GoNevadaCounty.com JUNE 2013 & FINAL REPORT

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1 GoNevadaCounty.com JUNE 2013 & FINAL REPORT HIGHLIGHTS: Visits to GNC.com continue to increase (up 105 percent from last November) because of posting fresh content that exceeds the stated goals (blog posts, Facebook posts, photo galleries, videos and more), site updates (attractions and events) and cross posting on Facebook (still the No. 1 source of referrals to GNC.com) and Google AdWords and Facebook ad campaigns. Visits, Unique Visitors and Page Views continued to increase for June. For June 2013 vs. November 2012 (first full month of the NCERC contract) visits were up 105 percent; unique visits were up 109 percent; page views were up 79 percent. July also shows an increase in visits, unique visitors and page views from the previous month. The data indicates that more people are viewing the site for events and attractions. In addition, the site is getting more referrals from search engines (webcrawler.com, for example). This does reduce the recorded average time on site however, as web search engines use Web crawling software or "bots" to systematically update their web content of GNC.com for brief intervals, effectively diluting the longer usage times generated from the actual users. We continue to add more videos (including original ones) and photo galleries to combat the "bots" and events and attractions visitors. Videos and photo galleries are considered "sticky" content. The keywords that show up in the search results continue to focus on attractions in the unincorporated county (a chief mission of GNC.com). Examples include Yuba River swimming holes, Nevada County Fair and Rollins Lake for June. We continue to incorporate the keywords in the new content, such as a video on popular Yuba River swimming holes.

2 More out-of-town visitors are coming to the site. For example, San Francisco is at No. 2 in the rankings and Los Angeles and San Jose are in the top 10. We routinely share GNC.com content with out-of-town Facebook sites, including Visit California, Good Morning Sacramento, KTVU, the Los Angeles Times and others. Facebook likes have increased 71 percent (to 1,235 from 723) during the term of the NCERC contract well exceeding the 50 percent goal. We also notice that the users are "liking" the posts and commenting more. We continue to refresh the "front door" of the website to promote events under "What's New," including a fresh lineup of summer events. In the latest reporting period, we added a feature on the Nevada County Fair (with a link to a video). We also are promoting the Northeast CA Counties Film Commission, one of the tourism marketing goals. We added a new popular itinerary, a result of collaboration with the Tourism Committee. We donated professional photos of the Thursday Night Market from Sierra FoodWineArt magazine to GNC.com. The high-quality photos have drawn the interest of the Nevada City Chamber website, which ed GNC.com, asking to republish some of them. We created 19 "All Aboard!" blog items in June and July well exceeding the requirement of one per week. We post videos regularly with the blog posts. We created the "All Aboard!" blog to ensure that fresh content was regularly added to GNC.com. It has proven to be a powerful traffic generator. We continue to create, share and post Facebook items, including 89 in June and July alone. We continued to monitor and update business listings, including 14 in June and July. This included new businesses in Grass Valley and Truckee that we identified. GNC.com ranks first when you search for "Nevada County tourism" on the internet, ahead of the long-established private website NCGold. We notice, however, that in a search for NCGold, readers still see this: "Nevada County Gold online is the official guide for tourists and locals alike." The most recent AdWord campaign for GNC.com is generating an average CTR (click-through-rate) of 3.57 percent (higher than the average CTR). The keyword research led to the creation of a "gold" landing page, a strategy the Nevada City Chamber later implemented with its own independent research. The online ad campaign is targeted to coincide with the marketing goals of GNC.com: reaching visitors within a 180-minute drive time and showcasing

3 unincorporated Nevada County, not just the historic downtowns. The wineries, Penn Valley, Empire Mine, Donner State Park, the County Fairgrounds and lodging are all targeted too. All the ads are tied to relevant landing pages of GNC.com "Explore by Area," "Food and Wine" and "Recreation," for example. Popular current keywords include Rollins Lake CA, Bowman Lake, Yuba River, Nevada County Fairgrounds and Nevada County events, for example. A link analysis shows GNC.com with 8,068 external links, compared with 4,511 from VisitPlacer.com and 2,680 for NCGold, according to Moz.com, an SEO (search engine optimization) consultant. (An external link is a link that points to an external domain). External links are important for promoting the tourism-related businesses and attractions in the county, the chief goal of GNC.com. The high number of links results from all the content that has been added to GNC.com. Some recommendations: More stakeholders linking to GNC.com, an ongoing process. Stakeholders suggesting more content to GNC.com, tied to GNC.com keyword list from Google analytics. In addition, stakeholders need to help create tour package content that can be promoted on GNC.com. More communication from the NCERC for the continued success of GNC.com. Refreshing some of the design elements of GNC.com, such as the Events and Weddings page. Input from Tourism Committee to refresh front-page photos. GNC.com needs a Smartphone app, as we've been suggesting all along. Consider publishing a companion visitor's guide to help monetize the website a common practice in other counties.

4 GOOGLE ANALYTICS - VISITORS JUNE 2013 (1-month reporting period) vs. APRIL - MAY 2013 (2-month reporting period) COMPARISON Traffic: A - Visits: Up 12.97% from 5,320 to 6,010 B - Unique Visitors: Up 12.39% from 4,640 to 5,215 C - Page Views: Up 2.81% from 12,231 to 12,575 D - Pages / Visit: Down 9.13% from 2.30 to 2.09 E - Avg. Visit Duration: Down 13.59% from 1:43 to 1:29 JUNE 2013 vs. NOVEMBER 2012 (first full month of NCERC contract) COMPARISON Traffic: A - Visits: Up %from 2,938 to 6,010 B - Unique Visitors: Up %from 2,500 to 5,215 C - Page Views: Up 79.00% from 7,025 to 12,575 D - Pages / Visit: Down 12.92% from 2.40 to 2.09 E - Avg. Visit Duration: Down 21.24% from 1:53 to 1:29 Nov 2012 Dec 2012 Jan 2013 Feb Mar Apr May Jun June vs. May November vs. June A 2,938 3,262 3,485 3,356 3,863 4,575 5,320 6, % % B 2,500 2,862 2,978 2,868 3,284 3,954 4,640 5, % % C 7,025 7,635 8,269 8,995 10,643 10,818 12,231 12, % 79.00% D % % - E 1:53 1:48 1:56 2:07 2:19 1:49 1:43 1: % %

5 All Visitors Nov-12 Dec-12 Jan-13 Feb-13 * Mar-13 Apr-13 May-13 Jun-13 Unique Visitors Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Page Views 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13

6 Average Time on Site Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 GOOGLE ANALYTICS TRAFFIC SOURCES Search Key Words: June 2013 (single month period) (not provided) 1,004 Yuba River Swimming Holes 42 Memorial Park Pool Grass Valley 31 Nevada County 27 Memorial Park Grass Valley 18 Memorial Pool Grass Valley 18 Nevada County Fairgrounds 18 Nevada County Fair 17 Rollins Lake 17 GoNevadaCounty.com 16 Where People Came From: June 2013 (single month period) States: Top 10 California 4,821 Nevada 224 Florida 110 Texas 87 New York 86 Washington 61 Arizona 56 (not set) 51 Oregon 38 Illinois 39

7 Cities: Top 10 Sacramento 771 San Francisco 761 Grass Valley 543 Yuba City 386 Auburn 150 Los Angeles 150 Nevada City 145 Chico 98 San Jose 84 Roseville 83 GOOGLE ADWORDS AND FACEBOOK AD CAMPAIGNS The purchases from October 2012 through June 2013 total: October 2012 $ November December January February March April May June $2, The amount spent for these nine months averages to $ per month ($29.99 per month under budget through June).