Content INTRODUCTION HOW TO USE STORE DESIGN TOOL VERSION HISTORY ANALYTICS PAGE

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Allison Lynch
5 years ago
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1 STORE DESIGN

2 Content INTRODUCTION HOW TO USE STORE DESIGN TOOL Tutorials page Overview of templates and Shop Header Daily template Simple Banner template New Arrival template Best Seller template Marketing template Notes VERSION HISTORY ANALYTICS PAGE

3 INTRODUCTION

4 Store design is a tool which helps sellers customize and design the layout of their shop page from seller center. The shop page will then display best selling products selected and catch the customers eye using attractive designs on Lazada s website. Types of Store Design templates include: Daily template to give a basic introduction to the store Simple Banner template to allow you to insert pictures for a customized banner New Arrival template to display the latest products on the top of your store page as product recommendations Best Seller template to display the best performing products on the top of your store page as products recommendations Marketing template a combination of both customized banner and product recommendations Benefits of using the store design tool: Store design enhances your brand awareness by making your page more attractive Differentiates your shop from your competitors And provides your customers with a better online shopping experience Boosts sales 4

It enhances the shopping experience and encourages customers to revisit your store.

5 The first step to creating an attractive online store is to select a store design that fits your needs. It is like getting the right interior design for a physical shop. It enhances the shopping experience and encourages customers to revisit your store. This feature helps you to quickly create attractive store designs through a variety of templates which you can choose from. 5

6 Shop Header Products Recommendation catalogue 6

7 HOW TO USE STORE DESIGN TOOL Tutorials page Overview of templates and Shop Header Daily template Simple Banner template New Arrival template Best Seller template Marketing template Notes

8 1. Login to seller center 2. Go to Promotion tab 3. Choose Store Design 8

9 1. Click the drop down button 2. Select the language available When you enter the tool for the first time, the tutorial page will pop up. You can click on Help button whenever you need the tutorial. 9

10 Click here to start the tutorial 10

11 HOW TO USE STORE DESIGN TOOL Tutorials page Overview of templates and Shop Header Daily template Simple Banner template New Arrival template Best Seller template Marketing template Notes

12 Click on Page Editor > Page Template 12

13 Page Template Display the templates you can select from to quickly build your store design. 13

14 Shop header Only Category Navigation (Category bar) can be used as shop header. It cannot be deleted or moved after creation. This is where you can upload your shop logo. For the categories, 1 st and 2 nd level of the category bar can be edited. Click on it to edit your shop logo and categories. 14

15 Click on Edit to edit the category. You have to upload two pictures for Shop Header. One for desktop, the other is for mobile version. Notes: Only for Category Bar (as shop header), sellers need to upload 2 banners with different sizes for PC and Mobile separately. For others, sellers need to upload the banner for PC only, then the mobile version will be automatically re-sized. Click on Save once you are ready 15

16 This function allows you to set two levels of categories in the store header. When you click on the first category, the second level category will be displayed. 1. Click the triangle to see the Add 2nd level category 2. Click the Add 2nd level category button. 3. Set the target link for the category. Change the order of the category. Click here to set the target link. Click confirm once completed. Click on Save once you are ready 16

17 HOW TO USE STORE DESIGN TOOL Tutorials page Overview of templates and Shop Header Daily template Simple Banner template New Arrival template Best Seller template Marketing template Notes

18 Daily Template This is the Daily template. Click on Apply to use this template. It allows you to give a basic introduction to your store using the customized banner and allows you to customize the category bar. 18

19 HOW TO USE STORE DESIGN TOOL Tutorials page Overview of templates and Shop Header Daily template Simple Banner template New Arrival template Best Seller template Marketing template Notes

20 Simple Banner Template This is the Simple Banner template. Click on Apply to use this template. It allows you to upload 3 pictures to create a customized banner that best represents your store. 20

21 Click on the Banner Graphics to open up the task panel 21

22 Click here to upload the images for the banner Select Display if you want the banner title to be visible Input your banner title here Click Save once you are ready 22

23 Click on the Up/Down arrows to change the order of images. Click on the bin icon to delete images. Click here to upload the banner image This guideline refers to the proportion and minimum size of the image 23

Click here to set the target link Three ways to generate a target link Page with

When the customer clicks the banner, it will link them to the product list of

Page with keyword: you can input the keyword and Lazada will generate the

24 Click here to set the target link Three ways to generate a target link Page with category result: you can choose a category as the target link. When the customer clicks the banner, it will link them to the product list of this category. Page with keyword: you can input the keyword and Lazada will generate the product list, linked to the keyword. Page of one product detail: just choose one product as a result page. Click Confirm once you are ready Click Save to save your edits 24

25 HOW TO USE STORE DESIGN TOOL Tutorials page Overview of templates and Shop Header Daily template Simple Banner template New Arrival template Best Seller template Marketing template Notes

26 New Arrival Template This is the New Arrival template. Click on Apply to use this template. It allows you to automatically display or select up to 5 latest products to show at the top of your store page. 26

27 Click on the Product Recommend (Product Carousel) header to open task panel 27

You can choose the SKU automatically or manually. Automatically:Lazada will pick the SKUs by created time or sales. Please select Created Time here to display the new arrival products within shop.

28 You can choose the SKU automatically or manually. Automatically:Lazada will pick the SKUs by created time or sales. Please select Created Time here to display the new arrival products within shop. Manually: Pick the SKUs by clicking the edit button. Choose one color for the border of this module Upload the left image which is also a banner.it links to one SKU. Left image Click Confirm and then Save once you are ready 28

29 HOW TO USE STORE DESIGN TOOL Tutorials page Overview of templates and Shop Header Daily template Simple Banner template New Arrival template Best Seller template Marketing template Notes

30 Best Seller Template This is the Best Seller template. Click on Apply to use this template. It allows you to automatically display or select up to 5 best performing products to show on the top of your store page. 30

31 Click on the Product Recommend (product carousel) header to open task panel 31

32 You can choose the SKU automatically or manually. Automatically:Lazada will pick the SKUs by created time or sales. Please select Sales here to display the top selling products within shop. Manually: Pick the SKUs by clicking the edit button. Choose one color for the background of this carousel Upload the left most image. It is also a banner that can link to one SKU. Left image Click Confirm and then Save once you are ready 32

33 HOW TO USE STORE DESIGN TOOL Tutorials page Overview of templates and Shop Header Daily template Simple Banner template New Arrival template Best Seller template Marketing template Notes

34 Marketing Template It allows you to combine the banner feature with the product carousel feature, giving customer the best shopping experience in your store. This is the Marketing template. Click on Apply to use this template. 34

Display if you want the banner title to be visible Put in

35 Click on the banner carousel banner to open task panel Carousel speed is how fast your images will rotate Select Display if you want the banner title to be visible Put in banner title here Click Confirm and then Save once you are ready 35

You can choose the SKU automatically or manually. Automatically:Lazada will pick the SKUs by created time or sales. Manually: Pick the SKUs by clicking the edit button.

36 You can choose the SKU automatically or manually. Automatically:Lazada will pick the SKUs by created time or sales. Manually: Pick the SKUs by clicking the edit button. Choose one color for the background of this carousel Click on the product carousel banner to open task panel Upload the left most image. It is also a banner that can link to one SKU. Click Confirm and then Save once you are ready 36

37 HOW TO USE STORE DESIGN TOOL Tutorials page Shop header Page background Category navigation Banner graphics Product recommendation Notes

38 Preview: To preview your Store Design. Publish: To publish your Store Design and go live. 38

39 You will see this on your shop page when your uploaded images are deemed inappropriate. 39

40 VERSION HISTORY

The platform will save your decorated result every time. You can enter the Version History page to view the versions. 1. Delete: To delete this version 2.

41 The platform will save your decorated result every time. You can enter the Version History page to view the versions. 1. Delete: To delete this version 2. Set Up: To rename the version 3. Duplicate: To duplicate the current version 4. Edit: To edit This is the version list. You can click and choose the version you are going to view. 41

42 ANALYTICS PAGE

PC You can monitor your shops performance on both PC and Mobile sides by going to the analytics tab. You can see three kinds of data: 1. Traffic: total number of unique visitors. 2.

43 PC You can monitor your shops performance on both PC and Mobile sides by going to the analytics tab. You can see three kinds of data: 1. Traffic: total number of unique visitors. 2. Average click through rate (CTR): Number of unique click per page. Mobile APP 3. Average time spent on the page per user: Total time spent on the page / number of unique visitor 43

44 Thank you

STORE DESIGN- Template

STORE DESIGN- Template 1. Introduction 2. Overview of the store page on Lazada s website 3. How to use the store design tool Tutorials page Daily template Simple Banner template New Arrival template Best