Community Outreach Maximize circs get the word out.

Transcription

1 v v v OverDrive, Inc Page 1 1 Community Outreach Maximize circs get the word out. Learn creative techniques for introducing new users to your OverDrive service. We'll showcase a range of promotional ideas from high circulating libraries that you can implement inside and outside your library. Contact: training@overdrive.com.

2 Agenda 1. Maximize your online presence 2. Distribute and display promotional materials 3. Reach out to local media 4. Involve customers 5. Offer OverDrive Download Station 6. Host an event 7. Communicate to library users 8. Evaluate success using reports 9. Stay connected with OverDrive v OverDrive, Inc Page 2

3 Marketing Kit OverDrive can assist with your promotional efforts Business cards Bookmarks Brochures Posters Press releases Web link for your home page and catalog... and more! Visit our online marketing kit or contact us for more information: v OverDrive, Inc Page 3

4 Kindle Marketing Kit OverDrive can help you promote Kindle Book Compatibility. Flyers Posters Press releases Web link for your home page and catalog Visit our online marketing kit or contact us for more information: v OverDrive, Inc Page 4

5 Maximize your Online Presence v v v OverDrive, Inc Page 5 5

6 Add a web graphic 64% of visits linked through their homepage. Source: Content Reserve Traffic Report Place a graphic or text link on your library s website to direct customers to your Virtual Branch. The graphic should be easy to find and direct. The Public Library of Youngstown and Mahoning County (OH) *See Marketing Kit v OverDrive, Inc Page 6

7 Link from your OPAC 60% of visits linked through their Online Catalog. Source: Content Reserve Traffic Report Virginia Beach Public Library (VA) 1 out of 4 users linked through their Online Catalog. Source: Content Reserve Traffic Report Library System of Lancaster County (PA) *See Marketing Kit v OverDrive, Inc Page 7

8 Utilize social networking sites Twitter Facebook YouTube Library website blogs v OverDrive, Inc Page 8

9 Distribute and Display Promotional Materials v v v OverDrive, Inc Page 9 9

10 Distribute and display promotional materials Display materials in the main library, all branches, and the following locations: 1. Local gym 2. Schools 3. Shops/restaurants 4. Subway/bus stations 5. Community events Optimize publicity opportunities through delivery vans, buses, and billboards to reach commuters. St. Charles City-County Library District (MO) *See Marketing Kit v OverDrive, Inc Page 10

11 Distribute and display promotional materials High Plains Library District (CO) Pioneer Library System (OK) Brownsburg Public Library (IN) v OverDrive, Inc Page 11

12 Reach Out to Local Media v v v OverDrive, Inc Page 12 12

13 Reach out to local media Issue a press release to your local media channels to announce your OverDrive service and share updates. TV Radio Newspaper Local publications *See Marketing Kit v OverDrive, Inc Page 13

14 Successful media coverage Shasta Libraries (CA) Press Release (TV) On average the library experiences more than 12,000 checkouts a month. Press Release (Online) Circulation increased by 200 checkouts / month. Las Vegas Clark County Library District (NV) v OverDrive, Inc Page 14

15 Involve Customers v v v OverDrive, Inc Page 15 15

16 Involve customers How to get customers involved: Start a digital book club to get book lovers using downloads. Conduct a customer survey. v OverDrive, Inc Page 16

17 Ask for title suggestions Ask for customers feedback through a suggestion form on your website to submit requests for favorite authors, subjects, and formats. Contact your Account Specialist for more information. Suffolk County Public Libraries (NY) v OverDrive, Inc Page 17

18 Spotlight local talent through Community Reserve Music Video ebooks Audio Upload your own content. Add free content from other libraries. OverDrive Community Reserve is a digital resource sharing service that enables participating libraries to upload, protect, and share download titles. Suggested content: Local historical documents, educational materials, locally produced video or music, or anything that will benefit users. Benefits: Increases the value of your collection. Checkouts count as circulation. Interested in learning more? Contact OverDrive. v OverDrive, Inc Page 18

19 Offer OverDrive Download Station v v v OverDrive, Inc Page 19 19

20 Offer in-library access Purchase OverDrive Download Station software to allow customers to download audiobooks and music the library and help raise awareness. Contact for more information. Lee County Library System (FL) v OverDrive, Inc Page 20

21 Host an Event v v v OverDrive, Inc Page 21 21

22 Host an event Customer training workshop. MP3 player raffle. Launch party for staff. Participate and/or sponsor an event in your community (parade, festival, county fair) and advertiser your digital collection. Download Patron Training Template: Chattahoochee Valley Libraries (GA) Midwest Cooperative for Library Services(MI) v OverDrive, Inc Page 22

23 Other fun events Across Colorado Digital Consortium (CO) Palm Beach County Library System (FL) 49% increase in circulation during the first month of the raffle. Every checkout = a raffle entry! Somerset County Library System (NJ) v OverDrive, Inc Page 23

24 Communicate to library users v v v OverDrive, Inc Page 24 24

25 Communicate to library users Publish an article in your newsletter with information about your Virtual Branch. Include updates on new content, website features and formats. Send an to customers announcing your OverDrive service and when new titles or formats are added. Record a phone script about your service to play while on hold for those who call the library. Customize your signature like Springfield Public Library (OH). *See Marketing Kit v OverDrive, Inc Page 25

26 Communicate to library users Delaware County Library System (PA) Chautauqua-Cattaraugus Library System (NY) Delaware County Library System (PA) *See Marketing Kit v OverDrive, Inc Page 26

27 Evaluate Success Using Reports v v v OverDrive, Inc Page 27 27

28 Getting started with reports 1. Go to Content Reserve: 2. Click on the 'Login' tab. 3. Enter your Content Reserve 'Login ID' and 'Password'. This is the same Login ID / Password used to order titles. Need a login for Content Reserve? Contact the coordinator of the OverDrive service at your library / consortium. v OverDrive, Inc Page 28

29 Review your website traffic Traffic Report: See what URLs are directing customers to your Virtual Branch. What you may find: Library website Catalog URL Google OverDrive.com v OverDrive, Inc Page 29

30 Monitor other useful reports Customer Activity Chart: View the number of unique customers who checked out titles by date or branch. Quarterly review is recommended to evaluate marketing campaign success. New Customer Registration: Keep track of new customer usage, because more customers equal more checkouts. A new patron registration is counted the first time a user logs onto your Virtual Branch website. More new patron registrations = more checkouts! v OverDrive, Inc Page 30

31 OverDrive Dashboard Download Dashboard: A free desktop application to monitor statistics. View holds, titles, circulation, and traffic data. Refresh every 5, 15, 30, or 60 minutes. All areas of your service benefit from instant statistics. OverDrive Dashboard v OverDrive, Inc Page 31

32 Stay Connected with OverDrive v v v OverDrive, Inc Page 32 32

33 OverDrive Central: Online Learning Center OverDrive Central is divided into four areas View Now: Need training right away? View our core courses at your convenience plus pause, stop and fast forward to suit your learning style. Register: Register here for live courses hosted by our Training team. These sessions focus on hot topics, and are open to staff members from OverDrive partners. Resources: Spread the word about your OverDrive service through free promotional and educational materials. Networking: Have questions, comments, or feedback? Connect with us and other partners through Facebook, Twitter, and our blog. v OverDrive, Inc Page 33

34 Try this c c c c c c Request the Best Practices Handbook from partnerservices@overdrive.com Reach out to a local business for a partnership. Hang flyers at a local coffee shop. Work with OverDrive to create or update promotional materials. Add a web graphic to your library's homepage. Start promoting today! v OverDrive, Inc Page 34

35 Contact us Collection Development: Training: Library Partner Services: Support: Support for library staff. Please do not share this with users. Users should contact support via the link on the main Help Page of your library's Virtual Branch Website. Plus, connect with us! v OverDrive, Inc Page 35