BUS665 DESKTOP PUBLISHING A Course Outline for Business

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1 Parsippany-Troy Hills School District BUS665 DESKTOP PUBLISHING A Course Outline for Business Developed: August 1996 Revised: December 2012 Approved by the Board of Education _January 24, 2013

2 BUS665 DESKTOP PUBLISHING Page 2 Table of Contents THE LIVING CURRICULUM... 3 AFFIRMATIVE ACTION... 3 STATEMENT OF PURPOSE... 4 RATIONALE... 4 GENERAL GOALS... 5 GRADING PROCEDURES... 6 COURSE PROFICIENCIES... 7 BIBLIOGRAPHY APPENDIX A SAMPLE AUTHENTIC ASSESSMENT APPENDIX B NEW JERSEY STUDENT LEARNING STANDARDS APPENDIX C CURRICULUM MODIFICATIONS AND ADAPTATIONS... 37

3 BUS665 DESKTOP PUBLISHING Page 3 THE LIVING CURRICULUM Curriculum guides are designed to be working documents. Teachers are encouraged to make notes in the margins. Written comments can serve as the basis for future revisions. In addition, the teachers and administrators are invited to discuss elements of the guides as implemented in the classroom and to work collaboratively to develop recommendations for curriculum reforms as needed. AFFIRMATIVE ACTION During the development of this course of study, particular attention was paid to material, which might discriminate on the basis of sex, race, religion, national origin, or creed. Every effort has been made to uphold both the letter and spirit of affirmative action mandates as applied to the content, the texts and the instruction inherent in this course. MODIFICATIONS AND ADAPTATIONS For guidelines on how to modify and adapt curricula to best meet the needs of all students, instructional staff should refer to the Curriculum Modifications and Adaptations included as an Appendix in this curriculum. Instructional staff of students with Individualized Education Plans (IEPs) must adhere to the recommended modifications outlined in each individual plan.

4 BUS665 DESKTOP PUBLISHING Page 4 STATEMENT OF PURPOSE Desktop Publishing is a course for students in Grades 9-12 which provides an introduction to the world of graphic layout, publishing and web design. Students will use Adobe InDesign, PhotoShop and Dreamweaver to design, print and publish various types of business publications including business cards, newsletters, pamphlets, logos, letterheads, flyers and print advertisements. Students will receive instruction and perform authentic publishing tasks in design, layout, formatting, use of fonts, and all of the decisions related to publishing a document. The students will apply their knowledge of use of space, color, format and design to analyze and critique web pages. They will also plan and create multiple designed web pages, using Dreamweaver. Separately we assess students to gauge progress and inform instruction. Benchmark assessments for students in grades 9 through 12 are administered in the form of a midterm and final exam for full year courses. *Special Note: Only final exams are administered at the end of quarter courses and semester courses. Basic computer skills are required as a prerequisite for this full-year course, which fulfills the state requirement for Career Education or Visual and Performing Arts. RATIONALE The course is aligned with the New Jersey Student Learning Standards. Software capability and upgrades have brought advances to the print and electronic publishing capabilities; students will use critical thinking to evaluate all types of published documents against accepted design principles.

5 BUS665 DESKTOP PUBLISHING Page 5 GENERAL GOALS 1. Learn and apply concepts of design and page layout for business-specific print communications. 2. Create a wide variety of sophisticated publications, using imported and original text and images/graphics. 3. Implement various text-handling features and image-formatting skills to enhance the overall look and feel of various print pieces, intended for specific target audiences. 4. Manipulate and enhance different graphic files. 5. Compare, critique, and evaluate various websites according to specified criteria. 6. Plan, design and author numerous Internet websites, which feature multiple pages, animation, graphics, links and appropriate text.

6 BUS665 DESKTOP PUBLISHING Page 6 GRADING PROCEDURES Classwork, practice exercises 30% Projects, individual and group; authentic tasks 40% Quizzes and tests 18% Exams (InDesign & Dreamweaver) 12% Final Grade Full Year Course Each marking period shall count as 20% of the final grade Quarterly Exams Quarterly exams shall count as 4% in marking periods 1 and 3 Quarterly exams shall count as 6% in marking periods 2 and 4

7 BUS665 DESKTOP PUBLISHING Page 7 PARSIPPANY-TROY HILLS TOWNSHIP SCHOOLS COURSE PROFICIENCIES Course: BUS665 Title: DESKTOP PUBLISHING In accordance with district policy as mandated by the New Jersey Administrative Code and the New Jersey Student Learning Standards, the following are proficiencies required for the successful completion of the above-named course. The student will be able to: 1. understand and implement the concepts of Desktop Publishing, specifically page layout and design. (InDesign-CS5) 2. combine text and graphic images into a completed, professional file. 3. use design elements (from multiple programs), such as borders, boxes, shapes and gradients. 4. enhance and manipulate text in multi-page documents: font choice, type size, font, style, etc. 5. import and manipulate graphics and integrate those files appropriately with text. 6. design and create standard print form layouts and templates. 7. utilize master pages. 8. make basic photo corrections, and add layers and effects to digital images. (PhotoShop CS5) 9. comprehend basic web page and website development and design. 10. understand and implement the concepts of web publishing using Dreamweaver (CS5). 11. apply CS5 styles, codes and rules. 12. work with text, lists, tables, images, navigation and interactivity within a website. 13. design and create standard web layouts and templates. 14. add multimedia elements to web pages. 15. plan and design numerous websites. 16. evaluate and constructively criticize his/her own work. 17. research careers in print and web publishing.

8 BUS665 DESKTOP PUBLISHING Page 8 DESKTOP PUBLISHING PROFICIENCIES/OJBECTIVES STANDARDS SUGGESTED ACTIVITY EVALUATION/ ASSESSMENT TEACHER NOTES The student will be able to: 1. understand and implement the concepts of Desktop Publishing, specifically page layout and design. (InDesign - CS5) B A K K.24 RST RST RST RST The student will: examine hard copies of business print pieces (individual & group exercises). discuss effect and appeal of visual elements - color, style, font choice, shape, material, etc. complete on-line background tutorials as an introduction to class software. Observation Student preferences expressed orally Discussion In-class assignment Creative Suite 5 Adobe on-line free tutorials. 2. combine text and graphic images into a completed, professional file A K.27 RST RST RST RST complete multiple classroom introductory lessons on starting new documents, learning the toolbar, document guide, ruler, inserting text frames, graphic frames, drawing shapes and saving a completed file. Observation and review questions at the end of each section. Classroom in a Book exercises. 3. use design elements (from multiple programs), such as borders, boxes, shapes and gradients D.2 RST RST use teacher-created exercises and image files, as well as textbook exercises to manipulate various design elements. apply their design skills, by enhancing a plain newsletter. Participation and observation Project/Assignment based on teacher-determined criteria. File posted to MOODLE website

9 BUS665 DESKTOP PUBLISHING Page 9 DESKTOP PUBLISHING PROFICIENCIES/OJBECTIVES STANDARDS SUGGESTED ACTIVITY EVALUATION/ ASSESSMENT TEACHER NOTES The student will be able to: 4. enhance and manipulate text in multi-page documents: font choice, type size, font, style, etc A A B E K.6 RST RST The student will: use practice exercises and teacher-created directions to change: letters memos reports tables Printed output Observation of screen Find/Replace Size Style Alignment Leading Tracking Width choose one of the following topics and adapt announcements for different audiences: high school course selection medical bulletin Internet safety college choice storm warning election announcement Portfolio of exemplary samples Student self-assessment Peer assessment Class discussion of preferences 5. import and manipulate graphics and integrate those files appropriately with text A D A B.1 RST RST use the Internet to find/save/manipulate various graphic images and add those into InDesign documents: letters announcements memos reports tables Observation and printed output Portfolio of samples

10 BUS665 DESKTOP PUBLISHING Page 10 DESKTOP PUBLISHING PROFICIENCIES/OJBECTIVES STANDARDS SUGGESTED ACTIVITY EVALUATION/ ASSESSMENT TEACHER NOTES The student will be able to: The student will: 5. (continued) follow oral and written directions for a promotional flyer for a school event. with a partner, evaluate different results of combining graphics and text. Flyer (Graded project) Oral responses 6. design and create standard print form layouts and templates D A C K.7 RST RST RST RST utilize master pages A C K.7 RST RST make basic photo corrections, and add layers and effects to digital images. (PhotoShop CS5) B K.9 RST RST examine and critique models presented by the teacher. follow oral and written directions to create a variety of layouts for newspaper columns, ads and newsletters. in small groups, discuss relative importance of articles and resulting placement. Create: multi-page reports multi-page newsletters multi-page letters. follow teacher instruction, online tutorials and classroom exercises as an introduction to PhotoShop and will learn: Class-created criteria for appealing layout designs News articles and Newsletters Oral response Printed output Observation Observation and printed output Insert and remove pages Set columns Flow text into columns Use margin and ruler Use guides Set indents and tabs Text Graphics Guides and layout Sample files should be posted on MOODLE.

11 BUS665 DESKTOP PUBLISHING Page 11 DESKTOP PUBLISHING PROFICIENCIES/OJBECTIVES STANDARDS SUGGESTED ACTIVITY EVALUATION/ ASSESSMENT TEACHER NOTES The student will be able to: 8. (continued) RST RST RST RST The student will: file set-up and navigation. toolbars basic photo color corrections sizing/cropping/rotating adding effects Students should bring in baby pictures to be scanned - - or they can scan/ from home. create their own birth announcements by editing images in PhotoShop and importing them into InDesign. Completion of assignment and specific tasks. evaluate and critique final products of classmates. Group discussion and written evaluation. 9. comprehend basic web page and website development and design A A B E.1 RI RST RST explore the web and find a website that did not adequately prepare its text for its audience; rewrite its contents. identify a site which uses an appealing, well-chosen color scheme. locate sites which are cluttered; suggest organizational improvements. Rewritten text for a web site identified as poorly written Demonstration to class Printed pages with suggestions for improvement Critiques, written or oral Timeliness Basic design principles Contrast/focus Characteristics of easily-read web pages Impact of color Resources needed

12 BUS665 DESKTOP PUBLISHING Page 12 DESKTOP PUBLISHING PROFICIENCIES/OJBECTIVES STANDARDS SUGGESTED ACTIVITY EVALUATION/ ASSESSMENT TEACHER NOTES The student will be able to: 10. understand and implement the concepts of web publishing using Dreamweaver (CS5) A F K.21 The student will: complete various teacher-led exercises, workbook exercises and on-line tutorials to learn the basics of the web design program: Observation page set-up toolbars navigation 11. apply CS5 styles, codes and rules A C.6 RST RST work with text, lists, tables, images, navigation and interactivity within a website A A C.3 RST RST answer review questions on introductory topics. work with live Dreamweaver web pages to manipulate data, and apply CS5 styles, codes and rules. complete an in-class assignment where they will have to fix numerous CS5 issues for a website in progress. create a table of 3 columns by 3 rows: merge cells in the first row merge 2 nd and 3 rd cells in the middle row resize cells as needed to match your design. Graded assignment Teacher observation & student self-assessment Graded assignment Inserted tables in website design Self-assessment Printed tables Drafts of options Printed document Creation of a complex table, and a checkerboard web page Use a table template Apply new table design

13 BUS665 DESKTOP PUBLISHING Page 13 DESKTOP PUBLISHING PROFICIENCIES/OJBECTIVES STANDARDS SUGGESTED ACTIVITY EVALUATION/ ASSESSMENT TEACHER NOTES The student will be able to: 13. design and create standard web layouts and templates. 14. add multimedia elements to web pages D A B E.1 RST RST RST RST RST RST B C K.28 RST RST The student will: use the Internet to find a multipage website that they find appealing in design. follow teacher instruction and classroom exercises on creating standard layouts and templates. create their own personal layout/templates. plan for audio and video. search for sound and video. add sound and video clips Classroom discussion on multi-page templates Demonstration to class and student exercises Personal templates/layouts for various projects Storyboard Observation of exploration Links in completed website Personal portfolio website project link a graphic to a sound. Audio with video 15. plan and design numerous websites D D A D E.1 RST RST use Garageband or podcasting for audio and Internet image sites for pictures and for video clips. Add selections to your site. use planning documents to research, reflect and design various web sites using skills previously learned in Dreamweaver, PhotoShop and InDesign. Audio and video on students websites Completion of planning documents and Internet research, as well as demonstrating computer skills from all programs Re-design PHS website; something of interest website, Vacation website to destination of choice, etc.

14 BUS665 DESKTOP PUBLISHING Page 14 DESKTOP PUBLISHING PROFICIENCIES/OJBECTIVES STANDARDS SUGGESTED ACTIVITY EVALUATION/ ASSESSMENT TEACHER NOTES The student will be able to: 15. (continued) RST RST The student will: complete all class projects in a timely manner. Various rubrics 16. evaluate and constructively criticize work D A A B C B C.4 learn the steps to publish their websites to the Internet. view each other s sites and evaluate them for: design content color typography graphics animation Completion of assignments (grading) Student response sheets, based on class-created rubric, evaluating each site Students constructive criticism and peer review Student self-assessment 17. research careers in print and web publishing, and computer graphics F F C C C K.6 RI RST RST check multiple sources for information on Desktop Publishing and website design careers: training employment opportunities earning potential Pamphlets Panel discussions Bureau of Labor Statistics Occupational Outlook Handbook Career databases Business periodicals

15 BUS665 DESKTOP PUBLISHING Page 15 BIBLIOGRAPHY TEXTBOOKS: Olson-Brown, Rebecca. Publish It!. Business Education Publishing, Adobe Systems. Classroom In A Book: Adobe Photoshop CS5, Adobe Press, Adobe Systems, Classroom In A Book: Adobe Dreamweaver CS5, Adobe Press, SOFTWARE: Creative Suite 5 InDesign PhotoShop Dreamweaver Internet Accessibility WEBSITE: Bureau of Labor Statistics. Occupational Outlook Handbook

16 BUS665 DESKTOP PUBLISHING Page 16 APPENDIX A SAMPLE AUTHENTIC ASSESSMENT

17 BUS665 DESKTOP PUBLISHING Page 17 SAMPLE AUTHENTIC ASSESSMENT DESKTOP PUBLISHING You have been invited to attend an Accepted Students Day at the college of your choice. There are information sessions, tours, and social opportunities. At the opening networking session, you are expected to exchange business cards with the other accepted students. In your Desktop Publishing Course, you have learned that business cards focus on a single facet of an individual or business, conveying a lasting impression in a 3.5-inch by 2-inch space. You realize that this exchange could help you link up with future roommates and make a positive impression on others who might welcome you as a member of a student organization. To accomplish this task, you must: complete the planning worksheet. create three variations of your card. select your favorite with an explanation. critique your classmates business cards by completing Evaluating a Personal Business Card worksheet. TEACHER NOTES: This task will take 3-5 days after students have learned the basics in InDesign. Critiquing classmates cards will take another class.

18 BUS665 DESKTOP PUBLISHING Page 18 NAME: DATE: CREATE A PERSONAL BUSINESS CARD PLANNING WORKSHEET 1. Take 5 minutes to create a list, which describes the person you are. (What activities do you participate in? What special qualities do you have? What are some of your accomplishments? Any special talents? What do you do in your spare time? What are some of your personality traits?) 2. Re-read through your list above and choose one aspect of your life to focus your business card around. Now describe that particular part of your life:

19 BUS665 DESKTOP PUBLISHING Page 19 PLANNING WORKSHEET (continued) 3. Create the major components of your business card: Name of Individual: Name of Business/Organization: Job Title: Phone Number/Fax Number (if applicable): Address: Web Page Address: Logo/Graphic Image: Color Choice(s): 4. Sketch out some rough ideas of how you would want your business card to look including any graphics you may want to have. Create at least 3 variations of your personal business card. Keep in mind that your card should have a focal point. It should clearly describe your job/role/activity.

20 BUS665 DESKTOP PUBLISHING Page 20 NAME: DATE: EVALUATING A PERSONAL BUSINESS CARD 1. Whose business card are you evaluating? 2. When you first look at the card, what catches your eye? Explain. 3. From reading the card, what job/role/activity do you believe this person does? 4. Is the business card easy to read and understand? Is the information appropriate? Explain. 5. Do you like this business card? Why or why not?

21 BUS665 DESKTOP PUBLISHING Page 21 RUB R I C F OR B U SI N ES S C A R D A S SESS M EN T PROFICIENT DEVELOPING BEGINNER PLANNING WORKSHEET Self-reflective list of possibilities. Clear explanation of selected topic. Several ideas for graphics Brief attempt to list ideas for card. Few graphics Minimal notes on planning process, both about self and visuals BUSINESS CARD: GRAPHIC IMPACT Color scheme, font and graphics immediately grab one s attention Either color scheme or graphic design is effective, but not fully developed Graphics are minimal, ineffective or in a poor color scheme BUSINESS CARD: COMPLETENESS AND FOCUS All personal data included. Card directed at one activity or business Most personal data included, but not all Many details missed. Attempt to cover more than one emphasis, causing lack of focus EVALUATION Thorough critique of classmate s card: focus, detail, graphics, color Incomplete analysis of the four elements of a personal business card Cursory evaluation, missing significant analysis of some of the four elements

22 BUS665 DESKTOP PUBLISHING Page 22 APPENDIX B NEW JERSEY STUDENT LEARNING STANDARDS

23 BUS665 DESKTOP PUBLISHING NEW JERSEY STUDENT LEARNING STANDARDS 1 - Visual and Performing Arts 3 - English Language Arts 4 - Mathematics 5 - Science 6 - Social Studies 8 - Technology 9-21st Century Life and Careers

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Course Name: Computer Animation and Media Development 11

Course Name: Computer Animation and Media Development 11 BA Computer Animation 11 District Name: Kamloops/Thompson District Number: SD #73 Developed by: Tonya Perry Date Developed: March 2005 School Name: Westsyde Secondary School Board/Authority Approved Date: