ECHOtourism STATistics. Performance Report on Québec City Tourist Industry

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1 ECHOtourism STATistics Performance Report on Québec City Tourist Industry FEBRUARY 2018

2 ÉCHO tourism STAT istics Table of contents Responsibles for design and production 2 Highlights 3 Performance indicators Total tourist activity - aggregate index 4 Lodging - room occupancy evolution index 4 Sites and attractions - admissions evolution index 5 Retail stores - transactions evolution index 5 Restaurant indus. - meals served evolution index 6 Enplaned passengers index at Jean-Lesage international Airport 6 Performance indicators summary Entries, re-entries via province of Québec borders 9 Hotel industry statistics Québec city and area 10 Québec city 11 Solded rooms 12 Tourist information and welcome activities 13 Office Web site statistics 14 Business travel - solded rooms 15 Socio-economic and demographic information on the region 16 Profile of the tourists visiting our region - origin, visit duration, etc 17-20

3 Designed and produced by: Hugo Johnston-Laberge and Michel Goupil Strategic Expertise, Development and Client Experience Division For information or comments, please contact: Hugo Johnston-Laberge Tel: extension 5404 Fax: Michel Goupil Tel: extension 5406 Fax: Thank you to all our partners and collaborators Caution The statistics and analyses presented in this document are produced according to the information available at the time of production. Modifications could be made to subsequent publications. 2

4 HIGHLIGHTS - FEBRUARY ,1% DECREASE IN AGREGATE INDEX IN FEBRUARY 2018 Index (*) Index (*) Index (*) % Change Total tourist activity - aggregate index (**) February 100,0 104,8 104,7-0,1% Year-to-date 100,0 101,1 104,3 3,2% Lodging - room occupancy evolution index February 100,0 103,6 102,6-1,0% Year-to-date 100,0 103,4 104,8 1,4% Sites and attractions - admissions evolution index February 100,0 110,6 106,9-3,4% Year-to-date 100,0 99,3 106,3 7,0% Retail stores - transactions evolution index February 100,0 114,1 111,8-2,0% Year-to-date 100,0 106,3 110,9 4,3% Restaurant indus. - meals served evolution index February 100,0 102,0 104,6 2,6% Year-to-date 100,0 97,5 101,4 4,0% Request Request Request % Change Tourist information and welcome activities February ,7% Year-to-date ,4% Accesses Accesses Accesses % Change QCT Web site - number of user accesses February ,5% Year-to-date ,2% (*) The monthly base index of 100 is equal to the ratio between the of results (number of rooms occupied, number of meals served, etc.) obtained from a sample taken during the month or over a given period and the of results obtained from the same sample during the same month or given period of the base year. The base year chosen for the current index is The example below illustrates the equation: (the of rooms occupied in January of year X / the of rooms occupied in January 2016) X 100. If the index is superior to 100, the number of rooms occupied has increase with reference to the base year. (**) The monthly aggregate index is obtained through weighting the four leading sectors of tourist activity. The weighting mode is explained in detail in the publication on the page presenting the index. This publication also includes the following statistics: Leading monthly statistics on the hotel industry and bed and breakfast. Enplaned passengers index at Jean-Lesage international Airport. International tourists entered in Canada by Québec boundaries. Business travel solded rooms in the region. Socio-economic and demographic information on the region. A short profile of the tourists visiting our region, notably where they are from, the length of their stay, their expenditures and their activities. ÉCHO tourism STAT istics is also available on the Bureau's Web site: 3

5 MONTHLY TOURISM PERFORMANCE INDICATORS (2016 = 100) FEBRUARY 2018 Index Index Index % Var. TOTAL TOURIST ACTIVITY Aggregate index of tourist activity (1) January 100,0 110,7 109,0-1,6% February 100,0 104,8 104,7-0,1% March 100,0 100,7 April 100,0 107,7 May 100,0 101,5 June 100,0 102,9 July 100,0 107,4 August 100,0 102,9 September 100,0 101,1 October 100,0 108,1 November 100,0 105,3 December 100,0 107, = Aggregate index of tourist activity: (2016=100) Year-to-date 100,0 107,3 106,4-0,9% Annual 100,0 104,6 (1)Obtained by weighting the indexes for "Lodging" (43,2%), "Restaurant Industry" (36,9%), "Sites and Attractions" (9,9%) and "Boutiques/Retail Stores" (10,0%) based on the results of the survey on the breakdown of expenditures incurred by tourists who visited the Québec City region, performed by Statistics Canada (CITIES 2014 Project). The index enables measuring the monthly and seasonal variations of regional tourist activity. LODGING Room occupancy evolution index (2) 4 to 39 rooms February 100,0 92,7 89,4-3,6% Year-to-date 100,0 95,8 95,5-0,3% Annual 100,0 98,7 40 to 199 rooms February 100,0 105,9 107,8 1,8% Year-to-date 100,0 109,3 112,1 2,6% Annual 100,0 108,6 IN BRIEF AGGREGATE INDEX OF TOURIST ACTIVITY FEBRUARY: 0,1 POINT DECREASE YEAR TO DATE: 1 POINT DECREASE LODGING FEBRUARY: 1 POINT DECREASE YEAR-TO-DATE: 0,2 POINT INCREASE 200 rooms or more February 100,0 104,1 99,9-4,0% Total Year-to-date 100,0 108,7 104,9-3,5% Annual 100,0 103,1 January 100,0 112,1 113,9 1,6% February 100,0 103,6 102,6-1,0% March 100,0 102,3 April 100,0 100,3 May 100,0 103,4 June 100,0 105,2 July 100,0 107,8 August 100,0 104,4 September 100,0 101,9 October 100,0 107,7 November 100,0 107,4 December 100,0 110, = Lodging performance: (2016=100) Room occupancy evolution index Year-to-date 100,0 107,3 107,5 0,2% Annual 100,0 105,4 (2) Performed at all hotel establishments (approximately 200). The index enables measuring the monthly and seasonal variations in the number of occupied rooms. Source : QCT, Strategic Expertise, Development and Client Experience Division 4

6 MONTHLY TOURISM PERFORMANCE INDICATORS (2016 = 100) FEBRUARY 2018 (cont.) SITES AND ATTRACTIONS Admissions evolution index (1) Indoor activities Index Index Index % Var. IN BRIEF SITES AND ATTRACTIONS FEBRUARY: 3 POINT DECREASE YEAR-TO-DATE: 8 POINT DECREASE February 100,0 117,0 119,9 2,4% Year-to-date 100,0 118,5 113,8-4,0% Annual 100,0 107,9 Outdoor activities Total February 100,0 106,0 97,5-8,0% Year-to-date 100,0 121,9 107,1-12,1% Annual 100,0 99,8 January 100,0 132,8 114,4-13,8% February 100,0 110,6 106,9-3,4% March 100,0 104,5 April 100,0 142,1 May 100,0 102,0 June 100,0 96,1 July 100,0 102,4 August 100,0 105,4 September 100,0 94,0 October 100,0 118,3 November 100,0 99,8 December 100,0 94,5 Year-to-date 100,0 120,3 110,2-8,4% Annual 100,0 105, = Sites and attractions performance: (2016=100) Admissions evolution index (1)Based on the number of paying and non-paying entrance fees taken from 60 regional sites and attractions. The index enables measuring monthly and seasonal attendance variations. IN BRIEF BOUTIQUES/RETAIL STORES FEBRUARY: 2 POINT DECREASE YEAR-T0-DATE: 1 POINT DECREASE BOUTIQUES/RETAIL STORES Transactions evolution index (2) January 100,0 120,0 120,3 0,3% February 100,0 114,1 111,8-2,0% March 100,0 97,5 April 100,0 128,6 May 100,0 108,1 June 100,0 106,9 July 100,0 118,7 August 100,0 105,8 September 100,0 102,6 October 100,0 113,6 November 100,0 106,9 December 100,0 109, = Boutiques/Retail stores performance: (2016=100) Transactions evolution index Year-to-date 100,0 116,7 115,5-1,0% Annual 100,0 110,3 (2)Based on the number of transactions performed at 44 boutiques/retail stores located in the Old-Québec and Lower Town areas. The index enables measuring the monthly and seasonal variations of clients. Source : QCT, Strategic Expertise, Development and Client Experience Division 5

7 MONTHLY TOURISM PERFORMANCE INDICATORS (2016 = 100) FEBRUARY 2018 (end) RESTAURANT INDUSTRY Meals served evolution index (1) Index Index Index % Var. IN BRIEF RESTAURANT INDUSTRY FEBRUARY: 3 POINT INCREASE YEAR-TO-DATE: 0,3 POINT INCREASE January 100,0 100,7 98,6-2,1% February 100,0 102,0 104,6 2,6% March 100,0 98,7 April 100,0 101,5 May 100,0 97,4 June 100,0 101,0 July 100,0 105,2 August 100,0 99,6 September 100,0 101,7 October 100,0 104,4 November 100,0 104,0 December 100,0 108,4 Year-to-date 100,0 101,4 101,6 0,3% Annual 100,0 102, = Restauration performance: (2016=100) Meals served evolution index JEAN-LESAGE INTERNATIONAL AIRPORT 90 Enplaned/explaned passengers index Domestic flights February 100,0 103,2 113,0 9,5% Year-to-date 100,0 108,0 116,5 7,9% Annual 100,0 116,8 Transborder and international flights (1) Based on the number of meals served in 45 restaurants of the region. The index enables measuring the monthly and seasonal variations of clients. IN BRIEF JEAN-LESAGE INTERNATIONAL AIRPORT FEBRUARY: 3 POINT INCREASE YEAR-TO-DATE: 2 POINT INCREASE February 100,0 90,4 86,9-3,9% Year-to-date 100,0 88,6 84,7-4,4% Annual 100,0 80,4 Total Airport activity performance: (2016=100) Enplaned/explaned passengers index January 100,0 98,6 99,5 0,9% February 100,0 96,6 99,6 3,1% March 100,0 103,4 April 100,0 104,7 May 100,0 101,7 June 100,0 106,9 July 100,0 104,0 August 100,0 101,6 September 100,0 106,3 October 100,0 112,2 November 100,0 101,1 December 100,0 106, = Indice cumulé 100,0 97,6 99,5 2,0% Annual 100,0 103,5 Source : QCT, Strategic Expertise, Development and Client Experience Division 6

8 TOTAL TOURIST ACTIVITY Aggregate index of tourist activity MONTHLY TOURISM PERFORMANCE INDICATORS (2013 = 100) SUMMARY Index Index Index Index Index Index Index Index January 100,0 97,5 100,1 105,1 116,4 114,5 0,0 0,0 February 100,0 100,3 96,1 101,9 106,7 106,6 0,0 0,0 March 100,0 91,2 87,8 96,9 97,6 0,0 0,0 0,0 April 100,0 104,9 101,7 111,0 119,6 0,0 0,0 0,0 May 100,0 103,6 102,7 104,2 105,8 0,0 0,0 0,0 June 100,0 105,4 103,7 111,5 114,8 0,0 0,0 0,0 July 100,0 99,8 101,0 110,6 118,8 0,0 0,0 0,0 August 100,0 101,5 101,1 105,8 108,8 0,0 0,0 0,0 September 100,0 101,2 112,8 117,6 118,9 0,0 0,0 0,0 October 100,0 103,0 101,0 110,6 119,6 0,0 0,0 0,0 November 100,0 98,6 97,2 103,6 109,1 0,0 0,0 0,0 December 100,0 101,0 103,7 113,6 122,5 0,0 0,0 0,0 Year-to-date 100,0 98,9 98,1 103,5 111,5 110,6 0,0 0,0 Annual 100,0 100,9 101,1 108,0 113,0 0,0 0,0 0,0 LODGING Room occupancy evolution index Index Index Index Index Index Index Index Index January 100,0 98,6 100,2 107,6 120,6 122,5 0,0 0,0 February 100,0 101,0 100,6 108,7 112,7 111,5 0,0 0,0 March 100,0 97,8 91,7 102,7 105,1 0,0 0,0 0,0 April 100,0 100,6 100,2 112,7 113,0 0,0 0,0 0,0 May 100,0 105,9 104,2 105,8 109,4 0,0 0,0 0,0 June 100,0 102,0 104,3 111,6 117,4 0,0 0,0 0,0 July 100,0 104,4 107,9 116,9 126,0 0,0 0,0 0,0 August 100,0 104,8 103,3 108,6 113,3 0,0 0,0 0,0 September 100,0 105,1 115,9 119,0 121,2 0,0 0,0 0,0 October 100,0 103,0 100,7 110,7 119,3 0,0 0,0 0,0 November 100,0 101,4 100,9 106,6 114,5 0,0 0,0 0,0 December 100,0 103,3 107,2 118,3 130,3 0,0 0,0 0,0 Year-to-date 100,0 99,8 100,4 108,2 116,1 116,3 0,0 0,0 Annual 100,0 102,7 103,5 111,0 116,9 0,0 0,0 0,0 SITES AND ATTRACTIONS Admissions evolution index Index Index Index Index Index Index Index Index January 100,0 90,6 93,5 90,0 119,5 103,0 0,0 0,0 February 100,0 100,6 88,8 94,6 104,6 101,1 0,0 0,0 March 100,0 77,9 79,6 81,9 85,6 0,0 0,0 0,0 April 100,0 105,6 106,8 90,9 129,2 0,0 0,0 0,0 May 100,0 104,6 99,9 101,2 103,2 0,0 0,0 0,0 June 100,0 106,3 105,0 113,6 109,2 0,0 0,0 0,0 July 100,0 99,7 95,3 97,7 100,0 0,0 0,0 0,0 August 100,0 105,3 104,4 102,7 108,2 0,0 0,0 0,0 September 100,0 100,0 129,2 136,6 128,4 0,0 0,0 0,0 October 100,0 109,0 90,3 111,7 132,1 0,0 0,0 0,0 November 100,0 94,6 84,2 103,8 103,6 0,0 0,0 0,0 December 100,0 80,3 80,1 104,5 98,8 0,0 0,0 0,0 Year-to-date 100,0 95,6 91,2 92,3 112,1 102,0 0,0 0,0 Annual 100,0 99,1 97,8 102,6 108,2 0,0 0,0 0,0 The best index of the period Source : QCT, Strategic Expertise, Development and Client Experience Division 7

9 BOUTIQUES/RETAIL STORES Transactions evolution index MONTHLY TOURISM PERFORMANCE INDICATORS (2013 = 100) SUMMARY (end) Index Index Index Index Index Index Index Index January 100,0 105,1 107,4 116,2 139,4 139,8 0,0 0,0 February 100,0 97,4 92,3 96,5 110,1 107,9 0,0 0,0 March 100,0 66,7 68,7 82,0 79,9 0,0 0,0 0,0 April 100,0 125,5 117,3 122,4 157,4 0,0 0,0 0,0 May 100,0 106,9 113,5 106,1 114,7 0,0 0,0 0,0 June 100,0 117,5 116,2 120,9 129,2 0,0 0,0 0,0 July 100,0 103,5 100,7 112,3 133,3 0,0 0,0 0,0 August 100,0 108,8 107,2 107,3 113,6 0,0 0,0 0,0 September 100,0 95,0 111,1 114,3 117,3 0,0 0,0 0,0 October 100,0 112,7 115,2 122,7 139,4 0,0 0,0 0,0 November 100,0 104,3 101,6 116,6 124,6 0,0 0,0 0,0 December 100,0 111,8 114,4 121,7 133,0 0,0 0,0 0,0 Year-to-date 100,0 101,3 99,9 106,4 124,8 123,9 0,0 0,0 Annual 100,0 105,0 106,6 111,9 123,4 0,0 0,0 0,0 RESTAURANT INDUSTRY Meals served evolution index Index Index Index Index Index Index Index Index January 100,0 96,1 99,9 103,2 103,9 101,7 0,0 0,0 February 100,0 100,3 93,8 97,1 99,0 101,6 0,0 0,0 March 100,0 93,7 90,6 98,2 96,9 0,0 0,0 0,0 April 100,0 104,1 97,7 111,4 113,1 0,0 0,0 0,0 May 100,0 99,8 98,6 102,7 100,0 0,0 0,0 0,0 June 100,0 105,8 99,1 108,3 109,4 0,0 0,0 0,0 July 100,0 93,4 94,4 106,2 111,7 0,0 0,0 0,0 August 100,0 94,5 95,8 102,9 102,5 0,0 0,0 0,0 September 100,0 98,5 105,1 111,6 113,5 0,0 0,0 0,0 October 100,0 98,6 100,3 106,8 111,5 0,0 0,0 0,0 November 100,0 94,9 95,2 96,5 100,4 0,0 0,0 0,0 December 100,0 100,8 103,0 108,2 117,3 0,0 0,0 0,0 Year-to-date 100,0 98,2 96,9 100,2 101,5 101,6 0,0 0,0 Annual 100,0 98,1 97,7 104,7 106,8 0,0 0,0 0,0 JEAN-LESAGE INTERNATIONAL AIRPORT Enplaned passengers index Index Index Index Index Index Index Index Index January 100,0 107,7 109,9 112,6 111,0 112,0 0,0 0,0 February 100,0 101,6 103,7 103,9 100,4 100,4 0,0 0,0 March 100,0 103,6 99,8 98,1 101,4 0,0 0,0 0,0 April 100,0 110,7 112,1 111,3 116,5 0,0 0,0 0,0 May 100,0 107,6 113,5 119,7 121,8 0,0 0,0 0,0 June 100,0 106,3 115,0 114,6 122,5 0,0 0,0 0,0 July 100,0 108,2 111,0 117,7 122,4 0,0 0,0 0,0 August 100,0 111,5 113,3 122,0 123,9 0,0 0,0 0,0 September 100,0 112,1 117,9 118,6 126,1 0,0 0,0 0,0 October 100,0 111,6 116,2 121,1 135,9 0,0 0,0 0,0 November 100,0 111,8 109,1 114,2 115,5 0,0 0,0 0,0 December 100,0 104,2 104,4 108,5 115,9 0,0 0,0 0,0 Year-to-date 100,0 104,6 106,8 108,2 105,7 106,2 0,0 0,0 Annual 100,0 107,7 109,9 113,5 117,5 0,0 0,0 0,0 The best index of the period Source : QCT, Strategic Expertise, Development and Client Experience Division 8

10 ENTRIES, RE-ENTRIES VIA PROVINCE OF QUÉBEC BORDERS ONE OR MORE NIGHT TRIP United States Overseas Total / / /2017 Variation % Variation % Variation % ENTRIES (TOURISTS) January ,7% ,2% ,1% February ,7% ,6% ,4% March ,9% ,1% ,2% April ,2% ,5% ,9% May ,3% ,5% ,5% June ,1% ,3% ,6% July ,0% ,9% ,0% August ,9% ,0% ,1% September ,6% ,9% ,4% October ,4% ,6% ,7% November ,8% ,6% ,0% December ,0% ,8% ,0% Year-to-date ,8% ,7% ,0% RE-ENTRIES (CANADIANS) January ,3% ,3% ,8% February ,1% ,6% ,8% March ,1% ,9% ,0% April ,7% ,9% ,3% May ,3% ,1% ,3% June ,7% ,2% ,3% July ,4% ,4% ,4% August ,2% ,1% ,1% September ,5% ,9% ,7% October ,4% ,2% ,1% November ,6% ,8% ,3% December ,4% ,0% ,9% Year-to-date ,5% ,2% ,9% TOURISTIC SURPLUS (DEFICIT) January ,3% ,2% ,6% February ,3% ,8% ,5% March ,9% ,6% ,5% April ,8% ,7% ,6% May ,7% ,2% ,5% June ,0% ,5% ,4% July ,0% ,4% ,1% August ,4% ,2% ,3% September ,8% ,0% ,5% October ,5% ,9% ,6% November ,7% ,1% ,2% December ,8% ,4% ,9% Year-to-date ,1% ,0% ,8% Source : Statistics Canada, International travel, cat # PIF 9

11 LODGING STATISTICS - QUÉBEC CITY AND AREA FEBRUARY 2018 Number of rooms 4 to to Total % Var % Var % Var % Var January Available rooms ,1% ,1% ,6% ,0% Occupancy rate 31,0 33,2 35,9 8,1% 47,6 52,2 51,4-1,5% 46,7 53,7 52,4-2,4% 44,7 49,9 49,7-0,4% Average price 107,40 $ 117,20 $ 111,90 $ -4,5% 112,20 $ 112,80 $ 111,80 $ -0,9% 133,60 $ 145,10 $ 145,20 $ 0,1% 120,10 $ 126,00 $ 124,60 $ -1,1% February Available rooms ,4% ,3% ,2% ,8% Occupancy rate 42,4 45,0 43,3-3,8% 64,2 68,1 65,8-3,4% 66,6 72,0 69,0-4,2% 61,5 66,0 63,6-3,6% Average price 114,50 $ 122,80 $ 128,80 $ 4,9% 119,60 $ 119,00 $ 121,30 $ 1,9% 149,60 $ 152,00 $ 154,30 $ 1,5% 131,20 $ 132,60 $ 134,90 $ 1,7% March Available rooms Occupancy rate 37,6 39,3 59,8 60,2 56,7 59,2 55,1 56,9 Average price 102,90 $ 107,60 $ 109,70 $ 111,40 $ 136,60 $ 144,20 $ 119,00 $ 122,90 $ April Available rooms Occupancy rate 33,7 36,6 55,6 54,1 59,9 59,0 53,6 53,3 Average price 90,60 $ 99,70 $ 110,10 $ 109,20 $ 138,20 $ 140,30 $ 119,30 $ 120,10 $ May Available rooms Occupancy rate 41,9 45,4 67,3 66,0 67,8 68,8 63,0 63,8 Average price 109,60 $ 112,40 $ 119,80 $ 119,30 $ 153,70 $ 170,00 $ 131,90 $ 137,90 $ June Available rooms Occupancy rate 53,9 55,8 74,9 78,6 79,5 77,9 72,9 74,8 Average price 129,80 $ 134,10 $ 132,10 $ 132,90 $ 177,20 $ 184,90 $ 149,50 $ 151,70 $ July Available rooms Occupancy rate 69,2 76,3 87,3 89,8 89,0 91,3 84,6 88,2 Average price 146,30 $ 153,60 $ 153,20 $ 164,00 $ 200,70 $ 225,00 $ 169,50 $ 184,00 $ August Available rooms Occupancy rate 75,7 78,4 89,6 92,1 91,0 92,0 87,6 89,9 Average price 148,40 $ 160,10 $ 156,30 $ 162,50 $ 205,60 $ 223,00 $ 172,60 $ 183,40 $ September Available rooms Occupancy rate 64,2 66,0 81,8 84,9 84,6 82,8 79,6 81,0 Average price 139,30 $ 148,60 $ 139,50 $ 142,40 $ 201,60 $ 204,50 $ 150,30 $ 165,50 $ October Available rooms Occupancy rate 52,8 56,7 71,5 76,0 74,0 76,9 69,1 73,0 Average price 126,30 $ 139,00 $ 129,20 $ 134,60 $ 189,10 $ 195,60 $ 150,30 $ 157,60 $ November Available rooms Occupancy rate 34,3 36,4 53,4 55,0 56,5 61,7 51,8 54,9 Average price 94,00 $ 101,70 $ 111,70 $ 115,20 $ 142,10 $ 144,30 $ 122,30 $ 125,90 $ December Available rooms Occupancy rate 37,0 44,9 56,8 59,5 56,5 62,2 53,6 58,5 Average price 129,80 $ 133,80 $ 123,80 $ 127,40 $ 169,00 $ 171,20 $ 142,00 $ 145,00 $ Year-to-date average Available rooms ,0% ,2% ,2% ,4% Occupancy rate 36,6 38,9 39,5 1,5% 55,7 59,7 58,2-2,5% 56,3 62,4 60,3-3,4% 52,9 57,5 56,3-2,1% Average price 111,47 $ 120,31 $ 120,92 $ 0,5% 116,32 $ 116,13 $ 116,90 $ 0,7% 142,78 $ 148,91 $ 150,11 $ 0,8% 126,40 $ 129,62 $ 130,20 $ 0,4% Annual average Available rooms Occupancy rate 48,9 52,4 67,6 70,0 69,1 71,5 65,0 67,8 Average price 126,15 $ 134,25 $ 129,51 $ 133,05 $ 171,36 $ 180,19 $ 144,83 $ 150,79 $ Québec City and Area Lodging performance Occupancy rate Lodging performance Average price 90% $ Source : Institut de la statistique du Québec (special QCT compilation) 10

12 LODGING STATISTICS - QUÉBEC CITY FEBRUARY 2018 Number of rooms 4 to to Total % Var % Var % Var % Var January Available rooms ,1% ,3% ,6% ,2% Occupancy rate 33,4 33,7 36,2 7,4% 48,5 52,9 52,0-1,7% 47,3 54,2 52,7-2,8% 46,4 51,4 50,8-1,2% Average price 96,40 $ 111,00 $ 108,80 $ -2,0% 113,00 $ 112,70 $ 113,40 $ 0,6% 132,80 $ 143,50 $ 142,30 $ -0,8% 119,90 $ 125,40 $ 124,70 $ -0,6% February Available rooms ,1% ,1% ,0% ,4% Occupancy rate 45,0 46,5 46,3-0,4% 65,3 68,4 65,5-4,2% 66,7 72,2 69,7-3,5% 63,5 67,6 65,1-3,7% Average price 111,50 $ 121,50 $ 124,00 $ 2,1% 119,60 $ 119,20 $ 122,90 $ 3,1% 148,60 $ 150,90 $ 152,50 $ 1,1% 131,40 $ 132,60 $ 135,20 $ 2,0% March Available rooms Occupancy rate 40,2 40,3 60,1 60,8 56,3 59,3 56,3 58,2 Average price 93,50 $ 99,70 $ 109,60 $ 112,30 $ 133,50 $ 139,70 $ 117,60 $ 121,80 $ April Available rooms Occupancy rate 42,3 43,2 59,8 56,6 59,9 60,3 57,8 56,6 Average price 93,20 $ 104,90 $ 110,70 $ 110,20 $ 138,20 $ 141,60 $ 120,70 $ 122,10 $ May Available rooms Occupancy rate 51,3 53,0 70,1 69,2 70,0 71,6 67,6 68,2 Average price 115,60 $ 117,10 $ 121,20 $ 120,70 $ 154,50 $ 171,00 $ 134,20 $ 140,60 $ June Available rooms Occupancy rate 66,5 66,0 78,3 80,5 82,2 80,4 78,3 78,8 Average price 137,30 $ 146,80 $ 132,90 $ 135,20 $ 178,60 $ 186,80 $ 152,40 $ 156,30 $ July Available rooms Occupancy rate 80,2 85,8 89,4 93,2 90,7 93,5 88,7 92,4 Average price 156,60 $ 170,40 $ 155,40 $ 169,50 $ 203,20 $ 228,10 $ 174,00 $ 191,80 $ August Available rooms Occupancy rate 85,3 86,7 92,0 94,5 92,6 93,6 91,3 93,2 Average price 158,60 $ 176,80 $ 159,50 $ 167,40 $ 208,10 $ 226,20 $ 178,00 $ 190,60 $ September Available rooms Occupancy rate 77,3 76,9 86,4 86,9 84,6 85,5 84,6 85,2 Average price 150,70 $ 167,10 $ 142,30 $ 145,40 $ 201,60 $ 206,60 $ 153,60 $ 170,80 $ October Available rooms Occupancy rate 62,9 66,5 75,6 77,8 74,0 79,1 73,4 76,9 Average price 133,50 $ 149,30 $ 130,90 $ 137,20 $ 189,10 $ 197,90 $ 153,60 $ 161,80 $ November Available rooms Occupancy rate 40,6 43,5 56,5 57,5 58,9 63,6 55,8 58,4 Average price 97,60 $ 107,80 $ 112,10 $ 116,10 $ 142,10 $ 144,90 $ 123,50 $ 127,50 $ December Available rooms Occupancy rate 42,6 52,7 58,4 61,0 57,4 63,3 56,2 61,1 Average price 124,00 $ 134,50 $ 123,70 $ 128,80 $ 167,30 $ 169,40 $ 141,30 $ 145,60 $ Year-to-date average Available rooms ,6% ,1% ,3% ,1% Occupancy rate 39,2 39,9 41,1 3,0% 56,7 60,3 58,5-3,0% 56,7 62,8 60,8-3,2% 54,7 59,1 57,6-2,5% Average price 105,04 $ 116,90 $ 117,16 $ 0,2% 116,82 $ 116,19 $ 118,47 $ 2,0% 141,77 $ 147,53 $ 147,85 $ 0,2% 126,41 $ 129,35 $ 130,38 $ 0,8% Annual average Available rooms Occupancy rate 56,7 59,2 70,1 71,7 70,0 73,1 68,5 70,9 Average price 130,77 $ 143,43 $ 130,73 $ 135,17 $ 171,67 $ 181,14 $ 147,06 $ 153,96 $ Québec City Lodging performance Occupancy rate Lodging performance Average price 100% $ Source : Institut de la statistique du Québec (special QCT compilation) 11

13 Québec City and Tourism LODGING STATISTICS - SOLDED ROOMS FEBRUARY 2018 Québec City Green belt Québec City and Area % Var % Var % Var January Daily ,1% ,1% ,9% Monthly ,3% ,4% ,6% February Daily ,6% ,8% ,2% Monthly ,3% ,6% ,0% March Daily Monthly April Daily Monthly May Daily Monthly June Daily Monthly July Daily Monthly August Daily Monthly September Daily Monthly October Daily Monthly November Daily Monthly December Daily Monthly Average year-to-date Daily ,5% ,9% ,1% annual Total year-to-date Monthly ,4% ,1% ,2% annual Lodging performance Solded rooms evolution Québec City Green belt Source : Institut de la statistique du Québec (special QCT compilation) 12

14 ECHOtourism STATistics TOURIST INFORMATION AND WELCOME ACTIVITIES? Tourist information Welcome activities Number of visitors average of visitors per action % Var % Var January ,0% ,0% 3,0 3,0 February ,8% ,7% 3,8 4,1 March ,0 April ,0 May ,1 June ,5 July ,8 August ,7 September ,2 October ,1 November N/A December N/A 1,7 increase in information activities in February 2018 Year-to-date ,3% ,4% 3,8 4,1 Total ,5 Telephone assistance % Var Monthly Information activities (all types of services) Year-to-date February ,6% Year-to-date ,4% Total Shipping and answers by mail % Var February ,3% Year-to-date ,0% Total Information activities (All types of services) Answers by 0 0 Janu Feb March April May June July August Sept Oct Nov Dec February Year-to-date Total % Var Year-to-date 2016 Year-to-date 2017 Year-to-date February ,0% Year-to-date ,2% Total Source : TIC Survey, QCT %Var 1,7% -5,5%

15 QUÉBEC CITY TOURISM WEB SITE Number of user accesses Number of pages viewed % Var % Var January ,1% ,1% February ,5% ,1% March April May June July August September October November December Year-to-date ,2% ,1% Total Source : QCT, Google analytics Web site trafic WEB SITE USER ACCESSES FEBRUARY: 8,5 DECREASE YEAR-TO-DATE: 7,2% DECREASE Ratio pages viewed / access to site February Year-to-date 2017 : 2,6 pages 2,6 pages 2018 : 2,5 pages 2,5 pages For site access (bars), read left scale For consulted files (lines), read right scale 14

16 BUSINESS TRAVEL - SOLDED ROOMS Data collected monthly from 51 hotels of the region representing near rooms FEBRUARY 2018 Monthly datas Meetings and business conventions Individual business Total % Var % Var %Var January ,0% ,8% ,0% February ,4% ,2% ,6% March April May June July August September October November December Year-to-date ,3% ,8% ,4% Total Business travel Solded rooms evolution Conventions Individuals Source : Association hôtelière de la région de Québec (special QCT compilation) 15

17 RÉGION'S SOCIOECONOMIC STATISTICS FEBRUARY 2018 Québec City and Area Province of Québec Canada Jan Feb %cha Jan Feb %cha Jan Feb %cha Population over 15 years old ('000) 681,9 682,1 0,0% 6 958, ,3 0,0% , ,8 0,1% Labor force ('000) 467,8 468,4 0,1% 4 508, ,5 0,2% , ,8 0,0% Employment ('000) 452,2 453,6 0,3% 4 266, ,6-0,1% , ,5 0,1% Unemployment ('000) 15,6 14,8-5,1% 242,1 253,9 4,9% 1 153, ,3-0,8% Unemployment rate (%) 3,3 3,2-3,0% 5,4 5,6 3,7% 5,9 5,8-1,7% Feb Feb %cha Feb Feb %cha Feb Feb %cha Consumer price index (2002=100) 126,5 128,1 1,3% 126,6 128,5 1,5% 129,7 132,5 2,2% Source : Statistics Canada BRIEF DEMOGRAPHIC PROFILE ROAD DISTANCE TO QUÉBEC CITY AND AREA QUÉBEC CITY AND AREA KM POPULATION AREA 2011 KM 2 Montreal 253 Ottawa 453 Québec City ,3 Boston 761 Toronto 798 La Cité-Limoilou ,2 New York 863 Les Rivières ,6 Philadelphia 995 Sainte-Foy-Sillery- Halifax 1043 Cap-Rouge ,0 Detroit 1194 Charlesbourg ,8 Washington 1295 Beauport ,3 Chicago 1621 La-Haute-Saint-Charles ,4 Source : Transport Quebec L'Ancienne-Lorette ,0 Saint-Augustin-de-Desmaures ,0 RCM of La Côte-de-Beaupré ,2 RCM of L'Île-d'Orléans ,8 RCM of Portneuf ,7 RCM of La Jacques-Cartier ,1 TOTAL ,1 Source : Statistics Canada, 2011 Census TEMPERATURES Average Average (30 years) 2017 C C January Source : Statistics Canada, Labour force survey Daily minimum -17,7-14,7 Daily maximum -7,9-4,7 July Daily minimum 13,5 13,8 Economic impact of visitors spending in 2014 Daily maximum 25,0 24,3 (tourists and excursionists) PRECIPITATIONS Breakdown of employment by industry Québec City and Area Other services 17,2% Trade 14,4% Health care and social assistance 14,9% Educational services 7,2% Manufacturing sector 12,3% Economic spinoffs 1,168 G $ Direct jobs Total precipitation (mm) 1189,7 968,1 Indirect jobs 6525 Finance 7,4% Professional, scientific and tech. services 8,1% Accomodation, food services 7,0% Public administration 11,5% Source : Environment Canada Total (full time equivalents) Source : Institut de la statistique du Québec 16

18 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2014 ( Results of this survey are updated annually) Tourists: Origin Total Total expenditures (person-visits) number of nights (in CDN dollars) '000 % '000 % '000 $ % Province of Québec ,7% ,5% ,6% Rest of Canada 363 8,4% 923 9,1% ,6% Total-Canada ,1% ,7% ,2% United States ,3% ,5% ,2% Overseas ,5% ,8% ,6% Total ,0% ,0% ,0% Visit Average expenditures duration Average expenditures per visit (nights) per night $ $ Province of Québec 164,12 $ 1,97 83,09 $ Rest of Canada 395,01 $ 2,55 151,94 $ Total-Canada 189,04 $ 2,03 92,60 $ United States 542,96 $ 2,61 205,36 $ Overseas 521,78 $ 4,22 108,16 $ Total 254,23 $ 2,34 107,56 $ Same-day visitors Origin Total expenditures (person-visits) (in CDN dollars) '000 % '000 $ % Province of Québec ,7% ,7% Rest of Canada 93 1,4% ,3% Total-Canada ,1% ,5% United States 21 0,3% ,2% Overseas 36 0,5% ,3% Total ,0% ,0% Visitors: (tourists + same-day visitors) ,0% ,0% Définitions: Visitor: The visitor is a tourist or a same-day visitor Tourist: Visitor traveling for business or leasure and staying at least 24 Hours out of their residence Same-day visitor: Visitor traveling more than 40 km from their city of residence for business or leasure Same-day visitor: but staying less than 24 hours. Source : Statistics Canada, CITIES 2014 Project (special QCT compilation) 17

19 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2014 (cont.) ( Results of this survey are updated annually) Visit Quarter (distribution of persons-travels) I (winter) II (spring) III (summer) IV (fall) % % % % Province of Québec 19,6 24,2 28,9 27,3 Rest of Canada 9,4 14,5 51,6 24,5 Total-Canada 18,5 23,2 31,3 27,0 United States 11,4 19,1 52,3 17,2 Overseas 5,6 29,1 51,3 14,0 Total 16,3 23,4 35,8 24,5 Primary Purpose of trip Visiting friends Pleasure Business or relatives Others % % % % Province of Québec 32,6 10,5 53,1 3,8 Rest of Canada 49,5 18,4 29,2 2,9 Total-Canada 34,5 11,4 50,4 3,7 United States 84,0 4,1 6,6 5,3 Overseas 60,4 9,9 23,5 6,2 Total 42,5 10,4 42,8 4,3 Accommodation Commercial Private Not specified % % % Province of Québec 40,0 60,0 0,0 Rest of Canada 75,4 24,6 0,0 Total-Canada 43,8 56,2 0,0 United States 67,9 3,7 28,4 Overseas 75,4 10,6 14,0 Total 50,0 45,5 4,5 Source : Statistics Canada, CITIES 2014 Project (special QCT compilation) 18

20 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2014 (cont.) ( Results of this survey are updated annually) Average expenditures Food & Vehicule operation Accomodation beverage (incl. rental) $ % $ % $ % Province of Québec 45,73 $ 27,9% 59,96 $ 36,5% 25,92 $ 15,8% Rest of Canada 170,64 $ 43,2% 112,73 $ 28,5% 46,91 $ 11,9% Total-Canada 59,21 $ 31,3% 65,65 $ 34,7% 28,19 $ 14,9% United States 242,19 $ 44,6% 143,58 $ 26,4% 33,58 $ 6,2% Overseas 249,02 $ 47,7% 122,19 $ 23,4% 46,69 $ 8,9% Total 94,71 $ 37,3% 78,33 $ 30,8% 30,53 $ 12,0% Total - pleasure 134,88 $ 39,7% 99,30 $ 29,2% 33,36 $ 9,8% Total - business 228,03 $ 52,8% 118,88 $ 27,5% 41,04 $ 9,5% Total - visiting friends/relative 27,03 $ 20,4% 49,20 $ 37,2% 25,32 $ 19,1% Recreation & entertainment Others TOTAL $ % $ % $ % Province of Québec 11,31 $ 6,9% 21,20 $ 12,9% 164,12 $ 100,0% Rest of Canada 29,20 $ 7,4% 35,53 $ 9,0% 395,01 $ 100,0% Total-Canada 13,24 $ 7,0% 22,75 $ 12,0% 189,04 $ 100,0% United States 51,60 $ 9,5% 72,01 $ 13,3% 542,96 $ 100,0% Overseas 43,17 $ 8,3% 60,71 $ 11,6% 521,78 $ 100,0% Total 19,69 $ 7,7% 30,97 $ 12,2% 254,23 $ 100,0% Total - pleasure 33,65 $ 9,9% 38,98 $ 11,5% 340,17 $ 100,0% Total - business 12,84 $ 3,0% 31,06 $ 7,2% 431,85 $ 100,0% Total - visiting friends/relative 7,76 $ 5,9% 22,92 $ 17,3% 132,23 $ 100,0% Primary transportation mode Car Airplane Bus Rail commercial % % % % Province of Québec 92,8 0,7 4,6 0,6 Rest of Canada 70,4 22,8 2,9 1,9 Total-Canada 88,0 3,5 5,9 1,0 United States 38,2 10,3 14,6 3,8 Overseas 39,2 14,0 15,7 4,7 Total 73,7 6,4 8,6 2,0 Ship/Boat Other Not stated % % Province of Québec 0,0 1,3 Rest of Canada 0,7 1,3 Total-Canada 0,1 1,5 United States 10,9 22,2 Overseas 5,2 21,2 Total 1,9 7,4 Source : Statistics Canada, CITIES 2014 Project (special QCT compilation) 19

21 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2014 (end) ( Results of this survey are updated annually) Visit Quarter by origin (person-visits) I (winter) II (spring) III (summer) ('000) % ('000) % ('000) % Province of Québec ,9% ,1% ,2% Rest of Canada 34 4,8% 52 5,1% ,2% Total-Canada ,8% ,3% ,4% United States 51 7,3% 85 8,4% ,1% Overseas 28 4,0% ,3% ,5% Total ,0% ,0% ,0% IV (fall) TOTAL ('000) % ('000) % Province of Québec ,7% ,7% Rest of Canada 89 8,4% 363 8,4% Total-Canada ,1% ,1% United States 77 7,3% ,3% Overseas 70 6,6% ,5% Total ,0% ,0% Visit Quarter by origin (person-visits) comparative I (winter) II (spring) III (summer) ('000) % ('000) % ('000) % ,9% ,3% ,8% ,7% ,0% ,1% ,2% ,9% ,2% ,1% ,3% ,1% ,3% ,4% ,8% IV (fall) TOTAL ('000) % ('000) % ,0% ,0% ,1% ,0% ,7% ,0% ,4% ,0% ,5% ,0% Source : Statistics Canada, CITIES 2014 Project (special QCT compilation) 20