VIDEO. The 1.8 Million Word Promotion
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- Hector Gaines
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1 VIDEO The 1.8 Million Word Promotion
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3 Presented by Sandra Bekhor Bekhor Management & Roxanne Boutzis SBR Network Presented by Sandra Bekhor Bekhor Management Roxanne Boutzis & SBR Network Presented by Sandra Bekhor Bekhor Management & Roxanne Boutzis
4 80% of senior executives watch more online video today than they did a year ago. Forbes. Video in the C- Suite 65% of execu'ves have visited a vendor s site a9er watching a video. Adelie Studios, 2015
5 300 hours of video are uploaded to YouTube every minute. YouTube 6 billion hours of video are watched monthly on YouTube. YouTube
6 A picture is worth 1000 words. One minute of video is worth 1.8M words. Forrester Research Businesses using video grow company revenue 49% faster year- over- year than organizaaons without video. Aberdeen
7 81% of people feature their video on their website; with video featured, visitors on average stay an extra 2 minutes on the site. ComScore, insidecxm.com Companies using video enjoy 41% more web traffic from search engines than non-users. ComScore
8 The Rise of Video And A Peek At Your Industry
9 The Rise of Video 1948 Cable TV 1976 VCR/VHS 1997 Tivo Netflix (Delivery) 2002 Friendster 2003 MySpace LinkedIn Skype 2004 Facebook Flickr Vimeo 2005 YouTube 2006 Apple TV Twitter 2007 Hopper Hulu Tumbler Netflix (Streaming) 2008 Hootsuite Tweetdeck 2010 Instagram 2011 Google+ Pinterest Snapchat 2013 Blab Vine 2015 Periscope Meerkat Today Data Source: SBR Network; David Mink s The Pop Culture Guide To Social Media Marketing
10 A Look at YouTube Hours of Video Uploaded (per minute) Growth of Video Content Marketing Data Source: ReelSEO
11 A Look at YouTube 7,000,000,000 6,000,000,000 5,000,000,000 4,000,000,000 3,000,000,000 2,000,000,000 1,000,000,000 0 Number of Video Views (per day) Gangnam Style video views Data Source: ReelSEO
12 Beyond YouTube Facebook, LinkedIn, Twitter, Snapchat, Instragram and others are proving to be formidable video platforms (but YouTube still rules!)
13 Video generates 1200% more shares than text and images combined (Brightcove/Adelie Studios) 75% of business executives (i.e. your clients!!!) watch video while working (Forbes); 59% say they prefer video over text (WeCapture) Businesses using video grow company revenue 49% faster year-over-year than organizations without video (Aberdeen/Adelie Studios) 96% of B2B companies are planning to use video in their content marketing campaigns (Marketing Insider Group)
14 Research Source of data: OAA Practice List Sample: 100 firms 5 social media sites that can carry video
15 Video Usage Analysis Firms with a site: No Videos Has Videos (yah!) No site (eek!) Website Facebook LinkedIn YouTube Vimeo Source: SBR Network
16 Type of Videos Appearances Projects Corporate Industry/Sector People Thought Leadership Fun HR Educational Community Source: SBR Network
17 Only 3 firms had all social media sites, all with videos. Good for them! 87% of architectural firms do not use video as part of their marketing strategy. Why not? 22% had appearances but did not curate the content. What a waste One firm had an extensive YouTube channel, but did not feature video elsewhere. WOW! Those who had YouTube/Vimeo, 23% had videos over 2 years old and nothing current. Oh my!
18 The Video Plan An overview of key elements
19 The Video Plan i. Objectives ii. Strategy iii. Target Market iv. The Video Campaign v. Promotion & Distribution vi. Accountability vii. Accessibility (close captioning) viii. Measurement & ROI ix. Budget x. Recycle / Reuse
20 Video & Business Strategy Annual Business Plan/Strategy Business Development Strategy Marketing Plan Focus on our strengths in current markets we target: Residential Target top developers in multifamily Residential sector Video: Top Sexiest Residential Projects Public Relations Articles: Residential Projects, Industry Thought Leadership
21 Video & Business Strategy Resources Budget Skill / Talent Technology Time
22 Video & Business Strategy How can I fit video into my budget? Revisit the marketing plan to find opportunity Go Digital! Reduce print budget for brochures, booklets, and other print material. Strategic Photography
23 Decision Spectrum Goals Impromptu Ad Lib Strategy Content Formal Plan Scripted Goals Quality $ Budget $$$$ iphone Technical Professional Quality
24 Branding More Than Just Your Logo
25 Branding: Logo, et al Visual Opening/closing runs Musical elements Lower third graphics On-screen supporting graphics Pre-play frame Transitional elements Fonts Colours Disclaimer Logo / Bug Tagline Subliminal Point of difference Culture
26 Campaigns So Much You Can Do
27 Campaigns Projects Process Client profile Time lapse Testimonials Instructional Demonstration Thought leadership Interviews Culture Documentary Passion project Sector Collaborations Explainer Whiteboard Seasonal Team profiles Recruiting Lifestyle Trends Events Charitable Community Visionary Facts Insights Branding Webinars Video blogs
28 Messaging Get It Right The First Time
29 Messaging Takes theme and ties it to the brand/culture Choice of how you deliver the message (e.g. scare tactic vs humour) All senses deliver the message Body language Position Music Location Light Go beyond self promotion Consider the emotional
30 Content Verbal, Technical & Emotional
31 Content Verbal Setting Shot Variety Ambiance People
32 Promotion Promoting & Distributing Your Video
33 Promotion & Distribution Website Blog Social Media SEO Newsletters Signature Presentations Company Events Advertising
34 Questions Ask Us!
35 Thank you!
36 Sandra Bekhor Bekhor Management Roxanne Boutzis SBR Network
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