Social Media Localization Services.

Transcription

1 Social Media Localization Services

2 Social Media Localization Services Localizing Your Social Media Presence Let GPI s team of in-country social media practitioners and localization specialists help your company apply best practices in social media communication around the world. GPI works with in-house marketing teams as well as in collaboration with Interactive Agencies and SEO/Social Media Firms who manages the English digital marketing strategy. GPI will become an extension of your team to help with all language and country related aspects of your digital strategy or campaign. Locale specific (country and language specific) social media initiatives include: Social media/online research for the local market/languages Online target segmentations research Local social media channels and networks creation and design Social media content translation and localization Copywriting and content development for local languages Graphic Localization for local languages Social Media Optimization for the local version of a website Social Media development (facebook applications) Social Media analytics and monitoring tools Social Media training (country and language specific) To learn more about our Social Media Localization Services, please see: Credits: vincenzo consenza vincos.it Sources: Alexa Social Media Localization Services Copyright Globalization Partners International. All Rights Reserved. Trademarks are property of their respective owners. Page 2

3 Social Media Localization (provided per locale) INCLUDED DESCRIPTION Social media/online research for the local market/languages Defining your business objectives for your social media marketing program per specific locale (language, country, culture) is the first step in global social media marketing. Social networks and users vary from country to country and language to language. For instance in Germany Twitter is not as popular because the German language includes long words while with Japanese Twitter is very effective because the nature of the language. It is very important to investigate each country before you start your social media initiatives. Local Social Media Conuslting - Services Online target segmentations research Local social media channels and networks creation and design Social media content translation and localization The research may include: Statistics about the social networks usage in the target market including top social networks, number of users and traffic stats Brief about the culture of the country and online user behavior List of trending topics in the local markets Brief research about your business competitors who are leveraging social media in specific markets The basis of your research is to define where your target segmentation exists and which social networks they utilize the most. The research may include: Related LinkedIn or Facebook Groups your business should engage via posts, etc. The top social networks used by your target segmentation Design, development and deployment (W3D) of appropriate social media channels for your target languages and countries. This may include multilingual graphic design, graphic localization and multimedia translation. Translation and localization of your social media content across all channels, languages and countries. Website and Blog localization services: Comprehensive translation and copywriting services for website and blog content in all languages. Copyright Globalization Partners International. All Rights Reserved. Trademarks are property of their respective owners. Page 3

4 Social Media Localization (provided per locale) INCLUDED DESCRIPTION Copywriting and content development for local languages Graphic Localization for local languages Professional translation and copywriting services by native speakers for your content including landing pages, press releases, blogs, comments and replies making for more effective social media sharing and posting. Our team of graphic designers and multilingual desktop publishers can provide a comprehensive graphic localization services. Social Media Optimization for the local version of the website We provide social media optimization for your website design in order to engage your website visitors with your local social media channels. Local Social Media Conuslting - Services Social Media development (facebook applications) Social Media analytics and monitoring tools Our professional web designers will optimize your website/portal/blog with social media share buttons for more effective engagement. In order to use some social media features effectively we provide social media application development. We localize and develop FBML and HTML applications for your facebook pages Include your twitter or facebook updates to your website We utilize an array of social media management and monitoring tools in order to monitor your results. Tools include: hubspot Socialbakers Social Mention HootSuite.com Conversocial.com Argyle Social PostRank Analytics Sysomos Social Media training (country and language specific) We provide online training and demos on how to use social media in the local markets including: Introduction to social media localization Introduction to language/country cultural awareness including language globalization highlights How to manage company profiles across the social networks How to engage with your local clients on social media How to use twitter effectively How to use LinkedIn company profile, employers profiles, group submitting How to manage your facebook page How to manage your Google+ page Copyright Globalization Partners International. All Rights Reserved. Trademarks are property of their respective owners. Page 4

5 US Headquarters Washington, DC Questions 1. Can you give us a brief description of your Social Media Marketing goals? 9. Can you describe the target market and industries you are pursuing? 2. Do you have any social media initiatives underway, ie., blogs, Twitter, other? 10. Can you describe the target audience? 3. Do you have Social Media accounts in other languages than English? 11. What are the specific countries or locales targeted for your Social Media? 4. Do you use an agency or perform Social Media in-house? 12. Do you currently use any Social Media or traffic analytics tools? 5. Do you have a blog? If yes, please provide the URL. 13. What action do you want visitors to take on your Social Media Channels? 6. Do you have multilingual website or landing pages? 7. Do you have content development strategy? 8. In what ways and how often is web site content added and updated? By whom? Copyright Globalization Partners International. All Rights Reserved. Trademarks are property of their respective owners. Page 5