Applied Learning Multimedia Entertainment Studies (Computer Animation Design Stream)

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1 Content Content Page No. 1. Introduction 1 Course Aims 1 Learning Outcomes 1 Content and Organisation 2 Modules 3 2. Learning Topics 6 3. Learning and Teaching Methods Course Duration Medium of Instruction References Assessment Scheme Performance Descriptors of Attained Further Studies and Employment Contact 17 Appendices Appendix A Appendix B Leave Application Form Application for Reassessment / Resubmission

2 Course Aims and Learning Outcomes 1. Introduction Course Aims This course aims at equipping senior secondary students with the foundation knowledge and practical skills in manipulating different media so as to enable them to apply in the design and production of multimedia entertainment products. These products include computer games, computer animations and audio-visual effects for entertainment. This course will also help students better prepare themselves for further studies and / or career development in the multimedia entertainment industry. To enrich students learning experiences, industrial visits will be arranged to enhance students understanding of the multimedia entertainment industry. A Life Skills Education Day Camp will also be introduced to develop students generic skills, self-confidence, self-esteem, sense of responsibilities, team spirits, and problem-solving skills. Learning Outcomes Upon completion of the course, students should be able to: 1. analyse the profile of the multimedia entertainment industry and appraise the importance of work ethics as well as responsibilities required for the industry; 2. create and manipulate different digital media elements with demonstration of practical skills and creativity; 3. demonstrate their ability in multimedia literacy and critics by developing their own portfolios of studies in various digital media and entertainment products; 4. integrate thinking and people skills in designing and producing a multimedia entertainment product as a production team member; and 5. develop self-understanding for further studies and career development in related fields. 1

3 Core (90 hours) Content and Organisation Content and Organisation Introduction to Multimedia Entertainment Industry (12 hours) Core Modules (42 hours) Multimedia Entertainment Design Basics (30 hours) Digital Photography (24 hours) Digital Media Elements (choose any two) (48 hours) OR Video Shooting and OR Audio Recording and OR Editing (24 hours) Sound Effects (24 hours) Motion Graphics and Visual Effects (24 hours) Multimedia entertainment industry knowledge Role of creative Work ethics Multimedia entertainment products appreciation Copyright regulations Developing learning portfolios Visual design fundamentals Audio design fundamentals Basic digital camera operation Principles of photography Basic photo composition techniques Aesthetic elements of photographic images Digital image editing Basic digital video camera operation Video lighting Camera plan and shooting Digital video editing Sound recording basic Studio recording techniques Sound mixing and effects production Sound design for multimedia entertainment Graphics design in motion Principles and applications of motion graphics Visual effect design for multimedia entertainment *Elective: Computer Animation Design (90 hours) Computer Animation Fundamentals (15 hours) Animation principles and production workflow Character design for animation Storyboard for animation Animation Design and Production (30 hours) Computer animation techniques Character illustration & modeling Development of storyboard Animation Production Project (45 hours) Designing, developing and producing a short animation Post-production Animation project presentation 2

4 Modules Modules Core Part Core Modules Module 1: Introduction to Multimedia Entertainment Industry (12 hours) This module enables students to describe the profile and characteristics of the multimedia entertainment industry and appraise the responsibilities and work ethics required in the workplace environment. Major activities: Case studies on the multimedia entertainment industry Discuss and analyse the trends and latest development of the industry Industrial visit(s) and talk(s) by professionals Module 2: Multimedia Entertainment Design Basics (30 hours) This module allows students to create and develop learning portfolios for self-reflection, and demonstrate fundamental skills in visual and sound design by applying relevant principles. Major activities: Learning portfolio documenting experience of multimedia appreciation and critiques for self-reflection and learning Develop visual and sound design concepts Core Part Digital Media Elements Module 3: Digital Photography (24 hours) This module enables students to demonstrate knowledge and techniques of capturing and manipulating digital photographic images using appropriate hardware and software, and apply the skills in arranging digital photographic images to demonstrate creativity and understanding of the principles of media design. 3

5 Modules Module 4: Video Shooting and Editing (24 hours) This module enables students to demonstrate knowledge and techniques of capturing and manipulating digital video using appropriate hardware and software, and apply the skills in arranging digital video to demonstrate creativity and understanding of the principles of media design. Module 5: Audio Recording and Sound Effects (24 hours) This module enables students to demonstrate knowledge and techniques of capturing and manipulating digital audio using appropriate hardware and software, and apply the skills in arranging digital audio to demonstrate creativity and understanding of the principles of media design. Module 6: Motion Graphics and Visual Effects (24 hours) This module enables students to demonstrate knowledge and techniques of capturing and manipulating digital graphics using appropriate hardware and software, and apply the skills in arranging digital graphics to demonstrate creativity and understanding of the principles of media design. Major activities of Modules 4-6: Practical tasks Mini-projects Elective Part Computer Animation Design Stream Module 7: Computer Animation Fundamentals (15 hours) This module enables students to create and develop animation design ideas employing appropriate storytelling, characters and animation principles. Major activities: Discuss and analyse the animation principles, character designs and storyboard of a computer animation Create and develop a set of characters, motions, storyboards and motion designs for a computer animation 4

6 Modules Module 8: Animation Design and Production (30 hours) This module enables students to integrate different media elements with the use of industry-standard animation software to produce a computer animation. Major activities: Character illustration and modeling Key framing with specific tools and equipment Module 9: Animation Production Project (45 hours) This module enables students to originate a project in computer animation and develop the concept to the point where it becomes the basis of a creative and effective production, and apply the skills and knowledge required to collaborate intensively with other production team members. Major activity: Computer animation design project 5

7 Learning Topics 2. Learning Topics Please refer to the enclosed timetable for the detailed class meeting dates. Lesson Content Core Modules Module 1 & Module 2 1 Course Introduction Module 1 : Introduction to Multimedia Entertainment Industry Definitions of Multimedia 2 Module 1: Introduction to Multimedia Entertainment Industry Applications of Multimedia Trend and latest development of the multimedia entertainment industry 3 Module 1 : Introduction to Multimedia Entertainment Industry Role of creative designers Work duty and ethics of practitioners 4 Module 1 : Introduction to Multimedia Entertainment Industry Industrial visit 5 Module 2 : Multimedia Entertainment Design Basics Multimedia entertainment products appreciation Understanding Copyright Ordinance Creating learning portfolios 6 Module 2 : Multimedia Entertainment Design Basics Visual design fundamentals - Design principles, aesthetics and composition skills 7 Module 2 : Multimedia Entertainment Design Basics Visual design fundamentals - Principles and characteristics of Vector and Bitmap Image 8 Module 2 : Multimedia Entertainment Design Basics Visual design fundamentals - Vector-type illustration software 6

8 Learning Topics Lesson Content 9 Module 2 : Multimedia Entertainment Design Basics Visual design fundamentals - Vector-type illustration software 10 Module 2 : Multimedia Entertainment Design Basics Audio design fundamentals - Foundation of digital audio and sound theory 11 Module 2 : Multimedia Entertainment Design Basics Audio design fundamentals - Basic sound recording, sound mixing and sound effects 12 Module 2 : Multimedia Entertainment Design Basics Audio design fundamentals - Recording software and its applications 13 Module 2 : Multimedia Entertainment Design Basics Audio design fundamentals - Recording software and its applications 14 Life Skills Education Day Camp Elective Part Module 7 - Module 8 15 Module 7: Computer Animation Fundamentals Definition and types of computer animation 16 Module 7: Computer Animation Fundamentals History and cultural issues of computer animation 17 Module 7 : Computer Animation Fundamentals Computer animation production workflow 18 Module 7 : Computer Animation Fundamentals The basis of computer animation production (1) - Character design for computer animation 7

9 Learning Topics Lesson Content 19 Module 7 : Computer Animation Fundamentals The basis of computer animation production (2) - Storyboard design for computer animation 20 Module 8 : Animation Design and Production Story design for computer animation Stop motion animation (1) 21 Module 8B : Animation Design and Production Story writing and presentation skills Stop motion animation (2) 22 Module 8 : Animation Design and Production Computer animation design (1) - Basis and interface of animation design software 23 Module 8 : Animation Design and Production Computer animation design (2) - Characters design for animation 24 Module 8 : Animation Design and Production Computer animation design (3) - Principles of computer animation 25 Module 8 : Animation Design and Production Computer animation design (4) - Scene design and production 26 Module 8 : Animation Design and Production Computer animation (5) - The 12 animation principles 27 Module 8 : Animation Design and Production Computer animation (6) - Advanced techniques in computer animation software 8

10 Learning Topics Lesson Content 28 Module 8 : Animation Design and Production Computer animation (7) - Post-production of computer animation 29 Module 8 : Animation Design and Production Computer animation (8) - Computer animation output Digital Media Elements Module 3 - Module 6 (Choose any two) Module 3: Digital Photography Module 4: Video Shooting and Editing Module 5: Audio Recording and Sound Effects Module 6: Motion Graphics and Visual Effects 30 / 38 Principles of digital photography Basic digital video camera Sound recording basic Graphics design in motion - Ideas for composition and shooting skills 31 / 39 Digital camera operations (1) - Basic operation of digital cameras Video production shooting plan Sound recording techni ques (1) Principles and applications of motion graphic 32 / 40 Digital camera operations (2) - Advanced operation of digital cameras The usage of video camera (1) Sound recording techni ques (2) Visual effect design for multimedia entertainment 33 / 41 The usage of digital camera (1) 34 / 42 The usage of digital camera (2) The usage of video camera (2) Digital video editing Sound mixing and effects production Sound design for multimedia entertainment Visual effects production technology (1) - sub-titles Visual effects production technology (2) - Chroma Key 9

11 Learning Topics Lesson 35 / 43 Aesthetic elements of photographic images Video software and its applications Content Professional audio production software and its applications Visual effects production technology (3) - Visual Composition 36 / 44 Practical test on photo shooting Practical test on video shooting Practical test on audio recording Practical test on motion graphics and visual effects 37 / 45 Digital photography mini project Digital video mini project Digital audio mini project Digital visual effects mini project Elective Part Module 9 46 Module 9 : Animation Production Project Project introduction 47 Module 9 : Animation Production Project Topic discussion and research 48 Module 9 : Animation Production Project Project storyboard development 49 Module 9 : Animation Production Project Pre-production practice (1) 50 Module 9 : Animation Production Project Pre-production practice (2) 51 Module 9 : Animation Production Project Pre-production practice (3) 52 Module 9 : Animation Production Project Interim presentation 53 Module 9 : Animation Production Project Production (1) 54 Module 9 : Animation Production Project Production (2) 10

12 Learning Topics, Learning and Teaching Methods, Course Duration Lesson Content 55 Module 9 : Animation Production Project Production (3) 56 Module 9 : Animation Production Project Post-Production (1) 57 Module 9 : Animation Production Project Post-Production (2) 58 Module 9 : Animation Production Project Post-Production (3) 59 Module 9 : Animation Production Project Project summary and improvement 60 Module 9 : Animation Production Project Final Presentation 3. Learning and Teaching Methods Interactive learning and teaching methods Lectures and demonstrations by professional tutors Sharing of frontline experience by industry practioners Visits to digital entertainment related companies and exhibitions 4. Course Duration: 180 hours (Please refer to the enclosed timetable for the detailed class meeting dates.) Students must attend all lessons. If absence is unavoidable, students make a formal application by completing the Leave Application Form (Appendix A), substantiated with documented proof, to the Course Leader or Tutor concerned as soon as possible. In case of absence on medical grounds, students should inform the Course Tutor beforehand as far as possible and make a formal application for leave with documented proof immediately upon resuming to studies. 11

13 Medium of Instruction, References The minimum attendance requirement for ApL courses is 80% of the maximum possible attendance. Students who fail to fulfill the minimum attendance requirement will be considered Unattained in the respective ApL course. 5. Medium of Instruction: English 6. References Core Modules Alten, S. R. (2010). Audio in Media. Belmont, CA: Wadsworth Publishing. Savage, T. M. & Vogel, K.E. (2009). An Introduction to Digital Multimedia. Sudbury, Mass.: Jones and Bartlett Publishers. Steuer, S. (2009). The Adobe Illustrator CS4 Wow! Book. Berkeley, Calif.: Peachpit Press. Digital Media Element Digital Photography Alten, S. R. (2010). Audio in Media. Belmont, CA: Wadsworth Publishing. Digital Media Element Video Shooting and Editing Adobe Creative Team, (2009). Adobe Premiere Pro CS4 Classroom in a Book. San Jose, Calif.: Adobe Press. Digital Media Element Audio Recording and Sound Effects Alten, S. R. (2010). Audio in Media. Belmont, CA: Wadsworth Publishing. Digital Media Element Motion Graphics and Visual Effects Adobe Creative Team, (2009). Adobe Premiere Pro CS4 Classroom in a Book. San Jose, Calif.: Adobe Press. Computer Animation Design Stream Williams, R. (2009). The Animator's Survival Kit. London: Faber and Faber. 12

14 Assessment Scheme 7. Assessment Scheme Task No. Task Name Assessment Method Brief Task Description Assessment / Submission Date Contribution to Final Score (%) Core Modules 1 Case study on multimedia entertainment industries in HK and/or Mainland China 2 Multimedia entertainment product appreciation Written reports and oral presentation Portfolio Submit a case study report and give a presentation, analysing the characteristics, trends and latest development of the multimedia entertainment industries. Submit a reflection report on responsibility and work ethics required of the industry after attending talks and industrial visits. Develop a learning portfolio documenting experience of multimedia appreciation and critiques, as well as ideas and inspirations. Year 1 End of Module 1 Year 1 End of Module 2 10% 5% 3 Visual and audio design practice Practical task - Create illustrations and graphics using illustration software with captions on design concepts and story development. - Use different physical objects to simulate different audio effects, and using audio recording and mixing tools for recording the audio effects. Year 1 End of Module 2 Elective Modules Digital Media Elements (Choose only TWO modules out of four for Tasks 4-5) (Module 3: Digital Photography / Module 4: Video Shooting and Editing / Module 5: Audio Recording and Sound Effects / Module 6: Motion Graphics and Visual Effects) 4A & 4B 5A & 5B Practical test on audio recording / motion graphics and visual effects Mini Project on digital audio / digital visual effects Practical test Integrated project multimedia product Perform a practical test on various aspects for capturing digital photographic image / digital video / digital audio / digital graphics using appropriate hardware and software. Apply the knowledge and operational skills in manipulating various media forms in multimedia production for expression of creative ideas. Year 1 End of Module 3-6 Year 1 End of Module % 5% & 5% 10% & 10% 13

15 Assessment Scheme Task No. Task Name Assessment Method Brief Task Description Assessment / Submission Date Contribution to Final Score (%) Elective Stream Modules 6 Integrated project on ideas and concepts development of computer animation design 7 Manipulating tools for computer animation development 8 Project on computer animation design Integrated project written reports and prototype Practical task Integrated project written proposal and oral presentation - Submit a group report to analyse the animation principles applied, character designs and storyboard of a computer animation. - Create and develop a set of characters, motions, storyboards and motion designs for a computer animation, and submit a group report on story ideas of the animation in 300 words. Perform different tasks on character illustration and modeling, as well as various aspects of computer animation production including key framing with specific tools and equipment provided. Submit a group project proposal with initial design of characters, storyboard and ideas and work schedule, develop a computer animation and give an oral presentation. Year 1 End of Module 7 Year 2 End of Module 8 Year 2 End of Module 9 10% 10% 25% Remarks: Students absent from an assessment with legitimate reasons should make a formal application by completing the Application for Reassessment/Resubmission (Appendix B) to the Course Leader for reassessment/resubmission by stating the reasons and providing relevant supporting documents within seven days past the date of assessment (including weekends and holidays). 14

16 Performance Descriptors of Attained, Further Studies and Employment 8. Performance Descriptors of Attained Students at this level typically: 1. demonstrate a basic knowledge and understanding of concepts and principles in multimedia entertainment; 2. apply basic concepts and skills of digital media in producing multimedia entertainment products; 3. demonstrate the ability to review and reflect on learning when constructing simple learning portfolios as well as the ability to appreciate and critique multimedia entertainment products; 4. apply information technology skills to collect and identify relevant information, and communicate ideas using appropriate media in the creation of multimedia products; 5. demonstrate basic problem-solving and decision-making skills and propose simple solutions in the design and production of multimedia entertainment products; 6. appreciate the work ethics and responsibilities required for the industry; and 7. demonstrate a basic understanding of the future trends of the multimedia entertainment industry and the ability to identify opportunities for self-development. 9. Further Studies and Employment Under the new academic structure, students attaining the results of Attained and Attained with Distinction in the ApL courses are accepted as attaining the competencies required at Hong Kong Diploma of Secondary Education (HKDSE) Level 2 and Level 3 or above respectively for the purpose of further studies and / or work. Further Studies Students under the new academic structure are eligible to apply for admission to Associate Degree or Higher Diploma programmes if they meet the minimum entrance requirements of Level 2 in five HKDSE subjects (including Chinese Language and English Language). Each student is allowed to use up to two ApL subjects in the application. Details are available at the EDB website ( or New Academic Structure Web Bulletin ( 15

17 Further Studies and Employment For further studies in bachelor degree programmes, ApL subjects are used as elective subjects, or considered for award of extra bonus or additional information, varying by institutions, faculties or programmes. Details are available at the New Academic Structure Web Bulletin ( Graduates of this ApL course may apply for admission to the following Higher Diploma programmes offered by the VTC: Higher Diploma in Digital Entertainment (Computer Animation) Higher Diploma in Digital Entertainment (Computer Game) Higher Diploma in Multimedia (Mobile Media Entertainment) Higher Diploma in Multimedia (Advertising and Promotion) Higher Diploma in Audio-Visual Entertainment Technology Graduates of the above Higher Diploma programmes may articulate to related degree programmes offered by local and overseas universities, e.g. BSc (Hons) in Multimedia and Entertainment Technology offered by the Leeds Metropolitan University, U.K., in collaboration with the VTC. Work Graduates of this course may pursue career in the multimedia and digital entertainment industries by taking up entry level positions at the start, e.g. Multimedia Design Assistant/Trainee and Computer Animation Assistant/ Trainee, etc. Upon completion of the relevant higher level study programmes, together with the accumulation of substantial operational experience in the field, graduates could take up positions of supervisory/managerial level such as Multimedia Designer and Computer Animator etc. For details on civil service appointment, please refer to the website of the Civil Service Bureau ( 16

18 Contact 10. Contact Course Leader Name Address Mr. Yiu Ho Yin, Morris Department of Multimedia and Internet Technology IVE (Lee Wai Lee) 3 King Ling Road, Tseung Kwan O, N. T. Tel Fax myiu@vtc.edu.hk Course Tutor Name Mr. Fong Chi Yung, Calvin Tel kelvin0406hk@vtc.edu.hk Applied Learning Team, VTC Headquarters Division One Address Room 1318, 13/F, VTC Tower, 27 Wood Road, Wan Chai, Hong Kong Tel Fax Website apl-enquiry@vtc.edu.hk 17

19 Appendix A Office Use Only: SWAS 職業訓練局應用學習課程 Vocational Training Council Applied Learning Courses 告假申請書 Leave Application Form 學生姓名 Name of Student ( ) 班別 Class English 英文 Chinese 中文 修讀課程 Course Name 分流 Stream 申請詳情 Details of Application 缺席 Absence 年 月 日至 年 月 日, 缺席共 節課堂 Absent from to, total no. of lessons: 遲到 / 早退 * Lateness / Early Leave* 年 月 日遲到 / 早退 * 分鐘 Come late / Leave early* on for minutes (* 請刪去不適用者 Please delete where appropriate) 原因 Reason 遞交文件 Document Attached 病歷證明 Medical Certificate 其他, 請註明 Others, please specify: 學生簽署 Signature of Student 家長 / 監護人簽署 Signature of Parent / Guardian 家長 / 監護人聯絡號碼 Contact Number of Parent / Guardian 日期 Date 家長 / 監護人姓名 Name of Parent / Guardian 與學生關係 Relationship with Student 注意事項 Points to Note: 1. 學生須向課程導師遞交請假申請, 並提交相關證明文件 All application for leave should be substantiated with documented proof and forwarded to Course Tutors concerned. 2. 課程的最低出席率要求為課程整體最高出席率之 80% The minimum attendance requirement for each course is 80% of the maximum possible attendance for the course. 3. 學生如於 3 小時的課堂遲到 30 分鐘或 4 小時的課堂遲到 45 分鐘, 該日將被視為缺課 Students who are late for 30 minutes / 45 minutes for a 3-hour-lesson / 4-hour-lesson respectively will be counted towards Absence for that particular lesson. 應用學習課程 告假申請書 (2012/14) Applied Learning Courses Application for Leave (2012/14)

20 Appendix B 致 To: 課程主任 Course Leader 職業訓練局 Vocational Training Council 應用學習課程 Applied Learning Courses 重新評估申請書 Application for Reassessment / Resubmission 姓名 Name ( ) 英文 English 中文 Chinese 班別 Class 修讀課程 Course Name 分流 Stream ( 如適用 If applicable) 申請詳情 Details of Application 評估課業 Assessment Task 申請原因 Reason for Application 其他資料 Other information 學生簽署 Signature of Student 日期 Date 連附件 : 相關證明文件 Enc.: Documented proof 應用學習課程 重新評估申請書 (2012/14) Applied Learning Courses Application for Reassessment / Resubmission (2012/14)