KJARTAN SLETTE COO &

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1 AT UNACAST WE BELIEVE MICROMOMENTS, HYPER-LOCATION AND CONTEXT WILL BE THE NEW MOBILE IN GLOBAL MARKETING KJARTAN SLETTE COO &

2 INDEXING THE WORLD BY BUILDING THE REAL WORLD GRAPH The world s biggest proximity platform Unacast is one of the top 10 global companies in the 3,5$ billion retail analytics industry Unacast: The Prototype for the New Advertising Generation PROXAMA

3 INDEXING THE WORLD BY BUILDING THE REAL WORLD GRAPH The world s biggest proximity platform PROXAMA

4 INDEXING THE WORLD BY BUILDING THE REAL WORLD GRAPH 4 PROXAMA

5 INDEXING THE WORLD BY BUILDING THE REAL WORLD GRAPH 5 PROXAMA

6 INDEXING THE WORLD BY BUILDING THE REAL WORLD GRAPH 6 PROXAMA

7 INDEXING THE WORLD BY BUILDING THE REAL WORLD GRAPH 7 PROXAMA

8 PROXIMITY MARKETING IN SPORTS & EVENTS The Proxbook Report The State Of The Proximity Industry Q Made by

9 Members Countries +150 Use cases 20 Industry Verticals Made by

10 STEP ONE: WHAT IS PROXIMITY MARKETING? The cycle of proximity marketing Beacons Geofencing NFC Wi-Fi STEP 1 Proximity solutions at venues STEP 2 Mobile communication, indoor navigation STEP 3 Retargeting after customer has left the venue STEP 4 Bring customers back to the venue with personalized retargeting ads 10

11 PROXIMITY INDUSTRY STATUS The information contained in the following section has been aggregated from all data input by Proxbook members. To navigate between companies use the advanced filter labelled Company Directory at 11

12 INDUSTRY NEWS Google wants proximity to succeed Proximity Beacon API Nearby Notifications 4x Range 5.0 Android Instant Apps 800% Broadcasting capacity 2x Speed 12

13 INDUSTRY NEWS Google wants proximity to succeed Proximity Beacon API Nearby Notifications 4x Range 5.0 Android Instant Apps Proxama accredited by Google 800% Broadcasting capacity 2x Speed 13

14 BEACON STANDARDS Apple yet to answer POPULARITY OF DIFFERENT BEACON STANDARDS % of total Proxbook members supporting a beacon standard 96% 96% 93% 90% 89% 49% 38% 45% 25% 7% 13% 13% 6% 5% As of Q2 half of the proximity industry supports the newest beacon format from Google, up from 45% in Q1 Q Q Q Q Q

15 PROXIMITY SENSORS DEPLOYED GLOBALLY Sensor growth continues SENSORS DEPLOYED GLOBALLY 8,273,500 (+33%) 6,201,000 (+22%) 5,103,500 (+52%) 3,349,000 (+280%) 879,500 There are 6,061,500 beacons deployed by members of Proxbook, which aligned with ABI Research s forecast of 8 million beacons by the end of 2016 and 500 million beacons deployed by Q Q Q Q Q

16 PROXIMITY PRODUCTS AND SERVICES All eyes on proximity data PRODUCTS Mobile Communication 73% Indoor Navigation 51% Proximity Advertising Networks 51% 34% Online Retargeting 39% 20% Mobile Payments Digital Signage Data Monetization 73% 11% 24% 14% 24% 24% 5% 11% OTHER SERVICES 49% 54% Project Management Beacon Networks 49% 45% 43% Consulting The clear trend in Q2 is how PSPs are maximising the value of existing sensor infrastructure and proximity data 49% Q Q % of total Proxbook members providing products and other services 16

17 PROXIMITY TECHNOLOGY AND SOFTWARE Mobile apps are starting to beaconize TECHNOLOGY Beacon Services 95% GPS/Geofencing 54% Wi-Fi Services NFC Services 17% Audio Services Magnetic Positioning 2% 30% 12% 10% 2% 54% 16% 16% QR Code Services LED Services 28% 17% 94% 3% 4% SOFTWARE Content Management System 84% Analytics Mobile SDK There has been a significant increase in mobile app companies that are tapping into proximity sensors from 28% of the entire industry in Q1 to 33% in Q2 62% Mobile App 75% 62% 84% 76% 28% Q Q % % of total Proxbook members supporting a technology and software 17

18 INDUSTRY VERTICALS PSP s are more flexible Retail Shopping Malls 65% Hotels/Tourism 47% Museums 39% 37% Theme parks 39% 37% Cinema/Theatre 37% Transportation 37% Automotive 38% 38% 35% 34% Banking 34% 33% 33% 27% 28% 27% 51% 46% 43% Healthcare Logistics 46% 44% Concerts/Festivals Gas/Service Stations 49% 46% Conference Stadium and Sports venues are one of the most popular verticals for Proximity Solutions 51% 49% Cafe/Restaurant Real Estate 51% 50% Stadium/Sports 73% 54% 52% Airports Education 70% 67% 33% 30% 29% 27% Q Q % of total Proxbook members providing services in a certain vertical 18

19 PROXIMITY SOLUTIONS IN SPORTS All use cases seen in the Report have been provided by Proximity Solution Providers that are members of Proxbook. Proxbook contains over 100 proximity use cases. These can be accessed freely on 19

20 WHY SPORTS LEAGUES ARE ADAPTING PROXIMITY TECHNOLOGIES Sports teams are missing out on $1 billion a year from lost ticket sales MAJOR SPORTS LEAGUE ATTENDANCE Average attendance % vs maximum capacity 96.7% 96.5% 97.6% % 70.5% % 93% 96.7% % 90.9% 96.5% 95.9% MLB NBA NHL NFL

21 WHO IS LEVERAGING PROXIMITY? Beacons are taking over the North American Sports market 93% of MLB stadiums have implemented beacon technology 75% of NFL stadiums have implemented beacon technology 53% of NBA arenas have implemented beacon technology 47% of NHL arenas have implemented beacon technology 21

22 ORLANDO MAGIC Use case OBJECTIVE: The Orlando Magic wanted to increase fan engagement, along with BRANDS INVOLVED SOLUTIONS BY increasing ticket sales and season ticket holder renewal rates RESULTS App adoption: 30% (the industry standard is 5%) $500,000 in-app sponsorship revenue More than 80% of season ticket holders have accessed and used the app TECHNOLOGIES USED GEOGRAPHY Over $1 million increase in ticket sales Fast Break Pass sales up 233% from last season Beacons Wi-Fi NFC United States 22

23 MILWAUKEE BUCKS & MCDONALD S Use case OBJECTIVE: Drive users of the Milwaukee Bucks app to download the McDonald s app BRANDS INVOLVED SOLUTIONS BY RESULTS The Milwaukee Bucks powered a relatively robust geofence-based campaign across 125 McDonald s restaurants, reaching over 50% eligible to receive campaign messaging TECHNOLOGIES USED GEOGRAPHY United States Beacons Geofencing 23

24 THE CLEVELAND CAVALIERS Use case OBJECTIVE: To improve the relationships with fans by giving them a better experience BRANDS INVOLVED SOLUTIONS BY RESULTS More than 82,000 total beacon visits and more than 138,000 total visits to pinned locations Retailers outside the arena have the opportunity to connect the inferred sports interest of fans with retail offerings TECHNOLOGIES USED GEOGRAPHY United States Beacons Geofencing 24

25 PROXIMITY TECHNOLOGY AT EVENTS All use cases seen in the Report have been provided by Proximity Solution Providers that are members of Proxbook. Proxbook contains over 100 proximity use cases. These can be accessed freely on 25

26 WHY EVENTS ARE ADAPTING PROXIMITY TECHNOLOGIES Proximity is an organic add-on to Event apps Check-in when in proximity of the venue Network with other visitors in proximity Use navigation to find certain exhibitors and stages Receive real time notifications about the agenda Receive information from exhibitors matching your profile MWC app by Moca platform 26

27 WHO IS LEVERAGING PROXIMITY? World leading exhibitions and conferences are adapting proximity technologies SXSW - 80,000 attendees every year (United States) CES - 170,000 attendees every year (United States) Mobile World Congress - 100,000 attendees every year (Spain) EXPO million visitors in 6 months (Turkey) Cannes LIons - 15,000 delegates each year (France) High Point Market - 80,000 attendees every year (United States) 27

28 MOBILE WORLD CONGRESS Use case OBJECTIVE: Enhance attendees experience, increase commercial value and BRANDS INVOLVED SOLUTIONS BY improve future events by enabling exhibitors to attract segments of attendees to their booths using proximity notifications RESULTS 65% of attendees downloaded the GSMA Event App 57% turned on both location services and Bluetooth 51% of mobile users who received a location-based notification about nearby exhibitors interacted with it (7.2x higher than industry average) 90% of mobile users interacted with the app inside the venue. That s 200% more than the usage rate at MWC 2015 and 460% more than the best usage rate for event apps TECHNOLOGIES USED GEOGRAPHY Spain Beacons Geofencing 28

29 SAIL AMSTERDAM Use case OBJECTIVE: Deliver an unforgettable visitors experience attendees BRANDS INVOLVED SOLUTIONS BY RESULTS 8.6 million beacon interactions 3 different apps used for interaction 71,863 notification sent 22% direct open rate for proximity messages(3.1x higher than industry average) TECHNOLOGIES USED GEOGRAPHY Netherlands Beacons 29

30 AT UNACAST WE BELIEVE MICROMOMENTS, HYPER-LOCATION AND CONTEXT WILL BE THE NEW MOBILE IN GLOBAL MARKETING KJARTAN SLETTE COO &