Growth outside Cell Phone Applications

Transcription

1 ARM Introduction

2 Growth outside Cell Phone Applications ~1B units shipped into non-mobile applications Embedded segment now accounts for 13% of ARM shipments Automotive, microcontroller and smartcards 2.4x rise in MCUs units shipped vs 2006 Highest volume contributor after wireless handsets Shipments of ARM technology-based MCUs ARM Partner Shipping Quarter 2

3 Why Care About the CPU? SW SWSW Legacy Code across all Vehicle Modules Toolchain 32-bit 8-bit 16-bit Estimates from VDC and Strategy Analytics place software 9% of vehicle cost today, growing to %13 by 2010 Traditional Automotive Microcontroller market very fragmented Many vendors have multiple architectures which are incompatible Incompatible software across organization reduces engineer efficiency For each additional toolchain: IT costs increase and reliability reduces A consistent CPU architecture enables software and toolchain reuse

4 ARM in Automotive SW SWSW Legacy Code across all Vehicle Modules Toolchain Microcontrollers FPGA s Applications Processors, System-on-Chip etc. Enabling a standard platform for embedded development Protecting investment in Software design Remove traditional 8/16/32-bit perceptions, consider it a Software Engine Enable reuse, not just from MCU to MCU but onto other digital solutions 4

5 ARM in Technology driving Car Demand Safety and Driver Assistance ARM in over 65% of EBS and 40% of airbag Fault Robust technology enabled Integration with modeling tools for Driver Assistance and Active/Passive Safety Integration Navigation and Car Multimedia Convergence with PND market Driver Information: LCD prices driving adoption of virtual dashboard ARM Ecosystem enables strategic platforms opportunities such as Ford + Microsoft Sync

6 ARM Processor Portfolio World-class market-proven technology Economic benefits throughout value chain 20+ processors for every application 200+ silicon partners ARMv6 x licenses 10Bu+ shipped ARMv5 ARM968E-S ARM1176JZ(F)-S ARM1136J(F)-S ARM1026EJ-S ARM946E-S ARM926EJ-S ARM966E-S ARMv7-Cortex ARM11 MPCore ARM1156T2(F)-S Cortex-A8 Cortex-R4 x1-4 Cortex-A9 Cortex-R4F ARM7EJ-S SC200 ARMv4 ARM7TDMI(S) ARM920T SC100 ARM922T Cortex -M3 Cortex-M1 SC300 6

7 ARM Cortex Roadmap Bringing the benefits of architectural innovation across the spectrum ARM Cortex-A Series: Applications processors for complex OS and user applications ARM Cortex-R Series: Embedded processors for real-time signal processing and control applications Cortex-A8 Cortex-R4 x1-4 Cortex-A9 Cortex-R4F ARM Cortex-M Series: Deeply embedded processors optimized for microcontroller and low-power applications Cortex-M3 Cortex-M1 SC300 7

8 Leading Embedded Roadmap Strong roadmap, optimized for embedded memory systems Performance points reflect automotive trends R-Profile M-Profile ARMv6 ARMv7-Cortex ARM1156T2(F)-S Performance, Algorithm Modeling ARMv5 ARM968E-S Cortex-R4 Cortex-R4F ARM7EJ-S ARM946E-S SC200 ARM966E-S Designed to Address Safety Norms: eg.iec61508 ARMv4 ARM7TDMI(S) SC100 Cost Optimization, Software Migration Cortex -M3 Cortex-M1 SC300 8

9 ARM Cortex -R Profile Cortex-R4(F) processor optimized for deeply embedded signal-processing and control applications 8-stage superscalar pipeline delivers up to 1.6DMIPS/MHz on 90nm Thumb -2 technology, hardware divide State-of-the-art ECC support in all memories Optional SP-optimised FPU (full IEEE754) AMBA 3 AXI slave port for DMA to TCMs Flexible configurations Separately configured L1 caches: 0kB, 4-64kB 0 to 3 TCMs of up to 8MB each 8 or 12 regions in MPU, or no MPU 2 8 Breakpoints, 1 8 Watchpoints Parity and/or Full ECC support Dual Core Interface (Fault Tolerant Designs) Optional slave port

10 ARM Cortex-R4 Now in Production Silicon

11 ARM Cortex-M Profile Cortex-M3 Processor : An ARM7TDMI for 21 st Century 30% more DMIPS, 28% faster EEMBC, 85% more DMIPS per mw Configurable/optional memory protection, debug, trace µa device stand-by enabled with integrated sleep modes, state retention Optimized interrupt response for control applications Memory Protection Unit enables software integration Cortex-M1 Processor: First ARM processor optimized for FPGA High frequency, low-area soft processor (2.5k LUTS/4.3k Tiles) Direct sub-set of Cortex-M3 ISA for tool chain compatibility Capable of up to 200MHz on fast FPGA device Available direct from Actel website Altera SOPC kit sold through Arrow

12 Cortex-M3 and Cortex-M1 Availability Plus several recent announcements

13 Increasing Applications Performance Application compatibility across multiple generations of processors Driven by power efficiency and scalable performance Ideal processor to support high level OS ARMv6 x1-4 ARMv7-Cortex ARM11 MPCore ARM1176JZ(F)-S Cortex-A8 x1-4 Cortex-A9 ARMv5 ARM1136J(F)-S ARM1026EJ-S ARM926EJ-S Symmetric Multi-Processing SMP further enables scalability throughout project lifecycle ARMv4 ARM920T ARM922T 13

14 Cortex-A8 Processor Overview Highest performance Cortex-A processor proven in silicon mass production today Superscalar pipeline delivers 2 DMIPS/MHz Thumb-2 ISA for performance and code density TrustZone extensions for secure transactions and DRM NEON multimedia and signal processing unit delivers over 2x performance of ARMv6 SIMD Integrated L2 Cache with configurable size and ECC Maximum implementation flexibility Synthesizable RTL or Optimized with customs Same verilog code base Ecosystem in place Tools Middleware OS support Meeting the Increased Demands of Car Multimedia Systems Browsing and UI Navigation 14

15 Adobe Support For All ARM Devices Open Screen Project removes barriers for developers and designers as they publish content and applications Mobile Internet Device Set-Top Box Personal Media Players Mobile Handsets HDTV Mini- Notebooks Personal Navigation Auto Infotainment GUI & Value add Deployment Portable Gaming Leverage existing material and extended base of content developers

16 Flash 10 & AIR on the ARM Architecture Adobe & ARM are bringing a full optimized version of the Flash Player 10 to the ARM Architecture in 2009 This optimization will be for the latest v7 & v6 ARM processors Using Open Standards to support H/W video and graphics accelerators Enabling the Flash 10 experience to reach a far wider audience than just a PC Eg: Consumer Electronics or Automotive Infotainment Systems

17 Why request ARM? Up to $100M + Ongoing Costs ~ $50M/annum New Instructions Definition CPU Implementation System on Chip Solution Solution Definition of ISA Research and Development Software Engineering Design, implementation, verification and validation Software tools, compilers, and HW On Chip Buses Peripheral development Implementation, verification and validation OS Porting Customer Requirement Significant costs in stage 1 & 2 : Eventually passed on to customer The reality is that stage 3 provides the solution Using ARM allows Texas Instruments to focus on Stage 3

18 ARM Commitment to Automotive Embedded segment has highest growth rate 50%+ annual growth rate Automotive activity has a high profile Requirements map very well onto different embedded control systems (e.g. mass storage) Automotive is driving embedded core roadmap and developing specific solutions (e.g. IEC61508 compliance) ARM is commited to support standards Premium Member Active participation in WPII and WPII eg. Leading the Core Test Module Specification Development Passive member of WPII Autosar-OS SC1 running on Cortex-M3 Active Member of

19 ARM in Automotive Benefits to Car Maker or VMS: Rationalize IT costs and enable reuse with one software target for a wide variety of applications from MCU through FPGA to SoC. Benefits to our Silicon Partner: Using a pre-developed CPU and ecosystem allows them to focus on the platform and support channel for their new product range JasPar