AD RATES BY COLUMN INCH 2018

Transcription

1 AD RATES BY COLUMN INCH 2018 The dynamic territory known as Delaware s Cape Region radiates north, west and south from Cape Henlopen where Delaware Bay meets the Atlantic Ocean. The Cape Region includes the ocean and bay beach communities and the eastern half of Sussex County that looks to the beach for its recreation, shopping and entertainment. Delaware s Cape Region represents the fastest-growing areas of Delaware and the East Coast. The growth continues due to low taxes, our temperate climate, public beaches, and the bays and rivers. Regular Rates A. 1-7 B C D E F G H I. 211 & up Bulk Rates A B C D No Contract $12.35 $11.73 $11.15 $10.59 $10.06 $9.56 $9.08 $8.62 $8.19 Cost per inch $9.88 $9.39 $8.92 $ week $11.12 $10.56 $10.03 $9.53 $9.05 $8.60 $8.17 $7.76 $7.37 E F G H week $10.50 $9.97 $9.47 $9.00 $8.55 $8.12 $7.72 $7.33 $6.96 Cost per inch $8.05 $7.64 $7.26 $ week $9.88 $9.39 $8.92 $8.47 $8.05 $7.64 $7.26 $6.90 $6.55 Advertisers may earn DISCOUNTED BULK RATES by agreeing to place a minimum number of advertising inches during a 52 week period. The Cape Gazette is published Tuesday & Friday, and sells more than 23,000 copies each week. More than 7,100 mail subscribers receive the Cape Gazette in their home delivery twice a week. An additional 4,000 to 5,400 copies are sold weekly on newsstands. Add Color to an advertisement 20 inches & larger = additional $85 Less than 20 col. inches = $4.00 per column inch 2018 Cape Gazette Pick-Up rate = $7.00 Ad must remain the same and run in another Cape Gazette publication within 7 days Ads / Artwork The Cape Gazette is locally owned and operated, in Sussex County, DE. Georgetown Milton Gravel Hill Millsboro Prime Hook Harbeson Broadkill Oak Orchard Five Points Lewes Long Neck Circulation Area DELAWARE BAY Cape Henlopen REHOBOTH BAY INDIAN RIVER BAY Rehoboth Seashore Bethany Fenwick Island For more information call ATLANTIC OCEAN Print-Ready Ad Submissions: PDFs PREFERRED Exact size with layers flattened, all fonts embedded, CMYK colors, resolution of DPI. Art/Photos Submissions: IMAGES: Submit high-quality & highresolution images (at least 170 DPI) in TIFF or JPEG formats. FONTS: Must be submitted separately and will be substituted if missing. Convert text to outlines for EPS files. Use Type 1 PostScript fonts only. Low-resolution (< 170 DPI) & web images are not acceptable artwork. Unacceptable Artwork/Fonts: Publisher, Powerpoint, Excel, & Word documents are NOT acceptable formats. Include a flattened JPEG as a guide to reproduce final ad. Do not use True Type fonts. Advertising Deadline: Friday Paper: 11am Tuesday - Copy is due 4pm Tuesday Midweek / Tuesday Paper: 2pm Thursday - Copy is due Friday

2 AD RATES BY SIZE 2018 Cost Per Issue Ad Size Open Rate 13 Week Rate 26 Week Rate 52 Week Rate Bus. Card (2 col. x 2 ) 4 total 1/8 Page (2 col. x 4 ) 8 total 1/4 Page (3 col. x 6.75 ) total 1/2 Page Vert. (3 col. x 11 ) 33 total 1/2 Page Horz. (5 col. x 6.75 ) total 2/3 Page (3 col. x 14 ) 42 total 3/4 Page (4 col. x 11 ) 44 total 4/5 Page (4 col. x 14 ) 56 total Full Page (5 col. x 14 ) 70 total $65.40 $ $ $ $ $ $ $ $ $60.48 $ $ $ $ $ $ $ $ $58.00 $ $ $ $ $ $ $ $ $55.52 $ $ $ $ $ $ $ $ col " 2 col " Prices are for Full-Color Ads Business Card Subtract $16 B&W Ads 1/8 Page Subtract $32 1/4 Page & larger Subtract $85 Cape Gazette Insert Rates 2018* Pages to Insert A. 1-4 B C D E Cost per Thousand** $30 / thousand $45 / thousand $55 / thousand $65 / thousand $75 / thousand **All Insert & Pre-Print Prices Are Net 2018 Cape Gazette Pick-Up rate $7.00 Ad must remain the same and run in another Cape Gazette publication within 7 days For pre-prints above 30 pages call for rates Shipping address for pre-prints: Cape Gazette c/o Delaware Printing Co. 110 Galaxy Dr. Dover, DE *Inserts and Pre-Prints Cape Gazette only 3 col " 4 col " Ads / Artwork Print-Ready Ad Submissions: PDFs PREFERRED Exact size with layers flattened, all fonts embedded, CMYK colors, resolution of DPI. Art/Photos Submissions: IMAGES: Submit high-quality & high-resolution images (at least 170 DPI) in TIFF or JPEG formats. FONTS: Must be submitted separately and will be substituted if missing. Convert text to outlines for EPS files. Use Type 1 PostScript fonts only. Low-resolution (< 170 DPI) & web images are not acceptable artwork. Unacceptable Artwork/Fonts: Publisher, Powerpoint, Excel, & Word documents are NOT acceptable formats. Include a flattened JPEG as a guide to reproduce final ad. Do not use True Type fonts. 5 col " For more information, call

3 AD SIZE COMPARISONS /16 2 col. x 2 4 col. inches 1 $ $ $ $ /8 2 col. x 4 8 col. inches 1 $ $ $ $ /4 3 col. x col. inches 1 $ $ $ $ Subtract $16 for BW Subtract $32 for BW 1/16 1/8 1/4 1/2 VERTICAL 3 col. x 11" 33 col. inches 1/2 HORIZONTAL 5 col. x col. inches 2/3 3 col. x 14" 42 col. inches 1 $ $ $ $ $ $ $ $ $ $ $ $ /2-V 1/2-H 2/3 3/4 4 col. x 11" 44 col. inches 1 $ $ $ $ /5 4 col. x 14" 56 col. inches 1 $ $ $ $ FULL 5 col. x 14" 70 col. inches 1 $ $ $ $ /4 4/5 FULL

4 CLASSIFIED RATES 2018 Regular Rates Type of Classified No Contract Conditions Run Time Other Display Ads Commercial Word Ads Legal Ads Name Change $8.95 $8.25 $8.95 $95.00 Per col. inch First Run Per 20 words, 50 for each additional word Per col. inch 2nd Run $ Times 13, 26, and 52, week term rates apply to consecutive insertions. 1 col " 2 col " Alcohol License $ Times Not responsible for Debts Concealed Weapon Yard Sales Personal Items Only (not business-related) Post on Internet Commitment 13 Week 26 Week 52 Week Post on CapeGazette.com Per Week Pre-Paid $20.80 $18.80 $16.80 $11.00 $95.00 $90.00 $18.00 Free for 20 words or less. 1-6 $ $18.00 Contract Pre-paid $ $ $ N/A *Sold as prepaid and contracts only. Over 20 words - flat rate of $8.35 plus 50 for each word over. 1 Week. Posted on Fridays. 3 Times 1 Time 1 Time Combined with print only. Add color for $3.65 per column inch. Pick-up rate for display ads is $5.55 per column inch. Cape Services Page* Deadlines CLASSIFIED ADS Friday Issue - Wednesday at Noon Tuesday Issue - Friday at Noon CAPE SERVICES Friday for following Friday 2 Times for $23 Ad listed online No additional discounts 3 col " 4 col " 5 col " Ads / Artwork Print-Ready Ad Submissions: PDFs PREFERRED Exact size with layers flattened, all fonts embedded, CMYK colors, resolution of DPI. Art/Photos Submissions: IMAGES: Submit high-quality & high-resolution images (at least 170 DPI) in TIFF or JPEG formats. FONTS: Must be submitted separately and will be substituted if missing. Convert text to outlines for EPS files. Use Type 1 PostScript fonts only. Low-resolution (< 170 DPI) & web images are not acceptable artwork. Unacceptable Artwork/Fonts: Publisher, Powerpoint, Excel, & Word documents are NOT acceptable formats. Include a flattened JPEG as a guide to reproduce final ad. Do not use True Type fonts. For more information, call col " 7 col "

5 WEB RATES 2018 Averaging OVER 14,000 USERS DAILY Web Rates Display and Targeted campaigns available. CAPEGAZETTE.com provides the most comprehensive coverage of Cape Region news and information drawing readers with local interests from the Cape Region and the surrounding metro areas. Approximately 1.9 million unique users from Rehoboth to Washington DC choose CapeGazette.com as their source to stay in tune with the Delaware market. Sponsorship and run of site campaigns available as inventory permits. Purchasing your online advertiser direct from CapeGazette.com ensures brand security and eliminates the possibility of ad fraud. Display ads are served and reported through Google DFP. Please call or to have a campaign customized to meet your needs. Other Online Opportunities AFFILIATE PROGRAM - A unique opportunity for businesses and organizations to post information on CapeGazette.com. Members are able to connect with thousands of daily viewers via our newspaper site. $30 per week $10 per week for 501(c)(3) Benefits include: Post business offers and briefs to the public Premium rotating banner on story pages Your unique web address (mini-site) listed under the category of your choice RSS Feed automatically updates Facebook and Twitter accounts, searchable by Google Searchable in CapeGazette.com Business directory Share your listing on social networks Google Map displays your primary location Use this program to drive more traffic to your site Submit calendar information Searchable by Google AFFILIATE REAL ESTATE PROGRAM - Real estate businesses can promote and post information including their property listings on CapeGazette.com. This program is sure to increase your website traffic numbers. Members are able to post their listing, offers, and specials in front of thousands of daily viewers for $30 per week. Benefits are the same as the Affiliate program. The extra Real Estate Slot feature enables agents to post photos and information for prospective buyers. REAL ESTATE SLOTS The property-listing feature, for an added charge, includes: Main image & photo galleries Full details of property Google maps of property Agent contact and profile Social media tools AFFILIATE / REAL ESTATE Real Estate Slots Prices based on amount purchased per year. 1 Slot $200 per year 5 Slots $75/ea per year 10 Slots $65/ea per year 20 Slots $50/ea per year 35 Slots $45/ea per year Call to begin your online campaign:

6 Ad rates - may to september 2018 The free visitors guide to Delaware s Cape Region, published every Thursday, May through September. The Paper offers the reach your business needs with a circulation of 14,000-20,000 per week for a 17-week summer season. Distribution points include more than 400 high traffic locations such as terminals, visitor centers, hotels, realtors and retail newsstands. Rates by A. 1-7 B C D E F G H No Contract $9.64 $9.16 $8.70 $8.27 $7.85 $7.46 $7.09 $ weeks $9.16 $8.70 $8.27 $7.85 $7.46 $7.09 $6.73 $ weeks $8.68 $8.24 $7.83 $7.44 $7.07 $6.71 $6.38 $6.06 Thousands of new weekday arrivals, weekend visitors, as well as permanent residents, have come to rely on the Paper for their recreational information. Milton Broadkill Prime Hook Gravel Hill Harbeson Georgetown Millsboro Oak Orchard Five Points Lewes Circulation Area DELAWARE BAY Cape Henlopen Rehoboth REHOBOTH BAY Long Neck Seashore INDIAN RIVER BAY Bethany Fenwick Island ATLANTIC OCEAN Call today to create your summer promotional plan Add Color to an advertisement 20 inches & larger = additional $85 Less than 20 col. inches = $ Cape Gazette Pick-Up rate = $7.00 Ad must remain same and run in a another Cape Gazette publication within 7 days Rates by size Ad Size 1/8 Page (2 col. x 4 ) 1/4 Page (3 col. x 6.75 ) 1/2 Page Vrt. (3 col. x 11 ) 1/2 Page Hrz. (5 col. x 6.75 ) 3/4 Page (4 col. x 11 ) Full Page (5 col. x 14 ) Open Rate Per Week $77.12 $ $ $ $ $ Week Rate Per Week $73.28 $ $ $ $ $ $ $ $ $ $ $ Week Rate Per Week $69.44 $ $ $ $ $ $ $ $ $ $ $ The Paper A Cape Gazette Ltd. Publication, locally owned and operated at: Nassau Commons Blvd. Lewes, Delaware Phone: Advertising Deadline Space Reservation - 11am Thursday before the desired publication date. All copy - due Monday 4pm. Camera Ready Ads - due Tuesday 12 noon. Graphic Requirements PDFs preferred Exact size with layers flattened, all fonts embedded, CMYK colors, resolution of dpi.

7 ADVERTISING CALENDAR 2018 JANUARY Healthy Living Center Section Deadline Jan. 9 Publish Jan. 19 Winterfest PB Program Deadline Jan. 12 Publish Feb. 2 Weddings Booklet Deadline Jan. 19 Publish Feb. 16` JULY Our Pets Center Section Deadline July 10 Publish July 20 FEBRUARY Winterfest PB Program Deadline Jan. 12 Publish Feb. 2 Weddings Booklet Deadline Jan. 19 Publish Feb. 16 Spring Home & Garden Booklet Deadline Feb. 23 Publish Mar. 23 AUGUST Fall Festival Booklet Deadline Aug. 3 Publish Sept. 7 Fall Home & Garden Booklet Deadline Aug. 24 Publish Sept. 21 MARCH APRIL Spring Home & Garden Booklet Deadline Feb. 23 Publish Mar. 23 Beer Wine Center Section Deadline Mar. 6 Publish Mar. 16 Easter Issue - March 30 Dine Out! Booklet Deadline April 20 Publish May 18 SEPTEMBER OCTOBER Fall Home & Garden Booklet Deadline Aug. 24 Publish Sept. 21 Jazz Festival Program Deadline Sept. 14 Publish Oct. 9 & 12 Paper Final Edition (17 of 17) Deadline Aug. 30 Publish Sept. 6 Jazz Festival Program Deadline Sept. 14 Pub. Oct. 9 & Booklet Deadline Sept. 28 Publish Oct. 16 MAY Dine Out! Booklet Deadline April 20 Publish May 18 First Paper 2018 Publish May 17 (17 issues) NOVEMBER Tis the Season Holiday Booklet Deadline Oct. 26 Pub. Nov. 20 & 23 Thanksgiving Office Closed Nov. 22 & 23 JUNE Graduation Booklet Deadline May 25 Publish June 15 4th of July Pages BP June 28 Cape Gazette June 29 Mid-Week July 3 Cape Gazette publishes Tuesdays & Fridays. Paper publishes Thursdays: May 17 Sept. 6, DECEMBER Christmas CG Issue Deadline Dec. 18 Publish Dec. 21 DATES = DEADLINE = PUBLISH Please contact our advertising representatives for information about these publications and others produced by Cape Gazette, Ltd. P.O. Box 213 Lewes, DE Fax RVSD11-17 RC 25