MOBILE MOBILE GLOBAL 2016

Transcription

1 MEDIA KIT 2016

2 MOBILE IS ALREADY A REALITY MOBILE INTERNET WILL BE THE THIRD-LARGEST GLOBAL ADVERTISING MEDIA IN 2016 MOBILE will account for 12.4% GLOBAL ad spending *Fonte: ZenithOptimedia MOBILE 38% advertising will grow in 2016

3 MOBILE IS ALREADY A REALITY THE GLOBAL MOBILE APPS MARKET WILL REACH MORE THAN US $51 BILLION IN 2016 $$$ The number will almost double until 2020, reaching US$ 101 billion *Fonte: AppAnnie Brazil is mentioned on the App Annie s research as one of the most promising markets for the next five years.

4 PSAFE MOBILE MARKET AUTHORITY

5 PSafe, a Brazilian company that began operation in 2011, accepted the challenge of guaranteeing the best mobile experience in security, performance and privacy areas to millions of Portuguese and Spanish speakers users.

6 According to this concept, we offer PSafe TOTAL for free with a focus on protection, performance optimization and safe browsing. Our concept is being LIGHT-WEIGHT, EASY TO USE AND EFFECTIVE

7 ADVANTAGES AND SOLUTIONS PSAFE TOTAL

8 SECURITY AND PERFORMANCE S PERSONAL ASSISTANT AVAILABLE 24 HOURS ON YOUR SMARTPHONE 24H PROTECTION SAFE CONNECTION Chat, browse, share files and shop 100% protected by the antivirus that earned the maximum score on AV-TEST*. COOL DOWN AND SPEED UP Monitor and adjust your phone s temperature to improve your Android performance and avoid crashes. Test the safety and speed of any Wi-Fi connection and have the best browsing experience without taking risks. MORE SPACE The new PSafe TOTAL locates and removes more than 500 GB of junk files every day. Your smartphone will have even more storage. PRIVACY Protect photos, apps and data with an extra password, create a Secret Gallery and block your smartphone remotely in cases of theft or loss. *Main international certifier of performance and security products for mobile phones.

9 WHATSAPP CLEANUP Locate and remove duplicate photos, old videos, voice messages and pictures shared on the app. With this feature, you can free up memory to fit new files and also receive alerts about your data accumulation. Now you can stay up to date and manage your usage!

10 OUR ASSET

11 THE LARGEST BASE #1 SECURITY APP 4.5 RATING 6TH MOST DOWNLOADED APP of Android users in Brazil of users reviews on Google Play *Fonte: Appannie on Google Play on Google Play in 2015

12 21 MILLION monthly active users (MAU) 500 MILLION *Fonte: Estudos Internos impressions per month 12 MILLION daily active users (DAU) 10 MILLION clicks per month

13 FACEBOOK AND PSAFE BLOG 2 10 MILLION fãns FACEBOOK *Fonte: Estudos Internos MILLION impressions per month 1 4 MILLION readers per month BLOG MILLION page views per mês

14 PRESENCE IN BRAZIL S REGIONS OUR AUDIENCE = ANDROID PUBLIC 51 MEN % 49 WOMEN % 5% 13% 9% 55% Division on our data base 18% *Fonte: Estudos Internos

15 WHY TO INVEST? Own inventory Your brand/product is not mentioned in any kind of content that can give bad interpretations High visibility and precision to all segments Dedicated and experienced sales team, that analyzes results and suggests improvements for advertising performance AVERAGE CTR 3% to CPC campaigns THE RETENTION OF APPS ADVERTISED IS AN AVERAGE OF 70%

16 SEGMENTATION GEOGRAPHIC CITY STATE TECHNOLOGIC PHONE MANUFACTURERS DEVICE MODEL ANDROID VERSION MOBILE OPERATOR COMPANY APPS CATEGORY CLUSTER

17 BENCHMARKS PSAFE Campaign intelligence Segmentation Inventory After sales team Encouraged traffic AFFILIATES DSP GOOGLE/FACEBOOK

18 HIGH IMPACT FORMAT

19 VAULT INTERTISTIAL CPD CPM CPD CPM CPC CPI

20 BANNER CPM CPC CPI RESULT PAGE CPM CPC CPI

21 NOTIFICATION CPI FLOAT WINDOW CPM CPC CPI

22 CASES

23 FORD FULL LINE Campaign goal: qualified traffic to the Ford cars campaign page with focus on solicitations of quotes to buy cars. Total clicks: 60,000 CTR: 3.62% Campaign time: 30 days Campaing date: January/2016

24 VIVO Campaign goal: visits to the company site with focus on performance: sell TV and internet plans. Total clicks: 100,000 CTR: 1.51% Campaign time: 5 dias Campaing date: January/2016

25 MAGAZINE LUIZA Campaign goal: installation of the app. Total installations 20,000 CTR: 6.73% Campaign time: 30 days Campaing date: January/2016

26 MULTIPLUS Campaign goal: installation of the app. Total installations 20,000 CTR: 2.39% Campaign time: 30 days Campaing date: December/2015

27 CULTURA INGLESA Campaign goal: redirecting to hotsite. Total clicks: 16,000 CTR: 3.05% Campaign time: 20 days Campaing date: December/2015

28 SOME CLIENTS

29 69, Professor Tamandaré Toledo St 1102 Room Itaim Bibi São Paulo SP Brasil