Central Region 2013 Recap

Transcription

1 Central Region 2013 Recap

2 Pioneer Press/TwinCities.com Recommendations for 2013 EMT Northwest and Central Regional Program (All $ are for each region) 2013 Proposal = $21,500 Micro-site designed and hosted on TC.com for 1 year = $2,750 + $1000 for updates = $3,750 Robust Micro-site to have similar look and feel as recommended Designed with flash and animation featuring rotating photo for each regional partner and links to each Partners website. Permanent button on TwinCities.com Travel Page. Minimum $100 per day value = $36, AD TAXI = 1.2 million network display impressions at $5 CPM = $6,000 Enhanced Targeted Display Advertising with behavioral targeting, zip code indexing, channel targeting, GEO targeting Premium Inventory available on thousands of local news, entertainment, travel sites and more Create a cohesive campaign across multiple local websites Track analytics through one source Creative design and execution through one source Simplified billing though one source All traffic driven to EMT Micro Site 1.2 million will be the minimum amount of impressions served. 300,000 impressions served over 4 months, May, June, July and August.

3 Pioneer Press/TwinCities.com Recommendations for 2013 EMT Northwest and Central Regional Program (All $ are for each region) Behaviorally Targeted Blasts = $11,850 Send to 230,000 recipients per $40 cpm = Four s sent to 64,68100 recipients each One sent to 102,189 recipients GEO Targeted Blasts = Added Value Send to 100,000 Recipients = FREE (Added Value at $40 cpm $4000 per region) Additional GEO targeted recipients added to the BT s above ADDED VALUE PER REGION = $63,250 Micro Site Hosting placement on TwinCities.com = $3000 Permanent navigation bar on TwinCities.com Travel channel = $36,500 Ad Taxi Discount of $3 cpm = $3600 per region Free 52 week listing in Pioneer press = $7,800 per region 100,000 GEO Targeted $40 cpm = 4,000 per region 4 Day Wallpaper Takeover Leader board Ad Combo on TwinCities.com = $6,000 per region Behaviorally Targeted discounts from $50 cpm to $45 cpm = $1,150 Travel Brochure widget on TC.com = $600 or Two Regions = $1200

4 New for 2013 is the permanent navigation bar on the travel channel that links directly to the new micro site.

5 Redesigned Micro Site: Added a rotating photo gallery at the top Individual listings with links to participant sites (opens new window rather than linking away from the micro site landing page) which keeps visitors on the site longer, giving greater visibility and potential engagement for all participants

6 Added Value Products: Travel Directory ads in the Sunday Pioneer Press Travel Section Brochure on the Travel Channel Brochure Widget

7 Campaign Results Overview $17,775/19,186 = $0.92 CPC

8 Targeted Marketing The final numbers for our sends on this Central Region campaign were 486,726 impressions and 8,113 clicks. Individual reports for each send date are in the following slides.

9 Report February 27

10 Report March 27

11 Report April 24

12 Report May 8

13 Report June 4

14 TC Report March 7 Advertiser From Subject Explore Minnesota Twin Cities Pioneer Press Explore Minnesota's Central Lakes Region Delivered Total Opens 2351 Total Open Percent 9.40% Total Click- Throughs Total Click-Through Percent % Date Sent 2/28/2013

15 TC Report April 3 Advertiser From Subject Delivered Total Opens 3251 Explore Minnesota Total Open Percent 9.30% Total Click- 190 Throughs Total Click-Through 0.54% Percent Date Sent 3/27/2013 Twin Cities Pioneer Press Explore Minnesota's Central Lakes Region

16 TC Report May 1 Advertiser From Subject Delivered Total Opens 3311 Explore Minnesota Total Open Percent 9.50% Total Click- 206 Throughs Total Click-Through 0.59% Percent Date Sent 4/24/2013 Twin Cities Pioneer Press Explore Minnesota's Central Lakes Region

17 TC Report June 4 Advertiser From Subject Explore Minnesota Twin Cities Pioneer Press Explore Minnesota's Central Lakes Region Delivered Total Opens 3009 Total Open Percent 8.60% Total Click-Throughs 139 Total Click-Through Percent 0.40% Date Sent 5/8/2013

18 TwinCities.com Wallpaper

19 TwinCities.com Wallpaper

20 TwinCities.com ROS Banner 300x250

21 TwinCities.com ROS Banner 728x90

22 EMT Central Micro-Site Micro-site hosted on TwinCities.com through Travel page widget (above). Traffic driven by travel widget, display ads, sends, and wallpaper take-overs. Total page views to date for EMT Central page = 34,425

23 Thank you! Lori Grosslein Regional Travel Multimedia Sales