Adjust the point size

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Spencer Flynn
5 years ago
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1 Adjust the point size create contrast small and dark Strive for contrast rather than harmony. Mixing typefaces on the same line, designers usually adjust the point size so the x-heights align. Placing typefaces on separate lines, create contrast in scale as well as style or weight. Mix big, light type with small, dark type for contrasting textures.

2 Lining Numerals take up uniform widths of space, enabling numbers to line up. They are the same height as capital letters, so they can look bulky. Non-lining numerals have ascenders and descenders, each one has its own set width.

3 {[,.;:" ]} 5'2" It s {[,.;:" ]} 5'2" It s Helvetica s comma is chunky and Bodoni s is thin stemmed. A common error is the use of straight hatch marks in place of apostrophes and quotation marks.

4 Expanding letter spacing creates a more airy look. When san-serifs, caps, or small caps are used, more letter spacing is preferred. Negative spacing is not desirable.

5 type type tightly spaced letters create one form, so harder to read loosely spaced letters look like individual letters, so harder to read space letters for an easy read type Negative letter spacing creates tightly spaced letters, loosely spaced letters look like individual letters. Space the letters for an easy read.

6 spacing leading spacing leading Line spacing measures the space between lines of text. Tight line spacing happens when the ascender and descender interfere with each other. Large x-heights need more space.

7 Designers play with line spacing or leading to create distinctive typographic arrangements. Reducing the distance creates a denser color, while risking collision between ascenders and descenders. Expanding the spacing creates lighter, open text blocks.

8 theiwordsiareispacedievenly Word spacing measures the space between words. Word spacing can be defined by the width of the lowercase i. Always reduce the amount of space, never increase it.

9 type type blackoak 54 pts. large set width louder, more aggressive, greater importance The set width is the body of the letter plus the empty space around it. universe 54 pts. condensed set width softer, quieter type type by helvetica 76 pts. x height larger appears large mrs. eaves 76 pts. x height smaller appears small A typeface is measured from the ascender to the descender in points. A letter has a horizontal measure called its set width and a vertical measure. Look for typefaces that are condensed, compressed, wide, extended, tall or short x-height.

10 M M M M bracketed serif hairline serif slab serif sans serif joins at a curve joins at a 90 blocklike serif no serif or detail top counter is smaller middle crossbar is curved letters (SCQUGO) pointed tips (AVMNW) diagonal strokes drawn than lower counter, shorter than the hang below baseline, so appear shorter, because with different angles, because pull of gravity top and bottom it doesn t appear smaller EOVA angle begins immediately reduces lateral emphasis Serifs have detail or feet at the end of the letters stem. Sans-serif has no detail or feet at the end of the letters stem.

11 X-HEIGHTS Mr. Big versus Mrs. & Mr. Little 32-Pt helvetica 32-Pt mrs eaves 32-Pt mrs eaves The x-height of a typeface affects its apparent size, its space efficiency, and its overall visual impact. Like hemlines and hair styles, x-heights go in and out of fashion. Bigger type bodies became popular in the midtwentieth century, making letterforms look larger by maximizing the area within the overall point size. 12/14 helvetica Typefaces with small x-heights, such as Mrs Eaves, use space less efficiently than those with big lower bodies. However, their delicate proportions have lyrical charm. 12/14 mrs eaves Like his lovely wife, MR EAVES has a low waist and a small body. His loose letterspacing also makes him work well with his mate. 12/14 mr eaves Because of its huge x-height, Helvetica can remain These texts are set in the same point size, but their perceived scale is completely different

12 X-HEIGHTS 32-Pt scala Pro 32-Pt interstate regular 32-Pt bodoni 32-Pt mrs eaves Do I look fat in this paragraph? When two typefaces are set in the same point size, one often looks bigger than the other. Differences in x-height, line weight, and set width affect the letters apparent scale. Mrs Eaves rejects the twentieth-century appetite for supersized x-heights. This typeface, inspired by the eighteenth-century designs of Baskerville, is named after Sarah Eaves, Baskerville s mistress, housekeeper, and collaborator. The couple lived together for sixteen years before marrying in Mr. Big versus The perceived size of a typeface is a function of its x-height The perceived size of a typeface is a function of its x-height as well as its cap height. as well as its cap height.

13 SCALE THE WORLD IS FLAT THE WORLD IS FLAT type crime Minimal differences in type size make this design look tentative and arbitrary. scale contrast The strong contrast between type sizes gives this design dynamism, decisiveness, and depth. Scale is Scale the relationship is the size among of elements design within elements a composition in or comparison hierarchy. to other elements in a layout, hierarchy.

Alphabet. elemental visual signs 26 characters frozen sounds

Alphabet. elemental visual signs 26 characters frozen sounds Alphabet elemental visual signs 26 characters frozen sounds Evolution Handwriting > minimum number of strokes Engraving > lowercase > minimum number of curved lines > capitals Letterforms Appearance of