Mobile Usability Testing Notes: Participant 1

Transcription

1 Mbile Usability Testing Ntes: Participant Nte taker: Marlie Date April 8 th 6 Device: iphne 6 Participant: #, Sales Manager, Camern Web Site: Purpse The purpse f this test is t learn hw well a representative sample f users can interpret and use Getty Images website n a Mbile Device. Areas f the site that will be evaluated fr perfrmance and verall user satisfactin include the: architecture, navigatin, terminlgy, and its ability t meet expectatins. Intrductry Questins & Tasks Outside f placing phne calls, what d yu typically use yur mbile device fr? Because I am in sales I use it fr wrk a lt, s and cntract review mainly. I als use it t manage my banking and nline accunts, and d sme shpping Have yu heard f GettyImages.cm? X Yes if s, tell me what yu knw abut them: They sell images fr marketing cmpanies t use in their campaigns. Have yu been t gettyimages.cm website n a traditinal PC? N. I dn t wrk in Marketing s I have nt had a need t g t an image surcing site. Pull up gettyimages.cm n the mbile device Ask: Just frm lking at this site, what kinds f infrmatin d yu think yu culd get frm this site? Please be specific. Image Search Shws sme current images Infrmatin n Getty Images Services

2 Scenaris Scenari Finding Specific Images Yu wrk fr an nline publicatin that is cvering a new hrse ranch that has cme int the area. Yur bss wuld like yu t find an image f a smiling hrse fr the stry. Hw wuld yu g abut lcating this infrmatin n the GI mbile site? Did yu find what yu needed? Are yu cnfident yu can use the image? Pathway(s) Success Ntes/Observatins Start at the Search Bar Search fr Smiling Hrse Fund an image at the tp f search results Clicked n the image and lked at the image page and infrmatin Nt cmpleted Cmpleted with difficulty r help Easily cmpleted I chse t use the search because it lks like that is hw yu find images. Once I was n the image page it gave infrmatin abut it including licensing, sizing and price. Seems pretty straight frward. Q: Are yu certain that yu can use this image fr yur campaign? Yes, it said ryalty free and that it is permitted fr all uses under their license terms s this shuld wrk just fine.

3 Scenari Becme a client f Getty Images Yu want t becme a client f Getty Images s that yu can purchase images and stre a library f yur saved image searches. Where wuld yu get this infrmatin abut membership services? Hw wuld yu sign up? Pathway(s) Success Ntes/Observatins Clicked n Flexible ptins fr every budget Clicked n sme f the links and brwsed back t main page Clicked n Custm slutins fr every need Clicked n the links and brwsed back Scrlled t bttm f hme page Clicked n cntact us Nt cmpleted Cmpleted with difficulty r help Easily cmpleted I thught the Flexible ptins sectin sunded gd, a gd tagline fr services, but then clicking n the links they brught me t new pages that had a lt f infrmatin that didn t seem like what I was lking fr s I brwsed back. Taking a lk at Custm Slutins it appeared t be the same thing but nt just a list f membership ptins with prices, which is what I was lking fr. After scrlling dwn I fund the Cntact Us link. That wuld be hw I wuld d it. Just call them and ask t talk t a sales rep t find ut mre.

4 Scenari 3 Self-Directed Activity Nw, we d like t hear abut hw else yu think yu might use this site. Please identify an item that yu wuld be interested in finding n this site. Please state yur questin and then search fr the answer. Let me knw when yu ve fund the infrmatin. Participant s questin: I think I wuld just use this t find images, maybe if I was putting tgether presentatin r smething and it was ging t be public. I wuld just search fr images. Pathway(s) Went t Image Search Bar Success (Circle ) Nt cmpleted Cmpleted with difficulty r help Easily cmpleted Ntes/Observatins Spent time searching sme images f candy bars and ftballs It is kind f fun t lk thrugh. There is a tn f images. I bet yu culd find just abut everything yu wanted n here. Q: Hw wuld yu refine yur search after yu pick an image? I wuld just click filter ptins Clicked n filter ptins and chse image type prtrait That was easy. The nly thing that was annying is that I usually lk fr a g buttn at the bttm f the filter selectins and there was nne. I had t just clse the filters which was weird, but it wrked

5 Exit Questins/User Impressins What is yur verall impressin t gettyimages.cm Mbile Site? It was gd. I was able t search fr images, get price inf and that seems like what I wuld want t d n there. D yu feel this has mre r less cntent than a full site? It seemed abut the same as a full site. Maybe they have mre membership inf n the main site, r maybe it has a lgin. When wuld yu need t g t the full site? I think members might want t use the full site t manage their accunts. Wuld yu use the mbile site? Yes if I was in marketing. Prbably gd fr quick purchases. D yu have any ther final cmments r questins? I think it was gd verall. Easy t use just fr searching images.