Publish Content & Measure Success 1

Transcription

1 Publish Content & Measure Success 1

2 Publish Content & Measure Success Meltwater Engage gives businesses scalability and control over content publishing across all of their social channels. The built- in publishing tools in Meltwater Engage make it easy and efficient to create a consistent content experience across profiles, while the Sent Messages Report displays post- specific analytics and data to highlight the impact of published content. Topics Compose a Message Manage Content Feeds Publishing Settings & Setup Sent Messages Report Publish Content & Measure Success 2

3 Real Time Activity Chart Click Compose on the top navigation bar to create your message. Meltwater Engage Tip You can also press N on your keyboard to open the compose window. Click on the gray bar at the top of the compose window to select the profile(s) to which you would like to publish. You can also add photos to your post. Simply drag and drop an image over the new message box or click the camera icon in the lower left corner to select a file from your computer. Publish Content & Measure Success 3

4 After adding a URL to your post, click on Shorten Links to shorten the link using Bit.ly. The Sent Messages Report will show click counts for that link to help you track performance. Meltwater Engage Tip If you re an agency or large enterprise, you can connect multiple Bit.ly accounts for each client or internal group to support their unique Bit.ly settings and keep reporting separate in Bit.ly. Managers or Account Owners can connect Bit.ly accounts in Settings» Business Settings. If you are publishing your post to Facebook or LinkedIn and referencing a URL in your content, we will pull in the meta information and images for the URL, which you can edit or delete for your post. Note: Google+ does not currently allow metadata editing in their API. If you re ready to send your message, hit Send to immediately post to selected networks. Meltwater Engage Tip It s easy to publish to Meltwater Engage from any website just use Chrome or Firefox Extension in Meltwater Engage to share web pages while browsing the web. Download under Settings» Utilities & Goodies. Targeting your Content Meltwater Engage makes it easy to target posts when you need to publish your content to a specific audience. Publish Content & Measure Success 4

5 Click the globe icon in the lower left corner of the compose window to select Post Targeting Options. Message Approval Available on our Team and Enterprise plans, Message Approval makes it easy for teams to work together with a simple- yet- powerful publishing workflow. Publishing Options Use our publishing features to post, schedule and queue your messages. Schedule your post for the appropriate date and time based on the nature of the post and when your audience should see the content. The scheduler works best for posts that are date and time sensitive like events, promotions, new product releases, or holidays. Select a single day, or multiple days for recurring content, on the calendar and enter the time(s) you'd like each post to publish. Publish Content & Measure Success 5

6 Note: When you select additional days on the calendar, the posting time will default to the previously entered time. So if you'd like to publish multiple days at the same time, select the first day, enter the desired time, then select the additional days on the calendar. Use the Queue to publish content regularly without scheduling every post. The queue is designed to help your business fill engagement gaps throughout the day with great content like product tips, thought leadership, or industy- related articles. The Meltwater Engage Queue can be configured in Settings» Meltwater Engage Queue. If you have enabled ViralPost technology, Meltwater Engage will post your message when your audience is most engaged, maximizing the impact of your published content. We constantly analyze your Twitter follower activity by looking at when your most influential followers are most engaged, so that we can deliver your posts at optimal times. Publish Content & Measure Success 6

7 Note: Only Account Owners are able to configure the Meltwater Engage Queue and ViralPost. Meltwater Engage Queue is available at all plan levels. ViralPost is available at the Premium level only. Click Queue Next to put the post at the top of the queue, or Queue Last to put it at the bottom. Draft content, then edit and publish later, or save it for peer review or approval. Meltwater Engage Tip Use a variety of publishing options to create a diverse content experience for your audience. Send trending content immediately Schedule time specific promotions or marketing campaigns Use the Queue or ViralPost to fill engagement gaps with quality content Automatically post new articles from trusted publishing sources via RSS Manage Content Shared Content Calendar The Shared Content Calendar in Meltwater Engage provides a comprehensive view of the upcoming scheduled messages across your social profiles. Your team can review published content for a specific day, make changes to a post or the existing schedule, and add content where needed. Your team will have visibility into the content schedule for any profile they have access to, regardless of who originally scheduled it or if it was scheduled in a different group. Scheduled Visit Publishing» Scheduled to view and manage your upcoming posts. Click on a day to view or edit scheduled messages. The green dot means that there is content scheduled for that date. Publish Content & Measure Success 7

8 Click on the scheduled content to see message details, including the profile, scheduling team member, and options to Edit, Delete, or Send Message Now. Meltwater Engage Queue View and edit your queued posts by profile under Publishing» Meltwater Engage Queue. Drag and drop, or click the up and down arrows on the lower right hand corner of the post to move it within the queue. Publish Content & Measure Success 8

9 Drafts Click on Publishing» Drafts to review drafts by profile or author. If you discard a team member s draft, they ll receive an giving them a heads up. Publish Content & Measure Success 9

10 Feeds Pull in content and messages from your Twitter, LinkedIn personal page, and Feedly accounts. Interact with or share that content as part of your publishing or engagement strategy. Twitter 1. View your Twitter Feeds by profile. Click on a specific profile to choose a list. Click Edit to modify the list settings. View your feed by message Timeline or Members. LinkedIn 2. If you haven't already connected your personal LinkedIn profile, click Connect LinkedIn. You'll be able to view your feed from LinkedIn and see what others in your network are saying. RSS Reader 3. Connect your Feedly account to display articles from your favorite content sources when you select RSS Reader. Click Expand to read the full article or Share to compose a new message and post the article to your social profiles as part of your comprehensive publishing strategy. Note: Configure your feeds directly in Feedly to display them in the RSS Reader. Publish Content & Measure Success 10

11 Publishing Settings & Set Up 1. Our Bit.ly integration supports custom link shortening settings. Connect your Bit.ly account under Settings» Business Settings. You can use a different Bit.ly account for each of your groups. Note: Account Owners and Managers can connect Bit.ly accounts. Use the Post via RSS feature to automatically publish new content to your Twitter audience from trusted publishing sources that have an RSS feed. You can include prefix text (ex: Check out this new article!) When the automatic tweet is sent, it will include a link to the article, your prefix text, and the title of the article. Set up to five RSS feeds per group to automatically publish content to your Twitter profiles every one, four, 12, or 24 hours. Meltwater Engage will post any new content from that source for the selected time frame. For example, If you've chosen for us to check the feed every 12 hours for new articles and there have been 4 new articles published on that feed in the last 12 hours, we will only send the most recent article. Note: This feature is only available for Twitter. You can only set up a website's RSS feed once per group so you cannot set it up to post to 2 separate Twitter profiles in the same group. Publish Content & Measure Success 11

12 Sent Messages Report Use the Sent Messages reports to analyze published content down to the individual post and understand its performance with your audience. The Sent Messages reports are available for Twitter, Facebook, Instagram and Google+. Publish Content & Measure Success 12