INFOMEDIA CHARGE TO MOBILE FRAMEWORK QATAR

Transcription

1 INFOMEDIA CHARGE TO MOBILE FRAMEWORK QATAR PART 2 ADVERTISING AND USER ACQUISITION VERSION CONTROL VERSION AUTHOR/DATE COMMENTS 0.1 IL 24/05/2017 Initial versin 0.2 IL 24/08/2017 Nw cnfirmed Ored Qatar hst secnd page, sectin and 2.2 updated accrdingly CONTENTS VERSION CONTROL... 1 CONTENTS ADVERTISING & MARKETING PROHIBITED MARKETING PRACTISES NON-EXPLOITATION OF CUSTOMERS CARRIER LOGOS ADVERTISING BANNERS & OTHER COPY USER ACQUISITION FLOWS SUBSCRIPTION FLOWS HEADER ENRICHED FLOW - TWO CLICK AUTHORISATION Overview NON-HE FLOW - PIN AUTHORISATION OVERVIEW SUBSCRIPTION - PAGE LAYOUT & DESIGN SUBSCRIPTION FLOW VARIATIONS SINGLE PURCHASES FLOW OVERVIEW SINGLE CLICK AUTHORISATION OFFER DETAILS SUCCESS PAGE... 7

2 3 IN-SERVICE REQUIREMENTS ADVERTISING & MARKETING Partners that use affiliate marketers are respnsible fr ensuring that prmtins are cmpliant, regardless f whether this activity is sub-cntracted, and active mnitring must be part f the Partners wn nging cmpliance prcesses. Clear expectatins must be placed n affiliate marketers arund cmpliance and Partners must btain a clear cmmitment t this end as part f any cntract signed. INFOMEDIA strngly recmmends and may require Partners t engage the services f an independent Cmpliance Mnitring rganizatin, and can prvide details f such rganizatins available in the regin. Expectatins include (but are nt limited t): Clear descriptin f the service; Any marketing be directly related t the PRS ffering i.e. nt unrelated r misleading; Affiliates must nt engage in any misleading practices. All prmtinal materials and placement must meet the requirements f the Cultural Plicy (abve). 1.1 PROHIBITED MARKETING PRACTISES The fllwing practices are nt permitted by a Merchant r their affiliate marketer: Prmting prducts and services in a misleading manner; Directly targeting an audience under the age f 18; Using self-initiating pp-ups r pp-unders fr advertising cpy r landing pages; Using self-clicking advertising; Prmting unrelated cntent based n ppular search terms amng natural search results; Redirecting users t unrelated third party websites t prmte unrelated cntent; Hijacking r autmating clicks t redirect users t unrelated third party websites t prmte unrelated cntent; Autmating clicks r therwise prmting false psitive inputs n any Call t Actin that leads t the end user being signed up t a service; Psting false URL links n scial netwrking websites t mislead users; Misleading users int liking webpages they did nt intend t like; Inserting malicius cde within advertisements; Sending deceptive spam; Entice users t nn-existent cntent via scial netwrk liking ; Sending advertisements that might be perceived as fficial ntificatins; Misleading users int cmpleting PRS ffers t unlck cntent; Use f Malicius Sftware r Trjans t lck users internet brwsers until payment is made r subscriptins jined in rder t unlck brwsers. It is recmmended that Merchants analyse their traffic n an nging basis, respnding t any abnrmal activity and gaining an understanding f hw cnsumers arrive at a prmtin, and mnitr and audit their affiliate marketing peridically regardless f activity t ensure

3 that is bth effective and cmpliant. INFOMEDIA may request evidence f these activities as part f ur nging cmpliance checks. Fr the avidance f dubt, Merchants must, n request by INFOMEDIA, be able t prvide full details f all advertising including cpies f all adverts tgether with URLs and advertising flws/lgs t shw hw any individual end user has signed up t a service. 1.2 NON-EXPLOITATION OF CUSTOMERS Marketing cmmunicatins shall nt explit lack f knwledge r understanding by Cnsumers, nr take advantage f any vulnerable grups r individuals. 1.3 CARRIER LOGOS Carrier lgs, names and/r any branding items shall nt be used withut prir cnsent. 1.4 ADVERTISING BANNERS & OTHER COPY Advertising cpy must: Include the name f the service, r a clear descriptin fr it Be directly related t the service being advertised and the creative n the landing page Vdafne Only: Display the pricing, frequency and free perid Advertisements displaying an activatin MO cde must als include: Full terms & cnditins (r link t) Exit instructins (via STOP message) Custmer Supprt details Disclaimer: Msg& Data Rates May Apply All advertising cpy must be apprved by INFOMEDIA befre publicatin.

4 2 USER ACQUISITION FLOWS 2.1 SUBSCRIPTION FLOWS HEADER ENRICHED FLOW - TWO CLICK AUTHORISATION OVERVIEW User clicks n advertisement User is taken t Landing Page User clicks Subscribe CTA User is taken t Cnfirmatin Page (Ored: Cnfirmatin Page is hsted) User clicks Cnfirm CTA User is subscribed & sent Welcme Message Service is immediately available t user NON-HE FLOW - PIN AUTHORISATION OVERVIEW User clicks n advertisement User is taken t Landing Page User enters MSISDN User clicks PIN/OTP Request CTA User is sent PIN/OTP by SMS User is taken t Cnfirmatin Page User enters PIN/OTP User clicks Subscribe CTA User is subscribed & sent Welcme Message Service is immediately available t user 2.2 SUBSCRIPTION - PAGE LAYOUT & DESIGN TEXT All text n the page shall be clear and legible t the average user withut bstructin r bfuscatin in a clur distinctly cntrasting t the backgrund. SCROLLING The entire page shuld be visible withut the need fr scrlling. PAGE HEADER Ored Only: A statement appears at the tp f the page: [prduct name] is a subscriptin service [price/frequency] LANGUAGE OPTIONS A clearly labelled buttn r link shall be prminently displayed n the page allwing the user t switch between Arabic and English language. PRODUCT NAME The prduct name shall be clearly displayed n the page.

5 SUBSCRIBE/CONFIRM CTA BUTTONS Ored: Subscribe Nw is mandatry wrding fr the Landing Page CTA Buttn. Vdafne: The Subscribe CTA shuld be labelled in such a way as t ensure the user is clear they are entering int payment arrangement. Subscribe r Subscribe Nw will always be acceptable. The Cnfirmatin Page CTA Buttn shuld be labelled in such a way that it is clear t the user that they are cnfirming the terms f their subscriptin. Cnfirm will always be acceptable. PRICE AND SERVICE DETAILS Vdafne: The price must be displayed clearly belw the CTA buttns in a fnt size significantly mre prminent that ther text n the page. INFOMEDIA recmmends the same fnt size as the labelling f the CTA buttns. The Service Details shall include: Prduct Name Prduct Descriptin The wrd subscriptin That charges are made via PSMS Unsubscriptin keywrd & shrtcde CS details (telephne r ) Service Details Example: GamesHub is a games subscriptin service charged by Premium SMS. T unsubscribe send STOP GHUB t Help? supprt@ghub.cm Ored: The Service Details shall include: Prduct Name Prduct Descriptin Price & billing frequency That subscriptin is autmatically renewed That peratr data and messaging charges apply. Cnfirmatin f age/bill payer permissin Unsubscriptin keywrd & shrtcde CS details (telephne r ) Any incmpatible devices r handsets Service Details Example: GamesHub is a games service csting 200bz/day, autmatically renewed daily until yu unsubscribe. Additinal data rates may apply as per yur plan. By subscribing yu agree yu are at least 18 years ld and/r have permissin frm the bill payer. T unsubscribe send STOP GHUB t Help? supprt@ghub.cm. Requires Andrid r higher.

6 FULL TERMS AND CONDITIONS Links t the full terms and cnditins f the service and any privacy plicy shall be displayed n the page. 2.3 SUBSCRIPTION FLOW VARIATIONS There are a number f variatins t the abve PIN flw available if requested. T the fullest pssible extent n the variatins the abve rules shuld be applied. 1. PIN entry can be n the same page as PIN Request 2. Using a link in an SMS t activate the service instead f a PIN may be permissible n a case by case basis 3. MO flws are available n request where the user sends SUB [KEYWORD] t a shrtcde. Advertising fr MO flws shall include the Service Details set ut abve. 2.4 SINGLE PURCHASES FLOW OVERVIEW SINGLE CLICK AUTHORISATION User enters web stre r app User navigates t cntent index r page User clicks n Buy CTA buttn Cntent is sent t user, unlcked r therwise made immediately available OFFER DETAILS The fllwing infrmatin and layut rules must be fllwed fr Single Purchases: TEXT All text n the page shall be clear and legible t the average user withut bstructin r bfuscatin in a clur distinctly cntrasting t the backgrund. CONTENT DETAILS The fllwing infrmatin must be clearly displayed alngside the ffer t supply cntent: Price Cntent Name Clear Cntent Descriptin (e.g. 10 Gameshub Credits, Racing Arcade Game, 1 week access t Gameshub ) Any incmpatible devices must be listed, r prvide a link t incmpatible devices. PURCHASE CTA BUTTON

7 The purchase CTA buttn must be clearly and unambiguusly labelled s that the user is clear that they are making a transactin. Buy, Buy Nw and Purchase will always be acceptable. CUSTOMER SUPPORT DETAILS Custmer supprt details must be available t the user n the same page as the purchase ffer. TERMS AND CONDITIONS Links t the full terms and cnditins f any service, cntent r access shall be available t the user n the same page as the purchase ffer. 2.5 SUCCESS PAGE Upn cmpleting the flw successfully it is recmmended that the user is directed t a success page. This page must cntain: Cnfirmatin f successful subscriptin; A cnfirmatry SMS has been sent; Link t access service (if the custmer des nt click the link they shuld be autmatically redirected t the service). Infrmatin n hw t unsubscribe, INFOMEDIA recmmends displaying a link t be able t unsubscribe and infrmatin abut hw t text t unsubscribe INFOMEDIA recmmends displaying the terms & cnditins and privacy plicy links again t, at the bttm f the page Prduct/service activatin fr the custmer shuld happen immediately and the custmer shuld be able t benefit frm the prduct/service immediately. The merchant shuld nt save the custmer request t try again at a later time. If the subscriptin fails users shuld be shwn a failure page which infrms them that their subscriptin has been unsuccessful. It shuld include a links t return t the landing page r clse the page. 3 IN-SERVICE REQUIREMENTS The fllwing infrmatin and functinality must be easily available and clearly signpsted t users frm within the service after subscriptin, fr example in an FAQ: Custmer Supprt Details Unsubscriptin functinality (see further details in Part 4 Custmer Supprt ) Full terms and cnditins f the service