Graphics Style Guide

Transcription

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2 The Cohen Defense Group has been developed to provide guidance on suggested usage of the Cohen Defense Group s logo and to assist with building a unique brand. Visual symbols impact how an institution is viewed and consistent logo use is an important component of building and maintaining a strong identity. The Graphics Style Guide covers basic elements and can be easily used by anyone working on printed or web materials for the Cohen Defense Group. This would include departments that produce or direct the production of pieces, all outside agencies and design firms, and vendors who provide marketing collateral or any items requiring the Cohen Defense Group s logo. This logo and accompanying stationary for Cohen Defense Group was designed by David Wellner, who may be reached at: davidwellner@sbcglobal.net Website design was created by Winter Street Design at

3 Logo Lockup The Cohen Defense Group logo should always be used in the horizontal format, as shown below. Do not use the logo in close association with other graphic or verbal elements. Clear space around the logo is important to maintain the integrity of the mark. The diagram below illustrates the minimum amount of clear space required based upon the height of the tet. The minimum size for the lockup will measure The Cohen Defense Group monogram is blind embossed on the letterhead and card. It may be duplicated in Photoshop and Illustrator by using the background color as fill and adding a drop shadow. It may be used with suggested solid colors, as seen used in this guide. Suggested colors may be found below.

4 Color The chart below shows the various forms of the color used in the tet part of the logo. Pantone is used for spot color printing. CMYK is for the 4 color process printing. RGB is for screen applications and HEX is for websafe color application. Pantone: 418c CMYK: 61, 53, 59, 30 RGB: 91, 90, 84 HEX: 5b5a54 The paper used for the letterhead and cards is Classic Crest 24# Writing Smooth and the color is Classic Natural White. The color can be duplicated using the following info: Pantone: 7499c CMYK: 2,1,13,0 RGB: 251, 248, 225 HEX: fbf8e1 The vertical gradient bar in the logo should scale with the rest of the elements. The diagram below shows the colors and proportions used to create the gradient. Location 51% CMYK: 39,69,100,42 HEX: 6d400b CMYK: 9,13,44,0 HEX: e9d59d CMYK: 2,20,76,0 HEX: f8ca59

5 Suggested Color The colors below are harmonious with the colors used in the logo and background. They may be used for designs which incorporate the logo. CMYK: 12,44,100,.36 RGB: 222,150,26 HEX: dd971a CMYK: 28,36,70,2 RGB: 185,155,100 HEX: b99b64 CMYK: 2,1,13,0 RGB: 251,248,255 HEX: fbf8e1 CMYK: 3,4,8,0 RGB: 244,239,230 HEX: f4efe6 CMYK: 42,76,82,58 RGB: 84,43,28 HEX: 542b1c CMYK: 72,66,65,72 RGB: 34,34,34 HEX: CMYK: 61,54,59,30 RGB: 90,89,83 HEX: 5a5953 CMYK: 4,3,3,0 RGB: 242,242,242 HEX: f2f2f2

6 Fonts The font used for the logo tet is Trajan Pro. ABCDEFGHIJKLMNOPQRSTUVWXYZ As can be seen above, it only comes in capitals. All tet on the letterhead uses Trajan Pro, however the contact information on the card uses Jaeger Daily News. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz CDF s website uses these two Google fonts: Lato for headings, and PT Serif for body tet.