ADVERTISING RATES Characteristic Free evening newspaper Distribution Zurich, Bern, Basel, St. Gallen, Lucerne +agglomerations

Transcription

1 ADVERTISING RATES 2018 (Rates effective ) Blick am Abend THE ONLY EVENING NEWSPAPER IN SWITZERLAND Blick am Abend is the fastest newspaper in Switzerland and covers just about every imaginable topic in short reports every weekday from 4 pm: news from around the world, advice and fun with a tongue in cheek style and plenty of twists and turns. A balancing act between entertainment and information. As an evening paper, we offer more than a half million readers upbeat, entertaining and emotional articles to help them unwind after work. The stories are selected to encourage further debate and discussion among readers. Commuters are the number one readers of Blick am Abend from 14-year-old students to 65-year-old professionals. The urban readership is, on average, relatively young, high-earning and well-educated. Blick am Abend has its finger firmly on the pulse. In addition to the printed Blick am Abend, the Blick Group also reaches people over the online portals Blickamabend.ch and Blick.ch, apps such as Blick am Abend, Blick News, Blick Sport, BlickVR and Blick Premium, and social media channels such as Facebook, Twitter and Instagram. Blick and SonntagsBlick round off the Blick Group portfolio. Facts & Figures Characteristic Free evening newspaper Distribution Zurich, Bern, Basel, St. Gallen, Lucerne +agglomerations Readership readers German-speaking population (Source: MACH Basic ) Cost-per-thousand 4c gross 38 Frequency Monday-Friday 4 p.m. Distributed circulation (Source: WEMF/SW 2018) Reach 11.5% of German-speaking group (Source: MACH Basic ) 1/1 page, gross 4c Advertising s 2018 Basic s All advertising formats are placed adjacent to text. height in mm ( Zürich ( Bern ( Basel ( St.Gallen ( Luzern ( /1 page 204 x

2 height in mm ( Zürich ( Bern ( Basel ( St.Gallen ( Luzern ( /2 portrait 100 x /2 landscape 204 x /8 landscape 204 x /3 landscape 204 x /3 portrait 67 x /4 portrait 100 x /4 landscape 204 x /8 landscape 100 x /8 banner 204 x Juniorpage 155 x Double-page spreads height in mm ( Zürich ( Bern ( Basel ( St.Gallen ( Luzern ( /1 page, not centrefold 428 x /1 centrefold 428 x startpano, page 2 and 3 2 x 204 x /2 not centrefold 428 x /4 not centrefold 428 x centered panorama 1/1 page TA, not centrefold centered panorama 1/2 page TA am Fuss, not centrefold 204 x x cover, first 2 pages cover, all 4 pages 1 x 204 x x 204 x x 204 x x 204 x

3 height in mm ( Zürich ( Bern ( Basel ( St.Gallen ( Luzern ( consecutive ads, 4 4 x 204 x pages If text extends across the centrefold, a margin of 1.5 mm must be left on either side of the gutter. Display ads Placed at the bottom of an editorial page. Surrounded on two sides by editorial copy. height in mm ( Zürich ( Bern ( Basel ( St.Gallen ( Luzern ( /4 100 x /8 portrait 67 x /8 landscape 100 x Special placements/forms Binding placements height in mm Zurich Bern Basel St. Gallen Lucerne front page, footer 204 x title page, circular, at the top 45 x /1 outside back cover 204 x /4 landscape outside back cover 204 x circle advertisement 100 x weather strips on request weather, Ad middle strips on request triangle at base 102 x 102 x Other formats are available on request. All prices are in plus 7.7 VAT. Valid from 1 January 2018 for orders from within Switzerland. Brochure inserts are not possible due to technical reasons.

4 Special placements on page 3 height in mm Zurich Bern Basel St. Gallen Lucerne /1 startpano, page x /8 landscape, facing matter 1/3 landscape, facing matter 1/4 landscape, facing matter 204 x x x /4 portrait, display ad 100 x Classified columns Classified advertisements Section Publication date Price per mm in Price per mm in Zurich Price per mm in Bern Price per mm in Basel Price per mm in St. Gallen Price per mm in Lucerne Job market Tuesday and Friday Marketplace daily Esoteric daily Finance and business daily Real estate daily Events daily All prices are in plus 7.7 VAT. Frequency discount In Blick am Abend only. No size changes, 1/4 page maximum. Change of subject/text for complete advertisements only. No change of section. 12 months running time. Cannot be combined with discount for TopJobScout24 customers. 3 x 2% 13 x 10% 50 x 18% 6 x 5% 26 x 13% 100 x 20% Column widths/ 1 column 48 mm wide 3 columns 152 mm wide 2 columns 100 mm wide 4 columns column width = 204 mm wide Minimum format: 1 column x 20 mm Discounts: Frequency or turnover discount will be deducted. AC: 5% off all classifieds excluding text ads in Treffpunkt. Closing date: 1 working day before publication with a deadline of 9.00 a.m.

5 Frequency discount classified advertisements 12 months period. Cannot be combined with discount for TopJobScout24 customers. 10 x 5% 30 x 10% 100 x 20% 20 x 8% 50 x 15% Online ad services Classified ads can be posted on the internet as well (blick.ch/rubrikanzeigen). Discount for online orders: 5% Please note that payment for online orders must be made by credit card. Discounts Turnover discount Cumulated annual gross expenditure* at Blick, SonntagsBlick, Blick am Abend in. Blick.ch and Blick/Mobile may be taken into account by prior agreement. Turnover Discount Turnover Discount Turnover Discount % % % % % % % % % % % % % % % % % * according to less special discouonts, plus additional costs (placement surcharges) Agency commission AC Authorised media and advertising agencies 5% of net Yearly turnover premium YTP YTP for a minimum annual turnover of % of net Special discounts Special discount over 20% excludes further discounts such as postage, frequency and combination discounts, etc. No AC/YTP from 35% and over. Education and further education 12% Political ads 15% Culture and events 30% Advertorials 0% Surcharges Placement surcharge 20% Advertorials On request: advertorial production priced at (net/net) per page. Dates / Dimensions Schedule

6 Issue Monday Tuesday Wednesday Thursday Friday Frequency Closing date / printing material Dated advertisements Submissions close at 9:00 a.m. Thursday Friday Monday Wednesday Wednesday daily, Monday-Friday 2 working days before publication, 9:00 a.m. at least 3 working days before publication Right to postpone 5 working days Advertisements requiring approval (those of an editorial nature or political ads) and advertisements with test prints must be supplied at least 5 working days before publication. Voucher copy: The epaper will be sent via the day after publication. Blick am Abend is not published on the following public holidays / / / / / / / / / (LU) (LU&SG)/ / / / / / For issues before and after public holidays, advertisement closing dates may be brought forward one or more days. Actuell/News, Sport 1/1 page Panorama Type area 204 x 290 mm 434 x 290 mm Newspaper format 235 x 320 mm 470 x 320 mm Bleed technically not possible technically not possible Technical specifications Printing material b/w to 4-colour Colours/proofs Printing process Tone valuation UCR ICC profile To ensure that the ad print quality is good, we require a binding quality colour proof or press proof aligned to the printing process. A FOGRA media wedge that comprises the set CIE-L*a*b* values must be present on the proof. Newspaper web offset 1 95% (0% highlight = paper white) 240% (sum of C+M+Y+K) ISO newspaper 26v4 Data medium (Mac and Windows) Documents Images Fonts PDF/X-3. Other documents on request. Resolution: Bitmap 845 dpi, greyscale and multicolour 200 dpi (for 48-line raster) Format: PDF, Tiff, EPS or JPEG, no RGB, DCS or OPI images Smallest font sizes/reverse types: = 8 PT (bold, without serif) Colour composition All ads (i.e. digital data, proofs, press proofs) must be configured according to process colours (cyan, magenta, yellow, black). In case of delivery of non-compliant printing material (data), all additional costs involved will be billed at a of 180 per hour. Data transfer

7 FTP Important PrintOnline On request Prior information to be sent to specifying file name, publication, publication date, subject, contact details The industry solution for the digital transfer of printing material. All data is checked, transferred and archived centrally: / info@printonline.ch / tel Media data Readers Reach Structure Affinity Total % 100% 100 Gender Men % 53.6% 108 Women % 46.4% 92 Age years % 11.1% years % 19.6% years ,3% 16.1% years % 14.7% years % 14.8% years % 23.8% 90 Household income in Up to % 16.1% % 39.4% % 44.5% 100 Residential area Agglo-Haupt-/Nebenkern + Gürtel % 88.3% 113 Country % 11.7% 52 Occupation Full-time % 43.8% 104 Part-time % 20.0% 82 Education / apprenticeship ,9% 8.8% 143 Non-working % 27.3% 90 Education Primary/middle school % 20.1% 105 Vocational school % 49.5% 97 High school, university % 30.4% 97 Strong / mode interests Communications devices % 51.1% 122 Clothes and fashion % 44.0% 120 Computers and IT % 36% 117 Cosmetics, personal hygiene, beauty % 38.7% 118

8 Readers Reach Structure Affinity Cars and motorcycles ,2% 24.8% 114 Source: MACH Basic / Basis: German-speaking group, people

9 Medienradar Affinity/Reach in % progressive 120/17.2% 130/18.7% 107/15.4% 82/11.8% extroverted 137/19.6% 105/15.0% 85/12.2% introverted 99/14.3% 83/11.9% 69/9.9% 74/10.6% Data set: MACH Radar 2016 Audience: German-speaking group (Base n = 6 633) Target group filter: none WEMF/REMP MACH Radar 2016 conservative Reach: 14.3% * n weighted: 957 *%-basic universe Mediaradar 2019 Affinity/Reach in % progressive extroverted introverted 5 5 5

10 5 conservative Reach: * n weighted: *%-basic universe Contact Sales Services Print Blick Publikationen Telephone FAX p> salesservices@admeira.ch