HISTORICAL INFLUENCE TESS PEREYO WEINGART
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1 WOLFAN HSTORCAL NFLUNC TSS PRYO WNART
2 CONTNTS 1. NTRODUCTON 2. RSARCH 3. SKTCHS 4. TRATONS 5. FNAL 6. DFNS
3 NTRODUCTON This project was inspired by AA gold medalist Wolfgang Weingart for his accomplishments in raphic Design. The process involved selection, research, creation and refinements, all leading to the final production of an album completely inspired by Weingart s life and style.
4 RSARCH Wolfgang Weingart was born near the Swiss border of ermany, in the Salem Valley, in n his late teens he attended school for typography in Switzerland where he discovered set metal type and began to refine his skills. He continued to develop his craft through an apprenticeship and various mentorships in his twenties. n 1968, Weingart was invited to teach a typography class at the Schule für estaltung in Basel, Switzerland. This is the place that where Weingart would start to make a significant impact in the world of design. His style quickly spread, drawing students from the around. Weingart s style showcases classic Swiss order juxtaposed with his own purposeful disorder. He has an intentional carelessness that manifests itself through various distortions of font, weight, stroke, and spacing. Weingart s breaking of boundaries and stretching of design norms came to be known as New Wave or Swiss Punk typography.
5 SKTCHS
6 TRATONS
7 FNAL S M NT PR T WOLFAN WNART. ALL RHTS RSRVD. PRODUCD & DSTRBUTD BY ATLANTC RCORDS. UNAUTHORZD RPRODUCTON. COPYN AND RNTAL OF THS RCORDN S PROHBTD BY LAW. R NW WAV WOLFAN WNART W A A N R N T NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAVNW NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV 1941 W O L F final album layout
8 FNAL M S NT T WOLFAN WNART. ALL RHTS RSRVD. PRODUCD & DSTRBUTD BY ATLANTC RCORDS. PR UNAUTHORZD RPRODUCTON. COPYN AND RNTAL OF THS RCORDN S PROHBTD BY LAW. R back cover W O L F W A A N R N T front cover NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAVNW NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV NW WAV 1941
9 FNAL NW WAV WOLFAN WNART spine CD print
10 DFNS For my album design, executed intentional design choices based on my research that feel effectively and accurately represent the life and style of Wolfgang Weingart. nspired by his orderly chaos, intended to create a design that conveys his black and white print media influences paired with unconventional type choices. included allusions to his birthplace, ermany, as well as the country that launched his career, Switzerland. also included a picture of a linotype machine which is a nod to his original style of metal type setting. kept in line with his black and white style with the exception of an accented a pop of red which was chosen to depict the starkness of his style and personal distinction. Various geometric shapes and layers were added in an effort to gain some of the depth and distortion that Weingart is famous for. Finally, decided to name the album, New Wave, after Weingart s own curated style of typography. Additionally, selected only one song to be featured on this album, titled, Misinterpreted, inspired by a quote from Weingart. All of these choices seek to portray the wild, pioneering mind and style of Wolfgang Weingart.
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