Press Release Sony Introduces Industry-Leading XQD 1 Memory Cards Hong Kong, February

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1 Press Release Sony Introduces Industry-Leading XQD 1 Memory Cards New XQD memory card H series is capable of 1Gbps (125MB/s) 2 of ultra fast write speed Hong Kong, February 20, 2012 Sony today announced the new XQD memory cards (QD- H32/H16), which allow for outstanding ultra high-speed data transfer up to 1Gbps (125MB/s, write and read). The XQD memory card H-series provides photo enthusiasts and professional photographers with more shooting possibilities as well as the ability to capture up to approximately 100 frames in RAW format 3 in continuous shooting mode when used with XQD compatible high-end DSLR cameras. Featuring an original and intelligent controller from Sony and adopting PCIe interface 4, the XQD memory card also possesses optimised flash memory to enable high-speed data processing, resulting in faster write speed and performance that cannot be achieved by conventional CompactFlash cards. With its ultra high write-speed performance, the XQD memory card can record approximately up to 100 frames in RAW format 3 in continuous shooting mode when used with Nikon s new DSLR camera D4. 1 The new Sony cards are based on the XQD memory card specifications, which CompactFlash Association recently approved as an open format licensed from CFA. XQD is a trademark of Sony Corporation. 2 Based on Sony internal tests. Speed may vary upon measurement condition. 3 When used with Nikon D4, with capture of compressed 12-bit NEF (RAW) images. Based on Nikon research. 4 PCIe is a serial interface, a computer expansion card standard. 1

2 The H-series also allows for reliable data recording using wear levelling technology to equalise the rewrite frequency on the card, as well as error correction code and data refresh function to minimise defect risks. XQD Card Reader MRW-E80 (left) and XQD ExpressCard Adapter QDA-EX1 Also launched by Sony is a USB 2.0/3.0 compatible XQD card reader MRW-E8 that fully utilises the new memory card. Using the XQD High Speed Driver software that can be downloaded for free from the Sony website, users can quickly and easily transfer large quantities of very high capacity data to their PC. In addition, an XQD ExpressCard Adapter QDA-EX1 is available for use with computers with an ExpressCard 34 card slot. To address additional requirements from the high-end digital imaging market, Sony has plans to enhance its XQD memory card offering in the future. For more information, please refer to this website: The H-Series XQD memory cards (16GB and 32GB), XQD Card Reader MRW-E80 and XQD Express Card Adapter QDA-EX1 will be available from mid of March. The suggested retail prices are as follows: Item Suggested Retail Price Sony H-Series XQD memory card (16GB) QD-H16 HK$1480 Sony H-Series XQD memory card (32GB) QD-H32 HK $2580 XQD Card Reader MRW-E80 HK $380 XQD Express Card Adapter QDA-EX1 HK $380 2

3 For customer enquiries, please contact Sony sales and services hotline at (852) About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit its web site on About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolizes the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. ### 3

4 Specifications of Sony XQD memory cards QD-H16/T & QD-H32/T: Model QD-H16/T QD-H32/T Memory Spec Memory Size 16GB 32GB Usable Capacity (Approx.) 14.9GB (15,998,753,177 Bytes) Interface PCI Express PCI Express Media/ Card 29.5GB (31,675,383,808 Byte) Current 900mA 900mA (1ms Ave.) Current 500mA 500mA (1s Ave.) Current 1200mA 1200mA (Max) C (Non-condensing) C (Non-condensing) Temperature (Non-condensing) (Non-condensing) Dimensions 29.6 x 38.5 x 3.8mm 29.6 x 38.5 x 3.8mm (Approx. WxLxT) Weight (Approx.) 10g 10g Specifications of Sony XQD ExpressCard Adapter QDA-EX1/SC1: Model QDA-EX1/SC1 Adaptor PC Interface PCI Express Dimensions (Approx. W x H x D) Weight (Approx.) Temperature 34mm (W) x 5.0mm (H) x 75mm (D) Approx. 13g C (Non-condensing) 4

5 Specifications of Sony XQD Card Reader MRW-E80/BC1: Model MRW-E80/BC1 Adaptor XQD Interface XQD Memory Card Slot PC Interface USB Interface [Super Speed USB (USB 3.0) / Hi-Speed USB (USB 2.0)] Dimensions Approx. 50mm (W) x 12.5mm (H) x 86mm (D) (Approx. W x H x D) Weight (Approx.) Approx. 42g Access Lamp Blue Interface XQD Interface PCI Express Power Power (Voltage) Current Standby Current Temperature DC5V (Provided from USB port) 900mA (max.) 0.5mA (max.) 5 ~ 40 ; Humidity 30 ~ 80% (Non-condensing) 5