EMC Isilon as XaaS Partner

Transcription

1 EMC Isilon as XaaS Partner Arseny Chernov Corporate Systems Engineer, Isilon (APJ) 1

2 1. Introduction 2

3 Isilon APJ Corporate System Engineers At EMC Isilon, CSEs are: Product knowledge trainers Feedback providers to Product Management, R&D Advisors on design and sizing Reporting to Isilon Leaders: APJ Isilon Systems Engineers Manager APJ Theatre Director of Sales Andrew Chung APJ CSE (HK) Arseny Chernov APJ CSE (SG) 3

4 Customers that trusted Arseny Private & Public Clouds for over 5 years VoIP & Virtualisation Industry for over 10 years Telecom & SP Customers that I worked with (last 5 years) Telstra, Citeq (Australia) Belgacom (Belgium) Telenor (Norway), Swisscom (Switzerland) Vodafone, Orange (United Kingdom) Telefonica (Spain), Portugal Telecom MTS, Megafon (Russia) Master Degree, State University of Telecommunications (St. Petersburg, Russia) 4

5 2. Why Partner with EMC Isilon 5

6 Why Partner with EMC Isilon? What a Telco looks for in a partner to entrust the brand, reputation, and quality of service? Partner knows critical technologies and services Solution proved in similar use cases, happy customers Technology is the right decision long-term Best value investment option Avoid making mistakes using partner s experience. EMC Isilon Has Extensive Experience and Expertise in Telecom 6

7 Why Partner with EMC Isilon? #1 in Industry EMC Isilon rated #1 for Scale-Out NAS technology (IDC and Gartner). Over 4000 customers world-wide Lots of Telecom customers, hundreds of Media & Entertainment customers Number one rated wireless carrier in the U.S. Rackspace Industry leaders in APJ: NTT, Yahoo Japan, StarHub Singapore and more Dozens of even more prominent non-public references 7

8 Why partner with EMC Isilon? The Momentum 60% Y/Y Growth In EB shipped in 2013 >6X NetApp s Growth Rate In NAS Largest Capacity EMC Deal In History At 84PB We highlight strength in EMC's mid-range portfolio which grew 24% y/y due to Isilon Isilon #1 Scale-Out NAS Market (Gartner & IDC) 8

9 85 PETABYTES ONE WEB SCALE PROVIDER 20,772 HARD DRIVES 300 PALLETS 8 TRUCKS 9

10 Why Partner with EMC Isilon? Best-In-Class EMC Isilon is the optimal choice for Telco: Instant capacity & performance scalability (60 Seconds) Best raw storage utilization rates (80+%) Best data protection (guarded from multiple failures) Lowest OpEx (reduced by 48% or more) Best CapEx value (reduced by 42% or more) Best fit for Hadoop analytics: Lowest CapEx & OpEx for Hadoop analytics Fastest time to results - no ingestion needed Unleash multi-tenancy with vsphere Big Data Extensions 10

11 XaaS Providers & Telco Partners of EMC Isilon 11

12 3. Isilon & Pivotal for Telco RTI (Real-Time Intelligence) 12

13 Radical Change in Communications We witness large change across entire value chain of wireless sector Mobile Data Lifestyle Extreme penetration of smart phones and data plans for all. Universal access to content and apps. User-centric design shapes new behaviors Blitz to grab attention of mobile consumers Project Tango from Google Non-Traditional Players Having A Big Impact On Wireless Buying Decisions Devices, especially iphone and Android, are critical capabilities drivers. Apps and Content Providers are adding value. 13

14 Growth Of Data In Communications This led to an explosion of data. More data impacts decision making in many areas of Telco business.. More Data To Manage And Analyze More data generated by each subscriber. More devices on the network. More data in the cloud. Many data sources to be integrated, some unstructured and in the cloud. Constrained Infrastructure Resources Call Centers Customer Experience Data Monetization Location Based Services Infrastructure cannot scale at same rate of data growth. Need to manage data movement carefully. Need For Real-Time Analysis Location Based Services (LBS). Increase in automation (e.g. M2M). More data at higher frequencies. Transaction-based actions. Context-based actions. Marketing & Ad Analytics Customer Behavior Resource Abuse Prevention Network Optimization 14

15 Telco s Information Siloes Impossible to make decisions quickly - too much separation between silos! Network Operations / BSS / OSS / CRMs / CDRs & Billing / Order Management Systems / individual Product logging Delivery of Communications Services Customers Technically, these environments are a challenge to deploy, scale and adapt to change. The silo s of data are not easily correlated; 360 customer views are difficult to achieve. 15

16 RTI with EMC - Reference Architecture An open reference architecture, supported by Federation of EMC, VMware, Pivotal and RSA technologies, to bring enterprise capabilities that Telco operators need. Data Scientists And Analytics Teams VCAC Delivers Orchestration And A Self-Service Portal While Serengeti Provides Automation For Hadoop Deployment. Pivotal RTI Platform Including GemFire, SQLFire, Greenplum, Pivotal HD And HAWQ. ViPR For Software Defined Storage Services. Isilon Delivers Cost-Effective, High- Performance HDFS Storage. Data Loss Prevention Network Data vsphere BDE Analytics As A Service Sources CRM Data Providers External Real Time Analytics Platform Virtual Infrastructure PivotalHD Unstructured Data (File & HDFS) Data Protection with EMC Isilon 16

17 4. EMC Isilon Technology (brief overview) 17

18 Isilon Scale-Out NAS Architecture Protocols NFS HTTP CIFS FTP Gig-e 10 Gig-e Network HDFS for Hadoop REST for Object Single FS/Volume Client/Application Layer Ethernet Layer OneFS Operating Environment Intra-cluster Communication Layer 18

19 Isilon Hardware Platforms Scale-out NAS Product Family A-Series Linear Scaling Of Performance And Capacity S-Series Performance Accelerate Backup and Performance Independent of Capacity Purpose-built for IOPS- Intensive, Random Access, File-Based Applications X-Series NL-Series Flexible Solution For High Concurrent And Sequential Throughput Applications Ideal For Cost-effective, Large-capacity Storage Capacity 19

20 What is Isilon Workload Scaling Isilon Flexibility at Scale RAID Limitations at Scale A Nodes Tunable Performance and Capacity RAID Controller I/O Threshold Linear I/O Performance Non-linear I/O Performance Scalability Isilon OneFS Scale-out Performance, Capacity, or Both RAID Technology Scale-up Capacity only, limited performance options Performance True linear predictability Degradation of performance & capacity at scale 20

21 Mix and Match Any NODE at Any Time Tune Performance to Achieve the Needed Performance and Capacity Cache Acceleration High IOP Performance High Concurrent Throughput High Capacity Nearline Archive A-Series S-Series X-Series NLNL-Series NODES NODES NODES NODES 21

22 Isilon OneFS for XaaS: Less OpEx and More Services Security: web-standard ICAP Antivirus Support & deep Role-Based Administration Capabilities Flexibility: Performance & Protection changes are per-folder or per-file Monitoring: Ease of integration with SNMP & APIs Object Storage: support for modern applications (curl, REST) Automation: APIs for efficiency & Operational Flexibility 22

23 SPECsfs2008 CIFS Performance (Aggregate Vendor Performance) June 27,

24 SPECsfs Linear, Predictable Scalability Predictable SLAs 24

25 OneFS Software Features To Match Service Catalogue DATA PROTECTION TECHNOLOGY SnapshotIQ Fast, efficient data backup and recovery SyncIQ Fast and flexible continuous asynchronous replication for disaster recovery protection SmartConnect Policy-based client failover with load balancing DATA MANAGEMENT TECHNOLOGY SmartPools Policy-based automated tiering and Autolalancing of data SmartQuotas Quota management and thin provisioning InsightIQ Performance and file analytics to enable proactive storage planning SmartLock Policy-based WORM data protection 25

26 5. EMC Isilon Workflow References (Offered By Service Providers) 26

27 Isilon for Archive-as-a-Service Off-site Write Once Read Many (WORM) Multi-Year Retention Possibility to use SEC 17a-4 mode Deep Archives with Secure Encrypted Disks (SEDs) Archival to Isilon as target at Service Provider Disaster Recovery drills / testing possible (SyncIQ reverts) 144TB/4U density today, much more soon Asynchronous continuous replication over WAN Single-click Failover & Failback for Applications (DNS-based) 27

28 Isilon for Video, Web & Media Services (Traditional Market for Isilon) Video On Demand (VOD) network Personal Video Recorder (npvr) for replays of broadcasts and Mobile playback Static Images, Image Archives (Healthcare), Web Hosting Video Surveillance Storage as a Service trending - Modern HD Surveillance Requirements 1080p 15fps at 4Mbps = 45 GB per day. Campuses that require 1000 cameras = 4.5 TB per day, Retention of 30 days = 1.5 PB per campus *1.5 PB would require 30 volumes 50 TB each with traditional SAN 28

29 #1 US Wireless Carrier Consolidation of VOD and npvr Source Media Licensed VOD Mezzanine HQ Assets Transcoding/Encrypting Process (HLS, HDS, FLV, IIS SS ) Transcoded full duration file assets to match various bitrates and viewing device screen sizes Origin Serving Licensed VOD Origin Servers (CDN A Brokers) Origin Servers (CDN B Brokers) Origin Servers (CDN C Brokers) CDN Serving CDN Provider A Edge Servers (CDN Cache) Edge Servers (CDN Cache) Edge Servers (CDN Cache) Edge Servers (CDN Cache) Edge Servers (CDN Cache) LIVE IIS SS Viewing Devices Play Live Programing Example LIVE Play npvr Recorded Programing Example Live OTT Live Programming Encoding/Segmenting/Encrypting Process (HLS, HDS, FLV, IIS SS ) Encoded short duration sequential file assets to match various bitrates and viewing device screen sizes LIVE Live OTT Origin Servers (CDN A Brokers) Origin Servers (CDN B Brokers) Origin Servers (CDN C Brokers) CDN Provider B Edge Servers (CDN Cache) Edge Servers (CDN Cache) Edge Servers (CDN Cache) Edge Servers (CDN Cache) Edge Servers (CDN Cache) RECORDED HLS HDS RECORDED Play VOD Example 1 Play VOD Example 2 MOVIES MOVIES npvr Live Programming Encoding/Segmenting/Encrypting Process (HLS, HDS, FLV, IIS SS ) Encoded short duration sequential file assets to match various bitrates and viewing device screen sizes LIVE npvr Origin Servers (CDN A Brokers) Origin Servers (CDN B Brokers) Origin Servers (CDN C Brokers) CDN Provider C Edge Servers (CDN Cache) Edge Servers (CDN Cache) Edge Servers (CDN Cache) Edge Servers (CDN Cache) Edge Servers (CDN Cache) FLV Play VOD Example MOVIES 29

30 Isilon for Data Analytics For the EMC Isilon storage configuration, what use cases will benefit most? Use Isilon as data lake, parsing out some of the data services to Hadoop. If one has Persistent Hadoop workloads, keep data locally on Isilon and perform Hadoop operations faster, without the need to ingest. Sean Anderson Product Marketing Manager for Data Solutions at Rackspace scale your Hadoop compute and storage independently with the EMC Isilon Storage option. 30

31 Other EMC Isilon Services - Rackspace Rackspace Services Archive as a Service Backup and Recovery as a Service Data Replication as a Service Data Warehouse/Business Intelligence as a Service File Sync and Share as a Service Virtual Data Center as a Service EMC Platform Isilon VNX, Isilon VNX, Isilon Isilon Isilon & Syncplicity VNX, Isilon, dedicated VMAX Isilon as target for Backup and Recovery is over 25PB of data (end of 2013) 31

32 5. Easy way to Hadoop-aaS (vsphere Big Data Extensions) 32

33 Analytics Efficiency & Scale Isilon Hadoop Solution Leadership MOBILE ANALYTICS Major reduction in infrastructure TCO gains >50% Unmatched storage efficiency In-place Analytics Data migration not needed Continuous availability with no SPOF Native HDFS Support both Hadoop 1.0, 2.0 PivotalHD Support 33

34 Hadoop on vsphere Performance Performance research: Native Case with RHEL 6.1 ESXi5 & RHEL 6.1 in a VM Same physical servers with DAS RAID1 for RHEL or VMDK with VM ext4 on rest of JBODs to RHEL...same JBOD as RDM to RHEL in VM Myth busted: Single VM per host - average time increase is modest 4% with TeraSort 3.5TB 2 or 4 VMs / host - performance better than the Native Case (up to 14% faster) Elapsed Time to the Native Case (1.0) Lower is better 34

35 vsphere Big Data Extensions What is it? vsphere5 freeware extension Automatically downloads & Installs Hadoop Clusters on request from major sources (or clones a template) Specifies do use DAS of ESX hosts to save SAN space What it does? Multiple Hadoop customers per single physical host (not possible traditionally!) Granular compute capping (GHz/GB) Picks customer s folders on Isilon Analytics-as-a-Service made easy! (demo) 35

36 5. Customer Case - StarHub (Singapore) 36

37 EMC Isilon - Story Told By Customer 37

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41 What StarHub wanted to get? SQL-capable reporting on Mobile Broadband (MBB) CRM data (pre-paid, post-paid) Subscriber data (gender, age group, income bracket) Mobile device type (by IMEI) Location & Packet Data (by probes and packet inspection) What they did QosMos DPI uploads data every 15 min Isilon X400 Cluster Pivotal analytics 41

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43 Thank you 43

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