Publication Name: The Sacramento Bee Date info completed: March 2007

Transcription

1 Publication Name: The Sacramento Bee Date info completed: March 2007 MARKET (indicate one): Basic Demography Adult Population 2,878,331 Median Age 34 Number of Households 1,379,817 Median Household Income $51,705 Data Used (pick one): DMA MSA NDM Source Information Source(s) with Date(s) 2006 Census COVERAGE ABC Audit Info 1 Sunday Daily Average Paid Circulation 334, ,351 Core Newspaper () 334, ,188 Home Delivery and Mail () 268, ,471 Single Copy Sales () 56,032 30,914 Affiliated Publications () Coverage Maps (insert URL for detailed map and zoning information, including delivery areas) Audit Date (Month & Year) 52 weeks ended December 2005 Audience Demographics Source: Scarborough Release 2, 2006 Source Date: August 2005 September 2006 If Other, state source: AUDIENCE COMPOSITION Data based on average issue Sunday Daily Audience (U.S. avg. = 100) Audience Adult Readers 840, % , % 100 Men 401, % , % 103 Women 438, % , % 97 Age 18 to , % , % to , % , % , % , % 145 Median (U.S. avg. = 100) 1 The information and statistics contained in this document are intended to provide a general overview of our products, their market and their readers. While the data is correct overall, a sales representative should be contacted for further details and/or clarification.

2 Data based on average issue Sunday Daily Audience (U.S. avg. = 100) Audience Education (U.S. avg. = 100) Any College+ 584, % , % 132 College Graduate+ 242, % , % 124 Post-graduate Degree 93, % , % 148 Occupation/Job Title Employed Full-Time 406, % , % 96 P/M Top Management/ C-Suite % % Professional/Managerial 238, % , % 124 Business Decision Maker 190, % , % 99 Household Income < $35k 173, % , % 74 $35k $75k 307, % , % 101 > $75k 359, % , % 119 Median $64, $65, Home Ownership and Principal Home Values Home Owners 621, % , % 110 Value: $100k $249k 32, % 15 25, % 15 Value: $250k $499k 324, % , % 192 Value: > $500k 241, % , % 249 Median Home Value $453, $454, Own 2+ Properties 78, % 88 69, % 101 Marital Status Married 492, % , % 108 Not Married 347, % , % 90 Additional Readership Information (insert URLs): 2

3 Pricing: Open Rates of Most Commonly Used Units Publication Page Size (standard): Width: 6 Columns Height: 21 Inches RETAIL Black & White Rates Color Rates Columns Inches Sunday Daily Sunday Daily Full Page $20,664 $15,246 $24,177 $17,838 Half Page Horizontal $10,332 $7,623 $13,328 $9,834 Half Page Vertical $10,332 $7,623 $13,328 $9,834 Quarter Page $5,166 $3,812 $5,069 $6,871 Full-Page Double Truck $43,050 $31,763 $50,369 $37,162 Horizontal Strip Ad $3,444 $2,541 $4,684 $3,456 Premium Position One $6,199 $4,574 $8,245 $6,084 Describe Position: Quarter Page ad on A2 (add 20%) Premium Position Two $ $ $ $ Describe Position: SECTION (indicate one): TASTE Black & White Rates Color Rates Columns Inches Sunday Daily Sunday Daily Full Page $ $9,072 $ $10,614 Half Page Horizontal $ $4,536 $ $5,851 Half Page Vertical $ $4,536 $ $5,851 Quarter Page $ $2,268 $ $3,016 Full-Page Double Truck $ $18,900 $ $22,113 Horizontal Strip Ad $ $1,617 $ $2,199 Premium Position One $ $ $ $ Describe Position: N/A Premium Position Two $ $ $ $ Describe Position: N/A Additional Rate Information (insert URLs): 2 The information and statistics contained in this document are intended to provide a general overview of our products, their market and their readers. These rates only represent an overview of rates and ad units this newspaper accepts. Please contact a sales representative (or refer to the Media Kit) for a complete listing of all category rates, ad units and other specifications. While the data is correct overall, a sales representative should be contacted for further details and/or clarification. 3

4 DAILY AND WEEKLY SECTIONS AT-A-GLANCE Sunday Monday Tuesday Wednesday Thursday Friday Saturday Products Main - Business - Metro - Sports - Classified Travel - Ticket+ - Sun. Real Estate - On TV Sunday Scene Taste - Wednesday Wheels Regionals Ticket - Friday Real Estate Home & Garden - Sat. New Homes - Sat. Real Estate Tab - Sat. Rental Living Additional Properties with Integrated Sales: 4

5 PREPRINTS AND RELATED PRODUCTS General TMC Available? Yes No If so, Day(s) of Week: Wednesday Zoning Available? Yes No Freestanding Inserts Days of Week Available: Tues-Sun. Zip-level Zoning? Yes No Zip+4 Zoning? Yes No Rates and Other Details (insert URL) $35/M for single sheets. Catalog and Product Sample Distribution Days of Week Available: Tues.-Sun. Zip-level Zoning? Yes No Zip+4 Zoning? Yes No Rates and Other Details (insert URL) Printed Home Delivery Bags Custom pricing, no URL Days of Week Available: 7 days Zip-level Zoning? Yes No Zip+4 Zoning? Yes No Rates and Other Details (insert URL) $99/M, no URL DIGITAL PRODUCTS Online Products (insert URLs) Unique Visitors per Month Page Views per Month Digital Rate Card (insert URL) Net Reach (print & online) Print-online Duplication 34% Online Targeting Capabilities PRODUCTION GUIDELINES sacbee.com, sacticket.com, sacramento.com 1,420,490 Source: Omniture 24,518,191 Source: Omniture 914,400 Source: The Media Audit Apr-May 2006, 4-county Yes No If yes, please describe: Banner ads can be targeted geographically & demographically Production Info on production specifications, acceptable electronic file formats and column-inch conversions (insert URLs) Additional Info Reserving an Ad (insert URL) Closing Times (insert URL) Contracts/Credits Contract Information Statement of commissions, terms of payments and rate policies (insert URLs): Credit Application Guidelines and application (insert URLs): Advertising Contacts List of locations, contacts and contact information (insert URL): 5