GROW YOUR BUSINESS ONLINE

Transcription

1 GROW YOUR BUSINESS ONLINE Grow Your Business Online Connect with customers in moments that matter 76% of people who search on their smartphones for something nearby visit a business within a day. 1 80% of consumers used a search engine when looking for info about local businesses Google/Purchased, "Digital Diary: How Consumers Solve Their Needs in the Moment," May The Consumer Barometer Survey, 2014/2015. GROW YOUR BUSINESS ONLINE Near me searches = Near you opportunities GROW YOUR BUSINESS ONLINE Google connects consumers with businesses ? This is the search query This is an ad This is a business listing This is an organic search result 1

2 GROW YOUR BUSINESS ONLINE Agenda Be found by local customers Be found everywhere, on all devices Be found with online advertising Ready for more? Be found by local customers Create a free Google My Business listing. Optimize your website for search and mobile. Advertise your business on Google. Grow your business with video and more. Google My Business Connect with customers when they search Google This is a business listing 2

3 Connect on Google Maps Connect across devices Google My Business works on desktops, laptops, tablets, and mobile phones. Step 1: Search for your business Get your business on Google for free Enter your business name and city to see if your business appears on Google Search and Maps gybo.com/business 3

4 Is your business info complete? Sign into your Google Account Update info Verify info Create listing Sign into the Google Account you use for your business If you don t have a Google Account, click Create account to get started google.com/accounts Step 2: Select your business or add it Step 3: Enter your business details See your business in the list? Click it to continue. Don t see your business? Click Let me enter the full business details. If you can t find the perfect category choose something close 4

5 Do you work from home? Step 4: Confirm your business Keep your residential address private. Select Yes if your business serves customers at their locations. Then, click Continue to set up a service area. Agree to the Terms of Service and click Continue Step 5: Verify your business You will use a separate form. Click Verify later. Take a tour of Google My Business 5

6 Make updates from the dashboard Up-to-date listings are: Make updates with the mobile app Download the free app for Android or ios. 2X more likely to be considered reputable. 1 38% more likely to have searchers visit the location. 2 29% more likely to have searchers consider purchasing from them Google/Oxera, The Benefits of Complete Business Listings, Dec Ipsos MORI, Impact of Search Listings for Local Businesses, Aug 2014 Make updates from search results Show your holiday hours on Google This option is visible only to managers of verified businesses. Edit business info Create posts Add photos Manage reviews 40% of local business searchers want to find hours of operation. 1 Unconfirmed Confirmed 1. Google Consumer Barometer, April

7 Add business photos Add details with attributes 42% more requests for directions 1 Click to manage photos Optional attributes help searchers learn more about your business. Can appear as highlights to help your business stand out in search results. 1. Google/Oxera, The Benefits of Complete Business Listings, Dec 2014 Read and respond to reviews Share updates with posts Post live updates directly on your Google business listing. Be notified when customers write reviews about your business. Build brand loyalty by responding. Reply with your point-of-view, solutions, answers, or thanks. 7

8 Use messaging to communicate......via text message Customers can send messages from search results. First, set up Messaging Then, customers can send messages See what s working with insights Add managers to help How do searchers find you? How do they interact with the listing? Do they call, request directions, and visit your website? Where do customers come from? What days have the most activity? First, click Users Next, invite managers by adding their addresses Choose their access level 8

9 Google s organic results Be found everywhere, on all devices These are organic search results Help Google understand your site Before you begin, make a plan Organization matters Useful, original content Text links Good page titles and descriptions Why do you want a website? Who is your target audience? How is success measured? Organize to achieve goals. Fast load time Optimize images 9

10 Best practices: mobile Test your website Focus on nav & homepage Make it easy to search the site Make it easy to complete tasks Make it easy to fill out forms Optimize for usability testmysite.thinkwithgoogle.com Other ways to promote your site How to create a free website Use receipts and other print materials Ask happy customers to write reviews Use for efficient communication Use social media to develop relationships 10

11 Create a website in three steps Sign in to Google My Business Create Edit Publish Click website to get started Edit your website Choose a design Select Themes to change the site design 11

12 Add text about your business Add photos Select Edit to add text to your website Select Photos to add images to your website Manage settings Ready to publish? Select Settings to publish or unpublish your site, change the domain name, or change default language. From Settings click Publish Now Or, click the Publish button 12

13 Choose a website address You can register a domain with Google Domains You have two options: 1. [your business name].business.site 2. Use a custom domain name Search for a domain name See available domain name options Enter billing details Choose a domain for your site 13

14 Congrats, you re on the web! Edit at google.com/business Sharing Your Story Through Video YouTube has over a billion users - almost one-third of all people on the internet 1 YouTube reaches more 18+ yearolds during prime-time TV hours than any cable TV network 2 YouTube has launched local versions in more than 88 countries 3 1 YouTube Internal Data, Global, May

15 WHAT WE DO WHAT WE DO WHAT WE DO Identifying Your Audience WHAT WE DO Educate, Entertain, Inspire Who are your ideal customers? What is the tone you want to set? Where are you located? How do people access your business? Educate Entertain Inspire 15

16 YOUTUBE ADS Creating a video Yeah, but How do I do that? Concepting What s the process for your service, or how is your product crafted? What makes you stand out from competitors? How do you do what you do better than others? What kind of experience do you give customers? What feeling do you want people to leave your business with? Why did you start your business? Script 5-sentence overview Write it down & read it out. Have a hook. YOUTUBE ADS Production Tips Be found with online advertising Space Free the space of clutter Think visually Show your logo or workplace Lighting Use natural light Face your source Look for shadows Sound Listen to the space Use a mic Speak confidently 16

17 BE FOUND WITH ONLINE ADVERTISING Ads appear on Google... This is an ad BE FOUND WITH ONLINE ADVERTISING...and partner websites Ads are targeted to the right customers. Ad on desktop sites Ad on mobile sites These are ads BE FOUND WITH ONLINE ADVERTISING AdWords Express Pay for clicks or phone calls. Ads display when people search. Control where ads are displayed. Control the budget. BE FOUND WITH ONLINE ADVERTISING AdWords Express Start at gybo.com/awexpress and enter business details. Choose a category. Write an ad. Decide where to display ads. Set a budget. Launch! Want help? Call (855)

18 BE FOUND WITH ONLINE ADVERTISING Want an expert to manage your online ads? google.com/partners Ready for more? READY FOR MORE? Google Search Console READY FOR MORE? Google Analytics Get data, tools, and diagnostics for a healthy, Google-friendly website. google.com/webmasters Free, powerful web analytics Reports show how visitors found your site, and what they did when they got there Measures effectiveness of online and offline marketing campaigns google.com/analytics 18

19 READY FOR MORE? Google Trends READY FOR MORE? Google Alerts Find popular search terms on Google. google.com/trends Monitor the web for interesting new content. google.com/alerts READY FOR MORE? G Suite Look professional with custom business Five reasons to use it: 1. 24/7 support % uptime guarantee 3. Automatically backed up 4. Accessible from any device 5. Private and secure google.com/gsuite READY FOR MORE? Resources for selling online Google Merchant Center Upload your store and products to Google. google.com/retail/merchant-center Google Shopping Campaigns Show product images, prices, and business name in the search results. google.com/retail/shopping-campaigns 19

20 READY FOR MORE? READY FOR MORE? Your next steps You need a Google account Be found by local customers Create or claim your free business listing at gybo.com/business Be found everywhere, on all devices Build a searchfriendly website; test to see if it s mobile-friendly. Be found with online advertising Start promoting your business with AdWords Express at gybo.com/awexpress Ready for more? Try Search Console, Google Analytics, Trends, and more. Sign into the Google Account you use for your business If you don t have a Google Account, click Create account to get started google.com/accounts READY FOR MORE? READY FOR MORE? Want to learn more? Resources On Your Phone Google My Business gybo.com/business Google Alerts google.com/alerts Mobile-friendly test testmysite.thinkwithgoogle.com YouTube youtube.com Online: gybo.com/lessons AdWords Express Google Partners Google Search Console gybo.com/awexpress google.com/partners google.com/webmasters G Suite Google Merchant Center Google Shopping Campaigns gybo.com/gsuite google.com/retail/merchant-center google.com/retail/shopping-campaigns Google Analytics google.com/analytics Google Accounts google.com/accounts Google Trends google.com/trends 20

21 Thank you 21