2015 TELLY TREND REPORT TELLY AWARD WINNERS TAKE ON INDUSTRY TRENDS AND TECHNOLOGIES

Transcription

1 2015 TELLY TREND REPORT TELLY AWARD WINNERS TAE ON INDUSTRY TRENDS AND TECHNOLOGIES

2 2015 TELLY TREND REPORT TREND SUMMARY Video has quickly become a major player in the way in which we communicate. It is easily accessible to a broad audience, sharable and can be used in a variety of ways to deliver a message. With recent advancements in equipment and software, filmmakers and videographers have less expensive and easily attainable options at their disposal. With this, some interesting trends have emerged in the way video content is shot, produced and consumed. With over 12,000 entries and 700+ Silver Council Members, the Telly community provides a unique source of insight from a diverse group of leading film and video professionals. We surveyed over 2,500 Telly Award Winners to get their take on current industry trends that they expect to dominate in AERIAL TECHNOLOGY 2 DSLR CAMERAS 3 4 PRODUCTION P 720 P 4 MULTI-SCREEN EXPERIENCE 5 BUDGET SHIFTS 6 BRANDED STORYTELLING $

3 1 USE OF UNMANNED AERIAL TECHNOLOGIES Aerial footage is most definitely a hot trend these days. With the help of inexpensive remotecontrolled drones, videographers are finding ways to get GoPros or even DSLRs airborne with similar and often better results. aerial drone 82% OF TELLY WINNERS SAY THEY PLAN TO UTILIZE DRONES IN 2015 TO CAPTURE AERIAL FOOTAGE. TYPES OF DRONES USED BIGGEST OBSTACLES: PHANTOM 2 INSPIRE 1 S1000 GHOST DRONE PRIVACY CONCERNS NOT YET GOVERNMENT APPROVED OPERATIONAL LEARNING CURVE

4 2 USE OF DSLR CAMERAS FOR VIDEO PRODUCTION Advanced techniques such as shallow depth of field, were once major challenges. However, with the rise of DSLR/still camera video production, these processes have become increasingly easier to pull off. In addition to creating a more streamlined process, DSLR technology is also helping to decrease overall production costs associated with standard video camera investments. DSLR cameras PRO USING DSLR ERGONOMIC ADVANTAGES QUIC AND EASY TRANSPORTATION/SETUP VERSATILITY IN USING TOOLS SUCH AS SLIDERS DEPTH OF FIELD CAPABILITIES PRICE CON LENS LIMITATIONS ANTI-ALIASING ISSUES SOUND SYNC OBSTACLES VIDEO QUALITY IS STILL NOT ON PAR WITH STANDARD VIDEO CAMERAS 82% OF THAT 82% 44% OF THOSE SURVEYED ARE USING DSLRs AS PART OF THEIR ARSENAL. ARE USING DSLRs EXCLUSIVELY FOR THEIR SHOOTS. TOP 3 CAMERAS CANON 5D SONY A7S PANASONIC LUMIX GH4

5 3 4 VIDEO PRODUCTION As the industry continues to advance, we see a continued push toward higher resolution and an overall better viewing experience. Recent upgrades in cameras and production techniques have brought about a new wave of excitement, much the same as when HD video was new to the scene. With the introduction of 4 video, we ve seen an industry wide focus and conversation on this trend, so we asked our Telly Winners to weight in. 4 4 k v i d e o 89% SAY 4 IS HERE TO STAY P 720 P BUT BEST USES OBSTACLES: 72% FEEL THAT FULL INTEGRATION IS STILL 2-3 YEARS Bandwith/Broadcasters ARE NOT YET ABLE TO HANDLE 4 FEEDS VIRTUALLY REALITY (360 DEGREE SHOTS) GAMING TECHNOLOGY ALLOWS TO OVERSHOOT, CROP AND RECOMPOSE THE CONTENT DOWN AND STILL MAINTAIN BETTER THAN 1080 QUALITY. Production Equipment NOT 4 READY / COST TO UPGRADE IS SIGNIFICANT AS work shifts to the Web, THE TECHNOLOGY WILL REMAIN LESS OF A FOCUS UNTIL 4 MONITORS BECOME THE STANDARD. Cost vs Benefit RESOLUTION IS STILL RELEVANT, MAING IT HARD TO JUSTIFY THE INVESTMENT TO UPGRADE TO 4 NOW Bold Prediction 4 WILL BECOME OBSOLETE BEFORE IT BECOMES MAINSTREAM AS 8 CAPABILITIES ARE ALREADY BEING INTRODUCED.

6 4 CREATING A MULTI- SCREEN EXPERIENCE The concept of Multi-Screen User Experience (smartphones, tablets, laptops) allows producers to utilize multiple platforms to relay content and provide relevant insight for your audience. With the popularity of social platforms, short quickhitting video content is becoming increasingly important throughout the industry to enhance an audience s experience. multi-screen 89% ARE UTILIZING VIDEO CONTENT AS A PRIMARY PART OF MARETING EFFORTS PREFERRED PLATFORMS FOR DISTRIBUTION: VIMEO WEBSITE FACEBOO YOUTUBE OTHER 38% 26% 17% 13% 6%

7 5 VIDEO BUDGETS ARE SHIFTING As the film and video industry continues to become more integrated across platforms, so does the way companies utilize budgets throughout various areas of video production. We ask our winners - Have you seen a shift in budget from traditional TV to multi-screen/web-based formats? budget shift $ 84% + 76% SAY BUDGETS ARE SHIFTING SIGNIFICANTLY TO THE WEB SAY MOBILE WILL BE AN IMPORTANT METHOD OF DISTRIBUTION THIS YEAR

8 6 BRANDED STORYTELLING With online video audiences on the rise and expected to double by 2016, companies will rely more and more on video to tell their brand story to stay front of mind with their audience. With a more connected audience, there comes an expectation of instant gratification and fulfillment. s t o ry t e l l i n g 98% OF TELLY WINNERS SAY STORY-TELLING IS EY TO SUCCESSFUL CONTENT CREATION TIPS Bold Prediction THE RISE OF VIDEO S IS ON THE HORIZON. YOUR BRAND IS YOUR VOICE, MAE IT COUNT. NOW YOUR DEMOGRAPHIC AND HOW THEY CONSUME MEDIA. DON T FORCE YOUR AGENDA, LET YOUR VIDEOS DO THE WOR. BE RELATABLE AND GENUINE TO CONNECT IN A MEANINGFUL WAY. GRAB THEIR ATTENTION FAST. SMART, TARGETED MESSAGING IS THE EY. TELL YOUR STORY.

9 7 READY TO SHOW YOU RE ON TREND WITH THE BEST? ENTER YOUR BEST WOR IN THE 36TH ANNUAL TELLY AWARDS NOW AT TELLYAWARDS.COM About The Tellys THE TELLY AWARDS IS THE PREMIER AWARD HONORING THE FINEST FILM AND VIDEO PRODUCTIONS, GROUNDBREAING WEB CONTENT AND OUTSTANDING LOCAL, REGIONAL, AND CABLE TV COMMERCIALS AND PROGRAMS. THE TELLY MISSION IS TO STRENGTHEN THE VISUAL ARTS COMMUNITY BY INSPIRING, PROMOTING, AND SUPPORTING CREATIVITY. THE 35TH ANNUAL TELLY AWARDS RECEIVED OVER 12,000 ENTRIES FROM ALL 50 STATES AND 5 CONTINENTS.