Monetize and Promote Your App with iad

Transcription

1 Media #WWDC15 Monetize and Promote Your App with iad From design to launch Session 503 Carol Teng Shashank Phadke 2015 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.

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3 Generate Revenue Acquire Customers

4 Monetize Acquire Customers

5 Monetize Acquire Customers

6 Monetize Promote

7 Monetize Promote

8 Monetize Promote

9 Monetize Promote

10 Introducing LiteRight The next great camera app New camera app Special filters Free app with in-app purchase available

11 The Road Ahead Design Develop Launch Grow

12 The Road Ahead Design Develop Launch Grow

13 The Road Ahead Design Develop Launch Grow

14 Monetizing My App with iad

15 Monetizing My App Key benefits 70% revenue share

16 Monetizing My App Key benefits 70% revenue share Great user experience

17 Monetizing My App Key benefits 70% revenue share Great user experience Global reach

18 Monetizing My App Key benefits 70% revenue share Great user experience Global reach Privacy controls

19 Monetizing My App Key benefits 70% revenue share Great user experience Global reach Privacy controls Built into the ios

20 Monetizing My App Multiple ad formats Banner Medium Rectangle Pre-Roll Interstitial

21 Monetizing My App Multiple ad formats Banner Medium Rectangle Pre-Roll Interstitial

22 Monetizing My App Multiple ad formats Banner Medium Rectangle Pre-Roll Interstitial

23 Monetizing My App Multiple ad formats Banner Medium Rectangle Pre-Roll Interstitial

24 Monetizing My App Multiple ad formats Banner Medium Rectangle Pre-Roll Interstitial

25 Monetizing My App Multiple ad formats Banner Medium Rectangle Pre-Roll Interstitial (video coming soon)

26 The Road Ahead Design Develop Launch Grow

27 The Road Ahead Design Develop Launch Grow

28 Easy Integration Examples

29 Easy Integration Examples Banner

30 Easy Integration Examples Banner Interstitial

31 Easy Integration Banner Link iad framework

32 Easy Integration Banner Link iad framework Import iad import iad var myviewcontroller:myviewcontroller =... myviewcontroller.candisplaybannerads = true

33 Easy Integration Banner Link iad framework Import iad Configure view controllers import iad var myviewcontroller:myviewcontroller =... myviewcontroller.candisplaybannerads = true

34 Easy Integration Banner

35 Easy Integration Interstitial // (1) In AppDelegate.swift: func application(application: UIApplication, didfinishlaunchingwithoptions launchoptions: [NSObject: AnyObject]?) -> Bool { UIViewController.prepareInterstitialAds() return true }

36 Easy Integration Interstitial // (1) In AppDelegate.swift: func application(application: UIApplication, didfinishlaunchingwithoptions launchoptions: [NSObject: AnyObject]?) -> Bool { UIViewController.prepareInterstitialAds() return true }

37 Easy Integration Interstitial // (1) In AppDelegate.swift: func application(application: UIApplication, didfinishlaunchingwithoptions launchoptions: [NSObject: AnyObject]?) -> Bool { UIViewController.prepareInterstitialAds() return true } // (2) In myviewcontroller.swift prior to interstitial override func prepareforsegue(segue: UIStoryboardSegue, sender: AnyObject?){ // if third time presenting this view controller, display interstitial ad destination.interstitialpresentationpolicy = ADInterstitialPresentationPolicy.Automatic }

38 Easy Integration Interstitial // (1) In AppDelegate.swift: func application(application: UIApplication, didfinishlaunchingwithoptions launchoptions: [NSObject: AnyObject]?) -> Bool { UIViewController.prepareInterstitialAds() return true } // (2) In myviewcontroller.swift prior to interstitial override func prepareforsegue(segue: UIStoryboardSegue, sender: AnyObject?){ // if third time presenting this view controller, display interstitial ad destination.interstitialpresentationpolicy = ADInterstitialPresentationPolicy.Automatic }

39 Easy Integration Interstitial

40 Easy Integration Tools for testing

41 The Road Ahead Design Develop Launch Grow

42 The Road Ahead Design Develop Launch Grow

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44 Banner Interstitial

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46 The Road Ahead Design Develop Launch Grow

47 The Road Ahead Design Develop Launch Grow

48 Enabling Growth Continuous cycle Monetize

49 Enabling Growth Continuous cycle Monetize Promote

50 Enabling Growth Continuous cycle Monetize Promote

51 Enabling Growth Continuous cycle Monetize Promote

52 Enabling Growth Continuous cycle Monetize Promote

53 Enabling Growth Continuous cycle Monetize Promote

54 Promoting My App with iad

55 Promoting My App My audiences Acquire Re-engage

56 Promoting My App My audiences Acquire Re-engage

57 Promoting My App My audiences Acquire Re-engage

58 Audience Segmentation Example

59 Audience Segmentation Example Dormant Users Starter Pack Purchasers

60 Audience Segmentation Implementation Segment starter pack purchasers if purchasedstarterpack == true { }

61 Audience Segmentation Implementation Segment starter pack purchasers if purchasedstarterpack == true { let sharedclient = ADClient.sharedClient() }

62 Audience Segmentation Implementation Segment starter pack purchasers if purchasedstarterpack == true { let sharedclient = ADClient.sharedClient() sharedclient.addclienttosegments([ d1b7b0 ], replaceexisting: false) }

63 Audience Segmentation Implementation Segment starter pack purchasers if purchasedstarterpack == true { let sharedclient = ADClient.sharedClient() sharedclient.addclienttosegments([ d1b7b0 ], replaceexisting: false) }

64 Audience Segmentation Implementation Segment starter pack purchasers if purchasedstarterpack == true { let sharedclient = ADClient.sharedClient() sharedclient.addclienttosegments([ d1b7b0 ], replaceexisting: false) }

65 iad Workbench

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67 Demo Re-engage existing users Shashank Phadke

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69 Measure Performance Attribution API Method of ADClient class ADClient.sharedClient().lookupAdConversionDetails ({ (appdownloaddate:nsdate!, lastclickdate:nsdate!) -> Void in // send to my analytics package })

70 Measure Performance Attribution API Method of ADClient class lookupadconversiondetails ADClient.sharedClient().lookupAdConversionDetails ({ (appdownloaddate:nsdate!, lastclickdate:nsdate!) -> Void in // send to my analytics package })

71 Measure Performance Attribution API Method of ADClient class lookupadconversiondetails App download date ADClient.sharedClient().lookupAdConversionDetails ({ (appdownloaddate:nsdate!, lastclickdate:nsdate!) -> Void in // send to my analytics package })

72 Measure Performance Attribution API Method of ADClient class lookupadconversiondetails App download date Last click date ADClient.sharedClient().lookupAdConversionDetails ({ (appdownloaddate:nsdate!, lastclickdate:nsdate!) -> Void in // send to my analytics package })

73 Design Develop Launch Grow

74 Monetize Promote

75 Monetize Promote

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77 More Information Technical Support iad Developer Forums iad Developer Guide General Inquiries Josh Kahn, iad Technologies Evangelist

78 Related Sessions What s New in itunes Connect Presidio Wednesday 11:00AM

79 Labs itunes Connect Lab App Store Lab B Tuesday 9:00AM iad Technologies Lab Media Lab A Tuesday 11:00AM itunes Connect and App Analytics Lab Developer Tools Lab C Tuesday 2:30PM itunes Connect Lab App Store Lab B Wednesday 9:00AM itunes Connect and App Analytics Lab Frameworks Lab E Wednesday 1:30PM itunes Connect Lab App Store Lab B Thursday 9:00AM itunes Connect and App Analytics Lab Frameworks Lab E Thursday 2:30PM itunes Connect Lab App Store Lab B Friday 9:00AM iad Technologies Lab App Store Lab C Friday 9:00AM

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