Seeking Sponsors. Sean Rose, Marketing Director

Transcription

1 Seeking Sponsors Sean Rose, Marketing Director

2 Today s Agenda: How To Attract Sponsors Information To Provide How To Feature Sponsors Formatting Sponsor Images

3 Demosphere Knows Youth Sports! 1,300+ Customers 25 years of experience 9+ years of experience personally

4 Encouraging Sponsorships Separate Page Dedicated to Sponsors Provides Background Gives Reason to Donate Link(s) To Forms Web Based If Possible Provide Contact Information Who Is Main Contact?

5 Encouraging Sponsorships Showcase Current Sponsors Highlight Benefits Link Forms & Contact

6 Encouraging Sponsorships Not Informative Is there a main contact? Are there already sponsors? Who does this benefit? Disorganized Are larger sponsors more important? Where are the forms? Who do I contact?

7 Application: Fauquier County SC Have Sponsorship Packages Readily Available Different Levels Premier Elite Classic Pricing Models

8 Application: Fauquier County SC Ad Duration June 1, May 31, 2015 Number of Registrants/Program Bundle Packages Tournament of Field Sponsorships Complete Sample Packet

9 Information To Provide Website Stats via Google Analytics - Page Exposure - Growth - Time & Location - Clicks to Current Sponsors

10 Page Exposure Terminology - Users = Visitors - Sessions = Visits - Pageviews = # of Pages Viewed A User can have multiple Sessions A Session can have multiple Pageviews Set Your Timeframe Month, Year, etc.

11 Growth Portion of New Users Demonstrate Growth Increasing Percentage - Show Timeline

12 Popular Pages? Most Popular Page According to Pageviews Most Likely the Home Page (/) Average Time Spent on Each Page

13 Specific Page Visits Over Time Visitors By Month Filtered To Display Homepage - Page You re Sponsoring Can Encourage Longer Sponsorships

14 Specific Page Visits Over Time Filtered Again To Display Homepage 48,505 Visitors in 2014 (Average 4,000 a Month) 8,023 in January and February 2015 (Average 4,000 a Month) Can Expect Close to 48,505 Visitors This Year Google Analytics Maximize Demosphere Session

15 Dashboard Dashboard To Download

16 Make Your Own Dashboard Select the +New Dashboard Option Start From Scratch Or Use Template Create Customized Widgets Templates: Site Performance Dashboard Visitor Facts Visitor Insights Dashboard SEO Dashboard

17 Pricing Guidelines: Website Ads A 150,881 Annual Pageviews; 908 Avg. Daily Pageviews; 57,925 Visits, 36% New Visitors Footer: 459x75pxl $450/month for 1 month $425/month for 3 months $400/month for 6 months $375/month for 12 months Left Sidebar: 250x250pxl $350/month for 1 month $325/month for 3 months $300/month for 6 months $275/month for 12 months Interior Banner 459x75pxl $250/month for 1 month $225/month for 3 months $200/month for 6 months $175/month for 12 months B 567,408 Pageviews Annually; 34.9% New Visitor; 1,554 Avg. Daily Pageviews; 2.09 Avg. Visit Duration Scrolling Banner 450x450pxl $400/month for 1 month $350/month for 3 months $300/month for 6 months $250/month for 12 months Banner: 373x90pxl $350/month for 1 month $300/month for 3 months $250/month for 6 months $200/month for 12months - C Membership of 85,000+ players, age 5-19, 10,000 coaches Rotator: 466x314pxl $200/month Half Banner: 234x60pxl $200/month Rectangle: 180x150pxl $50/month D More than 375,000 unique visitors with 6.9 million Pageviews annually Banner: 468x60pxl $2000/month for 1 month $1000 for 2 weeks - -

18 Pricing Guidelines: E-Newsletter A 33.2% Opens, 6.2% Bounce Banner: 470x75pxl $250/Issue Logo: 150x150pxl $175/Issue Advertorial (Text) $100/Issue B N/A Banner: 243x60pxl $150/Issue Banner: 273x90pxl $200/Issue Banner: 1143x3240pxl $350/Issue C 100,000 registered players and their parents Header: $350/Issue Annual Magazine 4x6 $400/Issue Annual Magazine 8x6 $800/Issue D 90,000 households Rotator 600x85pxl $700/Issue Rotator 120x330pxl $600/Issue Rotator 120x160pxl $500/Issue E s sent directly to over 74,000 addresses Skyscraper Size $925/month Footer $625/month Banner $525/month

19 Pricing - Best Practices What Are Others In Your Area Doing? Areas Will Differ. Some $ Better Than No $

20 Application: Crossfire Premier Tons of Sponsorship Images Including the Kids - Header Header, Sidebar, Footer Evenly Sized

21 Application: Crossfire Premier Sidebar - Rotating Links - Evenly Spaced Images Footer - Showcasing Sponsors - Draws Attention

22 Highlighting Sponsors - Footer Make images the same height Looks more visually appealing Larger sizes alludes to more importance

23 Highlighting Sponsors - Footer Make images small enough to fit horizontally on footer whenever possible. Fits 7, 2 Lines Can be adjusted Fits 8, 1 Line

24 Highlighting Sponsors - Sidebar Make images the same width Long Lists = Rotators Larger sizes alludes to more importance

25 Formatting Images Equal Sizing Always Link To Corresponding Site Or Specific Link Provided Don t Leave Sponsors Section Blank Resources: - Pixlr - Canva

26 Application: Beach FC Format Images as PNGs for Transparency May come from sponsor directly. JPEGs not transparent Utilize Templates List of Appropriate Sizes Saved In Photoshop Format Promote With Contests Share to Win

27 Application: Beach FC Reach Out To Contacts Eliminates Cold Calling Simple Introduction Main Sponsor Page vs. Event Pages Specific Event Sponsors on Pages Main Page Is More Permanent

28 Demosphere Can Help! 25+ Years Of Experience Comprehensive & Responsive Design Process Built To Fit Your Needs Plus: Best-In-Class Support Frequent Updates

29 Investment $500 / $1,000 Design $1,500 Annually

30 Wrap Up Questions? Subscribe to the Demosphere Blog o Industry News o Product Features o Best Practices o and more!

31 Sean Rose