2017 Post Show Report

Transcription

1 2017 Post Show Report 15th Area A, China Import and Export Fair Complex

2 Show overview Starting a new chapter on its 15 th anniversary, Prolight + Sound Guangzhou was a resounding success with a shattering attendance record of 73,986 visitors, marking an 8.1% increase from 2016! The show was held from February 2017 at Area A, China Import and Export Fair Complex. Sprawling across 130,000 sqm in 13 thematic halls and the extended area of Y Channel, 1,250 prominent companies from 26 countries and regions staged their latest pro audio and lighting advancements. New and expanded product zones, as well as a revamped fringe programme introduced at this edition broadened sourcing options and exposed attendees to new dimensions in the entertainment industry. In the future, we will continue our commitment to deliver and leverage the industry interests with a multifaceted business platform. Prolight + Sound Guangzhou Team 2

3 EXHIBITORS elated by the enhanced numbers of attendees The event is getting more influential in the industry, which attracts more professional buyers and distributors from China to visit. We are pleased with the visitor flow and have successfully connected with our target customers, including distributors from the live performance, installation and entertainment sectors. Mr Lijun Yao, Manager of PA Marketing Department, Yamaha Music & Electronics (China) Co Ltd We regard this show as one of our key marketing channels to meet with quality distributors and partners from the upper and lower supply chains. One of the biggest benefits of joining this fair is the high amount of professional visitors that we can reach. Ms Joyce Tang, Marketing Manager, Bose Professional Systems 3 3

4 A sourcing hub Professional Audio Amplifiers Cables and Accessories Consoles DJ Equipment Effects Loudspeakers Microphones Public Address VOD Systems Other audio related equipment Professional Lighting Architectural Lighting Laser Technology LED Light Sources and Accessories Lighting Consoles Outdoor Lighting Stage Lighting Other lighting related equipment Stage Equipment Flight cases Hoists Mobile Stages and Platforms Projection and Display Technology Special Effects Stage Decoration Materials and Curtains Truss and Rigging Equipment Other stage related equipment AV and Communication Equipment Broadcasting Equipment Conference Systems Networks Other AV and communication equipment 4

5 Zoom in 5

6 Visitors & Events 6

7 VISITORS pleased with the complexity of product variety The scale of this show is astonishing and the fact that it houses the most prominent brands reflects its importance to the industry. Prolight + Sound Guangzhou is definitely one of the most professional and influential exhibitions of its kind in China. Ms Xinmei Tan, Assistant Manager in Product Management, Acoustic & Lighting System Sdn Bhd I am here to seek co-operation with local manufacturers and introduce their products to Brazil. Overall, my trip has been fruitful as I was able to meet Chinese companies that provided quality LED display screens at a competitive price range. Mr Francisco O Pinheiro Jr, Managing Director, TEC PORT 7

8 Buyer delegations Buyer delegation and overseas buyer programme contributed quality buyers to the show. Over 2,000 Buyers from delegations formed by industry associations. Club Pro, overseas buyer membership programme was firstly introduced to offer buyer benefits and travel assistant to overseas buyers. 8

9 SPEAKERS & ATTENDEES praised fringe events Training courses like these are an indispensable part of the show because people not only want to see the products, but also learn about the technologies involved. China is full of tremendous opportunities and the fair has presented us a great opportunity to introduce the usage and configuration of Dante technology to the Chinese audience. Mr Bernie Farkus, Senior Technical Sales Engineer, Audiante I really enjoyed listening and comparing the sound quality of speakers here. The overall quality is very high this year, and I can visit the desired booths directly after the demonstration to learn more about their technologies, which saves a lot of my time and effort. Mr Xiaoyu Guan, Deputy General Manager, Beijing Goharston Technology Co Ltd 9

10 Events More than 30 Industry seminars and live demonstrations to be delivered covering topics related to audio engineering, sound production, KTV, stage design, installation and system integration. 10

11 Event highlights PLSG Annual Training Course The two-day course opened up constructive dialogues between international and local specialists. Topics covered the application of sound systems and acoustic technology, enhancement of event and stage performance, as well as real-time networking and media networking technology. 11

12 Event highlights Vision X Network Product Presentation An exclusive opportunity to interact with leading industry players and acquire latest development of top-notch pro audio, KTV, conference systems technology

13 Event highlights Outdoor Line Array More than 30 domestic and international brands offered an immersive sound experience of a professional concert

14 Marketing & promotions 14 14

15 Integrated marketing campaigns Advertising Search engine marketing Website Direct mail Online display banners Telemarketing Public relations Road show edm Visitor invitation Social media 15

16 Promotions E-newsletters, eblast by media, flyers, brochures, e-invitation, e-banner, buyer invitation and brand booklet were produced to reach few hundred thousands of industry players. 16

17 Social media stay connected Prolight + Sound Guangzhou had a wide variety of social media engagement. Channels include WeChat, Facebook, LinkedIn and Weibo. 17

18 Visitor engagement campaign Prolight + Sound Guangzhou held some social media campaigns before show and during the show period to create buzz and interact with the industry before and during the show. Onsite WeChat campaign: 15 th anniversary lucky draw programme Pre-show WeChat campaign: 15 th anniversary blessings 18

19 Online and offline advertising Printed and online advertising implemented to cover Asia, China, Europe and the US through trade media, google network, and supporting partners. Furthermore, outdoor advertising were placed at fairground and subway stations during the show period. 19

20 Overseas & local media A&S Asia Advanced Television Engineering Architecture & Interior Panorama Audio Engineering Audio Media International Beijing Shangjitong Information Technology Co Ltd Building.hk ebulletin Building Journal CENS China-led.net China Light & Audio Church Media computermusic.es Construction & Contract News Discover Sources Entertainment Technology Asia futuremusic.es Guangzhou Sub Domain ion Service Co Ltd Hi-Fi & Hi-Vi Home Theatre Tech Ibsi.com.cn INAVATE Information Web of China Construction Engineering Intelligent Building and Smart City ISP Audio Latam stage LAVA Light. Sound. News. Lighting & Sound America Luce e Design Marshall Cavendish Media integration Midifan Mondo dr Musica & Mercado PLSN Pro Audio Asia Proaudio-central.com ProAV magazine Professional Audio Projector-Window Pro Sound System Prosound Star Light Electric City Stereo Sound (Japan) Stereo Sound (Korea) Security Solutions Today sonicspace.es Southeast Asia Building System Integration Asia ziogiorgio.com XiChang Electrical Appliance Concourse XiChang Electrical Shopping Centre 20

21 Clippings at a glance *More clippings will be found on publicity report. 21

22 Supporting partners Acoustic Block Audio Engineering Society of China (AESC) ANAFIMA (National Association of Musical Instruments and Audio Manufacturers, Brazil) China Association of Performing Arts China Association of Recording Engineers China Hotel Association Enping Electroacoustic Component Trade Association Guangdong Association of Recording Engineers Guangdong Association of Performing Arts Guangdong University AV & Lighting Technology Institute Japan Electronics Show Association Korea Broadcasting Equipment Industry Association (KOBEIA) Shanghai Performance Trade Association Taiwan Association of Theatre Technology (TATT) Thai Hotels Association (THA) The German Entertainment Technology Association (VPLT) Zhejiang Stage and Audio Institute Global partners Interbee KOBA show World Stage Design

23 Build the blocks for your success on the world stage! Messe Frankfurt (HK) Ltd Tel: (to exhibit) (to visit) Guangdong International Science and Technology ion Company (STE) Tel:

24 China Import & Export Fair Complex See you next year!