Introducing Search APIs

Transcription

1 System Frameworks #WWDC15 Introducing Search APIs Increase app usage and discoverability Session 709 Vipul Ved Prakash Siri Dave Salim Siri Jason Douglas Siri 2015 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.

2 Introducing Search APIs

3 Introducing Search APIs Time Spent in Apps vs Web Web Apps 14% 86% Flurry Insights

4 Introducing Search APIs Time Spent in Apps vs Web Developers choose what to index via Search APIs Web Apps 14% 86% Flurry Insights

5 Introducing Search APIs Developers choose what to index via Search APIs App results appear in Spotlight and Safari

6 Introducing Search APIs Developers choose what to index via Search APIs App results appear in Spotlight and Safari App results even appear when app not installed

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17 App and Content Discovery

18 App and Content Discovery Deep links also in Apple s cloud index Cloud Index

19 App and Content Discovery Deep links also in Apple s cloud index Developers can tag content as public Device Index Popular Public Items Device Index Cloud Index Device Index Popular Public Items

20 App and Content Discovery Deep links also in Apple s cloud index Developers can tag content as public

21 App and Content Discovery Deep links also in Apple s cloud index Developers can tag content as public App Website Apple finds deep links from the web Device App Website Index Cloud Index Device App Website Index Applebot

22 App and Content Discovery Deep links also in Apple s cloud index Developers can tag content as public App Website Apple finds deep links from the web Seamlessly appear in ios 9 Search Device App Website Index Cloud Index Device App Website Index Applebot

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27 App Search Three APIs

28 App Search Three APIs NSUserActivity Viewed App Content

29 App Search Three APIs NSUserActivity CoreSpotlight Viewed App Content Any App Content

30 App Search Three APIs NSUserActivity CoreSpotlight Web Markup Viewed App Content Any App Content App Content on Web

31 1 NSUserActivity 2 CoreSpotlight 3 Web Markup 4 Achieving Best Results 5 User Guidelines

32 NSUserActivity & CoreSpotlight Dave Salim

33 NSUserActivity Indexes viewed app content NSUserActivity CoreSpotlight Web Markup Viewed App Content Any App Content App Content on Web

34 NSUserActivity Indexes viewed app content NSUserActivity CoreSpotlight Web Markup Viewed App Content Any App Content App Content on Web

35 NSUserActivity Background

36 NSUserActivity Background Introduced in ios 8 Used in Handoff Create activities in specific parts of your app Handle continuing incoming activities in your app

37 NSUserActivity and App Search

38 NSUserActivity and App Search Activities can be designated as searchable Add indexable metadata Results in ios Search and Safari Revisit activity on search selection

39 NSUserActivity App search

40 NSUserActivity App search

41 NSUserActivity App search NSUserActivity

42 NSUserActivity App search NSUserActivity Metadata

43 NSUserActivity App search NSUserActivity Metadata On-Device Index Item 1

44 NSUserActivity App search On-Device Index Item 1

45 NSUserActivity App search NSUserActivity On-Device Index Item 1

46 NSUserActivity App search NSUserActivity Metadata On-Device Index Item 1

47 NSUserActivity App search NSUserActivity Metadata On-Device Index Item 1 Item 2

48 NSUserActivity API

49 NSUserActivity API Enable Capabilities var eligibleforhandoff: Bool var eligibleforsearch: Bool var eligibleforpublicindexing: Bool

50 NSUserActivity API Enable Capabilities var eligibleforhandoff: Bool var eligibleforsearch: Bool var eligibleforpublicindexing: Bool Provide Attributes and Keywords var title: String? var keywords: Set<String> var contentattributeset: CSSearchableItemAttributeSet? var expirationdate: NSDate

51 NSUserActivity API Enable Capabilities var eligibleforhandoff: Bool var eligibleforsearch: Bool var eligibleforpublicindexing: Bool Provide Attributes and Keywords var title: String? var keywords: Set<String> var contentattributeset: CSSearchableItemAttributeSet? var expirationdate: NSDate Restoring on the Web var webpageurl: NSURL?

52 Create Activity

53 Create Activity var activity:nsuseractivity = NSUserActivity(activityType: "com.yummly.browserecipe")

54 Create Activity var activity:nsuseractivity = NSUserActivity(activityType: "com.yummly.browserecipe") activity.title = "Baked Potato Chips" activity.userinfo = ["id": ]

55 Create Activity var activity:nsuseractivity = NSUserActivity(activityType: "com.yummly.browserecipe") activity.title = "Baked Potato Chips" activity.userinfo = ["id": ] activity.eligibleforsearch = true

56 Create Activity var activity:nsuseractivity = NSUserActivity(activityType: "com.yummly.browserecipe") activity.title = "Baked Potato Chips" activity.userinfo = ["id": ] activity.eligibleforsearch = true activity.becomecurrent()

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58 activity.title

59 activity.title contentattributeset. contentdescription

60 contentattributeset. thumbnaildata activity.title contentattributeset. contentdescription

61 Continue Activity UIApplicationDelegate func application(uiapplication, continueuseractivity useractivity: NSUserActivity, restorationhandler: [AnyObject]? -> Void) -> Bool { } return true

62 Continue Activity UIApplicationDelegate func application(uiapplication, continueuseractivity useractivity: NSUserActivity, restorationhandler: [AnyObject]? -> Void) -> Bool { } return true

63 Continue Activity UIApplicationDelegate func application(uiapplication, continueuseractivity useractivity: NSUserActivity, restorationhandler: [AnyObject]? -> Void) -> Bool { if useractivity.activitytype == com.yummly.browserecipe { // Restore state for useractivity and userinfo } } return true

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66 NSUserActivity and Public Indexing

67 NSUserActivity and Public Indexing Activities can be designated as public Multiple users engage with device results Popular public results available to other users Results in Search and Safari (if URL included)

68 NSUserActivity and Public Indexing User 1

69 NSUserActivity and Public Indexing User 1 Public Activity

70 NSUserActivity and Public Indexing Cloud Index Public Activity User 1 Public Activity

71 NSUserActivity and Public Indexing Cloud Index Public Activity User 1 User 2 Public Activity

72 NSUserActivity and Public Indexing Cloud Index Public Activity User 1 User 2 User 3 Public Activity

73 Designating Activities Public var activity:nsuseractivity = NSUserActivity(activityType: com.yummly.browserecipe ) activity.title = Baked Potato Chips" activity.userinfo = ["id": " activity.eligibleforsearch = true activity.becomecurrent()

74 Designating Activities Public var activity:nsuseractivity = NSUserActivity(activityType: com.yummly.browserecipe ) activity.title = Baked Potato Chips" activity.userinfo = ["id": " activity.eligibleforsearch = true activity.eligibleforpublicindexing = true activity.becomecurrent()

75 NSUserActivity and Public Indexing Privacy

76 NSUserActivity and Public Indexing Privacy Activities are private by default Designate public if searchable activity fields are solely public Provisions to prevent user-specific activities from being indexed

77 NSUserActivity and Public Indexing Privacy Activities are private by default Designate public if searchable activity fields are solely public Provisions to prevent user-specific activities from being indexed threshold exceed? false Hash Cloud Index Device 1

78 NSUserActivity and Public Indexing Privacy Activities are private by default Designate public if searchable activity fields are solely public Provisions to prevent user-specific activities from being indexed threshold exceed? true Hash Cloud Index Popular Public Item Hash Hash Hash Hash Device 1 Device 2 Device 3 Device 4 Device n

79 Additional Benefits

80 Additional Benefits

81 Additional Benefits Handoff Mac Screenshot of Safari

82 Additional Benefits Handoff Mac Screenshot of Safari

83 Additional Benefits Handoff Mac Screenshot of Safari

84 Additional Benefits Handoff Mac Screenshot of Safari

85 Additional Benefits Handoff Mac Screenshot of Safari

86 Additional Benefits Handoff Mac Screenshot of Safari

87 Additional Benefits Siri suggestions and smart reminders

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92 CoreSpotlight Indexes any app content NSUserActivity CoreSpotlight Web Markup Viewed App Content Any App Content App Content on Web

93 CoreSpotlight Indexes any app content NSUserActivity CoreSpotlight Web Markup Viewed App Content Any App Content App Content on Web

94 CoreSpotlight Overview

95 CoreSpotlight Overview New Framework in ios 9 For any app content Methods to add, update, and delete items Used by Messages, Mail, Calendar, and Notes

96 CoreSpotlight API

97 CoreSpotlight API CSSearchableItem

98 CoreSpotlight API CSSearchableItem CSSearchableItemAttributeSet (Metadata)

99 CoreSpotlight API CSSearchableItem CSSearchableItemAttributeSet (Metadata) CSSearchableIndex

100 CoreSpotlight API CSSearchableItem CSSearchableItemAttributeSet (Metadata) CSSearchableIndex Item 1 Item 2 Item 3 Item 4 Item 5 Item 6

101 Create Item

102 Create Item // Create attributeset and populate with metadata let attributeset = CSSearchableItemAttributeSet(itemContentType: kuttypeimage as String)

103 Create Item // Create attributeset and populate with metadata let attributeset = CSSearchableItemAttributeSet(itemContentType: kuttypeimage as String) attributeset.title = "Haleakala Sunrise" attributeset.contentdescription = May 12, 2015 Maui, Hawaii

104 Create Item // Create attributeset and populate with metadata let attributeset = CSSearchableItemAttributeSet(itemContentType: kuttypeimage as String) attributeset.title = "Haleakala Sunrise" attributeset.contentdescription = May 12, 2015 Maui, Hawaii // Create item with unique identifier; domainidentifier used to group items let item = CSSearchableItem(uniqueIdentifier: "1", domainidentifier: "album-1", attributeset: attributeset)

105 Create Item // Create attributeset and populate with metadata let attributeset = CSSearchableItemAttributeSet(itemContentType: kuttypeimage as String) attributeset.title = "Haleakala Sunrise" attributeset.contentdescription = May 12, 2015 Maui, Hawaii // Create item with unique identifier; domainidentifier used to group items let item = CSSearchableItem(uniqueIdentifier: "1", domainidentifier: "album-1", attributeset: attributeset) // Index item CSSearchableIndex.defaultSearchableIndex().indexSearchableItems([item]) { error in if error!= nil { print(error?.localizeddescription) } else { print("item indexed!") } }

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107 attributeset.title

108 attributeset.title attributeset.content Description

109 attributeset. thumbnaildata attributeset.title attributeset.content Description

110 Restore Overview

111 Restore Overview Implement UIApplication delegate Same delegate method used for continuing NSUserActivity

112 Restore Overview

113 Restore Overview // Application delegate called when CoreSpotlight result is tapped func application(uiapplication, continueuseractivity useractivity: NSUserActivity, restorationhandler: [AnyObject]? -> Void) -> Bool { } return true

114 Restore Overview // Application delegate called when CoreSpotlight result is tapped func application(uiapplication, continueuseractivity useractivity: NSUserActivity, restorationhandler: [AnyObject]? -> Void) -> Bool { if useractivity.activitytype == CSSearchableItemActionType { } } return true

115 Restore Overview // Application delegate called when CoreSpotlight result is tapped func application(uiapplication, continueuseractivity useractivity: NSUserActivity, restorationhandler: [AnyObject]? -> Void) -> Bool { if useractivity.activitytype == CSSearchableItemActionType { } let uniqueidentifier = useractivity.userinfo? [CSSearchableItemActivityIdentifier] as? String // Use 'uniqueidentifier' } return true

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118 Update Same method as adding item to index func indexsearchableitems(items: [CSSearchableItem], completionhandler: ((NSError?) -> Void)?) CSSearchableIndex Item 1 Item 2 Item 3 Item 4 Item 5 Item 6

119 Update Same method as adding item to index func indexsearchableitems(items: [CSSearchableItem], completionhandler: ((NSError?) -> Void)?) CSSearchableItem CSSearchableIndex Item 1 Item 2 Item 3 Item 4 Item 5 Item 6

120 Update Same method as adding item to index func indexsearchableitems(items: [CSSearchableItem], completionhandler: ((NSError?) -> Void)?) CSSearchableItem CSSearchableItemAttributeSet (Metadata) CSSearchableIndex Item 1 Item 2 Item 3 Item 4 Item 5 Item 6

121 Update Same method as adding item to index func indexsearchableitems(items: [CSSearchableItem], completionhandler: ((NSError?) -> Void)?) CSSearchableItem CSSearchableItemAttributeSet (Metadata) CSSearchableIndex Item 1 Item 2 Item 3 Item 4 Item 5 Item 6

122 Delete Identifiers func deletesearchableitemswithidentifiers(identifiers: [String], completionhandler: ((NSError?) -> Void)?) CSSearchableIndex Item 1 Item 2 Item 3 Item 4 Item 5 Item 6

123 Delete Identifiers func deletesearchableitemswithidentifiers(identifiers: [String], completionhandler: ((NSError?) -> Void)?) identifiers = [ 1, 4, 5 ] CSSearchableIndex Item 1 Item 2 Item 3 Item 4 Item 5 Item 6

124 Delete Identifiers func deletesearchableitemswithidentifiers(identifiers: [String], completionhandler: ((NSError?) -> Void)?) identifiers = [ 1, 4, 5 ] CSSearchableIndex Item 2 Item 3 Item 6

125 Delete DomainIdentifier func deletesearchableitemswithdomainidentifiers(domainidentifiers: [String], completionhandler: ((NSError?) -> Void)?) CSSearchableIndex domain-1 domain-2 Item 1 Item 2 Item 3 Item 4 Item 5 Item 6

126 Delete DomainIdentifier func deletesearchableitemswithdomainidentifiers(domainidentifiers: [String], completionhandler: ((NSError?) -> Void)?) domainidentifiers = [ domain-2 ] CSSearchableIndex domain-1 domain-2 Item 1 Item 2 Item 3 Item 4 Item 5 Item 6

127 Delete DomainIdentifier func deletesearchableitemswithdomainidentifiers(domainidentifiers: [String], completionhandler: ((NSError?) -> Void)?) domainidentifiers = [ domain-2 ] domain-1 CSSearchableIndex Item 1 Item 2 Item 3

128 Delete All func deleteallsearchableitemswithcompletionhandler(completionhandler: ((NSError?) -> Void)?) CSSearchableIndex Item 1 Item 2 Item 3 Item 4 Item 5 Item 6

129 Delete All func deleteallsearchableitemswithcompletionhandler(completionhandler: ((NSError?) -> Void)?) CSSearchableIndex

130 Demo Overview Photo viewer Index photos by title Search Restore

131 Additional Features Overview Batching CSSearchableIndexDelegate Extension Data Protection classes

132 Web Markup Jason Douglas

133 Web Markup Indexes app content on web NSUserActivity CoreSpotlight Web Markup Viewed App Content Any App Content App Content on Web

134 Web Markup Indexes app content on web NSUserActivity CoreSpotlight Web Markup Viewed App Content Any App Content App Content on Web

135 Indexing Web Content The content driving your app may live on the web, not locally inside the app Deep linked pages from your app's website are indexed for app search

136 Indexing Web Content Device Index Device Index Cloud Index Device Index Popular Public Items

137 Indexing Web Content Device Index App Website Device Index Cloud Index Device App Website Index Device Index Popular Public Items Applebot Device App Website Index

138 Indexing Web Content

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141 Indexing Web Content Enabling app search

142 Indexing Web Content Enabling app search 1. Allow Apple to discover and index your app s website

143 Indexing Web Content Enabling app search 1. Allow Apple to discover and index your app s website 2. Ensure your app's website contains markup for mobile deep links

144 Indexing Web Content Enabling app search 1. Allow Apple to discover and index your app s website 2. Ensure your app's website contains markup for mobile deep links 3. Enable deep link handling for your app

145 Indexing Web Content Enabling app search 1. Allow Apple to discover and index your app s website 2. Ensure your app's website contains markup for mobile deep links 3. Enable deep link handling for your app 4. Add markup for structured data (optional, but highly recommended)

146 apple.com Localizable Information English (U.S.) App Video Preview and Screenshots? 3.5-Inch 4-Inch 4.7-Inch 5.5-Inch ipad 4/4 Screenshots Choose File Delete All Description? Make travel planning as mobile as you are with the Airbnb iphone App! Airbnb opens the door to the world s most interesting places to stay and is the simplest way to earn money from your extra space. With over 600,000 listings in more than 34,000 cities, Airbnb connects you with the experience that s right for you. Message hosts and guests, gush over your itinerary, explore fairytale destinations, and add unforgettable digs to your Wish List. Make that penthouse, yurt, or treehouse your next home...or open up your own space to travelers. Keywords? airbnb, travel, accommodations, app Support URL? Marketing URL?

147 apple.com Localizable Information English (U.S.) App Video Preview and Screenshots? 3.5-Inch 4-Inch 4.7-Inch 5.5-Inch ipad 4/4 Screenshots Choose File Delete All Description? Make travel planning as mobile as you are with the Airbnb iphone App! Airbnb opens the door to the world s most interesting places to stay and is the simplest way to earn money from your extra space. With over 600,000 listings in more than 34,000 cities, Airbnb connects you with the experience that s right for you. Message hosts and guests, gush over your itinerary, explore fairytale destinations, and add unforgettable digs to your Wish List. Make that penthouse, yurt, or treehouse your next home...or open up your own space to travelers. Keywords? airbnb, travel, accommodations, app Support URL? Marketing URL?

148 Preparing Your Website Smart App Banners Smart App Banner provides a clear link into your app If app is not installed, Safari prompts the user <meta name="myapp" content="app-id=123, app-argument= > See Promoting Apps with Smart App Banners on the Safari Web Content Guide

149 Preparing Your Website Smart App Banners Smart App Banner provides a clear link into your app If app is not installed, Safari prompts the user <meta name="myapp" content="app-id=123, app-argument= > See Promoting Apps with Smart App Banners on the Safari Web Content Guide

150 Preparing Your Website Universal links Universal links have several advantages over custom URL schemes Seamless Linking to Your App Nob Hill Thursday 3:30PM

151 Preparing Your Website Universal links Universal links have several advantages over custom URL schemes Unique Seamless Linking to Your App Nob Hill Thursday 3:30PM

152 Preparing Your Website Universal links Universal links have several advantages over custom URL schemes Unique Secure Seamless Linking to Your App Nob Hill Thursday 3:30PM

153 Preparing Your Website Universal links Universal links have several advantages over custom URL schemes Unique Secure Flexible Seamless Linking to Your App Nob Hill Thursday 3:30PM

154 Preparing Your Website Universal links Universal links have several advantages over custom URL schemes Unique Secure Flexible Work seamlessly across app and website Seamless Linking to Your App Nob Hill Thursday 3:30PM

155 Preparing Your Website Universal links Deep links still need to be exposed via website s markup Use either Smart App Banners or an alternative supported standard Seamless Linking to Your App Nob Hill Thursday 3:30PM

156 Preparing Your Website Other deep link schemes

157 Preparing Your Website Other deep link schemes Other standards are supported as well, such as Twitter Cards: <meta name="twitter:app:name:iphone" content="myappname"> <meta name="twitter:app:id:iphone" content="myappid"> <meta name="twitter:app:url:iphone" content="myurl">

158 Preparing Your Website Other deep link schemes Other standards are supported as well, such as Twitter Cards: <meta name="twitter:app:name:iphone" content="myappname"> <meta name="twitter:app:id:iphone" content="myappid"> <meta name="twitter:app:url:iphone" content="myurl"> And Facebook s App Links: <meta property="al:ios:app_name" content="myappname"> <meta property="al:ios:app_store_id" content="myappid"> <meta property="al:ios:url" content="myurl">

159 Preparing Your App Support deep linking func application(application: UIApplication, openurl url: NSURL, sourceapplication: String?, annotation: AnyObject) -> Bool { // In this example, the URL is if url.path == "/profile" { // Pass the profile ID from the URL, to the view controller profileviewcontroller.loadprofile(url.query); } } return false

160 Preparing Your App Support deep linking func application(application: UIApplication, openurl url: NSURL, sourceapplication: String?, annotation: AnyObject) -> Bool { // In this example, the URL is if url.path == "/profile" { // Pass the profile ID from the URL, to the view controller profileviewcontroller.loadprofile(url.query); } } return false

161 Preparing Your App Support deep linking func application(application: UIApplication, openurl url: NSURL, sourceapplication: String?, annotation: AnyObject) -> Bool { // In this example, the URL is if let components = NSURLComponents(URL: url, resolvingagainstbaseurl: true), let path = components.path, let query = components.query { } } return false

162 Preparing Your App Support deep linking func application(application: UIApplication, openurl url: NSURL, sourceapplication: String?, annotation: AnyObject) -> Bool { // In this example, the URL is if let components = NSURLComponents(URL: url, resolvingagainstbaseurl: true), let path = components.path, let query = components.query { if path == "/profile" { // Pass the profile ID from the URL, to the view controller return profileviewcontroller.loadprofile(query) } } return false }

163 Rich Results Semantic markup calls out key information Go beyond just a title and description Results can contain images, structured data, and even actions Rich results are more engaging to users and can improve your ranking

164 Rich Results Semantic markup calls out key information Open Graph: <meta property="og:image" content=" <meta property="og:audio" content=" <meta property="og:video" content="

165 Rich Results Semantic markup calls out key information schema.org Microdata: <div itemprop="aggregaterating" itemscope itemtype=" AggregateRating"> <span itemprop="ratingvalue">4</span> stars - <span itemprop="reviewcount">250</span> reviews </div>

166 Rich Results Semantic markup calls out key information schema.org JSON-LD: <script type="application/ld+json"> { "@context": " "@type": "AggregateRating", "ratingvalue": "4", "reviewcount": "250" } </script>

167 Rich Results Semantic markup calls out key information

168 Rich Results Semantic markup calls out key information

169 Rich Results Semantic markup calls out key information <title>napa Valley Dream House in Napa</title>

170 Rich Results Semantic markup calls out key information <title>napa Valley Dream House in Napa</title> <meta itemprop="pricecurrency" content="usd"> <meta itemprop="price" content="650">

171 Rich Results Semantic markup calls out key information <title>napa Valley Dream House in Napa</title> <meta itemprop="pricecurrency" content="usd"> <meta itemprop="price" content="650"> <span itemprop="reviewcount">29</span>

172 Rich Results Semantic markup calls out key information <title>napa Valley Dream House in Napa</title> <meta itemprop="pricecurrency" content="usd"> <meta itemprop="price" content="650"> <span itemprop="reviewcount">29</span> <meta itemprop="ratingvalue" content="5.0">

173 Rich Results Semantic markup calls out key information <title>napa Valley Dream House in Napa</title> <meta itemprop="pricecurrency" content="usd"> <meta itemprop="price" content="650"> <span itemprop="reviewcount">29</span> <meta itemprop="ratingvalue" content="5.0"> <meta property="og:image" content="

174 Rich Results Supported schemas

175 Rich Results Supported schemas AggregateRating

176 Rich Results Supported schemas AggregateRating Offers

177 Rich Results Supported schemas AggregateRating Offers PriceRange

178 Rich Results Supported schemas AggregateRating Offers PriceRange InteractionCount

179 Rich Results Supported schemas AggregateRating Offers PriceRange InteractionCount Organization

180 Rich Results Supported schemas AggregateRating Offers PriceRange InteractionCount Organization Recipe

181 Rich Results Supported schemas AggregateRating Offers PriceRange InteractionCount Organization Recipe SearchAction

182 Rich Results Supported schemas AggregateRating Offers PriceRange InteractionCount Organization Recipe SearchAction ImageObject

183 Rich Results Actions Certain structured data allows your results to be actionable

184 Rich Results Actions Certain structured data allows your results to be actionable Current supported actions are: Dialing a phone number

185 Rich Results Actions Certain structured data allows your results to be actionable Current supported actions are: Dialing a phone number Getting directions to an address

186 Rich Results Actions Certain structured data allows your results to be actionable Current supported actions are: Dialing a phone number Getting directions to an address Playing audio or video

187 Rich Results Actions

188 Rich Results Actions <div itemscope itemtype= " <span itemprop="telephone"> (408) </span> </div>

189 Rich Results Actions <div itemscope itemtype= " <span itemprop="telephone"> (408) </span> </div> <div itemscope itemtype= " <meta itemprop="contenturl" content=" /> </div>

190 Rich Results Actions

191 Rich Results Actions <div itemprop="address" itemscope itemtype=" PostalAddress"> <span itemprop="streetaddress"> 200 Innovation Way </span> <span itemprop="addresslocality"> San Francisco</span> <span itemprop="addressregion"> CA</span> <span itemprop="postalcode"> 94108</span> </div>

192 Rich Results Testing tools App search markup validator for deep link and structured data testing Check our developer site for more information later this year:

193 Rich Results Resources App Search Developer Site Twitter s Cards Protocol Facebook s App Links schema.org Open Graph

194 Achieving Best Results

195 Adopting Multiple APIs NSUserActivity CoreSpotlight Web Markup Viewed App Content Any App Content App Content on Web

196 Relevance: Linking APIs NSUserActivity CoreSpotlight Web Markup Viewed App Content Any App Content App Content on Web

197 Relevance: Linking APIs CoreSpotlight NSUserActivity Web Markup

198 Relevance: Linking APIs CoreSpotlight NSUserActivity Web Markup

199 Relevance: Linking APIs URL CoreSpotlight NSUserActivity Web Markup URL URL

200 Relevance: Linking APIs CSSearchableItem.UniqueIdentifier URL CoreSpotlight NSUserActivity.contentAttributeSet.relatedUniqueIdentifier NSUserActivity Web Markup Web page URL NSUserActivity.webpageURL URL URL

201 Relevance: Linking APIs NSUserActivity CoreSpotlight

202 Relevance: Linking APIs NSUserActivity.contentAttributeSet.relatedUniqueIdentifier NSUserActivity CoreSpotlight CSSearchableItem.UniqueIdentifier ID ID

203 Relevance Understanding the basis of relevance

204 Relevance Understanding the basis of relevance Goal to provide most relevant results

205 Relevance Understanding the basis of relevance Goal to provide most relevant results Result quality a function of user interaction

206 Relevance Understanding the basis of relevance Goal to provide most relevant results Result quality a function of user interaction URL Popularity Activities (NSUserActivity) Engagements

207 Relevance Understanding the basis of relevance Goal to provide most relevant results Result quality a function of user interaction URL Popularity Activities (NSUserActivity) Engagements Relevance Score

208 Relevance Understanding the basis of relevance Goal to provide most relevant results Result quality a function of user interaction URL Popularity Activities (NSUserActivity) Engagements Relevance Score

209 Relevance Understanding the basis of relevance Goal to provide most relevant results Result quality a function of user interaction URL Popularity Activities (NSUserActivity) Engagements Relevance Score

210 Optimizing Relevance Best practices

211 Optimizing Relevance Best practices Create great apps and content Adopt API provisions that contribute to relevance NSUserActivity NSUSerActivity public indexing where appropriate Schema markup for ratings and reviews Follow User Interface Guidelines

212 Protecting Relevance Ranking works in both directions

213 Protecting Relevance Ranking works in both directions Search will down-rank or suppress poor results Malicious or poorly considered implementations penalized Ratio of engagement-to-shown a key quality metric

214 User Experience Guidelines

215 Descriptive Results

216 Descriptive Results Richer results have better satisfaction and engagement Thumbnail, well-structured description, ratings, and actions Relevant and appealing image Key information user is looking for

217 Descriptive Results Richer results have better satisfaction and engagement Thumbnail, well-structured description, ratings, and actions Relevant and appealing image Key information user is looking for Keywords associate your result with queries Typical items should have 3 to 5 keywords Category keywords, e.g., ticket or recipe Synonyms or abbreviations for item subject

218 UI Behavior on App Launch Get users to content with minimal distraction

219 UI Behavior on App Launch Get users to content with minimal distraction Go straight to content, no interstitials or multi-step builds Guidelines apply to both app and web links Time from result to content is measured and used in ranking

220 UI Behavior on App Launch Examples

221 UI Behavior on App Launch Examples

222 What to Index

223 What to Index Any content viewed, created, or curated by user

224 What to Index Any content viewed, created, or curated by user Navigation points and features

225 What to Index Any content viewed, created, or curated by user Navigation points and features New messages, content, or items arriving on device

226 What to Index Any content viewed, created, or curated by user Navigation points and features New messages, content, or items arriving on device Consider proactively indexed items of potential interest

227 What to Index Any content viewed, created, or curated by user Navigation points and features New messages, content, or items arriving on device Consider proactively indexed items of potential interest ios Search is flexible, extensible, and open to creativity

228 Summary

229 Summary

230 Summary Fast on-device and cloud search

231 Summary Fast on-device and cloud search Three easy-to-adopt APIs

232 Summary Fast on-device and cloud search Three easy-to-adopt APIs Increase engagement

233 Summary Fast on-device and cloud search Three easy-to-adopt APIs Increase engagement Free organic marketing

234 More Information Technical Support Apple Developer Forums Documentation Search APIs Documentation General Inquiries Paul Marcos, Software Evangelist

235 Related Sessions Seamless Linking to Your App Nob Hill Thursday 3:30PM

236 Labs App Search and Spotlight Lab Frameworks Lab A Wednesday 12:00PM App Search and Spotlight Lab Frameworks Lab E Friday 1:30PM

237