EVERYTHING YOU NEED TO KNOW ABOUT PUBLISHING ON MEDIUM. JANESSA
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1 EVERYTHING YOU NEED TO KNOW ABOUT PUBLISHING ON MEDIUM JANESSA
2
3 W.H. Auden on the true task of a critic Attacking bad books is not only a waste of time but also bad for character. If I find a book really bad, the only interest I can derive from writing about it has to come from myself, from such display of intelligence, wit and malice as I can contrive. One cannot review a bad book without showing off.
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6 Top 20 publication #12 (up from #18)
7 #1 The Mission #2 The Economist #4 Hacker noon #5 The Startup Top 10 business publication #6 ThinkGrowth.org #7 Marketing & Entrepreneurship
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9 A recap of what I ve learned... Medium s unique strengths & weaknesses Publishing options on Medium Quick success tips #TNW2018
10 Fundamental Truth #1 The algorithm rules everything
11 Post your content right here! I m a nice friendly content management system!
12 Sorry! Not enough people clapped, I will now file your post into a pit of darkness where it will never be seen again!
13 The algorithm is what makes Medium both wonderful and awful.
14 ThinkGrowth.org A fraction of that vs HubSpot Blog 4.5 million monthly views
15 27,000 claps 200 comments 100,000 views
16 ThinkGrowth.org s Audience Composition
17 Social Channels Optimized for Discovery Mode vs CMS Optimized for Search Mode Slideshare CMS LinkedIn Facebook Product Hunt Squarespace WordPress
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19 Got it! I should just publish to a publication! ThinkGrowth.org has nearly 200,000 followers, my clap problem will be solved!
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21 The Medium Formula + fans hours
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23 My Patented 3-Part Clap Plan (It s not actually patented) 1. Use your social networks 2. Ask your biggest fans 3.???
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26 43k views 8k views
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29 No conversion path
30 No Google Analytics tracking
31 All that SEO love? Medium gets it.
32 Distribution of search magic Medium Your Site
33 Distribution of search magic Medium Your Site
34 Distribution of search magic Medium Your Site
35 Social Channels Optimized for Discovery Mode vs CMS Optimized for Search Mode Slideshare CMS LinkedIn Facebook Product Hunt Squarespace WordPress Medium
36 >
37 wait...did you catch that? #TNW2018
38 Publication ThinkGrowth.org
39 Medium
40 Medium
41 3 Ways HubSpotters Use Medium ThinkGrowth.org Topic Aligns with ThinkGrowth.org s mission: Publish stories, insights & ideas to help you and your business grow better. Approved by ThinkGrowth.org Editor (that s me!)
42 3 Ways HubSpotters Use Medium ThinkGrowth.org HubSpot s Medium Handle Topic Aligns with ThinkGrowth.org s mission: Publish stories, insights & ideas to help you and your business grow better. Topic Behind-the-scenes takes on company news & announcements related to startups/tech Approved by ThinkGrowth.org Editor (that s me!) Approved by HubSpot s PR Manager + Me
43 3 Ways HubSpotters Use Medium ThinkGrowth.org HubSpot s Medium Handle Personal Medium Handle Topic Aligns with ThinkGrowth.org s mission: Publish stories, insights & ideas to help you and your business grow better Topic Behind-the-scenes takes on company news & announcements related to startups/tech Topic A random opinion that doesn t align with HubSpot s content strategy on Medium Approved by ThinkGrowth.org Editor (that s me!) Approved by HubSpot s PR Manager + Me Approved by No approval needed (UGJ)
44 Fundamental Truth #2 Medium hasn t solved monetization
45 Medium s Timeline Launch August 2012 $ Promoted Stories April 2016 $ Medium Membership April 2017
46 Medium s Timeline $132 Million in funding Launch August 2012 $ Promoted Stories April 2016 $ Medium Membership April 2017
47 Medium s Timeline $132 Million in funding Valuation? $600 Million $ $ Launch August 2012 Promoted Stories April 2016 Medium Membership April 2017
48 Medium s Timeline $132 Million in funding Valuation? $600 Million $ $ Launch August 2012 Promoted Stories April 2016 Medium Membership April 2017
49 Medium s Timeline Launch August 2012 $ Promoted Stories April 2016 $ Medium Membership April 2017 The Awl Pacific Standard Above Average (from "SNL" creator Lorne Michaels) Bill Simmons digital property The Ringer Forbes Money
50 Medium s Timeline Medium kills Promoted Stories January 2017 Launch August 2012 $ Promoted Stories April 2016 $ Medium Membership April 2017
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52 Medium s Timeline The publication exits continue Medium kills Promoted Stories January 2017 Launch August 2012 $ Promoted Stories April 2016 $ Medium Membership April 2017 Back to WordPress The Ringer (Vox Media) Backchannel (Condé Nast) The Awl The Billfold The Hairpin Pacific Standard
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54 Medium s Timeline Medium kills Promoted Stories January 2017 Launch August 2012 $ Promoted Stories April 2016 $ Medium Membership April 2017
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56 Roxanne Gay Best-selling Author Michael Pollen Food Writer
57 (for writing)
58 But I m not trying to make $$ with my content. - You
59 $ $ $ $
60 Medium s Timeline Letters June 2015 $ Series March 2017 Audio Stories May 2017 $ Medium Playback June 2018 Launch August 2012 Promoted Stories April 2016 Medium Membership April 2017
61 Medium s Timeline Launch August 2012 Letters June 2015 $ Promoted Stories April 2016 $ Medium Membership April 2017
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63 Medium s Timeline Series March 2017 Launch August 2012 Letters June 2015 $ Promoted Stories April 2016 $ Medium Membership April 2017
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65 Medium s Timeline Launch August 2012 Letters June 2015 $ Promoted Stories April 2016 Series March 2017 Audio Stories May 2017 $ Medium Membership April 2017
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67 Medium s Timeline Letters June 2015 $ Series March 2017 Audio Stories May 2017 $ Medium Playback June 2018 Launch August 2012 Promoted Stories April 2016 Medium Membership April 2017
68 So wait...should I be on Medium or not? - You
69 Not great for... Great for... You have no clap plan You re writing SEO content (use a proper CMS) You want to start a publication
70 Not great for... Great for... You have no clap plan You re writing SEO content (use a proper CMS) You want to start a publication New ideas
71 27,000 claps 200 comments 100,000 views
72
73 Not great for... Great for... You have no clap plan You re writing SEO content (use a proper CMS) You want to start a publication New ideas Syndication
74 + + = 200,000 views
75 Not great for... Great for... You have no clap plan You re writing SEO content (use a proper CMS) You want to start a publication New ideas Syndication Giving old content new life
76
77
78 63k views
79 63k views 28k views
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81 Not great for... Great for... You have no clap plan You re writing SEO content (use a proper CMS) You want to start a publication New ideas Syndication Giving old content new life Specific topics
82 My Patented 3-Part Clap Plan (It s not actually patented) 1. Use your social networks 2. Ask your biggest fans 3. Aim for topic <> channel fit
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85 Tag Followers Startup 293,000 Life Lessons 221,000 Marketing 148,000 Business 130,000 Tech 127,000 Productivity 84,000 Leadership 78,000 Venture Capital 28,000
86 Not great for... Great for... You have no clap plan You re writing SEO content (use a proper CMS) You want to start a publication New ideas Syndication Giving old content new life Specific topics Specific audiences
87
88
89 159 fans 22 comments
90 159 fans 22 comments 1,398 fans 254 comments
91
92 Check Out Our Product Spotlight With Christopher O Donnell Today 4:15pm 5:00pm
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