting for future needs Utilize authenticated namespaces on the Hitachi Content Platform to support archiving from multiple applications simultaneously Scale to 40 PB and billions of files managed and archived Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 11

12 12 Demonstrations to Win Click to Demo (Remote Demonstrations) This option provides Channel Partners with remote, cost effective access to Hitachi Data Systems solutions without having their customers leaving the office. The prospective customer experiences the solutions functionality through on-line live customized, professionally-led briefings combined with on-demand pre-recorded demonstration Flash videos. Depending on Partner requirements, remote demos are modular and may include: a PowerPoint presentation (customized for the customer); a demonstration guide (with the information necessary to plan, set up and run the demonstration); and executable applications and/or scripts to complement the demonstrations. The repeatable demo resource is available for use today. To participate, Channel Partners should contact their Channel Manager or Authorized Distributor who will set up and host the demonstration. A targeted Hitachi Data Discovery for Microsoft SharePoint demonstration is available for Channel Partners. This demonstration articulates the ease of ingestion from SharePoint to Hitachi Content Platform. It walks through ingestion process from SharePoint server to Hitachi Content Platform demonstrating simplicity. After ingesting a file in to Hitachi Content Platform, the demonstration connects to Hitachi Content Platform through CIFS and display the actual file that has been ingested with its metadata. We also focus on its fast streaming searching capabilities and saved queries. Loan to Demo Own-to-demo This option provides Channel Partners with convenient access to shorter term demo systems to fuel start-up initiative growth. On-loan systems remain the property of Hitachi Data Systems and may be returned at end of loan period or converted to a purchase by the Channel Partner for resale. To start, to the Channel Partner defines a target product, create and execute a revenue growth business plan. Completing the Hitachi TrueNorth Channel Partner Loan Program Agreement are the final steps. Interested Channel Partners should contact their Channel Manager. The Hitachi Data Systems Demonstration Program enables Hitachi TrueNorth Channel Partner Program Partners to purchase, at a discounted price, Hitachi hardware and software for use in their labs and demo centers. How does the Hitachi Data Systems Demo Program work? Partner creates desired demo configuration in the Partner Quote Management System on PartnerXchange Partner sends configuration to Channel Manager or their Authorized Distributor for approval Cannel Manager notifies Partner on approval and pricing Partner signs Demo Unit Appendix with Hitachi Data Systems Partner places demo order with Hitachi Data Systems or Distributor Visit to Demo This option provides Channel Partners with the opportunity to host a demonstration event at Hitachi Data Systems Executive Briefing Centre facilities. The visit will include expert presenters, equipment and Hitachi Data Systems corporate support. Please contact your Channel Manager for more information. Terms and conditions apply. Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 12

13 13 Partner Activation 90 Day Plan for Sales Success 30 days 60 days 90 days Sales Review Hitachi Data Discovery for Microsoft SharePoint market for local region Identify target customer list Register opportunity Perform prospect qualification Develop solution proposal Demonstrate solution to prospect Generate a quote using the Partner Quote Management Systems (PQM) Marketing Work with local Hitachi Data Systems Channel Sales to identify potential marketing campaigns Design marketing campaign with local Hitachi Data Systems marketing team Execute on Hitachi Data Discovery for Microsoft SharePoint marketing campaign Identify opportunities from marketing campaign Is customer referencable? If so, register reference Training Complete Hitachi Data Discovery Suite Sales Training Know how to generate an Hitachi Data Discovery for Microsoft SharePoint quote Ensure all mandatory Hitachi TrueNorth Partner Program sales and technical courses completed Complete Hitachi Data Discovery Suite for Microsoft Technical Training Ensure Hitachi Content Platform and/or Hitachi NAS implementation training is completed Ensure Hitachi Content Platform and/or Hitachi NAS implementation training is completed Administration Determine if Hitachi Data Systems funds available for Hitachi Data Discovery for Microsoft SharePoint campaign Ensure access to all Hitachi Data Systems Partner Collateral via PartnerXchange Ensure access to The Partner Quote Management System (PQM) Ensure access to Hitachi Rewards Portal Ensure that order is placed with Hitachi Data Systems Check Hitachi Data Systems Rewards Portal for any incentive programs Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 13

14 14 Quote and Configure To provide your customer with quotes and configurations, please login to PartnerXchange and click on The Partner Quote Management System (PQM), under the Tools and Support tab. The Partner Management Quote system also links to the Opportunity Registration System and Auto-Discount. In order to quote and then configure, simply log in to PartnerXchange, select the Tools and Support tab and click on Partner Quote Management (PQM): Quote and Configure Access PartnerXChange from or m/ Partner Quote Management Create a new quote, follow the steps and launch the Configurator within the quote. From the Configurator you would select the appropriate software or hardware bundle and choose the various configuration parameters to customize the solution. Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 14

15 15 Select the Hitachi Content Platform or Hitachi NAS configuration options: Software can be chosen at the time of the order creation. Simply select as shown. In this example, Hitachi Data Discovery for Microsoft SharePoint is selected: Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 15

16 16 Save the configuration and generate the quote for the customer. The final quote along with the Bill of Materials (BOM) is generated: For further assistance, please visit the Tools and Support tab on PartnerXchange or contact your local Channel Manager, Authorized Distributor or Channel Support/Deal Operation Center. Channel and Sales Support APAC and EMEA: Deal Operations Centre - DOC The primary goal of the Deal Operations Centre (DOC) is to serve as a free-of-charge service centre that provides Configuration and Pricing on demand for Hitachi TrueNorth Partners. Partners may register and contact the Deal Operations Center online. Simply log in to the Deal Operation Center portal at: APAC: or apdoc.sup.req@hds.com Europe, Middle East and Africa: +44 (0) or info.emea@hds.com Americas Channel Support Center or Americas.CSC@hds.com Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 16

17 17 Opportunity Registration Opportunity Registration is designed to allow Hitachi TrueNorth Partners to document and request registration of specific opportunities with Hitachi Data Systems. Registration requests are submitted and approved on a case by case basis. Availability of this benefit is subject to qualification. Opportunity Registration can be done via PartnerXchange. The URL can be located here: Why Register An Opportunity? 1. Investment Protection Only one partner will receive approval on an opportunity 2. Joint Field Engagement with Hitachi Data Systems 3. Additional discounts off list price for approved opportunities Opportunity Registration Workflow Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 17

18 18 File and Content Partner Incentive Programs To find out about incentives and promotions for File and Content Solutions, please log in to PartnerXchange and click on Tools and Promotions under the Tools and Support tab. For further information, contact your Channel Manager for programs in your geography. Marketing Hitachi Data Systems provides Channel Partners with all the resources that are needed to make them successful in marketing and selling File and Content Solutions for Hitachi Data Systems File Archiving Solution. In order to be successful in raising awareness and helping Channel Partners to communicate, market and sell File and Content solutions, Hitachi Data Systems has created various sales and marketing collateral available on PartnerXchange Benefits and Resources Available to Hitachi TrueNorth Partners: Co-op Funds Back End Rebates Market Development Funds Access to PartnerXchange Online Portal Sales, Pre-sales and Support Training Opportunity Registration Technical and Sales Certification Levels Product and Solution Testing Labs Access to Online and Instructor-Led Lecture and Lab Classes Demonstration Equipment Partner Forums Marketing Support and Tools Executive Briefing Centre Access Access to Industry Experts and More Sales Toolkits - Customer Presentation - Datasheet - QuickBrief - Lead Generation Script Demand Generation Please see your Hitachi Data Systems Channel Manager for information on your geography. Development Activities Qualified Hitachi TrueNorth Partners are eligible for certain types of funding to assist them in marketing and demand generation activities. The funds are available for qualifying Partners who: Have met contractual requirements Implemented joint business and marketing plans. Attained and maintained minimum certification and qualification requirements Approved business development activities using Hitachi TrueNorth Partner funding include advertising, collateral and promotional items, seminars and workshops, demo equipment and software, direct marketing, telemarketing, Hitachi Data Systems Academy training, sales incentives, For further details of these funding sources please refer to the Hitachi TrueNorth Partner Program Manual located here (requires login to PartnerXchange): Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 18

19 19 Training In order to enable partners to sell and support solutions, Hitachi Data Systems has created specific learning paths and a certification program, with online and instructor-led courses. To find out more, please click on Please see a selection of recommended courses below. Sales and Pre-Sales Selling the Hitachi Content Platform SXC hour web based training To be able to successfully sell the Hitachi Content Platform, it is recommended that you complete the following courses: Selling the Hitachi Content Platform - SXC1260 (WBT): This course prepares you to sell Hitachi Content Platform into the active archive market, giving you the opportunity to: o Gain market share in the rapidly growing active archive market o Extend your sales to the archive tier o Penetrate existing EMC and Network Appliance accounts that are dissatisfied with their current archive solutions o Prevent EMC and NetApp from penetrating existing Hitachi Data Systems accounts that need fixed content storage. Implementation Training In order to be able to successfully implement a file archiving solution, it is recommended that you complete the following courses Implementing the Hitachi Content Platform 300 and TCI day Instructor-Lead Training Hitachi Content Platform: Architecting and Operations TCI day Instructor-Lead Training Implementing the Hitachi Content Platform 300 v3.x Solution - TCI1894 (ILT): This three day instructorled course provides the skills and knowledge needed to install and configure the Hitachi Content Platform 300 solution. The course will cover the theory and operations of the Hitachi Content Platform 300 and 500. Hands-on lab activities will provide learners with the opportunity to install and configure the Hitachi Content Platform solution. Step-by-step procedures are provided to implement the Hitachi Content Platforms in a typical customer environment. Hitachi Content Platform: Architecting and Operations TCI1927 (ILT): This two day instructor-led course provides the skills and knowledge needed to configure and use the Hitachi Content Platform (Hitachi Content Platform) solution. The course covers the architecture and key operations of the Hitachi Content Platform. Hands-on lab activities will provide learners with the opportunity to configure the Hitachi Content Platform solution, ingest files into Hitachi Content Platform, and locate objects within Hitachi Content Platform using the Hitachi Content Platform search console. Step-by-step procedures are provided to implement the Hitachi Content Platform in a typical customer environment You can register for Academy training courses at: Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 19

20 20 Services There are currently two service delivery options available to customers: Partner Service Delivery Hitachi Data Systems provides partners the opportunity to install and configure File and Content Solutions for customers. To be eligible to perform such services, partners must meet the minimum certification requirements. For details on this program please login to PartnerXchange select the Services tab and then click on the Partner Delivered Services link. Hitachi Data Systems Service Delivery Hitachi Data Systems Global Solution Services (GSS) consultants provide installation, configuration and integration plus other high-end Professional Services offerings. The Hitachi Data Systems Customer Service and Support (CS&S) organization offers installation and configuration services. Additional Information PartnerXchange The PartnerXchange portal is your 24/7 online gateway to exclusive product and solution briefing materials, competitive analysis, sales information and marketing resources. It also includes easy to use product configuration, quotation and program fund management tools designed to assist you and your team. If you don t have access to PartnerXchange please contact your local Hitachi Data Systems Channel representative PartnerXchange link Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 20

21 21 Hitachi Data Systems/ ARKIVIO Relationship ARKIVIO provides leading Information Lifecycle Management (ILM) solutions for enterprise customers, offers software for file system archiving and retention, regulatory compliance, storage consolidation, backup and recovery optimization, and capacity management across a tiered-storage infrastructure. The company's ARKIVIO AUTO-STOR software redefines storage management by enabling customers to profile the criticality of their data within its lifecycle in order to automate its discovery, classification and placement on the most appropriate storage resource across heterogeneous DAS/NAS/SAN environments without deploying agents - driving the cost per managed terabyte of storage to its lowest possible level, while providing significant ROI. APAC: or apdoc.sup.req@hds.com Europe, Middle East and Africa: +44 (0) or info.emea@hds.com Americas: or Americas.CSC@hds.com Copyright (c) 2011 Hitachi Data Systems All rights reserved Private and Confidential 21

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