List of Updates. Content Updates Detail Related Pages Update Date. Whole Deck 8/2/2018

Transcription

1 Store Builder

2 List of Updates Content Updates Detail Related Pages Update Date Store Builder New Interface 1. Whole new interface 2. Add All Products Page 3. Function improved under each template 4. Version History is under Pages now 5. Improved Analytics Page Whole Deck 8/2/2018 Strictly Confidential 2

3 Content INTRODUCTION HOW TO USE STORE BUILDER TOOL Overview of templates Daily template Simple template New Arrival template Best Seller template Marketing template VERSION HISTORY ANALYTICS

4 INTRODUCTION

5 Store Builder is a tool which helps sellers customize and design the layout of their shop page from seller center. The shop page will then display best selling products selected and catch the customers eye using attractive designs on Lazada s website. Types of Store Builder templates include: Daily template to give a basic introduction to the store Simple template to allow you to insert pictures for a customized banner New Arrival template to display the latest products on the top of your store page as product recommendations Best Seller template to display the best performing products on the top of your store page as products recommendations Marketing template a combination of both customized banner and product recommendations Benefits of using the Store Builder tool: Store Builder enhances your brand awareness by making your page more attractive Differentiates your shop from your competitors And provides your customers with a better online shopping experience Boosts sales 5

6 The first step to creating an attractive online store is to select a Store Builder that fits your needs. It is like getting the right interior design for a physical shop. It enhances the shopping experience and encourages customers to revisit your store. This feature helps you to quickly create attractive Store Builders through a variety of templates which you can choose from. 6

7 Seller Transparency Seller Header Tags: Home Page/ All Products Category Navigation Banner Products Highlights Catalogue 7

8 HOW TO USE SOTRE BUILDER TOOL Overview of templates Daily template Simple template New Arrival template Best Seller template Marketing template

9 1. Login to seller center 2. Go to Promotion tab 3. Choose Store Builder 9

10 Click Page Editor > Page Template History Version 10

11 Page Template Display the templates you can select from to quickly build your Store Builder. 11

12 Shop Header Shop Header is mandatory. Sellers can upload logo of the shop. Only Category Navigation (Category bar) can be used as shop header. 12

13 Click Shop Header to edit shop logo and category Click to edit Category You have to upload two pictures for Shop Header. One for desktop, the other is for mobile version. Notes: Only for Category Bar (as shop header), sellers need to upload 2 banners with different sizes for PC and Mobile separately. For others, sellers need to upload the banner for PC only, then the mobile version will be automatically re-sized. Click on Save once you are ready 13

14 1. Under Shop Header, sellers can set 2 levels of category (Free Text). 2. Click the triangle to see the Add 2nd level category (no limited number). 3. Click Category Data From to choose the source of category. Change the order of the category. Delete first or second level category. Click on Confirm after setting 14

15 Product Recommendation Sellers can automatically or manually select Product Recommendation. 15

16 Sellers can filter through Category or search by Product Name You can choose the Product Recommendation automatically or manually. Auto:Lazada will pick the SKUs by created time or sales. Manual: Pick the SKUs by clicking the edit button. Manually choose the Product (Up limit: 12) Click here to input the title. Sellers can choose to make the title display or hidden. Click on Save once you are ready 16

17 HOW TO USE STORE BUILDER TOOL Overview of templates Daily template Simple Banner template New Arrival template Best Seller template Marketing template

18 Daily Template It allows you to give a basic introduction to your store using the customized banner and allows you to customize the category bar. 18

19 1. Shop Header 2. Free Banner (5) Click to choose the images and set the links 3. Product Recommendation (Auto or Manual) 19

20 Click here, sellers can choose to set 3 kinds of links: Product details page Product list page after in-store search Store product list by category Click here to upload banner image Notes: Recommend to upload a image by 395 x 395, up to 1M. Click on Save once you are ready 20

21 HOW TO USE STORE BUILDER TOOL Overview of templates Daily template Simple template New Arrival template Best Seller template Marketing template

22 Simple Banner Template It allows you to upload 3 pictures to create a customized banner that best represents your store. 22

23 1. Shop Header 2. Free Banner (3) Click to choose the images and set the links 3. Product Recommendation (Auto or Manual) 23

24 Click here, sellers can choose to set 3 kinds of links: Product details page Product list page after in-store search Store product list by category Click here to upload banner image Recommended size of the images Click on Save once you are ready 24

25 HOW TO USE STORE BUILDER TOOL Overview of templates Daily template Simple template New Arrival template Best Seller template Marketing template

26 New Arrival Template It allows you to automatically display or select up to 5 latest products to show at the top of your store page. 26

27 1. Shop Header 2. Product Carousel (Auto or Manual to choose 5) Click to choose the images and set the links 3. Product Recommendation (Auto or Manual) 27

28 You can choose Product Carousel automatically or manually. Auto:Lazada will pick the SKUs by created time or sales. Manual: Pick the SKUs by clicking the edit button. Choose one color for the border of this module Left image Upload the left image which is also a banner.it links to one SKU. Click here to input the title. Sellers can choose to make the title display or hidden. Click Save once you are ready 28

29 HOW TO USE STORE BUILDER TOOL Overview of templates Daily template Simple template New Arrival template Best Seller template Marketing template

30 Marketing Template It allows you to combine the banner feature with the product carousel feature, giving customer the best shopping experience in your store. 30

31 1. Shop Header 2. Banner Carousel (Auto or Manual to choose 5) Click to choose the images and set the links 3. Product Carousel (Auto or Manual to choose 5) Click to choose the images and set the links 4. Product Recommendation (Auto or Manual) 31

32 Carousel speed is how fast your images will rotate Click here to upload banner images (Up limit: 5) Click here to input the title. Sellers can choose to make the title display or hidden. Click here, sellers can choose to set 3 kinds of links: Product details page Product list page after in-store search Store product list by category Image Recommended Size Click Save once you are ready 32

33 You can choose Product Carousel automatically or manually. Auto:Lazada will pick the SKUs by created time or sales. Manual: Pick the SKUs by clicking the edit button. Choose one color for the border of this module Upload the left image which is also a banner.it links to one SKU. Click here to input the title. Sellers can choose to make the title display or hidden. Click Save once you are ready 33

34 VERSION HISTORY

35 Your decorated result will be saved every time. Click My Pages to view history versions. Home Page can Edit, View All and Preview. All Products page can be previewed only. Including 2 kinds of pages: Default Page Package: Homepage All Products View all versions of homepage 35

36 ANALYTICS

37 PC You can monitor your shops performance on both PC and Mobile sides by going to the analytics tab. You can see three kinds of data: 1. Average User Stay Time on Page: Average time customers spent on the page 2. Average Click Through Rate: Average number of unique click per page Mobile APP 3. Average Click Times Per Person: The number of clicks for each customer 37

38 Thank you